Izisekelo Zokuthuthukisa Injini Yokusesha
Izisekelo Zokuthuthukisa Injini Yokusesha
Cishe uzwile nge-Search Engine Optimization, noma i-SEO, kodwa yini ngempela? Uyini umehluko phakathi kwe-SEO yomhlaba wonke kanye ne-SEO yendawo? Zihluke kanjani lezi zinhlobo ezimbili ze-SEO? Uyini umehluko ezicini zabo zezinga? Futhi, i-algorithm ye-Google izithinta kanjani lezi zici? Lesi sihloko sizokunikeza ukwehla kulezi zici ezibalulekile. Ukuze uqale uhambo lwakho lokuthuthukisa injini yokusesha, jwayelana nezisekelo. Ucwaningo lwamagama angukhiye, Izihloko ze-Meta, futhi amamephu esayithi azokunikeza isisekelo ukuze uqalise.
Ucwaningo lwamagama angukhiye
One of the first steps to good SEO is doing keyword research for your niche. Ungathola amagama angukhiye anhlobonhlobo ahlobene ne-niche yakho, kodwa imakethe yakho eqondiwe izonquma ukuthi yimaphi amagama angukhiye ongawasebenzisa. Endabeni yebhulogi yokuhamba izintaba, ungase ufune ukukala amagama angukhiye ahlobene nokuqwala izintaba. Ngenkathi amagama angukhiye ekhanda elinamafutha evame ukuthola amazinga aphezulu, amagama angukhiye anomsila omude anokuncintisana okuncane futhi amelela ingxenye ebalulekile yethrafikhi yezinto eziphilayo. Ukuqinisekisa ukuthi amagama akho angukhiye abalulekile ku-niche yakho, zama ukucwaninga izimbangi zakho.
Ngenkathi wenza ucwaningo lwamagama angukhiye, kubalulekile futhi ukukhetha amagama angukhiye amade futhi aqondile. Lokhu kungaba nzima ngoba ukusesha okuphakanyisiwe ku-Google kuthatha isikhathi esibalulekile. Ukuze ugweme ukuchitha isikhathi, ungase futhi usebenzise ithuluzi lokucwaninga lamagama angukhiye elinweba amagama akho angukhiye ngokusekelwe kumathrendi okusesha abasebenzisi bangempela kanye nedatha. Amagama angukhiyeFX anikezela ngohlu lwama-alfabhethi lokuhlukahluka kwe-Google. Uma usuhlonze amagama angukhiye angcono kakhulu we-niche yakho, sekuyisikhathi sokukhetha ezimbalwa ongazisebenzisa kuwebhusayithi yakho.
Ukuze unqume ukuthi igama elingukhiye elithile lithola i-traffic engakanani, zama ukusesha nge-Google. Izodalula noma yimaphi amatemu okusesha ahlobene ahambisana ne-niche yakho. Ungazama futhi ukusebenzisa i- “ezihlobene” isici ku-Google ukuze ukhiqize imibono. Ucwaningo lwamagama angukhiye yisinyathelo esibaluleke kakhulu sokwenza okuqukethwe kwakho kuqashelwe ezinjinini zokusesha, ngakho-ke ungesabi ukwenza iwebhusayithi yakho ihluke kwabanye. Uma usebenzisa ucwaningo lwegama elingukhiye ngendlela efanele, uzokwazi ukuhlonza i-niche abanye abangakayihloli.
Izihloko ze-Meta
The most important thing to keep in mind when writing meta titles for search engine optimization is that they should be attention-grabbing and appealing to your audience. Uma ubhala okuqukethwe kwe-SEO kuwebhusayithi yokuthengisa okuqukethwe, cishe uzofuna ukubhala isihloko esivusa umuzwa wegunya nobungcweti. Ngokwesibonelo, isihloko sesifundo se-inthanethi singaba into efana nenkomba yokugcina yabaqalayo yokufaka ibinzana lakho elingukhiye. Omunye umqondo omuhle ukubhala isihloko se-SEO esizwakala sinegunya, njenge “konke odinga ukukwazi mayelana nokufaka ibinzana lakho elingukhiye”.
Ngaphezu kokubhala isihloko esidonsa ukunaka, incazelo yakho ye-meta nayo ibalulekile. Isihloko se-meta kufanele sihehe futhi sibe negama elingukhiye abantu abazofuna ukulichofoza. Lokhu kungenziwa ngokwenza ucwaningo ngemiphumela yosesho efanayo. Ngokwenza kanjalo, ungabona ukuthi yini eyenza imiphumela engcono kakhulu yegama elingukhiye elithize noma ibinzana. Ukusebenzisa ulwazi olutholakala kulawa masayithi kuzokunikeza ugqozi oludingayo ukuze udale isihloko esizodonsa ukunaka kwabasebenzisi benjini yokusesha..
Ungasebenzisa i-geolocation esihlokweni sakho uma uqondise izethameli zendawo. I-Geolocation ikhombisa i-Google ukuthi isevisi noma umkhiqizo wakho ungowasendaweni. Ngaphezu kwalokho, ungasebenzisa futhi incazelo ye-meta ukuze unikeze isifinyezo esifushane sokuqukethwe kuwebhusayithi yakho. Nokho, kubalulekile ukukhumbula ukuthi incazelo ye-meta ayiyona into yangempela yezinga, kodwa kungaholela ngokungaqondile ekubonakaleni okuphezulu kokusesha ngokuzibandakanya okwandisiwe.
Sitemaps
To improve your site’s search engine optimization, kufanele uthumele imephu yakho yesayithi ku-Google naku-Bing. Amamephu esayithi atshela izinjini zokusesha ukuthi yimaphi amakhasi akuwebhusayithi yakho. Baphinde bazise izinjini zokusesha mayelana namagama angukhiye isayithi lakho elihlobene kakhulu nawo. I-Google ne-Bing izokhomba isayithi lakho ngokushesha okukhulu uma ithola imephu yesayithi. Ngokwenza imephu yesayithi yewebhusayithi yakho, ungathola izinga eliphezulu lekhasi, thuthukisa ithrafikhi yakho, futhi uthuthukise ulwazi lwakho lomsebenzisi.
Izinjini zokusesha zicaca kuwebhusayithi yakho ukuze zihlole ama-meta-tags nenye idatha. Ukuba nemephu yesayithi ye-HTML kuwebhusayithi yakho kubasiza ukuthi bakhase isayithi lonke futhi bakhomba ikhasi ngalinye. Amamephu esayithi avumela izivakashi ukuthi zibuke wonke amakhasi esayithi lakho kuwo wonke amadivayisi. Amakhasi engeziwe asho amazinga aphezulu ekhasi. Ngaphezu kokwandisa ukubonakala kwesayithi lakho, amamephu esayithi aphinde athuthukise ulwazi lomsebenzisi ngokuthuthukisa isivinini sewebhusayithi yakho. Nazi ezinye izinzuzo zamamephu esayithi wokuthuthukisa injini yokusesha:
Ukwakhiwa kwemephu yesayithi kungadla isikhathi, kodwa kuwukutshalwa kwezimali okufanelekile kwe-SEO yewebhusayithi yakho. Ukudala imephu yesayithi kuzoqinisekisa ukuthi izicabucabu zizocaca isayithi lakho futhi zikhombe konke okuqukethwe kwakho. Ngaphandle kwamamephu esayithi, okuqukethwe kwakho ngeke kufakwe ohlwini futhi, ngakho-ke, ngeke ikwazi ukuheha abasebenzisi futhi izuze imali engenayo. Uzophinda uphuthelwe amathuba okukhangisa uma isayithi lakho lingakhonjiwe ku-Google.
Google’s algorithm
The algorithms used by Google are closely guarded secrets, njengoba ukuziveza kuzolimaza kakhulu inani lenkampani. Ngaphandle kokukhipha lawa ma-algorithms, noma ubani angawaxhaphaza futhi adale imiphumela yosesho engenalusizo. Umphumela uzoba yi-inthanethi embi kakhulu. Nakhu okudingeka ukwazi mayelana ne-algorithm ye-Google yokuthuthukisa injini yokusesha. Nawa amathiphu amahlanu abalulekile okwenza uphakame ku-Google:
Shicilela okuqukethwe okunikeza inani kubafundi bakho. I-Google izothanda okuqukethwe kwekhwalithi, ngakho qiniseka ukuthi izindatshana zakho nokuthunyelwe kwebhulogi kuqukethe okuqukethwe okuthakazelisayo. I-Google iphinda ilinganise ulwazi lomsebenzisi futhi yenza izinguquko kuma-algorithms njalo. Ngokwesibonelo, i-algorithm yezinga elisha lekhasi izocabangela ukusebenziseka kweselula kanye nokusetshenziswa kwe-HTTPS, okuzokusiza ukuthi uthole ithrafikhi eyengeziwe yezinto eziphilayo. Shicilela okuqukethwe kwekhwalithi, futhi ungagaxekile. I-algorithm ye-Google ithuthuka ngokuqhubekayo futhi izohlala ishintsha. Kungakhathalekile izinga lakho lolwazi noma isizinda ku-SEO, kubalulekile ukuhlala uphezu kwezinguquko zakamuva.
Esinye sezizathu eziyinhloko zezinguquko ku-algorithm ye-Google ukubaluleka kokuqukethwe kwekhwalithi. Isayithi elinokuqukethwe kwekhwalithi ephezulu lizoba phezulu kuma-SERP kaningi kunesayithi elinokuqukethwe okungabalulekile kangako. I-RankBrain, I-algorithm yosesho lwe-Google, igxile ekuhlosweni komsebenzisi ukukhuthaza okuqukethwe okuhlobene kakhulu. Uma ufuna ukubeka kahle ku-Google, kufanele wazi ukuthi inhloso yomsebenzisi iyini ngemuva kwegama elingukhiye ngalinye, bese ubhala okuqukethwe okufanele okuphendula leyo mibuzo.
Usability of a page
I-SEO (injini yokusesha nokwenza kahle) kuyinqubo yokuthuthukisa iwebhusayithi yakho ukuze kwandiswe ithrafikhi yayo yezinto eziphilayo kanye nezinga lenjini yokusesha. Ngaphambili, Amakhasi anobungane we-SEO asanda kupakishwa ngamagama angukhiye nezixhumanisi zombhalo. Kodwa i-Google ishintshe ama-algorithms ayo futhi manje igxile kakhulu ekusebenziseni kunangaphambili. Uma ufuna iwebhusayithi yakho ikleliswe kahle ku-Google, yenze isebenziseke ngangokunokwenzeka! Nawa amanye amathiphu okukhulisa ukusebenziseka kwakho:
Abasebenzisi mancane amathuba okuthi bakhumbule igama lekhasi lewebhu noma iwebhusayithi ngaphandle kokuthi isayithi likwazi ukuzulazula kalula. Nokho, abaseshi kungenzeka bakhumbule imishwana yamagama angukhiye bese bechofoza okuqukethwe ku-SERP. Ngokuthuthukisa ukusebenziseka kwewebhusayithi yakho, ungayenza ikhumbuleke kakhudlwana futhi wandise amathuba okuba izivakashi zibuye. Abasebenzisi futhi bavame ukukhetha izindawo abazijwayele, ngakho-ke uma iwebhusayithi ingeyona enembile, mancane amathuba okuthi babuyele kuyo.
Sebenzisa izithonjana ezibonakalayo namabha emenyu kuwebhusayithi yakho. Yenza isistimu yakho yokuzulazula ibe lula ukuyilandela ngamakhasi amakhulu amakwe ngokucacile wento ngayinye oyithakaselayo. Engeza okuqukethwe okuphoqayo futhi ukugcine kubuyekezwa njalo. Uma kuhlanganiswe namasu we-SEO, lawa maqhinga amabili ngeke nje akhulise amazinga e-SERP, kodwa futhi wandise ukuchofoza. Lokhu kungenxa yokuthi abasebenzisi banomkhuba wokuchofoza ukushaya kokuqala lapho befuna ulwazi. Abasebenzisi abangakutholi abakufunayo ngeke bachofoze isixhumanisi sakho.
Inbound links
Inbound links can boost your search engine optimization. Izinjini zokusesha zibheka inombolo yezixhumanisi ezikhomba kuwebhusayithi yakho lapho zinquma izinga lokusesha. Izixhumanisi zangaphakathi ezisezingeni zizokhombisa ukuthi iwebhusayithi yakho iwumthombo ogunyaziwe endaweni yesifundo. Bazophinda bakhulise amathuba okuba iwebhusayithi yakho ibekwe phezulu kakhulu ekusesheni okuhlobene. Nokho, akuzona zonke izixhumanisi ezingenayo ezidalwe zilingana. Kubalulekile ukusebenzisa umbhalo we-anchor olungile ukuze wakhe isixhumanisi esingenayo sekhwalithi ephezulu.
Izixhumanisi ezingenayo ezivela kumawebhusayithi asezingeni eliphezulu ziwumthombo omuhle wezixhumanisi ezingenayo. Ngenkathi inani lezixhumanisi ezingenayo zetemu elithile lingahluka, amawebhusayithi adume kakhulu anezixhumanisi ezengeziwe. Isibonelo esihle sesayithi elidumile elixhumanisa ne-ABC Bakery yi-Wikipedia. I-ABC Bakery ingase icele isayithi elixhunyiwe ukuthi liguqule umbhalo walo okusetshenzwa kulo ukuze libe “ama-muffin” ukwandisa izinga layo lama-muffin. Izinkomba ezisezingeni eliphakeme zizosiza i-SEO yakho.
Lapho udala izixhumanisi ezingenayo, khumbula njalo ukuthi ukushintshashintsha kwesizini kuzixhumanisi ezingenayo kuvamile. Indlela engcono kakhulu yokuphatha lokhu ukuqhuba umkhankaso wokwakha izixhumanisi njalo ngekota. Chitha amaviki ayisithupha kuya kwayisishiyagalombili ucwaninga amathuba okungenzeka futhi uqondise izixhumanisi zangaphakathi enyangeni yokugcina yekota. Ngemva komkhankaso ngamunye, qiniseka ukuthi uhlanza uhlu lwakho lwamathemba. Susa izixhumanisi eziphelelwe yisikhathi namathuba angasebenziseki. Khona-ke, qala futhi kusukela esigabeni socwaningo.
