I-Onpage ne-Offpage SEO

I-Onpage ne-Offpage SEO

Ukuthuthukisa injini yokusesha, ebizwa nangokuthi i-SEO, kuyinqubo yokuthuthukisa izinga lesayithi lakho ezinjinini zokusesha. Ngamasu afanele we-SEO, ungenza iwebhusayithi yakho ibonakale iphezulu emiphumeleni yenjini yokusesha. Lawa masu ahlanganisa Ukuthuthukisa I-Onpage kanye Nokuthuthukisa I-Offpage. Funda ukuze ufunde kabanzi ngazo zombili lezi zici. Okubhalwe ngezansi amanye amathiphu akho kokubili. Qinisekisa ukuthi usebenzisa isu ngalinye ngempumelelo. Ngemva kwakho konke, yiwebhusayithi yakho!

Ukuthuthukisa Ikhasi

I-Onpage-Optimierung bei SEO ukuqaliswa kwezinyathelo zobuchwepheshe nezijulile zokuthuthukisa ikhasi lewebhu., ihloselwe ukuthuthukisa izinga layo emiphumeleni yosesho. Kubandakanya izici ezifana nokwakheka kwekhasi, ukusatshalaliswa kwesithombe, nokufometha. Izindlela eziningi zokuthuthukisa ezisekhasini ozisebenzisayo, lapho isayithi lakho lizobekwa ezingeni eliphezulu emiphumeleni yosesho. Nawa amanye amathiphu okuzuza i-Onpage-Optimization engcono. Kufanele uzisebenzise emsebenzini wakho wokuqukethwe wansuku zonke.

Isinyathelo sokuqala sokuthuthukisa ekhasini sicacile, ikhasi elibhaliwe. Umgomo uwukunikeza ulwazi oluhle kakhulu lomsebenzisi kuyilapho ubonisa okuqukethwe okufanele. Ukuthuthukisa ekhasini kuhlanganisa izici eziningi, kufaka phakathi ucwaningo lwegama elingukhiye kanye nezinguquko eziqondile kuwebhusayithi yakho. Umgomo oyinhloko uwukunikeza ulwazi oluhle lomsebenzisi kuyilapho wenza injini yokusesha yewebhusayithi ibe nobungane. Ngenkathi amasu okuthuthukisa ikhasi angathuthukisa izinga lakho lenjini yokusesha, abakwazi esikhundleni sobungcweti bochwepheshe be-SEO abaqeqeshiwe.

Okuqukethwe okungcono kakhulu kuhlukile futhi kunikeza inani kubasebenzisi. Ngaphandle kwalokho, ngeke ikleliswe kahle ezinjinini zokusesha. Kunalokho, okuqukethwe kufanele kunikeze inani kumfundi futhi kuhambisane nenjongo yakhe. Okuqukethwe okuhlobene kakhulu umsebenzisi akutholayo, isiza sizoba phezulu. Ngaphezu kwalokho, okuqukethwe akufanele kulandele amagama angukhiye noma kube kude kakhulu. Okuqukethwe kwevidiyo nesithombe nakho kungadlala indima ebalulekile ku-SEO. Ukubaluleka kwayo angeke kugcizelelwe ngokwanele.

Phakathi kwamasu ahlukahlukene we-SEO, ukulungiselelwa kwekhasi kudlala indima ebalulekile. Okuqukethwe kufanele kube nolwazi futhi kube nezithombe ezifanele, infographics, kanye nemibhalo. Kufanele futhi ikhululeke kokuqukethwe okuyimpinda. Qiniseka ukuthi wazi kahle ukuthi izimbangi zakho zenza kanjani i-SEO. Ngokwazi ukuthi izimbangi zakho zenzani, uzokwazi ukuthuthukisa izinga lewebhusayithi yakho ku-Google. Kungase kubonakale kuwumsebenzi olula, kodwa kungaba yingxenye ebalulekile yesu lakho jikelele.

I-Onpage-Optimierung iyinqubo ehlala ishintsha. Akukaze kube a “ukuphela komhlaba” isimo. Kufanele ngaso sonke isikhathi uhlaziye izimo zemakethe zamanje kanye nalokho okulindelwe kanye nezifiso zababukeli bakho ohlosiwe. Uma usukwazile lokhu, uzokwazi ukuhlala uphezu kwemiphumela yosesho. Kodwa naphezu kwezinguquko eziqhubekayo, kubalulekile ukukhumbula ukuthi i-SEO iyinqubo eguquguqukayo futhi ayiyeki ukuvela.

Ukuthuthukisa Okungaxhunyiwe ekhasini

Offpage SEO is all about optimizing your website in a way that increases its ranking in the search engine. Ngokungafani nokwenza kahle ekhasini, okumayelana nokuhlanganisa amagama angukhiye kokuqukethwe, I-SEO engaphandle kwekhasi igxile ezindleleni ezithuthukisa ukuma kwewebhusayithi ngaphandle kwewebhusayithi. Lokhu kubandakanya ukusetshenziswa kwezinkundla zokuxhumana, amabhulogi, kanye nokuhanjiswa kohla lwemibhalo. Ngenkathi ukwenza kahle ekhasini kubalulekile, akwanele ukukhulisa izinga lenjini yakho yokusesha. Kubalulekile ukufaka ama-backlinks futhi.

Ukwenza kahle ngaphandle kwekhasi kusebenzisa amasu afana nokubeka amazwana nokubhuloga kwezivakashi ukushayela ithrafikhi nokudala ukulingana kwesixhumanisi. Ngokubamba iqhaza emiphakathini eku-inthanethi nokubeka amazwana kwamanye amasayithi, ungakha izixhumanisi ezifanele ezizoshayela ithrafikhi kuwebhusayithi yakho. Kuzonyusa amazinga ewebhusayithi yakho futhi kuhehe izivakashi eziningi. Ukuze ufunde kabanzi mayelana nokwenza kahle ngaphandle kwekhasi, funda uqhubeke. Sichaze ezinye zezindlela ezivame kakhulu ngezansi. Ukuze uthole usizo olwengeziwe, bona i-SEO 101.

Ukwakha isixhumanisi mhlawumbe kuyindlela edume kakhulu yokuthuthukisa ikhasi ngaphandle kwekhasi. Umgomo wokwakha izixhumanisi uwukwenza izixhumanisi zangaphandle ezikhomba kuwebhusayithi yakho. Inhloso eyinhloko yale ndlela ukubeka phezulu kunezimbangi zakho. Amasignesha eforamu kanye nezinkomba zebhulogi yizindawo ezinhle zokuqala ukwakha i-backlink kuwebhusayithi yakho. Amanye amasu okwakha izixhumanisi asebenzayo ahlanganisa amasignesha enkundla kanye nokwakhiwa kwesixhumanisi sezigqoko ezimhlophe. Uma kuziwa ekuthuthukiseni ngaphandle kwekhasi, cabanga okukhulu!

I-SEO engaphandle kwekhasi ihlanganisa ukwakhiwa kwezixhumanisi kanye nokukhangisa kokuqukethwe. Ukwakhiwa kwesixhumanisi kusiza ukukhulisa izinga lewebhusayithi yakho ngokutshela i-Google ukuthi abanye abantu bacabangani ngakho. Abantu ngokuvamile bayacaphuna futhi babhekisela kokuqukethwe abakuthola kuwusizo. Umkhiqizo wekhwalithi ephezulu uphinda uhehe ukudluliswa kwezwi kusuka kumakhasimende ajabule. Isu eliphumelelayo lokuthuthukisa ngaphandle kwekhasi lingakhuphula kakhulu amazinga akho. Kodwa ngaphambi kokuthi sixoxe ngokuthi la masu okusebenzisa angaphandle kwekhasi asebenza kanjani, cabanga ngalokhu:

Isihluthulelo sokwakhiwa kwesixhumanisi esisebenzayo ukuhambisana. Kubalulekile ukuba nedatha ye-NAP engaguquki. Uma unewebhusayithi enegama elihlukile kunaleli ekhasini lakho eliyisiqalo, mancane amathuba okuthi izokleliswa phezulu emiphumeleni yosesho. Lokhu kubaluleke kakhulu kumagama angukhiye enziwe endawo, njengabasebenza ngamapayipi eNew York. Ngaphezu kwalokho, izingcaphuno zingasiza ekukhuphuleni izinga lewebhusayithi yakho eliqondene nendawo. Ngaphezu kokuxhumanisa kuwebhusayithi yakho, ungafuna igama lomkhiqizo kumabhulogi afanelekile nasezinkundleni zokuxhumana.

On-page-optimierung

On-page SEO refers to the measures taken to optimize web pages for search engine results. Inqubo yenza amakhasi abe lula ukuthi ama-bots enjini yokusesha aqonde futhi inikeza ukubuka kuqala kubasebenzisi bokuqukethwe kwekhasi. Kufanele kwenziwe ngefilosofi ukuthi “okuqukethwe yinkosi.”

I-SEO esekhasini ifaka izinto ezahlukahlukene, kufaka phakathi amathegi esihloko, izihloko, kanye nomunye umbhalo. Lapho kwenziwa kahle, I-SEO esekhasini ingathuthukisa izinga lenjini yokusesha yewebhusayithi futhi ithuthukise ulwazi lomsebenzisi lapho evakashela isayithi. Iwebhusayithi enenhlanganisela enhle yomaka besihloko, meta tags, futhi okuqukethwe kungenzeka kubekwe ezingeni eliphezulu emiphumeleni yosesho. Ukusebenzisa izihloko nezincazelo ze-meta kungenye ingxenye ebalulekile ye-SEO esekhasini.

I-Google inokuqukethwe okumangazayo – cishe 49 izigidigidi zamakhasi ewebhu nangaphezulu 2 million okuthunyelwe kwebhulogi – futhi uma konke lokho okuqukethwe akuzange kulungiselelwe, bekungathatha ingunaphakade ukuyithola! Ngakho izinjini zokusesha zidinga usizo ukuze zithole okuqukethwe kwakho. Isu eliqinile ekhasini le-SEO lizoqinisekisa ukuthi iwebhusayithi yakho ibonakala kubantu abaningi ngangokunokwenzeka. Uma ungalungiseleli isayithi lakho ngendlela efanele, awukwazi ukulindela ukufinyelela phezulu emiphumeleni yosesho.

Isigaba sokuqala kufanele siqukathe igama elingukhiye eliqondiwe, okuzosiza i-algorithm yosesho inqume ukuthi ikhasi lakho limayelana nani. Uma ikhasi lakho likhuluma ngezinja, ke udinga ukusho izinhlobo ezahlukene kanye nezinhlobo zezinja. Ngaphandle kwalokhu kulungiselelwa kobuchwepheshe, ikhasi lakho alisoze lalinganiswa igama elingukhiye eliqondiwe. Okuqukethwe kufanele kuthuthukiselwe igama elingukhiye eliqondisiwe. Nakuba lokhu kubonakala kulula, kubalulekile ukwenza isiqiniseko sokuthi okuqukethwe kwakho kulungiselelwe i-algorithm yenjini yokusesha kanye negama elingukhiye eliyinhloko.

Kufanele futhi uqinisekise ukuthi isayithi lakho lisebenziseka kalula. I-Google ithanda amawebhusayithi alayisha ngokushesha kumadivayisi eselula. Ukusebenzisa ama-breakpoint alungile kanye nokukhulisa usayizi wemidiya kubalulekile ekusebenzeni kahle kweselula. Ukwengeza, qiniseka ukuthi zonke izinsiza ziyacaca futhi izicabucabu zenjini yokusesha ziyakwazi ukuzifunda futhi zikhombe. Isayithi elisebenziseka kalula kulula ukuyibuyekeza nokuyinakekela. Lokhu kungakhuphula izinga lakho kanye nethrafikhi kuwebhusayithi yakho. Incazelo yemetha isiza iseshi siqonde ukuthi ikhasi limayelana nani.

Off-page-optimierung

Off-page SEO can improve your search engine rankings in a number of ways. Ngaphezu kwama-backlinks, lezi zindlela zisiza ukukhulisa ubukhona bomkhiqizo wakho ku-inthanethi. Nakuba i-SEO akuyona inqubo yasebusuku, imizamo engaguquki izokhokha ngokuhamba kwesikhathi. Uma ukwazi ukunamathela ohlelweni, ungalindela ukuthi isayithi lakho likhuphukele phezulu ekhasini lemiphumela ye-Google. Kepha uyithuthukisa kanjani i-SEO yakho engaphandle kwekhasi? Lesi sihloko sizokunikeza amathiphu awusizo.

Okokuqala, I-SEO engaphandle kwekhasi isiza izinjini zokusesha ukuthi zazi ukuthi abanye abantu bathini ngewebhusayithi yakho. I-Google ithatha ngokuthi unokuqukethwe okuhle, okufanele, ngoba abantu babhekisela kuphela futhi bacaphune amasayithi ahlinzeka ngemikhiqizo ewusizo nethengekayo. Indlela engcono kakhulu yokuwina abasebenzisi ukwakha umkhiqizo omuhle kakhulu. Lapho abantu bethanda abakubonayo, bazokwabelana ngokwemvelo nabanye. Kungakho i-SEO engaphandle kwekhasi ibaluleke kakhulu.

Isici sesibili esibaluleke kakhulu se-SEO engaphandle kwekhasi ukwakha izixhumanisi. Ukusebenzisa isu lokwakha isixhumanisi, ungakha futhi ushicilele okuqukethwe okufanele kwamanye amawebhusayithi axhumene neyakho. Lezi zixhumanisi zingakhuphula igunya lewebhusayithi yakho iyonke, okubalulekile ekuphumeleleni kwe-SEO engaphandle kwekhasi. Ngokugxila kukhwalithi kunobuningi, I-SEO engaphandle kwekhasi ingaba nomthelela omkhulu kuthrafikhi yesayithi lakho namazinga. Uma usuzakhele igama elihle futhi unokuqukethwe okuthile okuyikhwalithi, ungaqala ukukhiqiza izixhumanisi ezengeziwe.

Isici sesithathu nesokugcina se-SEO engaphandle kwekhasi ukusetshenziswa kwezixhumanisi. I-Google isebenzisa ama-backlink ukuze inqume inani lewebhusayithi kanye nezinga. Ama-backlink amaningi asho isikhundla esiphezulu kunesisodwa esingakhulunyiwe ku-inthanethi. Izinjini zokusesha zisebenzisa lolu lwazi ukuze zinqume ikhwalithi yewebhusayithi yakho nokufaneleka kwekhasi lakho. Ngaphandle kokwenza okungaphandle kwekhasi, ikhasi lakho lizoba a “akukho-show.”

Ngokufigqiwe, I-SEO engaphandle kwekhasi ibalulekile ekwenzeni injini yokusesha ibe yimpumelelo. Kuyindlela ephumelela kakhulu yokuthuthukisa izinga lakho ngaphandle kokubuyekeza okuqukethwe kuwebhusayithi yakho. Amasu we-SEO angaphandle kwekhasi afaka izixhumanisi zokwakha, okuthunyelwe ezinkundleni zokuxhumana, nokunye okukhulunywe ngakho kuwebhu. Ukusebenzisa lezi zindlela kuzosiza izinjini zokusesha ziqonde iwebhusayithi yakho futhi kukhuphule igunya lakho, ukwethemba, kanye nokufaneleka. Futhi, kumahhala! Pho usalindeni? Qala ukusebenzisa la masu namuhla!