I-On-Page kanye ne-Off-Page SEO

I-SEO (injini yokusesha nokwenza kahle) inqubo yokuthuthukisa isibalo sabavakashi iwebhusayithi yakho eyitholayo ezinjinini zokusesha. Ihlose ukungakhokhelwa, ikhokhiwe, kanye nethrafikhi eqondile. Ngokulandela izisekelo, ungathuthukisa ukubonakala kwesayithi lakho. Ngaphezu kwalokho, I-SEO ingakusiza ukuthi uhehe amakhasimende amasha. Lesi sihloko sizoxoxa nge-SEO esekhasini nangaphandle kwekhasi.

I-SEO esekhasini

Enye yezinto ezibaluleke kakhulu zokubeka phezulu ku-Google i-SEO esekhasini, noma ukuthuthukisa iwebhusayithi. Le misebenzi ingenza noma iphule iwebhusayithi. Nakuba eminye yale misebenzi iqondile, abanye bangathatha amasonto noma izinyanga ezimbalwa ukukhiqiza imiphumela ebonakalayo. Nawa amanye amathiphu okufanele uwakhumbule ukuze uthole imiphumela engcono kakhulu ku-SEO esekhasini.

Okokuqala, udinga ukuqonda ukuthi izinjini zokusesha zisebenza kanjani futhi uhlonze amagama akho angukhiye. Amagama angukhiye amagama abantu abawasebenzisayo ukucinga imikhiqizo namasevisi ku-inthanethi. Ukusebenzisa lawa magama angukhiye kuzokuvumela ukuthi wenze isayithi lakho libonakale kakhulu kubaseshi, okuholela kuthrafikhi ye-Google eyengeziwe. Ngaphezu kwalokho, ngokusebenzisa amasu e-SEO ekhasini, ungadlula umncintiswano wakho.

Ukusebenzisa izihloko ezinjenge-H1 ne-H2 ukuchaza okuqukethwe kwakho esinye isinyathelo esibalulekile. Izihloko ziyingxenye ebalulekile yokuqukethwe kwakho, futhi kufanele ichaze ngokucacile okuqukethwe okuyinhloko kwekhasi. I-Google isebenzisa i-H1 njengesici sokukala ikhasi, njengoba kuyincazelo enhle yokuqukethwe okuphelele kwekhasi. Ukufaka amagama angukhiye ku-H1 kuzokusiza ukuthi uthuthukise i-SEO yakho esekhasini futhi uthuthukise ukusebenziseka.

I-SEO engaphandle kwekhasi

I-Off-page SEO iyingxenye ebalulekile yokuthuthukisa ukubonakala kwenjini yokusesha yewebhusayithi. Kubandakanya ukukhiqiza izixhumanisi ezivela kwamanye amasayithi, ukukhiqiza amagama ashiwoyo kanye nokwabelana kokuqukethwe, kanye nokuthola amavoti okuzethemba avela emithonjeni engaphandle kwewebhusayithi. Amathuluzi amaningana ayatholakala ku-inthanethi ukusiza amabhizinisi anqume amandla emizamo yawo ye-SEO engaphandle kwekhasi. Lokhu kufaka phakathi i-Link Explorer kanye nethuluzi lokuduma lesixhumanisi.

Esinye sezici ezibaluleke kakhulu ze-SEO engaphandle kwekhasi okuqukethwe kwekhwalithi ephezulu. Okuqukethwe kwekhwalithi enhle kuyabiwa futhi kuxhunywe kukho, ukwandisa amathuba okuba iwebhusayithi yakho ibekwe kahle. Ngaphezu kokuqukethwe, kuyasiza nokuba nesu lezokuxhumana. Nakuba lezi kuyizici ezibalulekile, azanele ukwenza iwebhusayithi yakho ibekwe phezulu.

Ukudala ama-backlink ekhwalithi kungenye ingxenye ebalulekile ye-Off-page SEO ye-Google SEO. Umgomo uwukwakha ama-backlinks kusuka kumasayithi ahloniphekile kuya kuwebhusayithi yakho. Kubalulekile ukusebenzisa izinkomba, izinkomba zebhulogi, izinkundla, namanye amasayithi ahlonishwayo ukuze aphromothe okuqukethwe kwakho. Ngokwakha lezi zixhumanisi, uzothuthukisa izinga lekhasi lakho futhi uthole isikhundla esiphezulu kumaSERPs.

Imephu yesayithi

Lapho udala imephu yesayithi yesayithi lakho, khumbula ukuthi kubalulekile ukufaka kuphela amakhasi afanele izethameli zakho. Lokhu kusho ukuthi cha 404 amakhasi noma ama-URL aqondiswe kabusha. Kufanele futhi ugcine imephu yakho yesayithi ilula futhi ifundeka kalula. Ungasebenzisa i-Yoast SEO ukwenza imephu yesayithi. Vele uqiniseke ukuthi unika amandla ukusebenza kwemephu yesayithi ye-XML kuqala.

Imephu yesayithi idokhumenti eqondisa i-Google crawl bots kuwebhusayithi yakho. Ibonisa ukuthi yimaphi amakhasi abaluleke kakhulu futhi isiza injini yokusesha ukuthi iqonde ukuhlobana kwesayithi lakho. Kunezinhlobo ezimbili zamamephu esayithi: I-HTML ne-XML. Amamephu esayithi e-HTML awafundwa abantu, kodwa ama-bots enjini yokusesha kuphela angafunda amamephu esayithi e-XML. Ukusebenzisa imephu yesayithi enokuqukethwe okuguquguqukayo kungasiza ukukhulisa amazinga esayithi lakho.

Imephu yesayithi kufanele iqukathe i-URL ehlukile yekhasi ngalinye, futhi kufanele idalwe ngefomethi ye-XML. Izinjini zokusesha zikhetha amamephu esayithi e-XML. Kufanele futhi ibe nesihloko esithuthukisiwe nomaka bencazelo abachaza ngokunembile okuqukethwe kwekhasi ngalinye. Lezi izinto ezibalulekile zokuthuthukisa ukubonakala nezinga lenjini yokusesha. Ngaphezu kwalokho, imephu yesayithi kufanele iqukathe kuphela inguqulo ye-canonical yokuqukethwe kwakho. Ungahambisa imephu yakho yesayithi nge-Google's Search Console.

Imephu yesayithi ye-XML

Into ebaluleke kakhulu okufanele uyikhumbule lapho udala imephu yesayithi ye-XML ye-Google SEO ukuthi kufanele iqukathe kuphela amakhasi ahlobene niche yakho.. Kungcono ukushiya ama-URL angabalulekile, njengokuxhumana nathi noma izinqubomgomo zobumfihlo, ezingabalulekile ebhizinisini lakho. Kunalokho, gxila emakhasini ongathanda ukuthi izinjini zokusesha zigxile kuwo, njengokuthunyelwe kwebhulogi, amakhasi okufika, kanye nezincazelo zomkhiqizo.

Imephu yesayithi ye-XML kufanele ihanjiswe kukho kokubili i-Google Search Console kanye namathuluzi we-Bing Webmaster. Ngeke nje lawa mathuluzi akusize wenze isayithi lakho lifakwe ohlwini ngokushesha, kodwa futhi zizokusiza ukuthi ubone izinkinga ezithiya ukukhonjwa kwewebhusayithi yakho.

Igunya

I-Domain Authority (KANYE) iyimethrikhi yezinga ebalulekile ebikezela ukuthi iwebhusayithi ingahle ibekwe kahle ekhasini lemiphumela yenjini yokusesha ye-Google (I-SERP). Ukwandisa i-DA yakho kuyindlela esebenzayo yokulandela inqubekelaphambili yakho ye-SEO nokuqinisekisa ukuthi isayithi lakho lithola ithrafikhi enhle. Kubalulekile futhi ukukhumbula ukuthi izimbangi zakho nazo zizama ukuzuza i-DA ephezulu.

Lapho unquma isu legama elingukhiye, kufanele ucabangele izici ezimbalwa ukuze wandise igunya lakho. Ngenjwayelo, igunya lekhasi eliphakeme lisho ithrafikhi efaneleka kakhulu kanye namazinga aphezulu. Izixhumanisi ezihambisana kakhulu nekhwalithi onazo, okungcono. Kufanele futhi uhlose ukubhala okuqukethwe kwasekuqaleni. Ngokulandela izinyathelo ezingenhla, ungathuthukisa igunya lekhasi lakho futhi kanjalo, andise izinga layo lezinga.

Isici esiyinhloko ekunqumeni igunya lakho inombolo yama-backlink owatholayo. Ukuthola ama-backlink amahle kumawebhusayithi athembekile kuyindlela enhle kakhulu yokukhulisa igunya lakho. Qinisekisa ukuthi wakha ubambiswano namasayithi aphezulu e-Domain Authority. Kufanele futhi wenze okuthunyelwe kwesivakashi kube yingxenye yokuhlela kwakho kwanyanga zonke. Ngokufanelekile, kufanele wenze eyodwa noma ezimbili ngenyanga.

Umuzwa Wekhasi

I-Page Experience iyimethrikhi entsha i-Google eyifaka kuma-algorithms okuthuthukisa injini yokusesha. Le metric entsha ihambisana nezinguquko zakamuva ekukhangiseni kosesho kanye nezidingo zabasebenzisi besimanje. Ihlanganisa ukubaluleka kokuqukethwe, isivinini sekhasi nolwazi lomsebenzisi ngokwenza izinga lekhodi libe ngcono. Kuyisu elithuthukile le-SEO lobuchwepheshe elidinga ubuchwepheshe bokuthuthukisa iwebhu.

I-Google inikeze amabhizinisi nabanikazi bewebhusayithi isexwayiso kusengaphambili ngalesi sibuyekezo. Kuzoba nomthelela omkhulu ekwakhiweni kwewebhu okuphendulayo, I-SEO yezobuchwepheshe kanye ne-SERPs rankings. Isayithi elingakulungiseleli ukubuyekezwa lingabona a 100 ukwehla kwezinga ngephesenti kanye nokuncipha okukhulu kwethrafikhi. Kusukela kulokhu kubhalwa, kuphela 12 iphesenti lemiphumela yeselula iphumelele ukuhlolwa kwe-Google Core Web Vitals. Nokho, Ama-URL asesimweni sokuqala kumaSERPs 10 amaphesenti amaningi okuba nesikolo esihle se-Core Web Vitals.

Ukubuyekezwa komuzwa wekhasi elisha kulindeleke ukuthi kwenze kube nzima kakhulu kumawebhusayithi anganikezi ulwazi lomsebenzisi olusezingeni eliphezulu ukuthi akleliswe kahle. Amawebhusayithi anikeza ulwazi oluhle lomsebenzisi azothola ibheji i-Google ezoyibeka kumasayithi abo. Ngaphandle kwaleli bheji, abasebenzisi bangaziba isayithi ngokuphelele. Ukwandisa I-Core Web Vitals kuwumsebenzi oyinkimbinkimbi wezobuchwepheshe, ngakho-ke ezinye izinkampani zikhipha umsebenzi noma zisebenzisa isoftware eklanyelwe lo msebenzi.

Ukuminyana kwamagama angukhiye

Ekuthuthukiseni injini yokusesha, ukuminyana kwegama elingukhiye isilinganiso samaphesenti ebinzana elithile noma igama elingukhiye ekhasini lewebhu. Isiza izinjini zokusesha zinqume ukuthi ikhasi liqukethe yini okuqukethwe okufanele. Uma ikhasi linegama elingukhiye eliphezulu eliminyana, izovela emiphumeleni yosesho futhi cishe izokhiqiza ithrafikhi.

Ukuminyana kwamagama angukhiye kuyisici esibalulekile ku-algorithm ye-Google. Uma iphezulu kakhulu, indawo ingacatshangelwa “ukudlala” futhi uthole amazinga aphansi. Kufanele ngaso sonke isikhathi uzame ukukhawulela ukuminyana kwamagama angukhiye ezingeni elifanele. Lokhu kuzosiza okuqukethwe kwakho ukuthi kuhlale kusebenza futhi kukhanga abafundi abangabantu. Khumbula, nokho, ukuthi ukuminyana kwegama elingukhiye kuphela akwanele.

Isihluthulelo sokuminyana kwamagama angukhiye ukubhala ngokwemvelo futhi ufake ibinzana lakho elingukhiye kanye noma kabili ekhasini. Ukusebenzisa ithuluzi lokucwaninga lamagama angukhiye kuyindlela enhle kakhulu yokuqinisekisa ukuthi usebenzisa ikhwalithi ephezulu, igama elingukhiye elifanele. Lawa mathuluzi ngeke akusize nje ukunquma amagama angukhiye angcono kakhulu, kodwa futhi uqinisekise ukuthi okuqukethwe kwakho kulungiselelwe i-Google.

I-metric yegunya

Imethrikhi yegunya ye-Google SEO ingumbono oyiphutha ojwayelekile. Nakuba kungaba usizo, akusona isilinganiso esiphelele segunya lewebhusayithi. Isetshenziswa kakhulu njengemethrikhi eyize kunanoma yini enye, ngokuhlobana okuncane nekhwalithi yangempela yewebhusayithi. Kunalokho, ingummeleli wokumaketha kwewebhusayithi, ukuduma, futhi uxhume ukuduma.

Ngenkathi i-Google ibala igunya lesizinda, ijwayele ukwenza njalo ekhasini nekhasi. Lokhu kungenxa yokuthi nesayithi elidumile lingase libe namakhasi ekhwalithi embi. Ikona, ngakho-ke, kubalulekile ukuqonda ukuthi i-Google ibala kanjani igunya. Nakuba kungeyona into esemthethweni yezinga le-Google, kunamathuluzi amaningi angakusiza ukuthi unqume igunya lewebhusayithi yakho.

Isici sokuqala kuziphathimandla zesizinda inombolo yezixhumanisi ezingenayo. Le methrikhi iphinda ibonise inani lezizinda eziqondisayo. Kubalulekile ukukhumbula ukuthi inani lezixhumanisi zesayithi libalulekile, kodwa injalo nekhwalithi yesixhumanisi ngasinye. Uma iningi lezixhumanisi likhomba kusayithi elinikeza ulwazi olubalulekile, leso sizindalwazi sesizindalwazi singakhula.

Itimu ye-Divi

Uma ufuna ukukhulisa ithrafikhi kuwebhusayithi yakho yetimu ye-Divi, ungakwenza lokhu ngokudala okuqukethwe. Nokho, kufanele wazi ukuthi ukubhala kanjani okuqukethwe ngempumelelo. Okuqukethwe kwakho kufanele kuhlelwe ngendlela yokuthi iziseshi zingakhipha kalula ulwazi olubalulekile futhi zibeke amakhasi akho phezulu. Ukusebenzisa itimu elungiselelwe usesho lwe-Google kuyindlela enhle yokwenza lokhu.

I-Divi iza namamojula anhlobonhlobo aklanyelwe ukukhulisa amakhono ayo e-SEO nokusebenza kwayo. Ngokwesibonelo, imojuli ye-Divi Breadcrumbs isiza abakhase ukuthi bakhombe amakhasi kalula. I-plugin ye-Divi Testimonial Extended yengeza i-schema yokulinganisa inkanyezi ebufakazini ukuze ibonakale emiphumeleni yosesho lwe-Google njengamazwibela anothile.. Ungakwazi futhi ukufaka i-plugin ye-Divi Plus ukuze wengeze indlela-ku-Schema, FAQSchedule, kanye namamojula wokulinganisa uMkhiqizo.

Enye yezinto ezibaluleke kakhulu kucebo lakho le-SEO ithegi yesihloko sekhasi lakho. Ithegi yesihloko iqukethe amagama angukhiye abalulekile asetshenziswa izinjini zokusesha ukulinganisa iwebhusayithi yakho emiphumeleni. I-Divi ikuvumela ukuthi ucacise ithegi yesihloko sokuthunyelwe namakhasi. Ngaphezu kwalokho, isekela umaki wesihloko se-meta.