I-SEO engaxhunyiwe ku-Google Search Engine Optimization

I-SEO engaxhunyiwe ku-Google Search Engine Optimization

Uma ufuna iwebhusayithi yakho ibekwe phezulu ku-Google, udinga ukwenza injini yokusesha nokwenza kahle (I-SEO). Le nqubo ivame ukubizwa ngokuthi “ukusebenza kahle ngaphandle kwekhasi” noma “ukuthengwa kwesixhumanisi nokuqashwa kwesixhumanisi.” Ngokuyisisekelo, kuhlanganisa ukwenza okuqukethwe kwewebhusayithi yakho kuzilungele kangcono izinjini zokusesha. Ukugcina i-Google Richtlinien engqondweni ngenkathi wenza lawa maqhinga kuzoqinisekisa impumelelo yewebhusayithi yakho. Kodwa ukwenza kanjani lokhu?

Ukuthuthukisa injini yokusesha

I-SEO imele injini yokusesha nokwenza kahle, okuyindlela ephumelelayo yokwandisa ukubonakala kwenjini yokusesha yewebhusayithi yakho. Iqondise kokubili ithrafikhi ekhokhelwayo nengakhokhiwe futhi isebenza ukwenza iwebhusayithi yakho ibonakale kubasebenzisi. Kunezinzuzo ezimbalwa ze-SEO. Funda ukuze ufunde kabanzi mayelana nezinhlobo ezahlukene ze-SEO. Nazi ezimbalwa zazo:

Iningi le-SEO le-Google libandakanya ukudala okuqukethwe okufanele kumakhasimende. Okuqukethwe kungase kube umbhalo, ividiyo, noma izithombe, kodwa iningi lizohlanganisa zonke ezintathu. Okuqukethwe kufanele kulungiselelwe igama elingukhiye ezinjinini zokusesha, ngokugcizelela ekufundekeni. Amagama angukhiye kufanele abekwe ezihlokweni nasezihlokweni. Okuqukethwe okulungiselelwe igama elingukhiye kunconywa kakhulu ukuze kudonswe ukunaka kwamakhasimende kanye namakhasimende angaba khona. Kubalulekile ukuthi iwebhusayithi yakho ibonakale ezinjinini zokusesha futhi ibe ne-PageRank ephezulu.

Ukubonakala kwenjini yokusesha yewebhusayithi yakho kuncike ekutheni amakhasi akho ahambisana kangakanani nezithameli zakho. Ngokusebenzisa i-SEO yezindlela ze-Google, ukhulisa ukubonakala kwekhasi lakho lewebhu ku-inthanethi. Lokhu, esikhundleni salokho, izokwandisa ukubonakala kwewebhusayithi yakho ku-Google. Esikhundleni salokho, iwebhusayithi yakho izovela emiphumeleni yosesho, okuzoholela ezivakashini eziningi kanye nemali engenayo eyengeziwe. Lokhu kuzothatha isikhathi nomzamo, kodwa imiphumela ingaba yinzuzo. Futhi, okubaluleke kakhulu, ungalindela ukubona imiphumela ezinyangeni ezimbalwa nje!

Ukulungiselela ngaphandle kwekhasi

Offpage optimization is a method of search engine optimization that involves steps taken outside of the website to increase the relevance of the content. Ngenkathi ukulungiselelwa okusekhasini kugxile ekwandiseni okuqukethwe kuwebhusayithi, ukusebenza kahle kwekhasi futhi kuhlose ukukhulisa ukwethembeka nobuholi bemicabango yewebhusayithi ngokusebenzisa izixhumanisi zemithombo enedumela elihle.. Ama-algorithms aku-Google ayahlola 200 izici ezihlukene zokunquma indlela yokukala amawebhusayithi, futhi okuqukethwe kungenye yezinto ezinzima kakhulu ukwahlulela. Izici zokuthuthukisa ngaphandle kwekhasi zisiza i-algorithm ukuthi yenze isinqumo esinembile sezinga, njengoba amanye amawebhusayithi ekwazi ukuhlinzeka ngokuhlolwa okuphelele kwewebhusayithi yakho.

Izinga lama-backlinks liyingxenye ebalulekile ye-SEO engaphandle kwekhasi, futhi kubalulekile ukukhumbula ukuthi ubuningi abufani nekhwalithi. Ukuthola ama-backlink kusuka kumawebhusayithi e-niche abalulekile kubalulekile, kodwa isizinda esiningi kakhulu singabonwa njengobuqili yi-Google. Ngokuthuthukisa umbhalo wakho we-anchor, ungafinyelela ikhasi lokuqala lemiphumela yosesho. Amathiphu alandelayo azokusiza ukuthi ukhuphule igunya lezixhumanisi zakho futhi uzithole kumawebhusayithi ekhwalithi ephezulu.

Linkkauf und Linkmiete

There are several reasons to use Linkkauf and Linkmiete when it comes to SEO. Enye yazo ukuthi ukuthengwa kwezixhumanisi kunikeza imiphumela eqinisekisiwe. Enye inzuzo yokuthenga izixhumanisi ukuthi izixhumanisi zakho zizovela esidlangalaleni futhi zilawuleke. Ungaphinda ukhethe ukudala inethiwekhi yesixhumanisi ehlukile. Nokho, ukwakha izixhumanisi ezingenasimilo kube yimpi eqhubekayo ye-Google kusukela “Penguin update” phakathi 2012.

Ekwakheni isixhumanisi, inhloso eyokuqala nokuphambili ukuthuthukisa i-Sohmaschinenranking yewebhusayithi. Kafushane, izixhumanisi zisiza i- Suchmaschinen ihumushe ukubaluleka kwekhasi lewebhu. Izixhumanisi ezengeziwe ezikhomba kuwebhusayithi yakho, kuzovela kakhulu emiphumeleni yosesho. Ama-Backlink abekwe kwamanye amawebhusayithi, futhi zingahunyushwa njengezincomo. Izixhumanisi zewebhusayithi yakho nazo zingathengwa futhi zithengiselwe ezinye izinkampani.

Ekwakhiweni kwezixhumanisi, ufuna izixhumanisi zangaphandle ukuze ukhuphule izinga lenjini yokusesha yewebhusayithi yakho. Lokhu kwenziwa nge-linkbaiting namasu okushintshanisa ngezixhumanisi. Ngenkathi imikhankaso yokushintshisana ngezixhumanisi ingakhuphula ithrafikhi yewebhusayithi, azinconyelwe ukuzuza amazinga aphezulu. Isizathu esikhulu salokhu yisikhathi esidingekayo sokwakha nokugcina lezi zixhumanisi. Ngaphandle uma ulungele ukuchitha amahora amaningi ekwakheni izixhumanisi, mancane amathuba okuthi uthole imiphumela.

I-tempo yomsebenzi we-SEO izohluka ngokuya ngezinto ezimbalwa, okuhlanganisa iminyaka yesizinda kanye nekhwalithi yokuqukethwe. Izinga lokuncintisana libalulekile. Izizinda ezincintisanayo zidinga ukuthuthukiswa ngokuhlukile kulezo ezingekho. Inhloso yomkhankaso wakho we-SEO kuzoba yisici esinqumayo sokuthi umsebenzi uzoqedwa ngokushesha kangakanani. Uma uhlela ukwandisa ithrafikhi futhi ukhiqize imali eyengeziwe, kufanele usebenzise imali eyengeziwe ekwakheni isixhumanisi.

Offsite Optimierung

Offsite SEO bei Google suchmaschinenoptimmierung refers to a variety of factors that impact search engine ranking. Lokhu kufaka phakathi izici zobuchwepheshe zekhasi kanye nokuba khona kwezimpawu zomphakathi. Kokubili i-SEO esendaweni nangaphandle kwe-SEO ibalulekile ekubonakaleni kwenjini yokusesha kanye nethrafikhi efanelekile. Ngenkathi izici zobuchwepheshe zibalulekile ekubonakaleni kwewebhusayithi, izici ezingaphandle kwesayithi zingakhuphula izinga lakho. Nawa amanye amathiphu we-Offsite SEO ku-Google:

I-SEO engaphandle kwesayithi ibalulekile ukuze iwebhusayithi ithole isikhundla esiphezulu ku-Google. Imiphumela yosesho yasekuqaleni yomkhiqizo ibonisa ukuhlola nokuqonda kwe-Google ngakho. Ngenxa yalokho, Izinyathelo zokwakha umkhiqizo ziyisu elibalulekile le-SEO elingaphandle kwekhasi. Ngokuhamba kwesikhathi, lelisu lizokusiza ukuthi udale uphawu oluqinile oluheha izixhumanisi ngokwemvelo kanye ne-erwahnungen. Okuqukethwe komkhiqizo kufanele kuhluke futhi kuqukethe ulwazi oluningi oluwusizo.

I-SEO engaphandle kwesizinda ibalulekile ekushintsheni kwe-algorithm ye-Google. Kubandakanya ukudala nokubeka ama-backlink afanelekile kusuka kwamanye amawebhusayithi kuya kweyakho. Lolu hlobo lokwenza kahle lunzima kakhulu ukulawula kune-Onsite SEO, futhi kuya ngekhwalithi yekhasi lakho. Ngaphandle kokuqukethwe okufanele, I-SEO engaphandle kwesizinda ihlanganisa i-ubersichtlich topicsaufbereitung kanye nomnikelo obuyekezwa njalo. Nakuba kungase kuzwakale njengomsebenzi omningi, kungaba okuzuzisa kakhulu uma kwenziwa ngendlela efanele.

Using social media for search engine optimization

Publishing relevant content on social media can make a significant difference in the success of your online marketing strategy. Ama-bot enjini yokusesha azocaca okuthunyelwe kwakho kwezokuxhumana, ukuveza okuqukethwe okufanele emakhasini wemiphumela yosesho. Njengoba izivakashi eziningi zabelana ngokuthunyelwe kwakho, amathuba akho okuthola izixhumanisi azokhula. Nazi ezinye izinzuzo zokusebenzisa inkundla yezokuxhumana ukuze uthuthukise injini yokusesha. Lesi sihloko sizochaza ngayinye ngokuningiliziwe. Futhi, funda ukuthi ungayisebenzisa kanjani inkundla yezokuxhumana ukuze usebenzise injini yokusesha.

Uma ufuna ukukhulisa imizamo yakho ye-SEO, sebenzisa inkundla yezokuxhumana ukukhuthaza okuqukethwe kwakho. Kukhulisa ukuvezwa komkhiqizo wakho futhi kuzothuthukisa isithunzi sebhizinisi lakho lonke. Kukhona ngaphezu 2.77 izigidigidi zabasebenzisi bezokuxhumana emhlabeni wonke. Kuyithuluzi elihle kakhulu lokukhulisa ukuchayeka komkhiqizo, ukushayela ithrafikhi nokuthengisa. Ngokuthuthukisa okuqukethwe kwakho ezinkundleni zokuxhumana, ungathuthukisa anhlobonhlobo amamethrikhi we-SEO. Ukuze ufunde kabanzi, hlola isifundo sethu sokuqeqeshwa kwezokuxhumana.

Imithombo yezokuxhumana ingakhuphula izinga lesizindalwazi sakho ezinjinini zokusesha. Ukusebenzisa inkundla yezokuxhumana ukukhuthaza okuqukethwe kusayithi lakho kungakhuphula ukuthengisa nokuqwashisa ngomkhiqizo, kanye nenkonzo yamakhasimende. Ukusebenzisa inkundla yezokuxhumana ukwenza injini yokusesha ithuthuke kuzosiza labo abazoba khona ukuthi bakuthole ngosesho olulodwa lwe-Google. Ungakwazi futhi ukudala iwebhusayithi eyingqayizivele yebhizinisi lakho futhi uyikhuthaze ngokusebenzisa izinkundla ezihlukahlukene zezokuxhumana. Abantu abaningi abavakashela amakhasi akho ezinkundla zokuxhumana, lapho amazinga akho enjini yokusesha azoba phezulu.