I-SEO engaphandle kwekhasi, Ukufakwa kwegama elingukhiye kumathegi we-meta, Content-Audit, kanye Nokusebenziseka

Ukwenza kahle kwenjini yokusesha noma i-SEO kuyingxenye ebalulekile yokuthengisa online. Kunezici eziningi ezahlukahlukene ze-SEO. Kulesi sihloko, sizobheka i-Offpage SEO, Ukufakwa kwegama elingukhiye kumathegi we-meta, Content-Audit, kanye Nokusebenziseka. Umgomo uwukuthuthukisa izinga lakho ku-Google nakwezinye izinjini zokusesha ezinkulu.

I-SEO engaphandle kwekhasi

I-SEO suchmaschinenoptimierung iyinqubo yokuthuthukisa ukubonakala kwewebhusayithi ngezinjini zokusesha. Igxile emiphumeleni yosesho ephilayo futhi ayifaki izikhangiso ezikhokhelwayo. Kudinga ukwakhiwa kwewebhusayithi ekhangayo kanye nenhlanganisela ye-Offpage-SEO ne-Onpage-SEO. I-Onpage-SEO ihlanganisa ukwenza izinguquko zesakhiwo nezobuchwepheshe ekhasini lewebhu. Ihlose ukudala okuqukethwe okufanele nokuwusizo.

I-Linkbuilding iyingxenye ebalulekile ye-SEO. Akusizi nje kuphela ukukala iwebhusayithi, kodwa futhi ikhuthaza izivakashi ukuthi zihlale kuwebhusayithi isikhathi eside. Ngaphezu kwalokho, I-Google ibuka okuqukethwe okuxhumene kakhulu njengokufanelekile. I-linktexte esetshenziswa ukuxhuma ekhasini okuqondiwe kufanele ifane nokuqukethwe kulelo khasi. Ngokwesibonelo, uma ikhasi eliqondiwe limayelana nokusetha umphathi womaka we-Google, khona-ke i-linktexte kufanele ibe “Setha umphathi womaka we-google”.

Imiphumela ye-SEO ingathatha isikhathi eside ukuthi ibonakale. Isikhathi sincike ezintweni ezimbalwa, kodwa ngokuvamile, yizinyanga ezintathu kuya kweziyisithupha. Ukugcina imiphumela, iwebhusayithi kufanele ithuthukiswe futhi yandiswe njalo. Nokho, uma kwenziwa ngendlela efanele, kungaholela enzuzweni ephezulu kumnikazi wewebhusayithi.

I-SEO ihlanganisa wonke ama-masnahmen ahlose ukukhulisa ukubonakala kwewebhusayithi ezinjinini zokusesha. Iphinde ihlanganise nokwenza kahle ekhasini nangaphandle kwekhasi. Okokuqala kuhilela ukuthuthukisa okuqukethwe kwewebhusayithi. Ingeza izincazelo ze-meta, amathegi esihloko, futhi ama-markups angathuthukisa ukubonakala kwewebhusayithi ezinjinini zokusesha. I-SEO ye-Tactical iphinde ifake ukuthuthukiswa kokuziphatha komsebenzisi, isixhumanisi isakhiwo, kanye nokwenza kahle ngaphandle kwekhasi. I-Marketing-massages ingasetshenziswa futhi ukuthonya imiphumela yosesho.

I-SEO enhle idinga isineke nesikhathi. Kudinga futhi ukuqonda okulindelwe yinjini yokusesha. Uhlobo lwesibili lwe-SEO lubandakanya izikhangiso zokusesha ezikhokhelwayo. Lokhu kubizwa nge-Search Engine Advertising noma i-Search Engine Marketing.

Ukufakwa kwegama elingukhiye kumathegi we-meta

Search engine spiders can find the contents of your HTML page by searching for keywords that are contained in the metatags. Laba bomaki bavumela izinjini zokusesha ukuthi zifake ikhathalogi okuqukethwe kwakho futhi zikugcine kunkomba yazo. Lawa magama angukhiye angasiza ekubuyiseni okuqukethwe ekhasini lakho uma kwenzeka ikhasi lakho liqukethe amagama angapeliwe kahle. Nakuba ukufihla la mazwi akukhuthazwa, ungalungisa isipelingi sombhalo wakho ekhasini lakho.

Content-Audit

To optimise your website for search engines, kufanele uqiniseke ukuthi okuqukethwe kwakho kukhonjwe ngendlela efanele futhi kulungiselelwe kahle. Ukuhlolwa kokuqukethwe kuyingxenye ebalulekile yale nqubo. Kukusiza ukuthi ubone izindawo ezibuthakathaka zewebhusayithi yakho kanye nokuqukethwe kwayo okusebenza kahle kakhulu. Kuyingxenye yenqubo eqhubekayo yokuthuthukisa ehlala icwenga okuqukethwe kwakho. Ngokwenza izinguquko ezincane kokuqukethwe kwakho, ungathuthukisa izinga layo jikelele nokwethembeka.

Ukuhlolwa kokuqukethwe kwe-SEO kuwuhlu olusebenzayo lokuqukethwe kwewebhusayithi yakho, ikuvumela ukuthi ubone okuqukethwe okuyimpinda, ukudla abantu, nezinye izindaba. Iphinde ihlonze amathuba ezihloko nemibono emisha. Uma okuqukethwe okulungile kungakhonjiwe, uzolahlekelwa amathuba okuthola ithrafikhi eyengeziwe, ihola, kanye nokudayisa.

Amawebhusayithi asebenza kahle kakhulu awenzelwe izinjini zokusesha kuphela, kodwa nakubafundi. Ngenkathi ama-algorithms ethonya ukubonakala kokuqukethwe, abafundi abangabantu banquma ukuthandwa kwekhasi noma iwebhusayithi yonke. I-SEO suchmaschinenoptimierung enokubuyekezwa kokuqukethwe iyindlela enhle kakhulu yokuthola ukuqonda okuphelele kokuqukethwe kwakho futhi uhlonze amathuba okukhula.. Ukudala okuqukethwe kwekhwalithi kungathatha isikhathi nomzamo omkhulu.

Usability of SEO

A website’s usability can influence search engine rankings. Uma umkhiqizo uhlala uvela phezulu emiphumeleni yosesho, abasebenzisi kungenzeka bangabi namathuba amancane okuvakashela iwebhusayithi yalolo hlobo. Nokho, ukwenza ngcono ukusebenziseka kungaba nemiphumela emihle kumazinga enjini yokusesha, futhi. Nakuba ukugcizelela kakhulu ku-SEO kuyingozi kulwazi lomsebenzisi, indlela elinganiselayo ekusebenziseni ingakhuphula amathuba okuthi iwebhusayithi ivele phezulu emiphumeleni yosesho.

Amawebhusayithi kufanele aklanywe ngendlela elula yokuhamba futhi akhangayo emehlweni. Izinjini zokusesha, ikakhulukazi i-Google, Inani eliphakeme kakhulu lama-CTR (izinga lokuchofoza). Ukusebenziseka kwewebhusayithi kufanele kucabangele lokhu. Ukusebenziseka okuhle kuzonyusa amazinga okuguqulwa. Ukusetshenziswa kwewebhusayithi kungathuthukisa inani lethrafikhi eliyitholayo.

Amawebhusayithi angasebenziseki kahle anezinga eliphezulu lokugxuma futhi mancane amathuba okuthi aguqulwe. Izinga lokugxuma elikhuphukayo lizophazamisa ikhwalithi yekhasi lekhasi kanye namazinga enjini yokusesha. Abasebenzisi kungenzeka babelane futhi bathande amawebhusayithi anokusebenziseka okuhle. Ukusebenziseka kwewebhusayithi kunomthelela omkhulu ezilinganisweni kunezinga layo.

Ukusebenza kwewebhusayithi kungathuthuka ngokusebenzisa izinkulumo ezilula neziqondakalayo. Ukusebenzisa izinkulumo ezilula kulula kumsebenzisi, futhi ithuthukisa i-SEO yesakhiwo. Imiphumela yosesho kufanele futhi iminyene, ukuxhuma kokuqukethwe okufundekayo. Lezi zinyathelo zingenza kube lula kubasebenzisi ukukhetha iwebhusayithi futhi bathuthukise ulwazi lomsebenzisi.

Ukusebenziseka kuyisihluthulelo sokuthuthukisa injini yokusesha. Lapho zombili izici zilingana, iwebhusayithi inikeza ulwazi lomsebenzisi olungcono kakhulu. Uma lezi zici ezimbili zingavumelani, I-Google izojezisa iwebhusayithi ngokulungiselelwa imiphumela yenjini yokusesha kodwa inganikezi inani langempela lomsebenzisi.

Keyword-Optimisation in Pillar-Content

Search engine optimization in Pillar-Content is a great way to increase traffic and rank well for high-volume keywords. Leli su libandakanya ukusungula amakhasi ezinsika ahlinzeka ngolwazi olunzulu ngezihloko eziwumgogodla. Lokhu kusiza izinjini zokusesha zinqume izixhumanisi ezifanele kakhulu futhi kuzoholela ezilinganisweni eziqinile kuma-SERP.

Lapho udala ikhasi lensika, kuyasiza ukuyixhumanisa nokuqukethwe okuhlobene. Ikhasi lensika kufanele lihlanganise isihloko esisodwa esikhulu, thinta izihlokwana, kanye nesixhumanisi sokuthunyelwe kwebhulogi enemininingwane eyengeziwe. Lokhu kwaziwa njengokuqukethwe kweqoqo futhi kufanele futhi kuxhume emuva ekhasini lensika.

Okuqukethwe yinsika, kungcono ukusebenzisa amagama angukhiye abanzi anedatha yethrendi enhle kanye nevolumu yokusesha. Ukwakha isu legama elingukhiye elisebenzayo, uzodinga ukwenza ucwaningo lwamagama angukhiye ngendlela ebanzi. Ngokuqondene, kufanele ucabangele abantu bekhasimende lakho’ imibuzo kanye namaphuzu obuhlungu esinyathelweni ngasinye sohambo lwekhasimende. Kwalokhu, ungasebenzisa ithuluzi elifana nePhendula Umphakathi ukuze ubone ukuthi abantu bafunani.

Lapho udala okuqukethwe kwensika, khumbula ukuthi umgomo wekhasi ngalinye lensika ukuqondisa umsebenzisi ekujuleni kokuqukethwe kwakho. Lokhu kusho ukuthi ikhasi lensika kufanele okungenani libe namagama ayizinkulungwane ezimbili kuya kwezinhlanu ubude. Ikhasi lensika yikhasi lakho lokubikezela eliyinhloko ngaphakathi kwehabhu lakho lokuqukethwe. Ikhasi lensika liphinde lisebenze njengegumbi le-echo lokuqukethwe kwakho. Kufanele futhi ibe nezixhumanisi zama-athikili ahlobene.