Thuthukisa i-SEO Yakho ye-Google Ngalawa Masu e-SEO Angaphandle Kwekhasi

Kunezici eziningana ezahlukahlukene ze-Google SEO. Isibuyekezo se-Hummingbird yisibonelo esisodwa. Izama ukuphendula ngolimi lwemvelo nosesho lwezwi, futhi ihlola ubudlelwano phakathi kwamagama nemishwana. Kusize amabhizinisi ukuthi akleliswe phezulu. Esinye isibuyekezo, Ijuba, iwukuthuthukiswa emiphumeleni yosesho yasendaweni futhi ibuyekeza izinga lokucatshangwa kwendawo emibuzweni yosesho. Amabhizinisi athembele kuthrafikhi yosesho lwasendaweni angazuza kulesi sibuyekezo. Ngaphezu kwalokho, Ukuqaliswa kwe-HTTPS/SSL sekuphenduke isici sezinga. Ngenxa yalokho, amabhizinisi amaningi amangala ukuze kusetshenziswe i-HTTPS.

I-SEO engaphandle kwekhasi

Enye yezindlela ezidume kakhulu ze-SEO ezingaphandle kwekhasi ukwakha isixhumanisi. Uma amanye amawebhusayithi exhuma kuwebhusayithi yakho, ubonisa igunya lakho nobungcweti bakho. Njengoba i-algorithm ye-Google ifuna ukukala amasayithi ngokuthembeka okuphezulu, udinga ukuba nezixhumanisi ezikhomba iwebhusayithi yakho ezivela kwamanye amawebhusayithi ahlobene nebhizinisi lakho. Ngokufanayo, isixhumanisi esivela kuwebhusayithi enedumela elihle sizokusiza ukuthi wenze isikhundla esiphakeme kunalabo oqhudelana nabo.

I-SEO engaphandle kwekhasi isebenza kumazinga amaningana. Izinga eliphezulu kumaSERP libalulekile ngoba lizoholela ekuchayekeni okwengeziwe, ukuchofoza okwengeziwe nokuvakasha, kanye nenani eliphakeme lokukhulunywa ngalo kwezokuxhumana. Ngenkathi ukwakhiwa kwesixhumanisi kuseyisici esibalulekile ekwenzeni injini yokusesha, ungakwazi futhi ukuthuthukisa izinga lekhasi lesayithi lakho ngokuzibandakanya ekwakheni isixhumanisi sezigqoko ezimhlophe. Kubalulekile ukuqonda umehluko phakathi kokwakhiwa kwesixhumanisi nokuthengiswa, nokuthi zithintana kanjani.

Izimpawu zomkhiqizo, njengezinkundla nezindatshana, izimpawu ezibalulekile ze-Google. Okukhulunywa ngakho ngebhrendi akuhlali kuxhunywe kuwebhusayithi yakho, kodwa abakhase be-Google bangazithatha futhi benze isithombe esigcwele sokuthi abantu babona kanjani umkhiqizo wakho. Ukuze kwandiswe izimpawu zomkhiqizo, phishekela ukukhuluma okuhle ngewebhusayithi yakho futhi uphendule ukuphawula okungekuhle. Ngaphezu kwalokho, kubalulekile ukugcina okuqukethwe kukusha futhi kuhambisana. Ngaphezu kokuqukethwe okusha, kubalulekile futhi ukusho igama lomkhiqizo wakho ezinkundleni nakwezinye izingosi zokuxhumana.

Enye yezindlela ezibaluleke kakhulu ze-SEO ezingaphandle kwekhasi zokumaketha kwasendaweni izibuyekezo. Ngenkathi izibuyekezo eziningi zizoba nethegi ye-nofollow, basengaba nomthelela omuhle ekulinganisweni kwendawo. I-Google ithemba amawebhusayithi anezibuyekezo eziqinisekisiwe, ngakho ukubuyekezwa okuvela kuwebhusayithi ethembekile kungaba nomthelela omuhle ezingeni lakho. Indlela enhle yokuthola lezi zibuyekezo ukufuna iphrofayela yebhizinisi kumawebhusayithi amakhulu wokubuyekeza futhi ucele amakhasimende anelisekile ukuthi abhale izibuyekezo zemikhiqizo namasevisi akho.. Lokhu kuzokhulisa ukuchayeka kwakho ezinjinini zokusesha futhi kukusize wakhe ukwethembana kubasebenzisi.

Ukwakhiwa kwesixhumanisi kuyingxenye ebalulekile ye-SEO engaphandle kwekhasi ye-Google SEO. Kepha kufanele ihambisane nemodeli yebhizinisi lakho elithile. I #1 umgomo wokwakha izixhumanisi kufanele kube ukuthola izixhumanisi zekhwalithi ezivela kumawebhusayithi agunyaziwe. Gxila kukhwalithi phezu kobuningi. Kufanele futhi ugxile ekusunguleni iwebhusayithi yakho njengegunya kanye nomthombo othembekile. Lena indlela ephumelela kakhulu ye-SEO engaphandle kwekhasi. Awukwazi ukukhokhela ukukuziba! Kodwa qiniseka ukuthi uyenza ngendlela efanele.

I-SEO engaphandle kwekhasi ibalulekile ku-Google SEO ngoba inikeza izinjini zokusesha umqondo omuhle walokho amanye amawebhusayithi akushoyo ngewebhusayithi yakho.. Amawebhusayithi ekhwalithi ephezulu kungenzeka abe nama-backlink avela kwamanye amawebhusayithi, yiba nezimpawu ezishiwo ezinkundleni zokuxhumana, futhi wenze ibhukhimakhi futhi kwabelwane ngayo phakathi kwemiphakathi yabasebenzisi abanomqondo ofanayo. Lokhu, esikhundleni salokho, izothuthukisa amazinga akho, futhi izinga lakho lizokhuphuka. Ngezinga elingcono, uzoba nethrafikhi eyengeziwe.

I-SEO yobuchwepheshe

Ukusebenzisa amasu nezindlela ezihlanganisa ukuthuthukiswa kwenjini yokusesha ekwakhiweni kwewebhusayithi yakho kungathuthukisa izinga layo futhi kuhehe izivakashi eziningi.. Ngokuthuthukisa izici zobuchwepheshe zewebhusayithi yakho, ungenza kube lula ukuthi izinjini zokusesha zikhase futhi ziqonde ekuqukethe. Izingosi ze-SEO zezobuchwepheshe eziphumelelayo zinikeza ulwazi oluhle lomsebenzisi, izikhathi zokulayisha ngokushesha, kanye nezixhumanisi ezithembekile, ukukhuthaza ukusebenzisana kwesikhathi eside namakhasi. Uma ulungiselela izici zobuchwepheshe zesayithi lakho, wandisa amathuba okuhlaba umxhwele amabhothi enjini yokusesha futhi ukhiqize izilinganiso ezihlaba umxhwele.

Uma isayithi lakho liqukethe ezimbalwa 404 amakhasi, ungawalungisa ngokuwasusa. 404 amakhasi aseyizixhumanisi ezizoqondisa umsebenzisi ekhasini eledlule, ngakho-ke kufanele uzame ukuwasusa kuwebhusayithi yakho. Imbangela okungenzeka kakhulu yokuphuka kwezixhumanisi wushintsho lwe-URL noma ukususwa kwekhasi. Ukusebenzisa a 301 ukuqondisa kabusha kuzovumela abasebenzisi ukuthi baye ekhasini elisha. Ngokususa lezi 404 amakhasi esayithi lakho, ungathuthukisa i-SEO yakho yobuchwepheshe.

I-SEO ye-Amazon

I-Amazon SEO iyindlela ephumelelayo yokushayela ithrafikhi efanelekayo ohlwini lwakho lwemikhiqizo. Inqubo ibandakanya ukulungiselela amagama angukhiye kanye nokuhlaziya ivolumu yosesho ukuze unqume afaneleka kakhulu ongawasebenzisela ukufakwa kuhlu komkhiqizo wakho.. Ucwaningo lwamagama angukhiye lubalulekile empumelelweni yomkhankaso wakho we-Amazon SEO, futhi kubalulekile ukusebenzisa amathuluzi afanele. Kulesi sihloko, uzofunda ukuthi ungalukhulisa kanjani uhlu lwakho futhi ukhuphule amazinga akho ku-Amazon. Ngesu elifanele legama elingukhiye, ungakwazi ukuxhumana namakhasimende akho futhi uhlangabezane nezidingo zabo.

Njengomthengisi, ungathuthukisa i-SEO yakho ye-Amazon ngokuthengisa imikhiqizo eminingi. Imikhiqizo ethengisa kahle e-Amazon ivame ukukhuphuka. Ngakho, ukukhuphula ukuthengisa kungenye yezindlela ezisebenza kahle kakhulu zokwandisa ukuthengisa kwakho futhi uzuze izinga eliphezulu lekhasi. Uma ufuna ukubona ukukhula okubalulekile ekuthengisweni, ungaphinda usebenzise imikhankaso ye-Amazon PPC. Kuyisimo sokunqoba kokubili. Inqobo nje uma ugwema ukubanga imithelela engemihle ngezinga lakho lokuguqulwa, I-SEO yakho ye-Amazon izoba yithuluzi elisebenzayo lokukhulisa amazinga akho okusesha.

Ukuthuthukisa imikhiqizo exhasiwe kanye nemikhankaso ye-PPC kuyingxenye ebalulekile ye-Amazon SEO. Isu elihle lizokwenza umkhiqizo wakho ubalwe Ekhasini Lokuqala lemikhiqizo exhasiwe. Izigaba zomkhiqizo, izilinganiso zomdayisi, kanye nomkhiqizo uphakathi kwezinto eziningi ezinquma ukuthi umkhiqizo uvela kuphi emiphumeleni yosesho. Kubalulekile ukukhumbula ukuthi ama-algorithms e-Amazon ahlakaniphe ngendlela emangalisayo futhi azohlunga imikhiqizo engahlangabezani nenqubo.. Nokho, lokhu akufanele kube isithiyo empumelelweni.

Esinye isici esibalulekile se-Amazon SEO ukwenza kahle kwegama elingukhiye. Uhlu lwakho kufanele luqukathe amagama angukhiye ahlobene esihlokweni, amaphuzu ezinhlamvu, kanye nencazelo. Qinisekisa ukuthi usebenzisa amagama angukhiye kulezi zindawo ukuze uchofoze futhi uguqule. I-algorithm ye-Amazon izonikeza isisindo esengeziwe emikhiqizweni enamagama angukhiye ezihlokweni zayo uma ifana nezincazelo nezihloko zayo.. Ungathuthukisa i-SEO yakho ye-Amazon ngamasu alungile wokwenza igama elingukhiye. Uma usuwatholile amagama angukhiye alungile, ukufakwa kuhlu kwakho kuzohambisana kakhulu nabathengi abangahle, futhi uzozuza ekuthengisweni okwandisiwe.

Igama lakho lomdayisi lizoba ngesinye sezici ezibaluleke kakhulu zezinga e-Amazon. Udinga ukusebenzisa amagama angukhiye egameni lakho lomdayisi ukuze ukhulise ukubonakala, kodwa qaphela ukuthi ungasebenzisi amagama angukhiye. Ukugxusha kwamagama angukhiye kuzokwehlisa izinga lakho ku-Amazon, yenza isihloko sakho sibukeke sigaxekile, futhi wehlise izinga lokuchofoza. Ukuze ugweme lokhu, sebenzisa inhlanganisela yamagama angukhiye futhi uqiniseke ukuthi alandelana ngendlela efanele. I-algorithm ye-Amazon izophinde icubungule ezinye izipelingi.

I-A9 iyi-algorithm yokuphathelene eklanywe i-Amazon futhi isetshenziselwa ukunquma ukuhleleka kwemiphumela. Ilinganisa imikhiqizo ngokuhlobana kwayo kanye namathuba okuthi ithengwe. I-Amazon isebenzisa amasiginali ahlukahlukene, okuhlanganisa ukuhambisana kwegama elingukhiye, ivolumu yokusesha, kanye nesihloko somkhiqizo. Qiniseka ukuthi isihloko siqukethe amagama angukhiye ahambisana nomkhiqizo. Uma ungakwazi ukulungiselela i-algorithm ye-Amazon, cishe akuwufanele umzamo. Kodwa uma wenza umsebenzi wakho wesikole, usengakwazi ukuthuthukisa ukuthengisa kwakho ku-Amazon.