Ungayisebenzisa Kanjani I-SEO Optimizier Yekhonsoli Yokusesha Ye-Google

Ungayisebenzisa Kanjani I-SEO Optimizier Yekhonsoli Yokusesha Ye-Google

Uma kuziwa ekwenzeni iwebhusayithi yakho ibe ngcono, ukusebenzisa i-SEO optimizer kungaba ithuluzi elibalulekile. Lawa mathuluzi akusiza ukuthi unqume ukuthi yimaphi amagama angukhiye afaneleka kakhulu kusayithi lakho, kanye nokuhlaziya ama-backlink akho. Amanye amathuluzi agxila kokuqukethwe, kuyilapho abanye begxile kakhulu ocwaningweni lwamagama angukhiye. Lawa mathuluzi avame ukusebenza ngokubambisana nezinsizakalo ze-SEO zochwepheshe, futhi ochwepheshe ngokuvamile baqeqeshwe kahle ukuze bahumushe okuqukethwe abakutholayo. Uma ungaqiniseki ukuthi iyiphi kulawa mathuluzi ongayisebenzisa, cabanga ukuqasha uchwepheshe ukuze akusize ngemizamo yakho yokuthuthukisa.

Onma SCOUT

Uma udinga i-SEO optimizer, I-ONMA scout iyindlela enhle. Banesipiliyoni seminyaka eminingi embonini futhi baqonda izindlela ezingcono kakhulu zokuthuthukisa iwebhusayithi yakho. Ngaphezu kokuthuthukisa injini yokusesha, banikeza ezinye izinsizakalo ezifana nokumaketha kwenkundla yezokuxhumana kanye nokwakhiwa kwewebhusayithi. Ungakwazi futhi ukubacela amathiphu namasu okuthi ungalithuthukisa kanjani iwebhusayithi yakho. Bazoba nolwazi olubanzi mayelana nendlela yokuthola amazinga aphezulu nge-Google.

I-ONMA scout SEO optimizierer iyilungu elikhuthele kakhulu lomphakathi wezomthetho. I-ONMA scout isebenzisa amasu e-SEO Yesigqoko Esimhlophe ukukhulisa ithrafikhi yezinto eziphilayo kuwebhusayithi. Basebenzisa lezi zindlela ukwenza amawebhusayithi athandeke kakhulu ezinjinini zokusesha futhi andise umkhiqizo wabo. Baqinisekisa ukubekwa okuphezulu okuyishumi kwamakhasimende. Uzothola izinga elimangalisayo ngosizo lwabo! Ngakho, Ulindeni? Shayela i-ONMA namuhla futhi uthole ukuthi ingakusiza kanjani ukuthi ufike lapho!

Ukuthuthukisa injini yokusesha kuyinqubo eyinkimbinkimbi futhi idinga ulwazi. Kubalulekile ukuqasha uchwepheshe we-SEO oqeqeshiwe ukuze aqinisekise ukuthi uthola amazinga aphezulu ku-Google. I-ONMA scout inozakwethu be-Google AdWords futhi ingaphatha zonke izici zokumaketha kwakho ku-inthanethi. Baphinde baqinisekise ukuthi izinsizakalo zabo ze-SEO zenziwa ngokulandela imihlahlandlela ye-Google. Kungakho ungaqiniseka ukuthi iwebhusayithi yakho izothola isikhundla esihle.

I-Google Search Console

Uma ufuna indlela yokuthuthukisa amazinga ewebhusayithi yakho, udinga i-SEO optimierer ye-Google Search Console. Leli thuluzi lisiza abanikazi bewebhusayithi baqonde ukubonakala kwenjini yokusesha kanye nokuvelayo, kanye nenani lezikhathi izivakashi ezichofoza ngazo emiphumeleni lapho zisebenzisa i-Google. Ngokusebenzisa leli thuluzi, ungathuthukisa iwebhusayithi yakho futhi ukhuphule ithrafikhi. Nazi ezinye izindlela zokuqalisa. Qhubeka ufunde ukuze uthole amathiphu okuthi usetshenziswa kanjani i-Google Search Console.

I-Google Search Console ibonisa ulwazi lokuthi zingakhi izikhathi lapho amakhasi akhonjwa khona, kuvinjiwe, noma isusiwe, kanye namagama angukhiye aziwa kakhulu. Ulwazi luwusizo kuma-optimizers, abangayisebenzisa ukuze bathuthukise okuqukethwe kwabo noma bacele inkomba kabusha. Ngaphezu kwalokho, leli thuluzi lizosiza ukukhomba imethadatha engekho, phinda okuqukethwe, nezinye izizinda ezixhunywe ekhasini. Ungakwazi futhi ukusetha isaziso se-imeyili samaphutha, ukuze ukwazi ukuthatha isinyathelo ngokushesha lapho zenzeka.

Esinye isici esiwusizo se-SEO optimierer ye-Google Search Console umbiko wedivayisi. Lo mbiko uzokutshela ukuthi imaphi amadivayisi ashayela ithrafikhi kusayithi lakho. Ngokocwaningo lwakamuva olwenziwe yi-Google Analytics, amadivaysi eselula azokhiqiza iningi labavakashi ku 2020. Okunye ukuvakasha kuzovela kumadeskithophu, amaphilisi, nezinye izisetshenziswa. Ngokusebenzisa i-Search Console, unganquma ukuthi i-SEO yakho isebenza kanjani nokuthi yiziphi izindawo ezidinga ukuthuthukiswa ukuze kwandiswe ithrafikhi.

I-OnPage SEO

Izithuthukisi ze-OnPage SEO zigxila ekuthuthukiseni ulwazi lomsebenzisi lapho isivakashi sifika kuwebhusayithi yakho. Iwebhusayithi elungiselelwe nge-SEO esekhasini izokleliswa kangcono ezinjinini zokusesha futhi isize izivakashi zakho zithole ezikufunayo.. Inqubo yokuthuthukisa ekhasini iqala ngokuqonda ukuthi izinjini zokusesha zisebenza kanjani kanye nokunquma amagama angukhiye ofisa ukuwaqondisa.. Ngokugxila egameni elingukhiye elilodwa ekhasini ngalinye lewebhusayithi yakho, ungaqinisekisa ukuthi okuqukethwe kwakho kuthathwa njengokufanelekile futhi okusezingeni eliphezulu yizinjini zokusesha.

Amathegi esihloko ekhasini lakho kufanele aqukathe amagama angukhiye owaqondisayo, futhi akufanele yeqe 55 abalingiswa. Ungasebenzisa ithuluzi lokucwaninga igama elingukhiye ukuze unqume ukuthi izimbangi zakho zenzani bese ukuhlanganisa necebo lakho lethegi yesihloko. Amathegi esihloko akufanele abe ngaphezu 50-60 abalingiswa, nakuba i-Google ingenayo imithetho eqinile. Ungaphinda ufake incazelo ye-meta, evela kuSERP, ukuvumela abasebenzisi ukuthi bafunde kabanzi mayelana nokuqukethwe kwekhasi lakho.

Okwama-ejensi amancane we-SEO noma abanikazi bewebhusayithi ngabanye, I-Page Optimizer Pro iyithuluzi le-SEO esekhasini eligxile ekuthuthukiseni okuqukethwe kwesayithi labo. Ithuluzi linikeza ukuhlaziywa kwezibalo okuningiliziwe kanye nokugeleza komsebenzi okuvumelana nezimo. Isiza okuqukethwe kwakho kubekwe phezulu emiphumeleni yosesho lwe-Google. Ngokungafani namanye amathuluzi, I-Page Optimizer Pro ingasetshenziselwa imikhankaso eyinkimbinkimbi ye-SEO ku-niches yokuncintisana. Ngenxa yemvelo yayo eyinkimbinkimbi, leli thuluzi kunzima ukulisebenzisa, kodwa idatha yayo ebanzi nemininingwane ejulile izokwenza inqubo ibe lula kuwe. Ithuluzi futhi likuvumela ukuthi udale uhlu lwemisebenzi oluketshezi olususelwe ekuhlobaneni kwezibalo.

Imephu yesayithi ye-XML

Imephu yesayithi ye-XML iyingxenye ebalulekile yenqubo ye-SEO. Kubalulekile ukuthi izinjini zokusesha zikhombe wonke ama-URL esayithi lakho, kodwa amasu okuthuthukisa ajwayelekile awanele njalo. Kufanele usebenzise imephu yesayithi ehlanganisa izinguqulo ze-canonical zawo wonke ama-URL akho. Ku-SearchAtlas, ungasetha ukuhlolwa kwesayithi ukuze uqinisekise ukuthi wonke ama-canonical URLs afakiwe kunkomba yemephu yesayithi. Kusukela lapho, ungacela okunye ukucaca futhi ulungise noma yimaphi amakhasi angakhonjwa.

Amamephu esayithi e-XML aqukethe ulwazi oluphelele lwendawo ye-URL. Lokhu kwandisa amathuba okuthi isayithi lakho likhonjwe izinjini zokusesha. I-xhtml:isixhumanisi sesibaluli sisetshenziswa futhi ukukhombisa ukuhluka kolimi nesifunda. Ngaphezu kwalokho, ukusebenzisa imephu yesayithi kuzosheshisa isikhathi sokulayisha kuwebhusayithi yakho. Lesi isihluthulelo sempumelelo ye-SEO. Qiniseka ukuthi uhlola imininingwane ngaphambi kokuthi udale imephu yakho yesayithi. Ngokulandela lezi ziqondiso, uzobe usendleleni yokubeka phezulu emiphumeleni yosesho.

Uma usumise imephu yakho yesayithi, ithumele ku-Google usebenzisa ikhonsoli yosesho. Ngemva kokwenza lokho, ungabheka ukukhonjwa kwemephu yesayithi lakho. Uma inani lezixhumanisi ozihambisile nezikhonjiwe lihluke kakhulu, kunenkinga. Uma uthola umehluko omkhulu, zama ukungeza izixhumanisi ezengeziwe kumephu yakho yesayithi. Ezimweni eziningi, Amamephu esayithi e-XML awakhonjwa.

Izixhumanisi zangaphakathi

Kunezinzuzo ezimbalwa zokuxhumanisa kwangaphakathi kuwebhusayithi yakho. Kweyodwa, bangakhuphula igunya lokuxhumanisa iwebhusayithi yakho. Nakuba izixhumanisi zangaphakathi zingenawo amandla njengezixhumanisi zangaphandle, basakwazi ukuhambisa inaliti. Indlela engcono kakhulu yokuthuthukisa izixhumanisi zangaphakathi ukuchitha isikhathi wakha ezangaphandle. Nawa amaqhinga ambalwa angakusiza ukuthi uwasebenzise ngokugcwele:

Okokuqala, qiniseka ukuthi amakhasi akho ayatholakala. Izixhumanisi zangaphakathi zibaluleke kakhulu ekusebenziseni injini yokusesha, njengoba zilandisa 20% yezinga eliphelele lekhasi lakho. Ngokufanelekile, wonke amakhasi esayithi kufanele afinyeleleke ngokuchofoza okuthathu noma ngaphansi ekhasini layo lasekhaya. Ngaphandle kwezixhumanisi zangaphakathi, Iziseshi ze-Google ngeke zikwazi ukubona amakhasi. Okwesibili, izixhumanisi zangaphakathi zisiza i-Google iklelise amakhasi axhunywe kuzo ngokusebenzisa umbhalo wawo wokunamathisela.

Okwesithathu, izixhumanisi zangaphakathi zibalulekile kulwazi lomsebenzisi. Uhlobo olulungile lwezixhumanisi zangaphakathi luzoholela izivakashi zakho olwazini ezilufunayo. Izixhumanisi phakathi kwamakhasi zithuthukisa ulwazi lomsebenzisi, qinisa uhambo lomsebenzisi, futhi ukhuphule inani le-SEO lewebhusayithi yakho. Ukwenza izixhumanisi zangaphakathi zisebenze kakhulu, sebenzisa amathuluzi we-SEO. Ungasebenzisa i-Google Search Console nama-plugin e-Yoast Premium ukuze ukwenze mathupha. Futhi uma ungafuni ukuchitha amahora ekuxhumaniseni kwangaphakathi, ungakwazi ngisho nokushintsha inqubo.

Isihloli Sokubhala Kabusha Isihloko se-Google

I-SEO optimierer enhle isebenzisa i-Google Title Rewrite Checker ukuqinisekisa ukuthi amathegi esihloko sabo abade kakhulu.. Kubalulekile ukuba nesihloko esingagcini nje ngokufushaniswa futhi kulula ukusifunda, kodwa futhi ikhombisa okuqukethwe yikhasi. Kunezimo ezithile lapho isihloko siside kakhulu, ngakho-ke i-Google iyibhala kabusha ukuze ilingane nesikhala. Ngenhlanhla, kukhona ithuluzi lamahhala elingasiza ukuhlola izihloko zakho ukuze uzibhale kabusha.

Ukusebenzisa isihloko esithi YONKE I-CAPS kuzokwenza kube nzima ukuthi izivakashi zosesho zifunde, futhi ingase ilinganisele kakhulu inani lezinhlamvu ezizoboniswa yi-Google. Lokhu kubaluleke kakhulu uma isihloko siqukethe igama lomkhiqizo noma amanye amagama ajwayelekile okungenzeka ukuthi abaseshi bawabone.. Ukuze ugweme le nkinga, zama ukusebenzisa izihloko ezimfushane ezinamagama angukhiye ahlobene. Ukusebenzisa ithuluzi elifana ne-Zyppy's Title Optimizer kungakusiza ukuthi uhlole ukuthi isihloko sinamagama angukhiye izithameli zakho ezizowafuna..

Uma unesihloko eside, I-Google izojwayela isihloko ukuze silingane nesikhala esitholakala ku-SERP. I-Google isebenzisa ama-elementi kanhlokweni ukuhlola ukubhalwa kabusha kwesihloko futhi izothatha indawo yesihloko eside kakhulu ngomaka we-H1 wekhasi.. Uma unesihloko esiphelelwe yisikhathi, I-Google izoyishintsha ifake unyaka wamanje, ngakho “Imibandela Yokungeniswa – Inyuvesi yase-Awesome” kuzoba “Imibandela yokwamukelwa – Inyuvesi yase-Awesome”.