Ungaphumelela Kanjani kuGoogle SEO
Ungaphumelela Kanjani kuGoogle SEO
Ukuthuthukisa injini yokusesha (I-SEO) kuyisihluthulelo sokwandisa ithrafikhi kuwebhusayithi yakho. Ukuthi isayithi lakho limahhala, noma ukhokhela ukukhangisa, I-SEO izokwandisa ithrafikhi yakho kusuka ezinjinini zokusesha. Amasu ayisisekelo we-SEO afaka amamephu esayithi, Amagama angukhiye, Isakhiwo sesixhumanisi, kanye ne-SEO yezobuchwepheshe. Ngaphezu kokugxila kuthrafikhi yezinto eziphilayo, Okuhloswe kwe-SEO okukhokhiwe kanye nethrafikhi eqondile. Nazi ezinye izindlela zokwandisa ithrafikhi ephilayo nekhokhelwayo yewebhusayithi yakho.
Imephu yesayithi
Ukudala imephu yesayithi ye-Google SEO kuyisinyathelo esibalulekile sokuqinisekisa ukuthi iwebhusayithi yakho ibonwa yizinjini zokusesha.. Nakuba le ndlela ingeyona imfuneko ye-algorithm ye-Google, kubalulekile ukukhumbula ukuthi kuzosiza iwebhusayithi yakho ibekwe kangcono uma iqukethe ama-URL amaningi ngangokunokwenzeka. Kubalulekile futhi ukwenza isiqiniseko sokuthi i-URL ibhalwe ngekhodi ngendlela efanele. Ukwenza lokhu, kufanele uqinisekise ukuthi ubalekela noma imaphi ama-ID weseshini noma ezinye izinhlamvu ezikhethekile. Kufanele futhi uqinisekise ukuthi ama-URL akumbhalo wekhodi we-UTF-8 nokuthi noma imaphi ama-URL aphunyukile. Ngaphezu kwalokho, amamephu esayithi anqunyelwe 50,000 Ama-URL futhi awakwazi ukuba ngaphezu kuka-50MB ngosayizi uma uncindezelwe. Uma imephu yakho yesayithi inkulu, ungahambisa amafayela ahlukene noma uwahlanganise abe ifayela elilodwa.
Enye into okufanele icatshangelwe indawo yesikhathi. Uma iwebhusayithi yakho ishintsha njalo, ungase uthande ukucabanga ukushintsha izoni yesikhathi ukuze ubonise ushintsho. Izilungiselelo zezoni yesikhathi ezingalungile zingabangela imephu yakho yesayithi ukuthi iphelelwe yisikhathi, okungase kuthinte izinga lewebhusayithi yakho. Okokugcina, qiniseka ukuthi wengeza isitembu sesikhathi ekhasini ngalinye, noma-ke i-Google izokuziba futhi inikeze isayithi lakho izinga eliphansi emiphumeleni yosesho. Ngokuqinisekisa ukuthi imephu yakho yesayithi inesitembu sesikhathi esingashintshi, uzothuthukisa i-SEO yewebhusayithi yakho kanye nethrafikhi.
Uma usuqedile ukudala imephu yesayithi, kufanele uyithumele ku-Google usebenzisa i-Google Search Console. Uma usuyisethile vele i-Google Search Console, chofoza okuthi Khasa > Amamephu esayithi ukuze uqalise. Uma usuhambise imephu yesayithi, ungayihlola ukuze uqinisekise ukuthi awekho amaphutha. Uma uyihambisa, iwebhusayithi yakho izoba phezulu ku-Google. Kodwa, uma ungafuni ukuthatha isikhathi, kukhona ama-plugin atholakalayo we-WordPress.
Amagama angukhiye
Keyword research should be an ongoing part of your marketing plan. Amagama angukhiye we-SEO aya ngokuya esebenza njengoba isikhathi sihamba, futhi igama elingukhiye elifanayo elisetshenziswa namuhla lingase lingasebenzi ezinyangeni ezimbalwa kusukela manje. Nokho, ngosizo locwaningo lwamagama angukhiye, ungadalula amatemu amasha athuthukisa imiphumela yakho futhi uhehe izivakashi ezithile. Ucwaningo lwamagama angukhiye lungakusiza ukuthi uthole ukuchayeka okuphezulu futhi uthole amazinga aphezulu enjini yokusesha. Ngezansi kukhona amathiphu angakusiza ukuthi uphumelele ngocwaningo lwamagama angukhiye. Futhi khumbula ukuguquguquka lapho ucwaninga amagama angukhiye amasha.
Sebenzisa izithombe lapho kungenzeka khona. Izithombe ziheha umfundi kanye nezinjini zokusesha. Sebenzisa amagama angukhiye egameni lefayela lezithombe. Futhi, engeza okunye (I-ALT) umlingiswa ukuze izinjini zokusesha zazi ukuletha iwebhusayithi yakho ekhasini lokuqala. Ngaphezu kwalokho, sebenzisa umbhalo we-anchor ukuxhuma ekhasini lakho kusuka kwamanye amawebhusayithi. Ukusebenzisa igama lakho elingukhiye njengombhalo wokunamathisela kwenza kube lula kubaseshi be-Google ukuthola ikhasi lakho lewebhu. Isinyathelo sokuqala sokuthuthukisa amazinga akho enjini yokusesha ukuthola amagama akho angukhiye.
I-Keyword Planner ye-Google iyithuluzi elihle kakhulu lokuthola ukuthi yimaphi amagama angukhiye athrendayo futhi abekwe kuma-SERPs. Inikeza izici zocwaningo kanye nemibono yamagama angukhiye kuzo zonke izindawo eziningi. I-Keyword Planner ingelinye lamathuluzi aziwa kakhulu kubakhangisi bokuqukethwe. I-Google Trends ikuvumela ukuthi ucwaninge izihloko ezithrendayo futhi ugade imvamisa yosesho ukuze uthole amagama angukhiye alungile e-athikili yakho. Khona-ke, khetha igama elilodwa noma inhlanganisela yamagama angukhiye bese uwasebenzisa kokuqukethwe kwakho.
Ngenkathi ucwaningo lwamagama angukhiye lubalulekile ku-SEO, kubalulekile ukugwema ukweqisa. Uma wenza ngokweqile, okuqukethwe kwakho ngeke kubonakale kungokwemvelo futhi kungafundeki kubafundi. Hlala ubeke igama lakho elingukhiye eliyinhloko esihlokweni se-athikili yakho. Lokhu kuzothuthukisa izinga lakho le-SERP ne-CTR. Ungeqisi, kodwa sebenzisa izilungisi zezengezo ukuze uthuthukise okuqukethwe kwakho. Ngokwesibonelo, sebenzisa igama elingukhiye elingaphezu kwelilodwa esihlokweni, noma usebenzise amagama angukhiye ahlukahlukene, kuhlanganise nomqondo ofanayo.
Isakhiwo sesixhumanisi
One of the most important strategies for achieving high search engine rankings is Google SEO link building. Phakathi nale nqubo, uhlose ukwandisa inani lezixhumanisi ezingenayo zekhwalithi ephezulu kuwebhusayithi yakho. Ngokusebenzisa amasu achazwe kulesi sihloko, ungafinyelela amazinga aphezulu enjini yokusesha futhi uthuthukise ukubonakala okuphelele kwewebhusayithi yakho. Qhubeka ufunde ukuze ufunde kabanzi mayelana nale nqubo ebalulekile. Futhi ungakhohlwa ukukwenza njalo! Nazi izinyathelo okufanele uzilandele ekwakheni isixhumanisi se-Google SEO.
Isizathu esiphoqayo sibalulekile lapho wakha izixhumanisi. Abantu abafuni ukukuxhumanisa ngoba becabanga ukuthi upholile. Kodwa uma ubhale okuqukethwe kwekhwalithi futhi unikeze ulwazi olubalulekile, namanye amasayithi azoxhumeka kuwe futhi. Le ndlela ingakhuphula isilinganiso sosesho lwe-organic sewebhusayithi yakho futhi ikhulise ukuchayeka kwakho kuwebhu. Ukusebenzisa lelisu, ungathuthukisa ukuchayeka kwakho ezinjinini zokusesha futhi ukhiqize ithrafikhi eyengeziwe kanye nokuthengisa okwandisiwe. Kunezinzuzo eziningi zokuxhumanisa isakhiwo, futhi kuwufanele umzamo!
Enye indlela yokuqinisa iphrofayili yakho ye-backlink ukuthola amawebhusayithi axhumanisa izimbangi zakho. Ngokubheka izixhumanisi zabo, ungawadlula ezingeni lenjini yokusesha. Uma ungaqiniseki ukuthi ungaqala kuphi, sebenzisa ithuluzi elifana nama-Ahrefs’ Xhuma i-Intersect ukuze uthole ngokushesha amathuba e-backlink. Ama-Ahrefs’ ithuluzi likukhombisa ukuthi imaphi amawebhusayithi izimbangi zakho ezixhumeka kuwo nokuthi yimaphi axhumeka kuwo. Lokhu kuzokwenza inqubo ibe lula kakhulu.
Ukudala izixhumanisi mathupha akukuniki inzuzo yokuncintisana ngaphezu kwalabo oqhudelana nabo futhi kungengezwa kalula izimbangi zakho. Kodwa izixhumanisi ezenziwe ngezandla ziyindlela enhle yokwakha izixhumanisi kuwebhusayithi yakho, kodwa kufanelekile ukukhumbula ukwenza ucwaningo ngezandla ukuze uthole imiphumela engcono kakhulu. Esinye sezici ezibaluleke kakhulu zokwakha isixhumanisi isilinganiso sekhwalithi yekhasi jikelele, ebheka ukujula kokuqukethwe, inhloso yokuqukethwe, kanye nokwethembeka kwemithombo. Ezinye izici zewebhusayithi zibaluleke kakhulu kunezinye, njengokuzulazula noma ngomugqa.
I-SEO yobuchwepheshe
The technical aspects of your website are very important for search engine ranking. Lezi zingxenye zihlanganisa isivinini sokulayisha, ukuzulazula, nokusebenziseka. Ngaphandle kokusetshenziswa okufanele kwe-SEO yezobuchwepheshe, izinjini zokusesha mancane amathuba okuthi zibone iwebhusayithi yakho njengekhwalithi ephezulu, isisetshenziswa esithembekile. Nokho, uma ungaqondi ukuthi iyini i-SEO yezobuchwepheshe, usendaweni engalungile. Ngiyabonga, kunezindlela zokwenza iwebhusayithi yakho ibe ne-technical-savvy ngaphandle kokudela izinga lakho lenjini yokusesha.
I-SEO yobuchwepheshe ibandakanya ukwenza kahle ingqalasizinda yewebhusayithi yakho ukuze uthuthukise ukukhonjwa kwezinjini zokusesha kanye nezinga lezinto eziphilayo. Izici ezithile zobuchwepheshe, njengewebhusayithi evikelekile, banikezwa impatho ekhethekile yizinjini zokusesha. Lezi zinyathelo zihlanganisa ukwenza isiqiniseko sokuthi isayithi lakho liyafinyeleleka, ivikelekile, futhi ihlangabezana nokulindelwe yinjini yokusesha. Nakhu ukubheka izindawo ezibalulekile ze-SEO yobuchwepheshe nokuthi ungazisebenzisa kanjani kusayithi lakho. Ukuze uphumelele, kuzomele usebenzise amaqhinga amaningana, kufaka phakathi isu le-SEO lobuchwepheshe.
Ukuhlelwa kwesayithi kungenye into ebalulekile ye-SEO yobuchwepheshe. Isakhiwo sakho sesayithi kufanele sihlelwe ngendlela yokuthi ama-bots okusesha akwazi ukukhomba futhi afinyelele amakhasi alungile. Enye indlela yokwenza lokhu ukusebenzisa i-pagination, etshela izinjini zokusesha ukuthi yimaphi amakhasi ahlobene. Ngokwesibonelo, uchungechunge lokuqukethwe lungahlukaniswa libe amakhasi ewebhu ambalwa noma izahluko, ukuze ama-bots akwazi ukukhasa kalula amakhasi ahlukene. Uma ikhasi selikhonjiswa, izovela phezulu emiphumeleni yosesho futhi isize iwebhusayithi yakho ikleliswe phezulu kumagama angukhiye afanelekile.
Alexa rank
A website’s Alexa rank is an important element for Google SEO. Ibonisa ukuthi iwebhusayithi idume kangakanani nokuthi bangaki abantu abayivakashelayo nsuku zonke. Izinga lakho le-Alexa liphezulu, ibaluleke kakhulu iwebhusayithi yakho kubaseshi. Nawa amanye amathiphu okuthuthukisa izinga lakho le-Alexa. Qhubeka ufunde ukuze uthole okwengeziwe. Ungalithuthukisa kanjani izinga lakho le-Alexa futhi ukhulise i-Google SEO? Ake sithole. Ngemva kwakho konke, ithrafikhi eyengeziwe isho ukulungiselelwa okungcono kwenjini yokusesha kuwebhusayithi yakho.
Yize i-Alexa iyithuluzi elibalulekile le-SEO, nayo inezinkinga zayo. Nakuba inikeza ukuqonda okubalulekile, Idatha ye-Alexa inomkhawulo. Akubona bonke abasebenzisi be-inthanethi abanebha yamathuluzi ye-Alexa efakwe kukhompyutha yabo, futhi izigidi zamasayithi azikwazi neze ukuthola isikhundla esihle, kungakhathaliseki ukuthi zingakanani izimoto zabo. Ngakho-ke, Imiphumela ye-Alexa ingaba nenembile. Ngaphandle kwalokhu, Idatha ye-Alexa iyindawo enhle kakhulu yokweqa kubaphathi besayithi.
I-Alexa iyisevisi evela e-Amazon ehlanganisa izigidi zamawebhusayithi. Yehlisa izinga lakho le-Alexa, uma iwebhusayithi yakho idume kakhulu. Ama-algorithms ayo asebenzisa ithrafikhi yewebhusayithi yakho kanye nedatha yokuzibandakanya komsebenzisi ukubala izinga lakho. Ukusebenzisa le bha yamathuluzi ukukhuthaza iwebhusayithi yakho kuzokhuphula izinga layo le-Alexa ngokungaqondile. Ungahlola futhi amazinga akamuva e-Alexa ukuze uthole ukuthi iwebhusayithi yakho yenza kahle kanjani uma uqhathanisa nezimbangi zakho.. Uma kukhulunywa nge-SEO, Izinga le-Alexa liyimethrikhi eyinhloko yokuthuthukisa ukusebenza kahle kwenjini yokusesha yewebhusayithi yakho.
Ukuze uthuthukise izinga lakho le-Alexa, kufanele usebenzise ucwaningo lwamagama angukhiye. Ukusebenzisa i-Alexa kuzokusiza ukuthi uthole amagama angukhiye amasha ongawasebenzisa emkhankasweni wakho we-SEO. Ngokuqapha izinga lakho le-Alexa kanye nokuthumela iwebhusayithi yakho kumasayithi adumile e-RSS, ungathuthukisa i-SEO yakho futhi uthole ithrafikhi eyengeziwe. Ngaphezu kocwaningo lwegama elingukhiye, I-Alexa izokusiza futhi ukukala ukusebenza kwewebhusayithi yakho maqondana nezimbangi zakho.. Lapho izithameli zakho eziqondiwe zigxile kakhulu, izinga lakho le-Alexa lizoba phezulu.
