Uyithuthukisa Kanjani Iwebhusayithi Yakho Ukuze Uthuthukise Injini Yokusesha
Uyithuthukisa Kanjani Iwebhusayithi Yakho Ukuze Uthuthukise Injini Yokusesha
Uma ungaqiniseki ukuthi ungayenza kanjani iwebhusayithi yakho ibe nezinjini zokusesha ezahlukahlukene, nanka amasu angakusiza. Okuqukethwe kwekhwalithi kungenye yezinto ezibaluleke kakhulu zezixhumanisi eziqinile ze-organic. Okuqukethwe okuhle kuzokuzuzisa ngezindlela eziningi, okuhlanganisa ukuqashelwa okuphezulu nokwanda kokubonakala. I-Google Suche idinga okuqukethwe okwengeziwe, njengamabhulogi, izihloko, kanye Nokuqukethwe Okukhiqizwa Ngabasebenzisi (UGC).
Funda umbiko wethu we-SEO
Ingabe ungumphathi wewebhu ofuna ukuthuthukisa ukubonakala kwewebhusayithi yakho futhi uthole ithrafikhi eyengeziwe? Uma kunjalo, bese ufunda ukuze ufunde kabanzi mayelana nendlela yokuthuthukisa i-SEO yakho. Ukusuka kumasu ayisisekelo kuye kwasezingeni eliphezulu le-SEO, yethu i-SEO-Gutachten inikeza ulwazi olubalulekile kubaphathi bewebhu. Ngeke nje ufunde izisekelo, kodwa futhi uzothola ukuqonda okujulile kokuthi ungathuthukisa kanjani amazinga esayithi lakho.
Abathengisi abaku-inthanethi babelana ngomgomo ofanayo: bafuna ukutholakala ku-inthanethi futhi batholwe amakhasimende. Abasebenzisi be-Google basebenzisa izinjini zokusesha ukwenza lula ukusesha kwabo. Ikhasi lokuqala kuphela lemiphumela yosesho eliqukethe imiphumela efanele. Ukuqinisekisa ukuthi iwebhusayithi yakho ingatholwa yi-Google namakhasimende ayo, sebenzisa ama-SEO massnahmen ahlukahlukene ukuze uthuthukise amazinga akho. Ngaphezu kokuthuthukisa i-SEO yewebhusayithi yakho, zama ukuyenza ifanele amakhasimende akho’ izidingo.
Izithombe zekhwalithi ephezulu zingenye indlela yokuthuthukisa izinga lewebhusayithi yakho. I-Google ithanda izithombe ezinekhwalithi ephezulu, kodwa ukuthuthukiswa kokusebenza kuvame ukungqubuzana nezidingo zesithombe ze-Google. Uma ungaqiniseki ukuthi ungenza kanjani izithombe zakho zibe ngcono, ungakwazi ukukala usayizi wesikrini usebenzisa i-Google Analytics. Ungakwazi ukuzuza imiphumela efanayo ngezithombe ezinokulungiswa okuphezulu okungu-1280px. Izinga lakho ngeke lisangabaza!
I-SEO-Gutachten enhle kufanele ilandelwe ukugwema ukulahlekelwa ukubonakala kanye nemali engenayo. Kunama-SEO-Agenttures amaningi laphaya azokwenza izithembiso ezingamanga futhi angasebenzi kahle. Ngokuvamile, i-SEO-Agent izozinaka izici zomkhankaso wakho we-SEO, okuholela ekucwileni kwezindawo zethrafikhi kanye nokuncipha kokubonakala. Ngakho, qiniseka ukuthi uthola lokho okukhokhelayo.
Nutzen Sie unseren SEO-Tool
You can use our SEO-Tool for Suchmaschinenoptimierung to improve your website’s ranking on the major search engines. Sihlanganise i-Google Search Console kanye namathuluzi omphathi wewebhusayithi endaweni yethu, ngakho-ke ungasebenzisa lawa mathuluzi ukuze uthuthukise iwebhusayithi yakho. Ithuluzi lethu liphinde likubonise izixhumanisi nokuqukethwe iwebhusayithi yakho okudingayo ukuze kuhlobane kakhulu kumakhasimende angaba khona. Ngale ndlela, ungasungula igunya phezu kwezithameli zakho ezihlosiwe futhi wandise ithrafikhi yewebhusayithi yakho.
Ithuluzi lethu le-SEO iyithuluzi elisebenzayo le-SEO elisetshenziswa ama-SEO agents, izimfundamakhwela, Ochwepheshe be-SEO, nabaqalayo. Ngaleli thuluzi le-SEO, ungakwazi ukulandelela futhi uqaphe ukusebenza kwewebhusayithi yakho. Amanye amakhasimende ethu afaka i-Airbnb, I-Amazon Ezwakalayo, Uxolo olukuhlazana, Iqembu leMerck, kanye ne-TheNextWeb. I-301-Weiterleitung yazisa izinjini zokusesha ukuthi zizibe i-URL endala.
Ithuluzi lakho le-SEO lingenza iwebhusayithi yakho ibonakale ezinjinini zokusesha. Ngokuhlaziya indlela abantu abasebenzisa ngayo izinjini zokusesha, kuzokusiza ukuthi ukhuphule izinga lewebhusayithi yakho kanye nethrafikhi. Umphumela wemizamo yakho yokuthuthukisa uzolinganiseka futhi ukhule. Ithuluzi lethu le-SEO lihlanganisa igama elingukhiye lomhlaba wonke futhi lisekela wonke amathuluzi okuthengisa afanele ku-inthanethi. Ithuluzi liyithuluzi elikhulu lokuguqula idijithali. Uma uyisebenzisa, ungaqala ukuzuza ku-SEO ngokushesha ngaphandle kokuqasha i-ejensi ye-SEO.
Ithuluzi le-SEO lingasetshenziswa kokubili ekhasini kanye nokwenza kahle kwangaphandle kwekhasi. Umgomo oyinhloko we-On-Page-Optimization ukwenza iwebhusayithi yakho isebenziseke kangcono injini yokusesha. Lokhu kubandakanya ukunciphisa isikhathi sokulayisha sesayithi kanye nokwenza ngcono ukusebenziseka kweselula. Ukusebenzisa i-SEO-Tool yethu kungasetshenziselwa amawebhusayithi amakhulu. Leli thuluzi lizokusiza ukuthi uthuthukise amazinga akho futhi andise imali engenayo yewebhusayithi yakho.
Optimieren Sie Ihre Website fur die Suchmaschinen
You may not know it yet, kodwa ukwenza injini yokusesha (I-SEO) yingxenye ebalulekile yobukhona bakho bewebhu. Izinjini zokusesha ezifana ne-Google zizama ukubeka amawebhusayithi kangcono, ngakho-ke kubalulekile ukwenza isiqiniseko sokuthi okuqukethwe kwakho kungokwekhwalithi enhle. Kunezindlela eziningana zokwenza lokhu, okuhlanganisa ngokuthuthukisa umbhalo wewebhu, izihloko zekhasi, izincazelo zemeta, kanye nokuzulazula. Ngokulandela la macebiso, ungathola iwebhusayithi yakho ibonwe yizinjini zokusesha futhi ukhulise izinga lekhasi layo.
Ukwengeza okuqukethwe okufanele kungenye indlela yokuheha izivakashi. Lokhu ngeke nje kudonsele amakhasimende angaba khona, futhi kuzokwenza iwebhusayithi yakho isebenziseke kakhulu ezinjinini zokusesha. Okuqukethwe okufanelekile kufanele kugxile ezihlokweni ezithile futhi kuqondise izivakashi emithonjeni yolwazi efanele noma amawebhusayithi. Ukudala isithombe esihle ngewebhusayithi yakho kubalulekile, ngakho qiniseka ukuthi wonke umbhalo ulungile ngokwegrama. Khomba okungenani 350 amagama ekhasini ngalinye ukuze uthole imiphumela emihle.
Incazelo yakho ye-Meta yincazelo eboniswa yi-Google emiphumeleni yosesho. Uma ikhasi lakho lihlobene negama elingukhiye elithize, incazelo yakho ye-meta kufanele ibonise lokhu. Ukwengeza incazelo enembile kuzokhulisa amathuba okuthi iwebhusayithi yakho ichofozwe. Futhi izinjini zokusesha zithanda amazinga aphezulu okuchofoza. Ngakho, ngenkathi usebenza ngencazelo yakho ye-Meta, ungakhohlwa ukufaka imininingwane yakho yokuxhumana nezinombolo!
Ukudala isakhiwo sokuzulazula nakho kubalulekile. Ukusebenzisa imephu yengqondo kungenza inqubo ibe mnandi futhi isebenze kahle. Uma ungaqiniseki ukuthi ungadala kanjani ukwakheka okuhle kokuzulazula, sebenzisa imephu yengqondo ukuze uhlele isigaba sesayithi lakho. Okuqukethwe yisici esibaluleke kakhulu uma kuziwa ekwenzeni injini yokusesha, futhi izincazelo ze-meta zidlala indima yesibili kuphela. Ngaphezu kwalokho, izinjini zokusesha zinquma ikhwalithi yokuqukethwe ngokuhlaziya ukuziphatha komsebenzisi. Uma okuqukethwe kukubi, abasebenzisi bazoshiya iwebhusayithi yakho, ukuthumela amasignali ezinjinini zokusesha.
Strategien zur Optimierung Ihrer Website fur die Suchmaschinen
One of the main strategies to optimize your website for search engine optimization is to add fresh content. Okuqukethwe okusha kukhanga kakhulu ezinjinini zokusesha ngoba kubonisa umsebenzi kuwebhusayithi yakho. Okuqukethwe okusha nakho kunikeza amagama angukhiye amasha nemishwana. Ngaphandle kwalokho, okuqukethwe okusha kukhuthaza ukwabelana, okungathuthukisa ukubonakala kwakho. Ngale ndlela, ungathola izivakashi eziningi kuwebhusayithi yakho. Uma ungaqiniseki ukuthi ungayithuthukisa kanjani iwebhusayithi yakho, ungahlala uqasha umeluleki we-SEO ochwepheshe.
Ukuqinisekisa impumelelo ye-SEO yewebhusayithi yakho, kufanele usebenzise amagama angukhiye izithameli zakho ezihlosiwe ezizowasebenzisa ngempela. Ngokwesibonelo, uma iwebhusayithi yakho igxile ezinsizeni ze-B2B, kufanele uqondise amagama angukhiye afanelekile ukuze uqinisekise ukuthi izivakashi zakho ziyakuthola. I-Google igxile emiphumeleni efanele, futhi uma iwebhusayithi yakho inganikezi lezi, usengozini yokujeziswa emiphumeleni yosesho. Ukuze ukhulise ukubonakala kwewebhusayithi yakho, ungasebenzisa i-Schema Markup, okwenza izinjini zokusesha zikwazi ukukhombisa ulwazi olufanele. Ungasebenzisa futhi i-Schema Markup ukuze udale izinkambu zokuphendula futhi ubonise izilinganiso zenkanyezi.
Ngenkathi ulungiselela iwebhusayithi yakho izinjini zokusesha, uzodinga ukuthuthukisa izinga lakho lokuguqulwa. Isu eliphumelelayo le-SEO kufanele likhuphule amazinga okuguqulwa ngokulingana 125 iphesenti. Ukuze uthuthukise amanani akho okuguqulwa, kufanele uhlole ama-lossungen amaningana ahlukene ukuze ubone ukuthi yiziphi eziphumelele kakhulu. Ngaphezu kwalokho, uzodinga ukwenza ucwaningo olunzulu ngemakethe yakho oyihlosile ukuze ubone noma yiziphi izinkinga ezingaba khona. Ukusebenzisa i-Google Analytics, ungakwazi ukukala imicibisholo yokuthengisa yewebhusayithi yakho, phuma emakhasini, kanye nemibiko yokuziphatha. Ngokuhlaziya ukuziphatha kwezivakashi zewebhusayithi yakho, ungakwazi ukubona izinkinga ezingaba khona futhi uzilungise.
Ukuze uthuthukise okuqukethwe kwakho ukuze kuthuthukiswe injini yokusesha, udinga ukufunda izimbangi zakho eziqondile futhi uqonde ukuthi yiziphi izinhlobo zokuqukethwe abazisebenzisayo. Ukubekwa kwamagama angukhiye kanye nemvamisa nakho kuyizici ezibalulekile. Ukuze uthole okungcono kakhulu injini yokusesha, umbhalo wakho kufanele uqukathe amagama angukhiye ngokuminyana phakathi kwamaphesenti amathathu nahlanu. Ungasebenzisa futhi ukuhlaziywa kwe-WDF/IDF. Lokhu kuzokusiza ukuthi unqume indlela engcono kakhulu yokuthuthukisa ikhasi lakho ukuze waneliseke umsebenzisi. Ngaphandle kokusebenzisa amagama angukhiye, kufanele unake ukwakheka kwewebhusayithi yakho, izixhumanisi zangaphandle, kanye nokuzulazula.
Inqubo yokwenza injini yokusesha isebenze kahle (I-SEO)
Ukusebenza Kwezinjini Zokucinga, noma i-SEO, kuyindlela yokumaketha ebandakanya ukusetshenziswa kokuqukethwe okufanele kanye namagama angukhiye ukuze kwandiswe ukubonakala kwewebhusayithi ezinjinini zokusesha.. Inhloso ye-SEO ukubeka iwebhusayithi yenkampani ekhasini lokuqala lemiphumela yenjini yokusesha. Le nqubo iphumela kuthrafikhi yewebhusayithi yamahhala evela kubavakashi abathayipha amagama afanelekile. Kulesi sihloko, sizobuyekeza ezinye zezingxenye eziyinhloko ze-SEO nokuthi ingazuzisa kanjani iwebhusayithi yakho.
Okokuqala, ake sichaze i-SEO. I-SEO imele injini yokusesha nokwenza kahle. Kubandakanya ukwenza iwebhusayithi ibonakale kakhudlwana kubasebenzisi be-inthanethi ngokuthuthukisa ukubekwa kwayo ezinjinini zokusesha. Lokhu kusho ukuthi idinga ukulungiselelwa izinjini zokusesha ezehlukene, kuhlanganise ne-Google. Umgomo wezinjini zokusesha ukuhlinzeka ngemiphumela engcono kakhulu kubasebenzisi bazo, ngakho-ke kubalulekile ukuthi iwebhusayithi yenzelwe lokho kusesha. Inqubo ibizwa nge-onpage keyword optimization.
Okwesibili, kukhona ukulungiselelwa ngaphandle kwekhasi. Yilapho iwebhusayithi yakho ithola ukubonakala okwengeziwe ngezinkundla zokuxhumana. Izinkinobho zenkundla yezokuxhumana zingangezwa kuwebhusayithi ukuze kwandiswe ukubonakala kwayo kulawa manethiwekhi. Ukwenza kahle ngaphandle kwekhasi, Ngokwesinye isandla, kubandakanya ukusebenzisana nezinkundla zokuxhumana njenge-Google+. Ngenkathi ukulungiselelwa kwenjini yokusesha kuyinqubo engapheli, kukhona amathuluzi angakusiza ukuthi uyiphathe kangcono. Zombili izingxenye zobuchwepheshe kanye nezokuhogela zenqubo zingakusiza ukuthi ukhulise ukubonakala kwewebhusayithi yakho ezinjinini zokusesha.
Okwesithathu, kufanele udale isu le-SEO. Isu elihle le-SEO kufanele lifake umgomo ocacile, hlola imiphumela yakho, hlaziya izimbangi zakho, futhi wakhe izixhumanisi. Uma iwebhusayithi yakho isilungiselelwe, ungalindela ukwanda okukhulu kwethrafikhi kanye nemali engenayo kuyo. Nokho, kufanele uqaphele ukuthi ukwenza injini yokusesha kuyinkqubo eqhubekayo, futhi kufanele ifakwe ekusetshenzisweni okuphelele kwesayithi lakho. Uma ungakwenzi lokhu, uzosala othulini.
