Uyithuthukisa Kanjani Iwebhusayithi Yakho Ezinjini Zokusesha

Uyithuthukisa Kanjani Iwebhusayithi Yakho Ezinjini Zokusesha

Esikhathini esedlule, mhlawumbe uzwile nge-OnPage SEO kanye ne-Meta-Keywords, kodwa ingabe uyicabangele i-Google Search Console? Lawa wonke amathuluzi abalulekile okuthuthukisa iwebhusayithi yakho. Ungase umangale ukwazi ukuthi bangakhuphula izinga lesayithi lakho ezinjinini zokusesha. Uma ungawazi la mathuluzi, ungafunda okwengeziwe ngabo kulesi sihloko. Ngaphandle kwalokho, futhi kufanelekile ukuqaphela ukuthi lawa mathuluzi amahhala.

I-OnPage SEO

Izithuthukisi ze-OnPage SEO zisebenzela ukuthuthukisa izinga lenjini yokusesha yekhasi. Okuqukethwe okuhle kuyisici esibalulekile ekuthuthukiseni izinga lenjini yokusesha yekhasi. I-Google ibheka amakhulu wezinto lapho inquma ukuthi yimaphi amawebhusayithi okufanele avele phezu kwemiphumela yosesho, ngakho-ke akunakwenzeka ukubathonya ngesandla bonke. Ukuze kuzuzwe lokhu, Ama-ejensi we-SEO asebenzisa amathuluzi akhethekile namasu okufanele abuyekezwe njalo. Nokho, kubalulekile ukuqonda inqubo ye-OnPage SEO ngaphambi kokuthatha isinqumo ngenkambo efanele.

Izigaba ziyingxenye ebalulekile ye-OnPage SEO. Izigaba zakho zicaca kakhulu, maningi amathuba okuthi abantu bawasebenzise ukuze bathole lokho abakufunayo. Ngokwesibonelo, ibhulogi yezokuvakasha ingase ihlele izigaba ngedolobha noma umhlaba. Ngaphezu kwalokho, amawijethi esigaba awusizo ukungezwa kubha eseceleni yokuthunyelwe, ezoqondisa abafundi kokunye okuthunyelwe okuhlobene nedolobha elithile. Ukwakheka kwesigaba esifanele nakho kunomthelela ku-OnPage SEO ku-WordPress.

Ama-ejensi we-SEO asebenzisa imihlahlandlela ye-Google esemthethweni ukuze enze iwebhusayithi yakho ibe ngokugcwele kuzo zonke izinjini zokusesha ezinkulu. Baphinde basebenzise izindlela ze-SEO ukwenza iwebhusayithi yakho ihambisane nama-algorithms enjini yokusesha. Baphinde basebenzise ama-SEO-Plugins nokunye ukulungiselelwa kobuchwepheshe ukwenza isayithi lakho lilayishe ngokushesha. Ekugcineni, I-OnPage SEO ithuthukisa ukubukeka kwekhasi lewebhu futhi ikhuphule izinga lenjini yokusesha. Lokhu kusho ukuthi i-Google izoyibona njengewebhusayithi yekhwalithi ephezulu futhi ikubheke njengento ebalulekile yezinga.

Ngaphezu kwalokho, kunezindlela ezahlukahlukene ze-OnPage SEO optimization. Lezi zindlela zingasetshenziswa kunoma yiluphi uhlobo lwewebhusayithi, kuhlanganise nezitolo ze-inthanethi. Into ebaluleke kakhulu okufanele uyikhumbule lapho ukhetha le ndlela ukuqasha i-ejensi ye-SEO enolwazi. I-ejensi ye-SEO enhle izohlinzeka ngezinyathelo eziqondiwe futhi ikweluleke ngendlela engcono kakhulu yokuthuthukisa izinga lakho ngokuhamba kwesikhathi. Izinzuzo ziwufanele umzamo, kanye nembuyiselo engaba khona ekutshaleni kwakho. Ngakho, ungalibali ukwenza kwakho injini yokusesha futhi uyisebenzise njengethuluzi lokumaketha.

Amagama angukhiye we-Meta

When optimizing for search engines, ama-meta-keywords ayingxenye ebalulekile yenqubo. Kunhlolovo yakamuva ye-SEM Pro, 70% kwabaphendulile bathi bahlala besebenzisa amagama angukhiye e-meta, futhi akekho owathi bakwenza ngezikhathi ezithile kuphela. Umkhuba omuhle ukuhlanganisa uhlu lwamagama angukhiye ahlobene nokuqukethwe kwekhasi lakho lewebhu futhi wandise amagama akho angukhiye e-meta ngokufanele.. Kubalulekile ukukhumbula ukuthi abaseshi bafuna amasevisi ahambisana nosesho lwabo.

Amagama angukhiye e-Meta adlala indima ebalulekile ekulengeni, kodwa ngokuvamile azinakwa. Aziveli emiphumeleni yosesho, kodwa zibalulekile enkombeni. Ngenjwayelo, Ochwepheshe be-SEO batusa ukusebenzisa amagama angukhiye amane kuya kwayishumi esigabeni ngasinye se-meta-keyword. Uma okuqukethwe kwakho kumayelana nezinja, zama ukusebenzisa ukuhluka okuhlukile kwalawo magama angukhiye. Nakuba amarobhothi awanaki amagama angukhiye engeziwe, akufanele usebenzise ngaphezu kweshumi.

Ama-Meta tags nawo abalulekile ekwenzeni ukuchofoza okuningi. I-Google iwasebenzisela ukuhlonza ukuhlobana kwemiphumela yosesho. Ukulungiselela amagama angukhiye we-meta wamagama angukhiye kuzokhuphula izinga lakho lokuchofoza. Izinga lokuchofoza lisho inani elihlobene labasebenzisi ababuka iwebhusayithi yakho emiphumeleni yosesho uma kuqhathaniswa nalabo abachofoza kuyo. Ukuze ukhuphule izinga lakho lokuchofoza, qiniseka ukuthi izincazelo zakho nezihloko ziqukethe amagama aseshiwe. Ukuheha kakhulu umphumela wosesho, maningi amathuba okuthi umsebenzisi azochofoza kukho.

Ngemuva kokuthi amagama angukhiye e-meta adumile, abathengisi abaningi baqala ukuwafafaza ngamagama angukhiye angabalulekile ukuze bakhuphule izinga labo. Naphezu kweqiniso lokuthi i-Google ayiwafaki uhlu lwamagama angukhiye emibhalweni yayo, kubalulekile ukukhumbula ukuthi zisasetshenziswa kweminye imiphumela yosesho. Uma usazisebenzisa, kufanele ucabange ukuwasusa ngokuphelele. Ngaleyondlela, I-Google ingagxilisa ukunaka kwayo kokuqukethwe kuwebhusayithi yakho.

Okuqukethwe Okuyingqayizivele

Creating Unique Content is an essential part of search engine optimization. Ngokungafani nokuqukethwe okuyimpinda, Okuqukethwe Okuhlukile kunikeza okuqukethwe kwangempela okwenza abafundi bafune ukuhlala kuwebhusayithi yakho. Kunezindlela eziningi zokukhiqiza okuqukethwe okuhlukile, okuhlanganisa nokubhala eyakho, ukuthenga okuqukethwe, kanye nokushintshisana ngokuqukethwe nabanye abanikazi bewebhusayithi. Nokho, udinga ukuqinisekisa ukuthi amalungelo okusebenzisa adluliswa ngendlela efanele. thenga amagama, iminikelo yezivakashi, nokuqukethwe okukhiqizwa umsebenzisi (UGC) konke kungasiza ukukhiqiza Okuqukethwe Okuhlukile kwewebhusayithi yakho. Amasu okuqukethwe angakusiza ukuthi udale futhi uphathe Okuqukethwe Okuhlukile.

Nakuba isu lokuqukethwe libalulekile, akuyona ukuphela kwesici somkhankaso we-SEO ophumelelayo. Okuqukethwe kwewebhusayithi kufanele kugxile ezithamelini eziqondiwe, hhayi nje injini yokusesha. Ngokuhlanganisa okuqukethwe kwasekuqaleni nokuqukethwe okufanele nokuhlukile, iwebhusayithi yakho izogqama esixukwini. I-Google iklomelisa okuqukethwe kwekhwalithi, okusekelwa okuqukethwe okuqukethe inani elengeziwe. Ngezikhathi zokubuyekezwa kwe-algorithm ye-Google, okuqukethwe okuhlukile kuyindlela engcono kakhulu yokwandisa izinga lakho emakhasini wemiphumela yosesho (Ama-SERP).

Okuqukethwe okuhlukile kuzophinde kwandise ithrafikhi kuwebhusayithi yakho. Ukusebenzisa isu eliyingqayizivele lokuqukethwe kuzokusiza ukuthi ukhiqize ithrafikhi entsha, khulisa ukuzibandakanya kwakho komsebenzisi, futhi uthuthukise ukwabelana komphakathi. Ukwengeza, uma unokuqukethwe okuhlukile, ungakha isithunzi ngezithameli oziqondise futhi wandise umkhankaso wakho wokumaketha. Kungenjalo, usengozini yokulahlekelwa abafundi nesithunzi. Futhi uma okuqukethwe kwakho kungehlukile, akekho ozothola iwebhusayithi yakho. Leli su liyisisekelo sempumelelo ekwenzeni injini yokusesha.

Ngaphezu kokudala okuqukethwe okuyingqayizivele, ucwaningo lwegama elingukhiye lubalulekile. Ukwenza ucwaningo lwamagama angukhiye kuzokuvumela ukuthi udale okuqukethwe okuzolingana kahle namagama angukhiye afanelekile. Ucwaningo lwamagama angukhiye luzokuvumela ukuthi uhlukanise amagama angukhiye afanelekile, ivolumu yabo yokusesha, kanye namaqembu abo abasebenzisi. Uma usuwazi ukuthi yimaphi amagama angukhiye izethameli zakho eziqondiswe kuwo, ungasebenzisa lolu lwazi ukuthuthukisa i-SEO yakho futhi ukhuphule izinga lakho. Ngokwenza okuqukethwe okuhambisana nale mingcele, izivakashi zakho zizothenga kuwebhusayithi yakho.

I-Google Search Console

When you are trying to improve the visibility of your website, kufanele ucabange ukusebenzisa i-Google Search Console ukuze uhlaziye amawebhusayithi ancintisana nawo. Leli thuluzi limahhala, futhi ikunikeza imininingwane enemininingwane mayelana nokusebenza kwewebhusayithi yakho emiphumeleni yosesho. Nakuba inganikezi izinzuzo eziqondile, kusengaba yithuluzi elibalulekile lokuthuthukisa imizamo yakho ye-SEO. Kulesi sihloko, sizohlola izinzuzo zokusebenzisa i-Google Search Console ukuthuthukisa ukubonakala kwewebhusayithi yakho.

I-Google Search Console iyindlela enhle yokuqapha ukusebenza kwewebhusayithi yakho futhi uthole izinkinga. Isofthiwe inikeza izibalo kanye nolwazi mayelana indexation kanye traffic. Iphinde ikuvumela ukuthi uhlaziye izinqubo ze-SEO ezingezinhle futhi ukhombe izindlela zokuthuthukisa amazinga ewebhusayithi yakho. Ngokulandela la macebiso, uzobe usendleleni eya ekwenzeni kangcono injini yokusesha. Kubalulekile futhi ukukhumbula ukuthi i-Google ingashintsha ama-algorithms ayo noma kunini.

Okokuqala nje, kufanele uhlole umbiko we-Web Vital owumongo. Lo mbiko ukukhombisa ukusebenza okuphelele kwewebhusayithi yakho futhi ikuvumela ukuthi wazi ukuthi yini ukulungiselelwa okusebenzile nalokho okungasebenzanga. I-Google izonikeza a “kuhle” ukulinganisa kuma-URL afinyelela umkhawulo othile. Uma uthola izinkinga ngesayithi lakho, ungahlala uyithumela kabusha ku-Google Search Console. I-Google iya ngokuya igxile kubasebenzisi, futhi ngoMeyi 2021, I-Core Ranking Vitals izosetshenziswa njengesignali yezinga yemiphumela yosesho.

Uma usuqedile ukufunda imihlahlandlela ye-Google, sekuyisikhathi sokusebenzisa i-Google Search Console ukuthuthukisa izinga lewebhusayithi yakho. Kuyithuluzi lamahhala elizokunikeza imininingwane ebalulekile mayelana nokusebenza kwewebhusayithi yakho. Njengoba ubona, ukubeka phezulu ku-Google kuyinqubo yokuncintisana. Kubalulekile ukuqonda ukuncintisana kwakho ukuze ukwazi ukwandisa isayithi lakho ngokufanele. Amathuluzi ezinkampani zangaphandle afana nama-Ahrefs azokukhombisa ukuthi izimbangi zakho ziqhuba kanjani nokuthi ziqhuba kanjani.

PageSpeed Insights

If you’re considering SEO optimisation, ungase uzibuze ukuthi ungasebenzisa kanjani i-PageSpeed ​​Insights. Nakuba leli thuluzi lamahhala liyindlela enhle yokugcina iso ekusebenzeni kwewebhusayithi yakho, liphinde libe nezihibe. Ukusebenzisa ithuluzi ngokungalungile kungaholela ekusebenzeni kabi nokumosha isikhathi. Ukuze ugweme le nkinga, kufanele uhlole njalo kuwebhusayithi yakho. Uma ungakwazi ukuthuthukisa ukusebenza kwewebhusayithi yakho, ungasebenzisa amanye amasu okuthuthukisa ukuze uthole imiphumela engcono.

Enye yezindlela ezinhle kakhulu zokuthuthukisa ukusebenza kwekhasi lakho ukulilungisela i-algorithm ye-PageSpeed ​​ye-Google. I-algorithm isebenzisa idatha yesikhathi sangempela ukuze inqume ukuthi amakhasi ewebhusayithi yakho alayisha ngokushesha futhi anamaphutha amancane. Uma ikhasi lakho linensa kakhulu, abavakashi ngeke bahlale isikhathi eside. Ngaphezu kwalokhu, iwebhusayithi enensa ingenza ingathandwa kakhulu ngezinjini zokusesha. Ukuqinisekisa ukuthi iwebhusayithi yakho ilayisha ngokushesha, sebenzisa i-PageSpeed ​​Insights.

Into esemqoka okufanele uyikhumbule lapho usebenzisa i-PageSpeed ​​​​Insights ukukhumbula ukuthi isikolo osibonayo akusona sodwa isici esithonya imiphumela yosesho lwe-Google.. I-algorithm ye-Google isebenzisa kuphela ingxenye encane yezinto ukuze inqume isivinini sekhasi. Ngakho-ke, uma isikolo se-PageSpeed ​​​​Insights siphezulu, kufanele ugxile ekwehliseni isikhathi esisithathayo ukulayisha ikhasi. Ukusebenzisa ithuluzi elifana ne-Pingdom ukuhlaziya isivinini sewebhusayithi yakho kuzoqinisekisa ukuthi izivakashi zakho azishiywa zididekile..

Elinye ithuluzi eliwusizo yi-Pingdom Speed ​​Test. Ihlola isikhathi sokulayisha sewebhusayithi yakho isebenzisa uxhumo lweselula. I-PageSpeed ​​​​Insights izokunikeza imiphumela evela kubasebenzisi beselula noxhumo lwe-4G. Laba basebenzisi balindele ukuthi amawebhusayithi alayishe ngokushesha ngisho nasekuxhumekeni okuhamba kancane. I-Pingdom Speed ​​Test izokunikeza nombono ofanele wokuthi isayithi lakho lilayisha ngokushesha kangakanani. Ukuze ubone ukuthi hlobo luni lwemiphumela ongayilindela uma ulungiselela nge-PageSpeed ​​​​Insights.