Uyenza Kanjani Iwebhusayithi Yakho Yezinjini Zokusesha

Uma umsebenzisi esesha ulwazi ngesihloko esithile, I-Google kufanele ihlele izigidigidi zamakhasi ewebhu. Injini yokusesha isebenzisa ama-algorithms ukuhlola ukuhlobana kolwazi olunikeziwe. Uma umsebenzisi esesha isihloko esithile, I-Google izobeka phambili leyo miphumela ngokusekelwe ekuhlobaneni kwayo nesihloko. Lokhu kusho ukuthi kufanele uthuthukise ikhasi lakho lewebhu ukuze wandise amathuba okuthi okuqukethwe kwakho kutholakale.

Amagama angukhiye

Ukugxusha amagama angukhiye kuyindlela evamile ye-SEO eseneminyaka ikhona. Lo mkhuba wake waba yisu le-SEO elisemthethweni, kodwa manje, izinjini zokusesha ziyinkimbinkimbi kakhulu. I-Google ibuyekeze ama-algorithms ayo ukuze inqume kangcono ukuhlobana kombhalo wakho, ukwenza ukugxusha kwegama elingukhiye kube umkhuba ongajwayelekile.

Ukugxusha amagama angukhiye kuyindlela engasebenzi engeke ithuthukise izinga lewebhusayithi yakho. Ngaphezu kokunciphisa inani lokuqukethwe kwakho, futhi ayifundeki. Lo mkhuba ngeke ukusize uthole izinga eliphezulu lenjini yokusesha, futhi ngeke idonse ukunaka kwamakhasimende angaba khona. Ngaphezu kwalokho, ukuntuleka kokufundeka kuzoholela emazingeni aphansi okuguqulwa.

Ngenhlanhla, kunezinye izindlela ezimbalwa zokugxilisa amagama angukhiye. Esikhundleni sokuzama ukukhulisa amazinga akho ngokusebenzisa amagama angukhiye amaningi, ungagxila ekubhaleni okuqukethwe okuzothakazelisa abafundi bakho. Ngokusebenzisa amathuluzi ahlukahlukene e-OnPage-SEO, ungakwazi ukwengeza amakhasi akho ngaphandle kokusebenzisa amagama angukhiye.

Ngaphezu kokugcwalisa igama elingukhiye, enye indlela ye-SEO ebonakale ingasebenzi ukuminyanisa umbhalo wakho ngamagama angukhiye. Nakuba kungenzeka ukuthi yasebenza esikhathini esidlule, izinjini zokusesha seziyinkimbinkimbi kakhulu manje futhi ziqonda ulimi lwabantu nokuxhumana. Bayazi ukuthi kungokwemvelo ukusebenzisa amagama afanayo kanye nama-umschreibung kunamagama angukhiye. Ngaphezu kwalokho, izinjini zokusesha azifuni ukufunda inqwaba yamagama angukhiye ngamafomu angewona awemvelo; bafuna okuqukethwe kwemvelo.

Ukuvala

I-Cloaking yindlela yokuthuthukisa ikhasi lewebhu elikuvumela ukuthi uveze amakhasi amabili ahlukene kubasebenzisi nezinjini zokusesha. Ikuvumela ukuthi unikeze okuqukethwe okuhlukile kubavakashi ngokusekelwe kumakheli abo e-IP, futhi ikuvumela ukuthi ukhuphule izinga lakho ngokungeza amagama angukhiye amaningi kusayithi. Ukuvala kwenziwa ngokusebenzisa umbhalo ofana nekheli le-IP lesivakashi neyunithi yezinhlamvu yombhalo yomenzeli womsebenzisi.. Umbhalo ube usulayisha inguqulo ehlukile yekhasi lapho umsebenzisi ecela ikhasi elifanayo kusiphequluli sakhe.

Nakuba le ndlela ilula ukuyisebenzisa, yephula imihlahlandlela yenjini yokusesha. Google, Ngokwesibonelo, inemithetho eqinile ngokumelene namawebhusayithi e-cloak. Lawa masayithi angavinjwa yinjini yokusesha, okusho ukuthi okuqukethwe kwabo akuboniswa kwabanye abasebenzisi. Ngaphezu kwalokho, kuneminye imiphumela yokusebenzisa isoftware ye-cloaking.

Ukuvala isayithi lakho kuphinde kungqubuzane Nezinkombandlela Zomphathi Wewebhusayithi ye-Google, futhi kungakwenza ujeziswe. Uma i-Google ithola, ungase ulahlekelwe ithrafikhi yakho yezinto eziphilayo kanye nezinga, futhi ungase uvinjelwe ngokuphelele enjinini yokusesha. Ngenhlanhla, kukhona izinhlelo zokubuyisela ezingakusiza ukuthi ubuyele endleleni futhi ugcine iwebhusayithi yakho iphezulu ezinjini zokusesha. Ngolwazi olulungile lokubhala amakhodi nosizo lochwepheshe, ungalungisa izinkinga ze-SEO zewebhusayithi yakho.

I-Cloaking iyindlela ye-SEO ekuvumela ukuthi udale izinguqulo ezimbili zewebhusayithi. Inguqulo eyodwa iboniswa izivakashi ezingabantu, kanti enye ikhonjiswa kumabhothi enjini yokusesha. Leli su linezinzuzo eziningi, kodwa kuthathwa njengokungenasimilo. Nakuba kungase kusize iwebhusayithi yakho iklelise emiphumeleni yenjini yokusesha, kuphinde kubhekwe njengokwephula Imihlahlandlela Yomphathi Wewebhusayithi ye-Google.

Isixhumanisi-Sakhiwo

Ukwakhiwa kwesixhumanisi kuyisici esibalulekile se-SEO futhi akufanele kushaywe indiva. Kungasiza iwebhusayithi yakho ukuthi ithole amazinga aphezulu enjini yokusesha. Lolu hlobo lokuthuthukisa olunesakhiwo esinesixhumanisi ludinga ulwazi lochwepheshe lokuthuthukisa injini yokusesha. Kunezimiso ezimbalwa eziyisisekelo okufanele zigcinwe engqondweni lapho wenza lolu hlobo lwe-SEO.

Okokuqala, iwebhusayithi yakho idinga ukuhambisana. Lapho izixhumanisi zakho zihambisana kakhulu newebhusayithi yakho, maningi amathuba okuthi isayithi lakho lizoba phezulu ezinjinini zokusesha. Okwesibili, isayithi lakho kufanele kube lula umsebenzisi ngangokunokwenzeka. Kwalokhu, kufanele ulungiselele okuqukethwe kwewebhusayithi yakho. Ngale ndlela, izivakashi zakho kungenzeka zithembe iwebhusayithi yakho.

Olandelayo, iwebhusayithi yakho kufanele ifake i-meta tag yencazelo. I-meta tag yencazelo izokwenza kube lula ukuthi izinjini zokusesha zithole amakhasi akho e-SEO. Lokhu kubalulekile ngoba abasebenzisi bangakwazi ukucinga amakhasi amaningi we-SEO ngaphakathi kwesizinda esisodwa. Enye inzuzo yale ndlela yokuhlela isixhumanisi ukuthi ingazenzakalela. Ama-meta tags azenzakalelayo angenziwa ngokusekelwe kokuqukethwe kwakho, okuzokwenza ukuzulazula kube lula kubasebenzisi bewebhusayithi yakho.

I-SEO ibalulekile kuwebhusayithi yakho nenkampani. Abathengi baya ngokuya bephendukela ezinjinini zokusesha ukuze bathole imikhiqizo namasevisi. Ngenkathi i-Google iyinjini yokusesha edume kakhulu, I-Amazon isiphenduke inkundla edumile yokusesha imikhiqizo. Lesi sakamuva size sadlula i-Google kule ndawo.

Ubungane Bomsebenzisi

Ukwenza ngcono kwe-SEO kuyingxenye ebalulekile yempumelelo yewebhusayithi. Uma iwebhusayithi yakho ihamba kancane futhi kunzima ukuyizulazula, izivakashi zakho maningi amathuba okuthi zihambe. Akugcini lapho, kodwa ama-bots nawo ajezisa amawebhusayithi ahamba kancane. Isixazululo sale nkinga i-webdesign esabelayo. I-webdesign ephendulayo ivumela isayithi lakho ukuthi libonise okuqukethwe ngendlela efanayo kunoma iyiphi idivayisi, ukwenza iwebhusayithi yakho isebenziseke kalula.

I-SEO yobuchwepheshe

Ukwenza ngcono kwe-SEO yezobuchwepheshe kuyinqubo yokuthuthukisa ukubonakala kwewebhusayithi yakho ezinjinini zokusesha. Le nqubo ibandakanya ukufunda izici zewebhusayithi, njengesakhiwo se-HTML, nokusebenzisa ama-algorithms ukudala izimo ezizoheha abasebenzisi bewebhu. Umgomo wokugcina we-SEO yobuchwepheshe ukukhulisa ithrafikhi yezinto eziphilayo kusayithi lakho. Uma usunayo ithrafikhi yezinto eziphilayo, ungasebenzisa i-SEO yobuchwepheshe ukuguqula leyo thrafikhi ibe amakhasimende akhokhayo.

Isixhumanisi esiphukile, ikhodi ye-HTML ephukile, noma isayithi elinekhodi ye-spaghetti lingalimaza kabi i-SEO yakho. Ngenhlanhla, kukhona inani lamathuluzi laphaya angakusiza ukuthi uthole izixhumanisi eziphukile futhi uzilungise. Ngenkathi i-SEO yobuchwepheshe ingesona isixazululo sasebusuku, kungenza umehluko kumazinga enjini yakho yokusesha.

Ukwenza ngcono kwe-SEO yezobuchwepheshe kubandakanya ukuthuthukisa izingxenye zobuchwepheshe zewebhusayithi ukuze isheshe, kulula ukukhasa, futhi kucace kakhudlwana ezinjinini zokusesha. Njengoba i-Google ithuthukise ama-algorithms ayo, izici zobuchwepheshe zewebhusayithi ziba zibaluleke kakhulu kumazinga ayo. Lokhu kusho ukuthi i-Google bots ihlola izici ezifana nesikhathi sokulayisha ikhasi nokusebenzisana, kanye nokuzinza kokuqukethwe kwayo.

Izixhumanisi eziphukile zingaholela 404 amaphutha, okungaba nomthelela omubi ezingeni lakho lenjini yokusesha. Ukusebenzisa ithuluzi lokuhlola isixhumanisi samahhala kungakusiza ukuthi ubone noma yiziphi izixhumanisi eziphukile kusayithi lakho. Izixhumanisi eziphukile zingaba nomthelela omubi ekuthembekeni kwesayithi lakho, kanye nolwazi lwekhasi lakho lilonke.

I-SEO Yesigqoko Esimnyama

Ukwenza ngcono i-SEO ye-Black Hat kuhilela ukusebenzisa amasu angavunyelwe izinjini zokusesha. Lawa maqhinga ahlanganisa ukusebenzisa amagama angukhiye angabonakali angahambisani nokuqukethwe kwewebhusayithi. Ukusebenzisa amagama angukhiye angabonakali emiphumeleni yosesho kungadida abasebenzisi futhi kwenze kube nzima kubo ukuthola okuqukethwe abakufunayo.. Ngokwesibonelo, iwebhusayithi yesigqoko esimnyama ingase isebenzise umbala wangemuva onombala ofanayo nombhalo wayo.

Ukwenza ngcono kwe-SEO yesigqoko esimhlophe kuyindlela enesimilo nesemthethweni yokumaketha iwebhusayithi. I-SEO Yesigqoko Esimnyama, Ngokwesinye isandla, ayinasimilo futhi ingalimaza isithunzi sebhizinisi. Ngaphezu kwalokho, lo mkhuba ungashayela amakhasimende ezimbangi zakho. Yingakho kungafanele usebenzise izindlela zokusebenzisa i-Black Hat SEO kuwebhusayithi yakho.

I-Black Hat SEO ayikho emthethweni, kodwa yephula iziqondiso zenjini yokusesha. Kungaholela ezijezisweni ezinzima ezifana nokuthi iwebhusayithi yakho idedelwe emiphumeleni yosesho noma isuswe ngokuphelele. Lokhu kuzothinta kabi isithunzi sewebhusayithi yakho futhi kubangele ukuthi ulahlekelwe amakhasimende. Ukusebenzisa amaqhinga we-SEO yesigqoko esimnyama kuzolimaza isithunzi sewebhusayithi yakho futhi kunciphise ithrafikhi yayo.

Enye indlela yesigqoko esimnyama ukugxusha kwegama elingukhiye. Le nqubo ihlanganisa ukungeza isixhumanisi kuwebhusayithi yakho ekuphawuleni kwebhulogi. Lezi zixhumanisi azilandelwa ngokuzenzakalelayo futhi zehliswa izinjini zokusesha. Kunalokho, kufanele zifihlwe ngemuva kombhalo we-anchor.