Uyithuthukisa Kanjani Iwebhusayithi Yakho Ezinjini Zokusesha

I-SEO, noma ukuthuthukisa injini yokusesha, inqubo yokwenza okuqukethwe kwakho kuhambisane kakhulu nabaseshi. Ngokulungiselela okuqukethwe kwakho amagama angukhiye athile, iwebhusayithi yakho ingavela phezulu emiphumeleni yosesho. Lokhu kusiza isayithi lakho ukuthi libonakale lishesha futhi lithembekile. Futhi ufuna ukuthuthukisa incazelo nesihloko sakho, ukuze zihambisane nesihloko se-athikili yakho. Lokhu kungaholela kuthrafikhi eyengeziwe.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye lungakusiza ukuthi uthole amagama angukhiye angcono kakhulu ewebhusayithi yakho. Amagama angukhiye amagama abasebenzisi abawabhalayo ezinjinini zokusesha lapho befuna okuthile ku-inthanethi. Lapho amagama akho angukhiye ehambisana kakhulu, maningi amathuba okuba bakhiqize ithrafikhi. Amagama angukhiye angasukela kumagama emikhiqizo aye ezigabeni, ulwazi, ukuzulazula, kanye nemibandela yokuthengiselana. Kunamathuluzi amaningi wamahhala wegama elingukhiye angakusiza ukuthi uqalise.

Ucwaningo lwamagama angukhiye alunzima kangako. Kudinga nje ukuhlunga kancane nokukhawulela. Sebenzisa ithuluzi le-SEO ukukusiza ukuthi uthole amagama angukhiye angcono kakhulu futhi unqume ukuthi kufanele abekwe kuphi kusayithi lakho. Uma unenkinga yokuqhamuka namagama angukhiye amahle, zama ithuluzi lesiphakamiso segama elingukhiye njenge-Keyboost.

Amagama angukhiye angakusiza ukuthi ukhulise ukubonakala kwewebhusayithi yakho emiphumeleni yosesho. Kunezinhlobo ezintathu zamagama angukhiye: ulwazi, okwenziwayo, futhi ifakwe uphawu. Lawa amagama asetshenziswa abantu ukuthola imikhiqizo, amasevisi, namawebhusayithi. Zisetshenziswa ezikhangisweni ezikhokhelwayo, futhi asetshenziswa lapho abantu befuna izinhlobo ezithile zemikhiqizo noma imikhiqizo.

Amagama angukhiye ayithuluzi elinamandla elizokusiza ukuthi ukhiqize ithrafikhi yekhwalithi ephezulu futhi ukhuphule ukuthengisa. Amagama angukhiye akhiqiza ithrafikhi ephezulu alungele i-SEO. Amagama angukhiye anevolumu yokusesha ephansi azoholela esilinganisweni esiphansi sokuguqulwa, ngakho-ke kungcono ukuhlala kude nabo. Amathuluzi okucwaninga amagama angukhiye enza le nqubo ibe lula ngokunikeza izinketho zokuhlunga.

Uma usunamagama angukhiye alungile, ungaqala ukubhala okuqukethwe. Lokhu kuzosiza iwebhusayithi yakho ukuthi ithole ithrafikhi eyengeziwe yemvelo. Uma okuqukethwe kwakho kulungiselelwe lawo magama angukhiye, abanye balaba bantu bazobe sebelungele ukuthenga. Uma wenze ucwaningo lwakho lwegama elingukhiye, uzokwazi ukuthi izethameli zakho zifunani nokuthi zicinga kanjani.

Ukuthuthukisa ekhasini

SEO optimization onpage focuses on improving the user experience while visiting a website. Isiza izinjini zokusesha kangcono ukufanisa okuqukethwe kubasebenzisi’ usesho. Imikhuba ye-SEO esekhasini ihlanganisa ukuthuthukisa izihloko, izincazelo zemeta, kanye nokuqukethwe. Lezi zinqubo zingasiza iwebhusayithi yakho ukuthi ifinyelele amazinga aphezulu futhi ihehe ithrafikhi eyengeziwe. Funda ukuze uthole ukuthi ungayisebenzisa kanjani i-SEO esekhasini kuwebhusayithi yakho.

Ekuqaleni, ukulungiselelwa kwe-SEO ekhasini okugxile ekuthuthukiseni inani lokuvakasha ikhasi lewebhu elikutholile. I-Google yayijwayele ukukala amawebhusayithi ngokuya ngokuthi avakashelwe izikhathi ezingaki. Inkinga ngale ndlela yayiwukuthi ishiye indawo encane yamawebhusayithi angavakashelwa kancane ukuze athuthukise izinga lawo. Lokhu kuholele ekutheni izivakashi zivule umphumela wokuqala, ngokuvamile engazange iveze imiphumela engcono kakhulu.

Ukulungiselelwa kwe-SEO ekhasini kuphinde kugxile ekuthuthukiseni isivinini sekhasi. Isizathu salokhu ukuthi i-Google ivamise ukukala amakhasi alayisha ngokushesha kunamakhasi athatha isikhathi ukulayisha. Ngokuthuthukisa isivinini sekhasi, ungathola amakhasi engeziwe kunkomba ye-Google. Izinto ezimbalwa zingathinta isivinini sekhasi, kuhlanganise nezithombe, Amafayela e-JavaScript, ukulondoloza isikhashana, kanye nokucindezelwa. Landela lo mhlahlandlela ukuze ufunde ukuthi ulenza kanjani ikhasi lakho ngokushesha futhi ukhuphule izinga lenjini yokusesha yewebhusayithi yakho.

I-SEO esekhasini ihlanganisa nokwenza kahle amathegi akho esihloko nezincazelo ze-meta. Amathegi esihloko nezihloko anikezwa isisindo esengeziwe izinjini zokusesha. Qiniseka ukuthi zihambisana nokuqukethwe kwekhasi. Ungakwenza lokhu ngokulandela imikhuba emihle kakhulu. Nokho, khumbula ukuthi i-SEO esekhasini ithatha isikhathi. Ngokulandela amasu we-SEO alungile ekhasini, ungakha iwebhusayithi ezomelana nanoma yiziphi izinguquko ze-algorithm.

Enye ingxenye yokuthuthukiswa kwekhasi ukuthuthukisa i-URL. I-URL yesayithi lakho iyibha yekheli lesiphequluli sewebhu. Qinisekisa ukuthi i-URL iqukethe amagama angukhiye ahambisana nokuqukethwe ekhasini. Ukulungiselela i-URL yakho kusiza bobabili abasebenzisi kanye ne-bots yenjini yokusesha ukuthola iwebhusayithi yakho kalula.

Ukuxhuma kwangaphakathi

Internal linking is an important part of SEO. Ikuvumela ukuthi udlulise umongo negunya kusuka ekhasini elilodwa ukuya kwelinye. Empeleni, I-Google inika isisindo esengeziwe emakhasini anezixhumanisi ezihlobene kakhulu. Kodwa uzisebenzisa kanjani izixhumanisi zangaphakathi kokuqukethwe kwakho? Kunezici eziningana okufanele zicatshangelwe, okuhlanganisa umongo wezixhumanisi kanye nenhloso yewebhusayithi yakho.

Izixhumanisi zangaphakathi zikhomba okuqukethwe okubalulekile kuwebhusayithi yakho, okuyisiza ukuthi iklelise phezulu emiphumeleni yosesho. Ziphinde zikusize ukuthi udale umuzwa ongcono womsebenzisi. Zisiza izinjini zokusesha ziqonde isayithi lakho kangcono futhi ziqondise izivakashi emakhasini abaluleke kakhulu. Ungenza izixhumanisi zangaphakathi ngokulandela imihlahlandlela ethile. Lokhu kuzokusiza ukuthi udale umuzwa ongcono womsebenzisi futhi wandise ukubonakala kwenjini yakho yosesho.

Ungakha amaqoqo ezihloko ukuze uxhume kokuqukethwe okubalulekile kuwebhusayithi yakho. Ngokwesibonelo, ungakha ikhasi lensika ukwethula isihloko esisodwa sezinga eliphezulu futhi uxhume ezihlokweni ezingezansi. Bese ungakha okuthunyelwe kwebhulogi enemininingwane eyengeziwe mayelana nesihloko, eyaziwa ngokuthi amakhasi eqoqo. Lawa makhasi eqoqo axhumeka emuva ekhasini lensika, futhi ingaxhuma namanye amakhasi eqoqo. Amaqoqo ezihloko angaba yindlela enhle yokufakazela ku-Google ukuthi unguchwepheshe emkhakheni wakho. Futhi zivumela i-Google ukuthi ihlukanise okuqukethwe kwakho kube yizingxenyana ezilumayo.

Ukuze uthuthukise ukuxhuma kwakho kwangaphakathi, sebenzisa uhlelo lwesoftware olufana ne-Serpstat. Ihlaziya izixhumanisi zangaphakathi zewebhusayithi yakho futhi inikeze izincomo zezinye izenzo. Ungasebenzisa futhi izinto zokuqeqesha ezinikezwe ochwepheshe kulo mkhakha, futhi uhlole ukufinyelela kwesofthiwe ngaphambi kokuthenga ilayisense. Nakuba ukuxhuma kwangaphakathi kuyinqubo eyinkimbinkimbi futhi ehilelekile, kuwufanele isikhathi nomzamo wokwandisa ithrafikhi yakho futhi uthuthukise ibhizinisi lakho.

Rank Math SEO

Rank Math SEO is a powerful plugin that helps you optimize your site for search engines. Inezici ze-SEO ezithuthukisiwe ezikusiza ukuthi uthuthukise ukubonakala kokuqukethwe kwakho futhi uthole izinga eliphezulu lamagama angukhiye adumile. Ngokwesibonelo, ungayisebenzisela ukwengeza ngokuzenzakalelayo ama-meta tags namathegi esihloko kokuthunyelwe kwakho kwebhulogi. Ungasebenzisa futhi i-Rank Math ukuze ulungiselele okuqukethwe kwama-akhawunti akho enkundla yezokuxhumana.

I-Rank Math inesici esikuvumela ukuthi uxhume iwebhusayithi yakho kumasevisi we-Google, okuhlanganisa i-Google Analytics ne-Google Search Console. Iphinde ikuvumela ukuthi ubone igama lakho elingukhiye kanye namazinga wekhasi. Iphinde ithumele ngokuzenzakalelayo imephu yakho yesayithi ku-Google, ngakho awudingi ukuyihambisa mathupha. I-plugin imahhala ukuyisebenzisa, kodwa kufanele uzimisele ukuyinika ukufinyelela ku-akhawunti yakho ye-Google ukuze ikwazi ukuqoqa ulwazi mayelana nokusebenza kwewebhusayithi yakho.

I-plugin ye-Rank Math SEO idume kakhulu phakathi kwabasebenzisi be-WordPress. Kuyafana ne-Yoast SEO, kodwa inamandla kakhulu. Ihlanganisa izici ezengeziwe, njenge-Google Keyword Rank Tracking. Nokho, inguqulo yamahhala ye-Yoast SEO inemikhawulo, futhi udinga ukukhokhela inguqulo ye-premium ukuze uthole ukufinyelela okugcwele ezicini ezithuthukile. I-Rank Math SEO inikezela ngesilingo samahhala, ngakho ungakuzama kuqala.

I-Rank Math SEO ingangenisa izilungiselelo kusuka kwamanye ama-plugin we-SEO. Ithola ukuthi yimaphi ama-plugin owafakile futhi inikeza ukukhetha ukuthi yiziphi izilungiselelo ongazingenisa. Uma usebenzisa i-Yoast SEO, kulula ukungenisa izilungiselelo zakho ku-Rank Math. Uma usuqedile, ungachofoza “Londoloza bese Uqhubeka” ukuze ulondoloze izinguquko zakho.

I-Yoast SEO

Yoast SEO optimizer is a WordPress plug-in that optimizes the content of your site for search engine results. Sekuphelile 5 izigidi ezifakiwe ezisebenzayo futhi isilandwe 350 izikhathi eziyizigidi. Ngaphezu kwalokho, sekuphelile 25,000 ukubuyekezwa kwezinkanyezi ezinhlanu ku-WordPress.org, okwenza kube ukukhetha okuphezulu kwe-SEO.

I-Yoast SEO optimizer isebenza ngokuhlaziya okuqukethwe kwakho ukuthola ukuminyana kwebinzana lakho elingukhiye lokugxila. Ibe isikutshela ukuthi wenzani kahle nokuthi yini edinga ukuthuthukiswa. Ngokwesibonelo, ungase udinge ukungeza izixhumanisi zangaphakathi ezengeziwe, noma sebenzisa amagama angukhiye amaningi ezihlokweni zakho. I-Yoast SEO analyzer ikusiza ukuthi unqume ukuthi yiziphi izinguquko okufanele uzenze.

I-Yoast SEO optimizer ikuvumela ukuthi ubhale ngaphezulu izilungiselelo ezizenzakalelayo. Ungakhetha ukuvumela noma ukungavumeli izinjini zokusesha ukuthi zikhombe okuqukethwe kwakho. Izophinda ikuvumele ukuthi ucacise i-canonical URL yokuqukethwe kwakho, okuvimbela okuqukethwe okuyimpinda. Ungakhetha futhi ukuthola izaziso uma isikhuthazi sakho se-SEO sithola izinkinga kusayithi lakho. Isaziso sizonikeza imiyalelo yokulungisa inkinga.

I-Yoast SEO inezici eziningi zokukusiza ukuthi uthuthukise iwebhusayithi yakho. Ikunikeza amathiphu we-SEO njengoba ubhala iposi ngalinye lebhulogi, ilandelela izixhumanisi eziphumayo, ikusiza ukuthi udale incazelo ye-meta, futhi ikukhumbuza ukuthi wengeze omunye umbhalo wesithombe. Iphinde inikeze izikhumbuzi zokuqinisekisa ukuthi okuthunyelwe kwakho kubude obufanele.

I-Yoast SEO inenguqulo yamahhala, kodwa idinga ukukhokhela izici zeprimiyamu njengokwesekwa kwe-canonical URL. Inguqulo ye-premium ye-Yoast SEO ihlanganisa 24/7 ukwesekwa kanye nonyaka wezibuyekezo. I-Yoast iyi-plugin ye-SEO enamandla engakusiza ukuthi ubeke phezulu kuma-SERP futhi ushayele ithrafikhi kuwebhusayithi yakho. Iphinde ibe nesixhumi esibonakalayo esisebenziseka kalula esingasisebenzisa nabaqalayo.