Uyithuthukisa Kanjani Iwebhusayithi Yakho Ezinjini Zokusesha

I-SEO imele i-Search Engine Optimization futhi isho inqubo yokwenza ikhasi lewebhu libe nezikhundla eziphezulu ezinjinini zokusesha.. Isebenza nakumasayithi eselula nemikhankaso yezikhangiso. Lesi sihloko sizokunikeza isifinyezo sezindlela ezahlukene ongazisebenzisa ukuze wenze iwebhusayithi yakho ibe ngcono. Umgomo oyinhloko ukukhulisa isibalo sabavakashi kusayithi lakho futhi wandise izinga lenjini yokusesha. Kodwa ngaphambi kokuthi uqale, kungcono ukwazi ukuthi izethameli zakho ezihlosiwe zifunani.

Amagama angukhiye

Ukuthuthukisa injini yokusesha kuyinqubo eqhubekayo ebandakanya ukuhlaziya isayithi lakho nokusebenzisa amasu asebenzayo. Ukukhetha amagama angukhiye alungile kuyisici esibalulekile sokwenza kahle kwe-SEO. Ukusebenzisa ithuluzi lokuhlaziya igama elingukhiye njenge-Google Analytics kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye afaneleka kakhulu kuwebhusayithi yakho. Kubalulekile ukukhetha lawa magama angukhiye ngokucophelela ukuze abonise isihloko sewebhusayithi yakho. Ngokwesibonelo, uma ufuna ukuthengisa Hundewelpen, igama lakho elingukhiye eliyinhloko lingaba “Ihhotela Hundstünge”.

Izinjini zokusesha zilinganisa amawebhusayithi ngokusekelwe ekuminyana kwamagama angukhiye. Amagama angukhiye engeziwe isayithi lilinganisa, okungcono. Nokho, uma kukhulunywa ngocwaningo lwegama elingukhiye, udinga ukwenza isiqiniseko sokuthi awukweqisi. Ukulungiselela okuningi kungenza ikhasi lakho libukeke njengogaxekile futhi kubangele ukuthi uvele ezilinganisweni eziphansi. Kungase futhi kubangele izivakashi zakho ukuthi zizizwe zingathembeki kangako ngokuqukethwe kwakho, njengoba okuqukethwe kugcwele amagama angukhiye. Ngakho-ke kubalulekile ukuqonda ukuthi izinjini zokusesha zilinganisa kanjani isayithi lakho.

Ukwenza kube lula kuzivakashi ukuqonda iwebhusayithi yakho, cabanga ukusebenzisa i-SEO. Iwebhusayithi engcono kuzoba lula ukuyifunda, okusho ukuthi izothola izinga eliphezulu. Amagama angukhiye abaluleke kakhulu kufanele avele ezigabeni eziphezulu zewebhusayithi, lapho zizobonakala khona kakhulu izinjini zokusesha. Izigaba eziphansi zizoba nokubalulekile okuphansi, ngakho-ke kungcono ukuwabeka ezingxenyeni ezingenhla. Ukulungiselela iwebhusayithi yakho izinjini zokusesha kuqala ngokuthuthukisa ukwakheka kwewebhusayithi yakho.

Ukwenza isayithi lakho libekwe emiphumeleni ye-Google akuyona inqubo yesikhathi esisodwa. Kunalokho, kuyinqubo eqhubekayo engakwazi ukuzivumelanisa nama-algorithms e-Google ahlala eshintsha. Kufanele uqiniseke ukuthi iwebhusayithi yakho iqukethe okuqukethwe okwakamuva futhi ekhiqiza ama-backlink. Nakuba ama-backlink anenzuzo, bangalimaza amazinga akho uma bengaveli kuwebhusayithi yekhwalithi. Futhi, kungcono ukugwema ama-backlinks avela kumawebhusayithi angenakho okuqukethwe kwesihloko esifanele.

Amagama angukhiye we-Meta

Izinjini zokusesha zisebenzisa amagama angukhiye e-meta ukulinganisa amawebhusayithi. Ukusetshenziswa kwamagama angukhiye e-meta akuphoqelekile, kodwa kuyasiza ekukhangiseni kwenjini yokusesha. Nokho, bagxekwe ngokuba nolaka ngokweqile ngokufaka amagama angukhiye kanye nokuqunjelwa i-Quellcode. Kungcono ukugwema ukusebenzisa amagama angukhiye-izinhlanganisela futhi ugxile kumagama ambalwa abaluleke kakhulu. Okubhalwe ngezansi amanye amathiphu okuthuthukisa iwebhusayithi yakho ngamagama angukhiye e-meta.

Sebenzisa ithuluzi elihle lokucwaninga igama elingukhiye. Kunamathuluzi amaningi angakusiza ukuthi ulungiselele isayithi lakho izinjini zokusesha. Sebenzisa amagama angukhiye e-meta ukuze ukhethe amagama angukhiye afaneleka kakhulu kuwebhusayithi yakho. Lawa magama angukhiye abizwa nangokuthi i-Schlusselworter, futhi ukukhetha kwabo kubalulekile. Ngenkathi i-SEO iyinqubo eqhubekayo, Amagama angukhiye we-meta akusiza ukuthi uthole izinga eliphezulu ezinjinini zokusesha. Ukusebenzisa ama-meta-keywords kuzokusiza ukuthi ufinyelele izinhloso ozibekele iwebhusayithi yakho.

Zama ukugwema ukusebenzisa amagama angukhiye afanayo kuyo yonke isayithi lakho. Zama ukushintsha amagama angukhiye e-meta kumakhasi ahlukene nezizinda. Ngokwesibonelo, ungasebenzisa amagama angukhiye afanayo kusayithi lakho kanye ne-CMS. Amagama angukhiye e-Meta azosiza izinjini zokusesha zibone ukuthi ikhasi lakho lihlanganisa ziphi izihloko. Kodwa, kufanele uqaphele ukuthi amagama angukhiye e-meta awasetshenziswa izinjini zokusesha ezinkulu. Ngokuyinhloko zisetshenziswa izinjini zokusesha ezincane, njenge Yandex. Uma ufuna ukukleliswa kahle ezinjinini zokusesha, qiniseka ukuthi iwebhusayithi yakho ihambisana namagama angukhiye ezithameli zakho ezihlosiwe.

I-Meta Keyword Element yayidumile ezinjinini zokusesha ngeminyaka yawo-1990, kodwa kamuva yamiswa yizinjini zokusesha ezinkulu. Ku 2009, I-Google yenze isinqumo sokuyeka ukusebenzisa amagama angukhiye e-meta njengento esezingeni. Ngenkathi i-Bing isebenzisa amagama angukhiye e-meta esikhathini esidlule, lilahliwe kusukela lapho. Isebenzisa ezinye izici ukuze inqume izinga lekhasi. Lokhu kusho ukuthi amagama angukhiye we-meta awayona into esezingeni, futhi mancane amathuba okuba zisetshenziswe esikhathini esizayo.

Kungumqondo omuhle ukudala uhlu lwamagama angukhiye ekhasini ngalinye kuwebhusayithi yakho, njengoba lokhu kuzokusiza ukuthi ugxile ohlotsheni lwamakhasimende iwebhusayithi yakho ezowanakekela. Okubalulekile wukuthola amagama angukhiye akuchaza kangcono okuqukethwe kwekhasi lakho. Ngamanye amazwi, amagama angukhiye we-meta akufanele amele kuphela imikhiqizo noma amasevisi owanikezayo, kodwa futhi ibonise ithoni yokuqukethwe ekhasini ngalinye. Ungakwazi ukudala uhlu lwakho lwamagama angukhiye noma usebenzise isofthiwe ukuze ukhiqize amagama angukhiye e-meta. Lapho unohlu, qiniseka ukuthi uzisebenzisa ngokuhlakanipha.

I-Schema Markup

Nakuba kungase kungabonakali kudingekile ukusebenzisa i-Schema-Markup ngezinjongo ze-SEO, idatha ehleliwe equkethe iyingxenye ebalulekile yesakhiwo sewebhusayithi. Ngokuhlanganisa i-Schema-Markup kuwebhusayithi yakho, ungakhuphula ukubonakala kwewebhusayithi yakho emiphumeleni yosesho futhi wandise ithrafikhi yakho yezinto eziphilayo. Ungasebenzisa i-Schema-Markup ukuze ugqamise ibhizinisi lakho’ ubuchwepheshe kanye nokwenza izibonisi ezihlelwe ngendlela efanayo emiphumeleni yosesho.

Ungathola ukubuka konke kwe-Schema-Markup yekhasi lewebhusayithi yakho usebenzisa i-Google Search Console. Chofoza ohlotsheni lwemakhaphu onentshisekelo kukho futhi kuzovela umbiko. Umbiko uzoklelisa inombolo ye-gultige markups kuwebhusayithi yakho kanye nanoma imaphi amaphutha owatholile. Lolu lwazi lukhiqizwa ngokuzenzakalelayo ukucaca kwe-Google. Futhi, qiniseka ukuthi uhlola I-Rich Snippet-Markup, okukhiqiza ithrafikhi yekhwalithi ephezulu nokunakwa.

Ngaphandle kokwenza okuqukethwe kwakho kuthandeke futhi kuthakazelise kusesho, ulwazi olwengeziwe luzokhuphula izinga nokubonakala kwewebhusayithi yakho. Ulwazi oluhlobene kakhulu olunikeza abasebenzisi, maningi amathuba okuthi bazochofoza emiphumeleni yesayithi lakho. Lokhu kubangela amazinga okuchofoza aphezulu kanye nethrafikhi efaneleke kakhulu. Kukhona ne-ROI ecacile enemidiya ekhokhelwayo, ngakho-ke kufanelekile ukuhlola isayithi lakho nge-Schema-Markup ukuze ubone ukuthi isebenza kanjani kangcono kuwebhusayithi yakho.

Uma ungaqiniseki ngendlela yokusebenzisa i-Schema-Markup, ungasebenzisa i-Schema Markup Generator ka-Merkle. Kulula ukuyisebenzisa, futhi kuzokusiza ugweme noma yimaphi amaphutha. Izokubonisa isifanekiso sekhodi ye-schema yesihloko sakho. Lesi sifanekiso sizofaka ohlwini isihloko se-athikili, igama lombhali, I-URL yelogo yomshicileli, kanye nedethi eshicilelwe. Qiniseka ukuthi uyisebenzisa ngendlela efanele.

Enye inzuzo yokusebenzisa i-Schema-Markup ukuthi isiza izinjini zokusesha ziqonde umongo. Bangasebenzisa amathegi ekilasi kanye nenani ukuze baqonde umongo wokuqukethwe kwakho. Lokhu kusho ukuthi iwebhusayithi yakho izobonakala kakhudlwana kubasebenzisi Kugrafu Yolwazi. Ngenxa yalokho, izinga lewebhusayithi yakho lizokhula. Lokhu kungabangelwa ukuthi iwebhusayithi yakho yakheke kakhulu, futhi kulula ukuthi izinjini zokusesha ziyifunde.

Izixhumanisi Ze-inthanethi

Izixhumanisi zangaphakathi zisetshenziselwa ukuqondisa izivakashi kokuqukethwe okufanele ngaphakathi kwewebhusayithi. Lokhu kusiza ukukhulisa amanani okuchofoza futhi kunciphise amazinga okugxuma. Iphinde ithuthukise ulwazi lomsebenzisi nohambo lwamakhasimende. Izixhumanisi zangaphakathi ezifanele kufanele ziholele abasebenzisi kokuqukethwe okuhlobene. Kuya ngokuqukethwe kwakho, izixhumanisi zangaphakathi zingatholakala kokuqukethwe, unyaweni, noma ibha eseceleni. Angaphinda abekwe ngendlela ehlelekile kuyo yonke isayithi ukuze akhulise ukusebenza kwawo kahle. Ngezansi amanye amathiphu okuthuthukisa ukuxhumanisa kwangaphakathi kwewebhusayithi yakho.

Izixhumanisi zangaphakathi zibaluleke kakhulu ekubekweni kwezinjini zokusesha. Basiza ukusabalalisa amandla esixhumanisi ngempumelelo kakhudlwana futhi kwenze kube lula ukuthi izinjini zokusesha zifinyelele okuqukethwe kusayithi lakho. I-Google inelungelo lobunikazi kuzixhumanisi zangaphakathi, okuyinto enhle ekusebenziseni iwebhusayithi yakho kanye nezinga lenjini yokusesha. Baphinde bakutholele ijusi yesixhumanisi eningi. Ngokusebenzisa izixhumanisi zangaphakathi, uzobona ukukhuphuka kwamazinga okuchofoza nokuzibandakanya komsebenzisi. Futhi abasebenzisi bewebhusayithi yakho bazothokozela umzamo.

Ukuze ulungiselele izixhumanisi zakho zangaphakathi, qiniseka ukuthi bakhomba okuqukethwe okufanele ngaphakathi kwesayithi lakho. I-Google yazisa izixhumanisi zangaphakathi ezihambisana nokuqukethwe futhi eziqukethe igama elingukhiye. I-CMS (Isistimu yokuphatha okuqukethwe) amasistimu akwenza kube lula ukufaka le mingcele, futhi izokusiza uzuze amazinga angcono nolwazi lomsebenzisi. Futhi zikuvumela ukuthi usebenzise amathuluzi wokuncoma we-Google ukuze ungezelele okuhlangenwe nakho kwakho. Ngakho, uma ufuna ukwenza isikhundla esiphezulu ku-Google, ukwenza kahle izixhumanisi zangaphakathi kuyadingeka!

Izixhumanisi zangaphakathi zingaba ikhasi eliyinhloko noma izixhumanisi zekhasi elincane. Futhi zingaba izindatshana ngezihloko ezihlobene, noma izigaba zomkhiqizo. Zisiza izinjini zokusesha ukuthi ziqonde ukuthi okuqukethwe okuxhunyiwe kumayelana nani. Ngokusebenzisa i-Ankertexte efanele, uzothuthukisa ukuhlolwa kwesixhumanisi sesayithi lakho. Uzothola amazinga angcono uma i-Google ibona ukuthi izixhumanisi zakho zangaphakathi zinokuqukethwe okuhle. Ngaphezu kwalokho, lezi zixhumanisi zikusiza ukuthi uxhumane nabasebenzisi futhi ubagcine bebambene.