Uyithuthukisa Kanjani Iwebhusayithi Yakho Ezinjini Zokusesha

Uyithuthukisa Kanjani Iwebhusayithi Yakho Ezinjini Zokusesha

Ukwenza ngcono kwe-SEO akukhona nje ukwenza iwebhusayithi yakho ihehe izivakashi eziningi. Kubandakanya futhi ukukhulisa izinga lokuzibandakanya labavakashi bewebhusayithi yakho. Ukwandisa ukuzibandakanya, ungasebenzisa i-infographics ukuchaza imiqondo enzima. Ungasebenzisa i-ALT-Tag ukuze ufake amagama angukhiye ezithombeni. Ukwengeza i-infographic kusayithi lakho kungathuthukisa i-SEO yakho. Kunezindlela eziningi ongazisebenzisa ukuthuthukisa i-SEO yakho. Qhubeka ufunde ukuze uthole amathiphu namasu okwenza isayithi lakho likhange nakakhulu kubasebenzisi.

I-SEO esekhasini

Uma ufuna ukwenza iwebhusayithi ibonakale kubathengi, udinga ukukhulisa i-On-Page SEO. Kunezindlela ezimbalwa ezingcono kakhulu zokuthuthukisa iwebhusayithi yakho. Okokuqala nje, thuthukisa okuqukethwe, okufanele ifake imishwana yamagama angukhiye afanelekile. Olandelayo, lungiselela i-H1-, H2 kanye H3-imithetho. Khona-ke, sebenzisa izifanekiso zamagama angukhiye futhi uqiniseke ukuthi iwebhusayithi yakho ilungiselelwe ukusesha kweselula.

Kulinganiselwa ukuthi kuze kube 90% yabathengi benza ukusesha kwasendaweni ku-inthanethi. Ngakho, ukuthola i-SEO kubaluleke kakhulu kumabhizinisi endawo. Isebenza kuzo zombili izindawo eziku-inthanethi nezingokwenyama. Ngaphezu kwalokho, kuyasiza ekuheheni amakhasimende amaningi. Ngokwenza kahle kahle, iwebhusayithi yakho izobonakala kubathengi abafuna imikhiqizo noma amasevisi. Ngaphezu kwalokho, uzokwazi ukusebenzisa amasiginali wokusesha wendawo ukuze uhehe izivakashi eziningi. Futhi ngenxa yokuthi i-Google iya ngokuya iba nokuncintisana, kunamathuluzi amaningi we-SEO wokuthuthukisa izinga lebhizinisi lakho.

Uma ufuna ukuthola okuningi ekusebenziseni injini yokusesha yewebhusayithi yakho, udinga ukusebenzisa amathuluzi afanele. Amathuluzi afana ne-SEMrush mahle kakhulu ocwaningweni lwamagama angukhiye. Leli thuluzi lihlaziya ama-backlink, ukuhlaziya izimbangi, kanye ne-SEO. Nge-akhawunti yamahhala, ungasebenzisa ezinye izici zayo namathuluzi. Isebenzisa ama-algorithms okuphathelene nabahlinzeki bedatha abathembekile. Ngakho-ke, ungathembela kuleli thuluzi ukuze uthole ucwaningo lwegama elingukhiye olunembile.

Ngaphandle kwekhasi-SEO

Off-page SEO is important for the ranking of your website on search engines. Uma unokuqukethwe kwekhwalithi ephezulu, abantu bazoyikhomba. Ngokunjalo, uma imikhiqizo namasevisi akho kuthengeka futhi kuwusizo, bazothola ukudluliselwa. Lezi zinto zizobonwa izinjini zokusesha. Nokho, ukwenza kahle i-SEO yakho engaphandle kwekhasi akwanele. Kufanele wenze ezinye izinto ezimbalwa ukukhulisa igunya lesayithi lakho nokuqashelwa.

Ukwakhiwa komkhiqizo kunguzakwethu ohambisana ne-SEO. Ukwakhiwa kwebhrendi kuhlose ukuthuthukisa ukwethembeka komkhiqizo kanye nokuguqulwa okuholayo. Izici ze-SEO ezingaphandle kwekhasi zihlanganisa ama-backlink – izixhumanisi ezivela kwamanye amawebhusayithi kuya kweyakho. Ama-algorithms we-Google acabangela lezi zixhumanisi ezingemuva lapho enquma izinga lewebhusayithi yakho. Uchwepheshe wakho we-SEO uzokwazi ukukuhambisa kule nqubo. Ukwenza okuningi ngamasu we-SEO angaphandle kwekhasi, kufanele udale ubukhona bezokuxhumana bomkhiqizo wakho.

Ama-blogger anethonya anezisekelo ezinkulu zabafundi kanye nokulandelayo kwabalandeli. Ngokusebenzisana nalaba ma-blogger, ungathola izwi mayelana nomkhiqizo wakho. Ungabanikeza izikhuthazo ezifana nokuthunyelwe okuxhasiwe, ukubuyekezwa komkhiqizo wamahhala, amanxusa, amaphodikasti, ngisho nemicimbi. Uma ukhetha ibhulogi yekhwalithi ephezulu, uzozuza ekuthembekeni okwengeziwe nasekuthuthukisweni kwesayithi okungcono. Ngakho, qiniseka ukuthi ukhetha okulungile! Kubaluleke kakhulu ukuba nobudlelwano obuhle ne-blogger yakho.

Bilderoptimierung

If you want to boost your website’s search engine results, Ukwenza ngcono kwesithombe se-SEO kuyisici esibalulekile. Kungaba nezinzuzo eziningi, kufaka phakathi ukuma okungcono ku-Google-Bildersearch, lapho izigidi zabasebenzisi zingaphequlula izithombe futhi zikhethe ezifanele kakhulu. Ngezimiso eziyisisekelo ze-SEO, ungathuthukisa izinga lezithombe zewebhusayithi yakho, okuyinto ezokusiza ukuthi uthole ithrafikhi eyengeziwe. Futhi, kunjalo, ukusebenzisa iwebhu okungenazithiyo kuhlala kukuhle.

Izithombe namavidiyo kuyizindlela ezidume kakhulu zokuthuthukisa amawebhusayithi, ngenxa yamakhono abo okucubungula okubukwayo. Izithombe zingadlulisa imiyalezo futhi zixoxe izindaba, futhi zisebenza kakhulu ezinkundleni zokuxhumana, izitolo eziku-inthanethi, namawebhusayithi ezinkampani. Ukulungiselelwa kwenjini yokusesha nevidiyo nakho kuhlobene eduze. Izithombe ziyingxenye ebalulekile yokumaketha namawebhusayithi e-E-Commerce, kanye nokubeka ulwazi oluqukethe kumongo kuwumgomo oyinhloko we-SEO. Ngakho-ke, ukwenza kahle izithombe zakho kuyingxenye ebalulekile yanoma yiliphi isu lokumaketha.

Ngaphezu kokwenza izithombe zakho zibe izinjini zokusesha, kufanele futhi wengeze ithegi yesihloko kuwebhusayithi yakho. Ithegi yesihloko ivela lapho abasebenzisi behambisa phezu kwesithombe, futhi ingaqukatha igama elingukhiye eliyinhloko. Ngenkathi ithegi yesihloko idlala indima encane ezithombeni, kuthuthukisa ulwazi lomsebenzisi kanye nokuma kwekhasi lewebhu. Abasebenzisi be-TYPO3 bangazuza kulokhu ngokwengeza ithegi yesihloko kokuqukethwe kwabo.

Ijubane lekhasi

Whether you sell products online or you have a traditional brick and mortar store, isivinini sewebhusayithi yakho sibalulekile empumelelweni yebhizinisi lakho. Iwebhusayithi elayisha ngaphansi kwemizuzwana emithathu ithathwa njenge “igebe lokufa,” okusho ukuthi izinga lokuguqulwa lizokwehla ngamaphesenti angafika kwayisikhombisa uma ikhasi lithatha ngaphezu kwamasekhondi amathathu ukulayisha. Ngenhlanhla, kunezindlela ezimbalwa zokuthuthukisa isivinini sekhasi lakho lewebhu ukuze uthuthukise ulwazi lomsebenzisi futhi ushayele ukuthengisa.

Ukuthuthukisa isivinini sekhasi lakho lewebhu kungakhuphula izinga lenjini yakho yokusesha ngokufika 300%. I-algorithm ye-Google isekelwe ekutheni izivakashi zakho zingabuka ngokushesha kangakanani okuqukethwe kwakho. Lokhu kwenza isivinini somthwalo wewebhusayithi kanye namakhono okuxhumana abaluleke ku-SEO yayo. Isivinini sokulayisha sewebhusayithi sithinta ulwazi lomsebenzisi kanye nezinga labo lilonke. Yingakho isivinini siyingxenye ebaluleke kangaka ye-SEO futhi kufanele igadwe njalo.

Isikhathi sokulayisha ikhasi yisikhathi esithatha iwebhusayithi yakho ukuletha izinto eziceliwe kanye ne-HTML ehambisanayo. Isivinini sokulayisha ikhasi sinomthelela oqondile ekubekweni kwesayithi lakho emiphumeleni yenjini yokusesha. Izinjini zokusesha zisebenzisa ama-algorithms okuphathelene ukuze zinqume ukuthi ikhasi lilayisha ngokushesha kangakanani, okuhlanganisa nobungane bayo kanye nesikhathi sokusabela. Ngokuthuthukisa isivinini sekhasi lakho, uzothuthukisa amazinga akho futhi uthuthukise ulwazi lomsebenzisi. Uma ungasilungiseleli isikhathi sokulayisha sekhasi lakho, uphuthelwa ithrafikhi ebalulekile.

Schattendomains

If you want to rank higher on Google, kufanele ulungiselele isayithi lakho ukuze libe ngabasesi. Lezi zinhlelo zisebenzisa i-html ukuze zinikeze amakhasi ewebhu. Ngale ndlela, sebelungele ukukhonjiswa. Imakhaphu esetshenziswa ekwenzeni ngcono i-SEO isiza ukukhiqiza imiphumela efanele yabasebenzisi kwamanye amafomethi. Uma ucabanga ukusebenzisa ithuluzi elinjalo kusayithi lakho, udinga ukwazi ukuthi yini engayenzela ibhizinisi lakho. Qhubeka ufunde ukuze uthole ulwazi olwengeziwe.

Isinyathelo sokuqala sokuthuthukisa injini yokusesha ukukhetha amagama angukhiye afanelekile. Ungasebenzisa imithombo yedatha yamahhala efana ne-Google AdWords Keyword Tools ukuze uthole amagama angukhiye kanye namavolumu awo okusesha anyanga zonke.. Olandelayo, ungahlukanisa iwebhusayithi yakho ibe amakhasi ngamanye. Ungakwazi ukuthuthukisa lawa makhasi usebenzisa amagama angukhiye ayinhloko nawesibili, noma ngisho inhlanganisela yakho kokubili. Khona-ke, sebenzisa amakhasi angumphumela wokusesha okuhlukile. Ukusebenzisa la makhasi, isayithi lakho lingalinganisa amagama angukhiye amaningi ngesikhathi esisodwa.

Enye ingxenye ebalulekile ye-SEO ukwenza kahle ngaphandle kwekhasi. Lolu hlobo lokuthuthukisa lugxile ezidingweni zobuchwepheshe ze-URL yewebhusayithi nokuqukethwe. Lezi zidingo zobuchwepheshe zithuthukisa izinga nezinkomba zewebhusayithi. Okuqukethwe okufanelekile kuzoholela ekuhlangenwe nakho okuhle komsebenzisi. Izinga lamadokhumenti ewebhusayithi libuye lihlolwe yi-Google, futhi uma zibalulekile, iwebhusayithi yakho izolingana kahle. Ngakho-ke uma ufuna indlela engcono kakhulu yokubeka phezulu ku-Google, cabanga ukusebenzisa amasu ashiwo ngenhla.

Google & Co.

Ukuthuthukisa injini yokusesha (I-SEO) inqubo yokuthuthukisa ukubonakala kwewebhusayithi. Umgomo wayo jikelele ukuletha izivakashi eziningi ezivela ku-Google kuwebhusayithi efanele. Izikhangiso ezikhokhelwayo zingenye yethrafikhi yezinto eziphilayo, kodwa babiza imali. Ukuma kwenjini yokusesha kubalulekile ukuze kuhehe amakhasimende amasha, ikakhulukazi ezigabeni zokuqala zohambo lwamakhasimende. Nawa amanye amathiphu okukhulisa amazinga akho e-SERP. Ukwenza kanjani lokhu?

Okokuqala, ikhasi lakho lokuqala kufanele lixhumane namakhasi akho ayinhloko (amakhasi avakashelwe kakhulu): lezi yilabo abanezinga eliphezulu kakhulu kanye nethrafikhi enamandla kakhulu. Umbhalo wakho wokuxhumanisa kufanele uqukathe igama elingukhiye. I-Linktext kufanele ihlangabezane nezimfuneko zekhwalithi ze-Google. Izinga lombhalo wakho wokuxhumanisa kufanele libe phezulu njengokuqukethwe kuwebhusayithi yakho. I-Google izokuklomelisa ngokufanele. Uma isixhumanisi sombhalo sibuthakathaka, izinga lewebhusayithi yakho lizohlupheka. Kungase kuphumele ngisho nasekuhlawulisweni.

Kokugcina 20 iminyaka, I-SEO isibaluleke kakhulu kunangaphambili. Ukukhula kwezinkundla zokuxhumana kanye namapulatifomu e-imeyili kufakazela ukuthi intshisekelo nesidingo se-SEO siyakhula. Ngokocwaningo lwakamuva lwamaqiniso edijithali, Ngaphezu kwe 92% abasebenzisi be-inthanethi basebenzisa izinjini zokusesha. I-Amazon, Ngokwesibonelo, isibe indawo yokuqala ekusesheni umkhiqizo. Akumangazi ukuthi izinjini zokusesha ziphendukele kumapulatifomu e-E-Commerce ukuze zithole izinga elingcono.