Uyithuthukisa Kanjani Iwebhusayithi Yakho Ezinjini Zokusesha

Uyithuthukisa Kanjani Iwebhusayithi Yakho Ezinjini Zokusesha

I-SEO Optimierung iyinqubo yesikhathi eside futhi idinga ukuzinikela okukhulu. Sekushiwo lokho, kuwufanele ngempela umzamo. Nawa amanye amathiphu ewebhusayithi yakho:

Ngaphandle kwekhasi-SEO

I-Offpage-SEO iyinqubo yemisebenzi yangaphandle yokuthuthukisa izinga lenjini yokusesha yewebhusayithi yakho. Ngokungafani ne-SEO esekhasini, I-OffPage-SEO igxile kusethi encane yemisebenzi, kodwa isengaveza imiphumela ebalulekile. Ochwepheshe be-Offpage-SEO bahlinzeka ngezinsiza eziningi zokwakha izixhumanisi, kusukela ekuhlaziyweni okujulile kwe-backlink kuya kumephu yomgwaqo yesikhathi eside ukuze kusetshenziswe isikhathi eside. Lesi sihloko sizobheka izindlela ezahlukene zokuthuthukisa izici ezingaphandle kwewebhusayithi yakho.

Ukhiye we-Off-page SEO usekusetshenzisweni kwama-backlink. Njengoba ama-backlinks eyisici esibaluleke kakhulu ekunqumeni izinga lenjini yokusesha yewebhusayithi, kufanele ugxile kumagama angukhiye anomsila omude. Amagama angukhiye anomsila omude kulula ukuwakala, ukwenza kube inketho enhle yokuthuthukisa amazinga akho okusesha. I-Google icutshunguliwe 12.1 izigidi zemibuzo ngoJanuwari 2022, ngakho-ke kufanele usebenzise amagama angukhiye anomsila omude ukuze ukhuphule izinga lesayithi lakho.

Amasu we-Off-Page SEO afaka phakathi izinkundla. Nakuba izinkundla eziningi zinikeza izinkundla lapho amalungu angathumela izixhumanisi kumawebhusayithi abo, qaphela ukuthi ungagaxekile – uzovinjelwa maduze. Kunalokho, siza amanye amalungu enkundla futhi isixhumanisi sakho sizokwaziswa. Uma usesithangamini, bheka izixhumanisi zokulandela – bazodlulisela igunya le-PageRank kuwebhusayithi yakho. I-Quora iyindawo enhle yokuqala nge-SEO engaphandle kwekhasi.

Ubudlelwano bomphakathi ngenye ingxenye ebalulekile ye-Off-Page SEO. Ubudlelwano bomphakathi buthuthukisa ukuqwashisa ngomkhiqizo futhi budale i-buzz, kuyilapho i-PR yedijithali ikubeka njengochwepheshe emkhakheni wakho. I-Digital PR iphinde ikhuthaze umholi womcabango futhi ishayele ithrafikhi yokudluliselwa. Okuqukethwe ku-inthanethi okungekuhle kungaba nemiphumela engemihle ezingeni lakho, ngakho ukuphathwa kwesithunzi kubalulekile ukuze ugweme ukwehla ngezinga. Le ndlela futhi iyasebenza ekukhiqizeni ukulingana kwesixhumanisi. Le ndlela izokhuphula izinga lenjini yakho yokusesha futhi ikhulise ukubonakala kwewebhusayithi yakho.

Ekhasini-SEO

The H1 tag is considered the most crucial factor for Onpage-SEO optimization. Ukusebenzisa amagama angukhiye ngaphakathi kwethegi ye-H1 kukhulisa ukuhambisana negama elingukhiye eliqondiwe. Isici sesibili esibaluleke kakhulu ukusetshenziswa kwezihloko, okungenye into edlala indima ekusetshenzisweni kwe-Onpage-SEO. Laba bomaki banikeza isifinyezo sokuqukethwe kwekhasi lewebhu. Kunezindlela ezimbalwa zokwenza ithegi ye-H1 ihambisane kakhulu, futhi okulandelayo ezinye zazo.

Ukulandelana kwewebhusayithi: Amawebhusayithi akufanele abe namaleveli angaphezu kwamane, njengoba lokhu kuvumela ama-bots enjini yokusesha ukukhasa amakhasi amancane kalula. Sebenzisa amamephu esayithi ukuqondisa abasebenzisi kanye neziseshi zenjini yokusesha eduze kwesizinda. Gwema okuqukethwe okuyimpinda ngokusebenzisa omaka be-canonical kanye nesibaluli se-noindex. Lezi zindlela zizothuthukisa ukusebenziseka jikelele kwewebhusayithi yakho kanye nezinga. Uma ufuna ukwandisa amazinga akho enjini yokusesha, kubalulekile ukuthi iwebhusayithi yakho ibe nesazi se-SEO esisekhasini.

Ukuxhuma kwangaphakathi: Izixhumanisi zangaphakathi ziyindlela enamandla yokukhulisa ukuhambisana kwegama elingukhiye kanye negunya lesihloko. Ungasebenzisa futhi umbhalo we-anchor ocebile ngamagama angukhiye kuzixhumanisi zangaphakathi futhi wengeze Idatha Eyakhiwe emakhasini akho ewebhu. Le khaphu isiza izinjini zokusesha ziqonde okuqukethwe kwesayithi lakho futhi ithuthukise izinga lakho. Ngokuthuthukisa i-SEO yakho yekhasino, ungaheha izivakashi eziningi kanye namakhasimende angaba khona. Futhi ngenxa yokuthi ungashintsha iwebhusayithi yakho kalula, I-Onpage SEO ayiseyona inkimbinkimbi.

I-Schema-Markup

If you’re looking to improve your website’s search engine results, kufanele ucabange ukusebenzisa amasu okuthuthukisa i-SEO afana ne-Schema-Markup. I-Schema-Markup iwuhlobo lwemethadatha ekuvumela ukuthi ugqamise izingxenye ezibalulekile zewebhusayithi yakho. Ukusetshenziswa kwama-schema kusiza izinjini zokusesha ziqonde kangcono iwebhusayithi yakho, okuholela ekugcineni ekubekweni okungcono kuma-SERPS. Ukusebenzisa i-Schema-Markup akudingekile kuwo wonke amawebhusayithi, kodwa kuzosiza ukuthuthukisa izinga lakho emiphumeleni yosesho.

Kubalulekile ukuqonda ukuthi inhloso ye-Schema-Auszeichnung ukusiza izinjini zokusesha ziqonde okuqukethwe kwewebhusayithi.. Ukusetshenziswa kwe-schema-tags kanye -auszeichnung kunikeza ulwazi olubalulekile kubaseshi nezinjini zokusesha. Ukwengeza i-schema kuwebhusayithi yakho kungasiza iwebhusayithi yakho ukuthi izuze amazwibela anothile kuma-SERP, ezigqanyiswe kusesho oluqondisiwe. Lokhu kungakhuphula izinga lenjini yakho yokusesha. Kunezinzuzo ezimbalwa zokusebenzisa i-Schema-Markup kuwebhusayithi yakho.

Ngaphandle kokwenza iwebhusayithi yakho ibukeke kangcono kumaSERPs, Imakhaphu ye-schema isiza izinjini zokusesha zibonise amazwibela anothile. Amazwibela anothile, Ngokwesibonelo, ibonisa ikhalenda lemicimbi ehhotela. Lolu lwazi lubaluleke kakhulu kubasebenzisi. Isakhiwo samawebhusayithi sithinta indlela izinjini zokusesha ezikhomba ngayo okuqukethwe futhi zikubuyisele ngemiphumela. Uma usebenzisa i-schema-Markup kusayithi lakho, izokwenza iwebhusayithi yakho ibonakale kuma-SERPs ngokucacile futhi izokwandisa izinga lakho lokuchofoza.

Ijubane lekhasi

You can optimize your website for page speed in many ways, okuhlanganisa ukwenza kube lula ukulanda nokulayisha. I-elementi ngayinye ekhasini lakho inomthelela esivinini sonke sekhasi lewebhu, kufaka phakathi ikhodi ye-HTML, CSS, izithombe, amavidiyo, kanye nemultimedia. Lesi sihloko sizokukhombisa amathiphu ambalwa asheshayo okwenza amakhasi akho alayishe ngokushesha. Khona-ke, ake sibheke ukuthi ungawasebenzisa kanjani lawa macebiso kuwebhusayithi yakho. Uzojabula ngokuthi ukwenzile!

Ukuthuthukisa isivinini sekhasi lakho kubalulekile ukuze uthuthukise izinga lakho. I-Google ingumsekeli omkhulu wokwenziwa komsebenzisi okusheshayo, futhi iwebhusayithi esheshayo izoklonyeliswa. Ukuze uthole okuningi emizamweni yakho ye-SEO, gxila ekuthuthukiseni isivinini sekhasi. Ngokwenza amakhasi akho alayishe ngokushesha, izivakashi zakho kungenzeka ukuthi ziguqule futhi zithenge imikhiqizo namasevisi akho. Lokho kusho imali engenayo eyengeziwe! Kulula kanjalo! Qhubeka ufunde ukuze ufunde kabanzi mayelana nokuthuthukisa isivinini sekhasi lakho.

I-TTFB (Isikhathi sokuqala Byte) isilinganiso sesikhathi sokuphendula sekhasi. Isivinini sekhasi lokuqala lewebhusayithi yakho singathuthukiswa kusetshenziswa amathuluzi afana ne-PageSpeed ​​​​Insights Tool, kodwa akulula. Indawo yakho yokubamba iwebhu nayo inomthelela omkhulu kule methrikhi. Iseva esekela i-WebP ingathuthukisa isikhathi sayo sokuphendula kakhulu. Ngaphezu kwalokho, ungasebenzisa ama-generator amakhasi amile ukuze unciphise i-lag. I-Fertig HTML ingagcinwa kuma-SSD asheshayo, njengalezo ezinikwe amandla yi-NVMe.

Ukusebenza kwe-Google search engine

SEO or Search Engine Optimization is the process of making a website more visible to search engines. Kubandakanya ukwenza kube lula kubasebenzisi ukuthola iwebhusayithi yakho ngemiphumela yosesho lwe-Google. Lokhu kudinga ubuhlakani nokucabanga okunengqondo. Nokho, kubalulekile ukugxila kuzithameli zakho ozihlosile, hhayi i-utopia yakho yokumaketha. Akufanele uzame ukwenza iwebhusayithi yakho ibonakale emiphumeleni yosesho ngokusekelwe kumagama angukhiye entengiso, njengoba lokhu kuzofinyelela ingxenye encane yabalaleli.

I-SEO iyingxenye ebalulekile yanoma yiliphi ibhizinisi, njengoba ngaphandle kwayo, awukwazi ukulindela ukwenza imali online. Empeleni, kubalulekile ukuqonda umehluko phakathi kokukhangisa okukhokhelwayo nemiphumela yosesho yemvelo. Kulesi sihloko, sizoxoxa kafushane ukuthi iyini i-SEO, nokuthi ingasiza kanjani ibhizinisi lakho. I-SEO imele i-Search Engine Optimization, futhi ihlose ukwenza iwebhusayithi ivele emakhasini aphezulu ezinjini zokusesha.

Ngenkathi abanye abantu bekholelwa ukuthi i-SEO ingeyamabhizinisi amancane kuphela, kubaluleke kakhulu kuwo wonke amamodeli ebhizinisi. Nge-SEO, abasebenzisi bafuna ulwazi ngenkuthalo futhi ngeke bahlaselwe izikhangiso ezingabalulekile. Ngokungqubuzanayo, ukukhangisa kuzoboniswa kubantu abangenayo intshisekelo enkampanini yakho. Kafushane, I-SEO iyona “donsa isiteshi” wokumaketha kwenjini yokusesha. Nakuba ungakwazi ukuthola amazinga angcono kakhulu ngobusuku obubodwa, imiphumela izoqala ukuvela ngemva kwesikhathi esithile.

Schattendomains

The use of shadowdomains is a way to redirect users to your website from another domain. Ochwepheshe be-SEO badala lezi zizinda ngale njongo, kodwa kufanele uqaphele ngoba okuqukethwe abakubeka lapho kungase kube okungekho emthethweni noma okungafaneleki. Ukuqinisekisa ukuthi iwebhusayithi yakho ayinazo lezi zinkinga, kufanele ulandele imiyalelo yenjini yokusesha. Ukuze uthole okwengeziwe, funda uqhubeke. Nazi ezinye zezinzuzo kanye nokubi kwe-shadowdomains.

Ukwenza ngcono kwe-SEO kusiza iwebhusayithi yakho ukuthi ibeke phezulu emiphumeleni yenjini yokusesha ngokwandisa isibalo sabavakashi. Imiphumela yenjini yokusesha iboniswa ngokusekelwe kunhloso yokusesha yomsebenzisi, ukuphepha kwewebhusayithi, kanye nokwethemba. Amawebhusayithi ahlobene avela phezulu emiphumeleni yosesho, ngakho-ke kufanele uthathe isikhathi sokuthuthukisa okuqukethwe kwakho. Okuqukethwe kwe-SEO kubalulekile ngenxa yezizathu eziningi, futhi kufanele iphelele futhi iphelele. Iresiphi engenazo zonke izithako noma imiyalelo ayifaki noma yiliphi inani kumsebenzisi.

I-SEO ihlukaniswe izigaba ezimbili eziyinhloko – ukulungiselelwa kwekhasi kanye nokwenza kahle okungekho ekhasini. Ukuthuthukisa ekhasini kuhilela ukulungiselelwa kokuqukethwe, isakhiwo sesixhumanisi sangaphakathi, kanye nesivinini sekhasi. Kwenzeka ngaphambi kokwenza ngaphandle kwekhasi. Uma iwebhusayithi yakho ingalungiselelwe kahle, uzojeziswa. Inkinga ukuthi izinjini eziningi zokusesha zibheka i-SEO esekhasini njengendlela ephumelela kakhulu ye-SEO. Nokho, uma ungazisebenzisi lezi zinyathelo, uzibeka engcupheni yokujeziswa futhi ulahlekelwe inani elikhulu labangase babe izivakashi.