Uyithuthukisa Kanjani Iwebhusayithi Yakho Ukuze Uthuthukise Injini Yokusesha

I-SEO (injini yokusesha nokwenza kahle) kuyinqubo yokuthuthukisa ukubonakala kwewebhusayithi ezinjinini zokusesha. Umgomo uwukwenza iwebhusayithi yakho ibonakale iphezulu emiphumeleni yosesho ngangokunokwenzeka. Ngenhlanhla, ziningi izindlela ezitholakalayo zokuthuthukisa iwebhusayithi yakho. Lokhu kufaka ukulungiselelwa ekhasini, ukuthuthukiswa kwesixhumanisi, ama-metatag, kanye nokwakha izixhumanisi.

Amagama angukhiye

Izinjini zokusesha zifuna amagama afanelekile embhalweni wakho ukuze zinqume izinga lekhasi lewebhusayithi yakho. Esikhathini esedlule, ukugxusha igama elingukhiye bekuyindlela edumile yokufeza lo mphumela. Kodwa ngokuhamba kweminyaka, izinjini zokusesha seziyinkimbinkimbi kakhulu futhi azisakwazi ukukhohliswa. Ngakho, kufanele uyeke ukuzama ukukhohlisa izinjini zokusesha ngokugxilisa amagama angukhiye ngokungadingekile. Kunalokho, gxila ekudaleni okuqukethwe okufanele ngokwemvelo okunobungani be-SEO.

Ukugxusha kwamagama angukhiye kunemiphumela embalwa, okungenani kwakho ukuthi kulimaza ikhwalithi yokuqukethwe kwakho. Ukufakwa kwamagama angukhiye kungathinta izinga nokubonakala kwewebhusayithi yakho, futhi kungaholela ekutheni ikhasi lakho lisuswe emiphumeleni yosesho. Okubi kakhulu, kungaholela esijezisweni se-Google. Ukuze kungenzeki lokhu, kubalulekile ukunamathela egameni elingukhiye elinconyiwe-dichte lokuzungezile 2.5%.

I-Keyword Stuffing yake yaba yindlela esebenzayo ye-SEO, kodwa manje sekubhekwa njengokulimazayo. I-Google ibala i-Keyword-Dichte, echaza ukuminyana kwamagama akho angukhiye. I-Keyword-Dichte ephezulu ingathinta kabi izinga lakho. Ukuminyana kwamagama angukhiye afanelekile kuphakathi kwamaphesenti amathathu namane.

I-SEO Esekhasini

On-Page SEO is the process of optimizing the contents of a website to increase its visibility and relevance in the search engine results. Ukwenza ngcono kwe-SEO ekhasini kungenye yezindlela ezisebenza kahle kakhulu zokuheha amakhasimende amaningi endawo. Naphezu kweqiniso lokuthi kungaba nzima ukwenza, kungasiza ibhizinisi ukuthi lizuze umkhawulo ngaphezu kwezimbangi zalo. Inqubo ihlukaniswe izingxenye ezintathu: ukulungiselelwa ekhasini, ukusebenza kahle ngaphandle kwekhasi, kanye nesakhiwo sokuxhumanisa.

Okokuqala nokubalulekile, kubalulekile ukwenza izinguquko kokuqukethwe iwebhusayithi. Ngokwesibonelo, ukushintsha imibhalo ekhasini lokubikezela kungakhuphula izinga lokuguqulwa. Ngaphandle kokuqukethwe, izinguquko zingenziwa esakhiweni sonke kanye nokubukeka kwesayithi ukwandisa ukubonakala kwayo. Izinguquko kufanele zibe zincane futhi zingabi namandla, ukuze i-ROI ibe ephezulu.

Esinye isinyathelo esibalulekile ekwakhiweni kwe-SEO ekhasini ukuthuthukisa ukwakheka kwe-URL. Isakhiwo se-URL esilungile sizokwenza kube lula kuma-bots ukukhomba iwebhusayithi yakho. Futhi, kufanele udale imephu yesayithi ukuze izinjini zokusesha nabasebenzisi bakwazi ukuzulazula esizindeni sakho. Ukwengeza, ungangeza omaka be-canonical kanye nesibaluli se-noindex ukuvimbela okuqukethwe okuyimpinda.

Ama-Meta-tag

When optimizing your website for search engine optimization, kufanele unake ngokukhethekile umaka wakho wesihloko. Akusizi kuphela izinjini zokucinga ukuthi zikhombe ikhasi lakho, kodwa futhi kusiza abafundi bakho ukuthi baqonde ukuthi kuyini okuqukethwe kwekhasi lakho. Ukushintsha umaka wesihloko, sebenzisa incazelo ye-meta, okungaqukatha kufika 150 abalingiswa. Nakuba kungabhekwa njengento ebalulekile ye-SEO, lesi sici sisiza abafundi bakho ukuthi bazi ukuthi yini okufanele bayilindele ekhasini lakho.

Ama-Meta-Tags ayingxenye yesihloko sekhodi yakho ye-HTML, futhi zisetshenziselwa ukwengeza izinhlobo ezahlukene zolwazi ekhasini lakho. Ngenkathi bake baba nokubaluleka okukhulu ku-SEO, ukukhuphuka kwe-Black Hat SEO massnahmen, kanye nokuvela kwe-bots eyinkimbinkimbi, zizenze zangahambelani nenqubo. Enye yezingqinamba ezinkulu zama-meta tags ukuthi awaqukethe noma yiluphi uhlobo lomthelela wokubopha. Ngokwesibonelo, a “vakashela kabusha-ngemuva” isibaluli asibophezeleki edethini ethile noma isikhathi, futhi i-Googlebot iyakuziba.

Ngaphezu kokuba kubalulekile ekwenzeni injini yokusesha, Ama-Meta-Tag nawo ayingxenye ebalulekile yezinga lokuchofoza lesayithi lakho. Bangaphinda bavimbele ikhasi lakho ukuthi livele kokuqukethwe okuyimpinda.

HTML-Titel-Tags

HTML-Tags are text-based tags embedded in the HTML-code that help search engines understand what the web page is about. I-P-Tag iyi-textabschnitt eqala ngo-p futhi imele “isigaba.” Izinjini zokusesha zibiza le khodi ngaphezu kombhalo ogelezayo ojwayelekile.

Lapho udala ikhasi lewebhu, kubalulekile ukufaka ithegi yesihloko. Ithegi yesihloko ivamise ukuba yinto yokuqala abasebenzisi abayibonayo lapho bevakashela iwebhusayithi. Ithegi yesihloko kufanele ifundeke futhi idlulisele umlayezo wenani kumsebenzisi. I-Google iklomelisa izihloko ezisezingeni eliphezulu.

Uma ufometha umbhalo, sebenzisa ukufometha okuqinile nokungaguquguquki. Ukufometha okuqinile nakho kubalulekile ku-SEO. Ukufometha okuqinile kuzosiza izinjini zokusesha zitolike umbhalo wakho ngendlela efanele. Futhi, sebenzisa i-HTML 5 esikhundleni sezinguqulo ezindala. Izinjini zokusesha zikhetha le nguqulo yekhodi ngoba ithembekile kakhulu. Ngokusebenzisa i-HTML 5, ungakwazi ukwandisa amathuba akho okuthola amazinga aphezulu.

I-SEO-Titel-Tags ibalulekile emizamweni yakho yokuthuthukisa injini yokusesha. Laba bomaki bazothumela ulwazi olubalulekile ezinjinini zokusesha futhi bathuthukise ukuma kwewebhusayithi yakho emiphumeleni. Yize zingabonakali kubavakashi bewebhusayithi yakho, basenomthelela ekubonakaleni kwewebhusayithi.

Ukuthuthukisa Okuqukethwe

Content-Optimierung bei SEO is a process by which your website content is optimized to increase its chances of ranking high on search engine results pages. Inqubo iqala ngokunquma ukuthi iyiphi indlela okufanele uyithathe ukuze wenze iwebhusayithi yakho igqame emqhudelwaneni. Khona-ke, isevisi izothuthukisa okuqukethwe okuzokwenza iwebhusayithi yakho ihluke emncintiswaneni futhi ikusize ukhulise amazinga akho ezinjini zokusesha ezinkulu.

Isu elihle lokuqukethwe kwe-SEO libandakanya ukulenza liqondiswe ngangokunokwenzeka futhi liqondiswe ngqo kuzithameli ezifanele. Kufanele uzame ukuheha abafundi bakho ngokuqukethwe abangabelana ngakho futhi bakuthande. Ukuthuthukisa okuqukethwe kungenziwa ngezinga elikhulu ngokwakha Uhlelo Lokuqukethwe. Lolu hlelo lungalandelwa njalo futhi lungasetshenziswa nokusebenza kabusha okuqukethwe okukhona.

Uhlelo kufanele lube nezimo futhi lungenziwa njengeshidi le-Excel. Ingalungiswa ukuze ifake izici ezintsha zokumaketha okuqukethwe.

I-Google Search Console

Google Search Console is a free tool that helps you optimize your website for search engine visibility. Leli thuluzi likusiza ukuthi uhlole isimo sokukhomba sewebhusayithi yakho futhi uthole ukuthi yimaphi amagama angukhiye adumile. Ungayisebenzisa njalo ukuze ubone ukuthi isayithi lakho lenza kanjani. Kubalulekile ukuyisebenzisa njalo, kungaba nyanga zonke noma ezimbili.

Uma usebenzisa leli thuluzi, kufanele uhlole okuvelayo bese uchofoza amanani. Lezi zibalo zizokhombisa ukuthi bangaki abantu abaseshe leli gama. Ungabona futhi izinga lekhasi elimaphakathi. Izinga elimaphakathi libalwa esikhathini esingamaviki amabili. Kubalulekile ukwazi ukuthi yimaphi amagama angukhiye nemishwana ekhiqiza ithrafikhi eningi kuwebhusayithi yakho.

I-Google Search Console ingakutshela nokuthi yimaphi amagama angukhiye anamandla amakhulu. Kuzokusiza futhi ukuthi unqume ukuthi yikuphi okuqukethwe kuwebhusayithi yakho okwakhiwe ngokunengqondo. Okuqukethwe okuhle kulula ukukufunda futhi kunefomethi elula ukuyiqonda.