Ukwengeza Kanjani Okuqukethwe Kwekhasi Lakho Ukuze Uthuthukise Injini Yokusesha

Ukwengeza Kanjani Okuqukethwe Kwekhasi Lakho Ukuze Uthuthukise Injini Yokusesha

Izinga lekhasi lewebhu kuSERP (ikhasi lemiphumela yenjini yokusesha) kunqunywa injini yokusesha. Nakuba ikhasi lewebhu lingakwazi ukukala endaweni eyodwa ngesikhathi, izinga layo lingashintsha ngokuhamba kwesikhathi ngenxa yobudala, ukuncintisana, kanye nezinguquko ezinjinini zokusesha’ i-algorithm. Esinye isici esibalulekile esithinta izinga lekhasi lewebhu ukubonakala kokusesha. Uma isizinda singabonakali emibuzweni eminingi yokusesha efanele, inokubonakala okuphansi kokusesha. Ngokwesinye isandla, lapho isizinda sinokubonakala okuphezulu kokusesha, iletha ithrafikhi kanye negunya lesizinda.

I-SEO esekhasini

Page content is the foundation of on-page SEO for search engine optimization. Ayitsheli i-Google kuphela ukuthi isayithi lakho limayelana nani, kodwa futhi litshela abafundi bakho ukuthi yini abangayilindela. Konke kuqala ngokucwaninga amagama angukhiye. Sebenzisa i-Google neminye imithombo ukuze uqoqe ulwazi olufanele, noma usebenzise amathuluzi afana nama-Ahrefs, PhendulaUmphakathi, kanye ne-UberSuggest ukuze uthole amagama angukhiye angaba khona. Khona-ke, bhala okuqukethwe kwekhasi lakho ngokuhlanganisa amagama angukhiye amafushane nanomsila omude ngokwemvelo. Ungakhohlwa ukusebenzisa abantu bakho bomthengi kokuqukethwe kwakho.

Esinye isici esibalulekile se-SEO esekhasini ukwakheka kwe-URL yakho. Abantu abaningi baziba ukubaluleka kwesakhiwo se-URL esifanele. Kodwa, I-Google isebenzisa amasiginali amaningi ukukala ukuthi abasebenzisi banelisekile noma cha ngokuqukethwe ekhasini. Uma abasebenzisi basesha umkhiqizo, isihloko nencazelo yekhasi kuvame ukubhekwa ukuze kubonakale ukuthi bayalunikeza yini ulwazi oludingayo. Uma kungenjalo, ikhasi lakho lizohlupheka emiphumeleni yosesho.

I-SEO esekhasini lewebhusayithi ibalulekile ukuze uthole amazinga aphezulu ezinjini zokusesha. Nakuba akwanele ukuqinisekisa amazinga aphezulu, kuyingxenye ebalulekile yanoma yiliphi isu le-SEO. Ngeke nje kusize abafundi bakho, kodwa futhi izothuthukisa ulwazi lwabaseshi bezinjini zokusesha. Lokhu kuyiqiniso ikakhulukazi kumakhasimende amasha nabuyayo. Ngokulandela la macebiso, uzoba nesayithi elihle futhi uhehe amakhasimende amasha.

Izihloko ze-Meta

To optimize the SEO value of your site, kufanele unake ubude besihloko sakho se-meta. Kufanele ukhawulele isihloko sakho se-meta kuso 50 noma 60 abalingiswa, okungubude obufanele bokuboniswa emakhasini wemiphumela yenjini yokusesha. Khumbula ukuthi izinjini zokusesha zingase zinqamule izinhlamvu ezimbalwa zokugcina, ngakho-ke kungcono ukuyigcina ibe mfushane. Ngaphezu kokuphromotha iwebhusayithi yakho, isihloko esihle se-meta sithinta nokuziphatha kwesivakashi sewebhusayithi yakho.

Ubude besihloko sakho se-meta kufanele bugxile emshwaneni wakho wegama elingukhiye. Khumbula ukuthi amagama angukhiye aseduze nasekuqaleni kwesihloko anethuba eliphakeme lokubeka usesho olusekelwe egameni elingukhiye.. Futhi, qiniseka ukuthi isihloko sakho se-meta sinegama elingukhiye elihambisana nokuqukethwe kusayithi lakho. Zama ukusebenzisa umushwana ongukhiye “Imibono yokuthunyelwe kwebhulogi” kanye nezwi elinamandla eliphoqayo, njenge “ukwakha ibhulogi elula” noma “ukumaketha okuqukethwe.”

Incazelo ye-meta kufanele ifake amagama angukhiye nemishwana ofuna ukuyilinganisela, kodwa hhayi ukugcwalisa igama elingukhiye. Kunalokho, unganikeza isiphakamiso esiyingqayizivele noma amacebiso mayelana nokuthi izivakashi zingalindela ukukubona ini uma zichofoza isixhumanisi sakho. Nakuba kungabalulekile, okuqukethwe kwencazelo yakho ye-meta kusabalulekile. Isihloko esingcono sizokuthola amazinga aphezulu emiphumeleni yosesho futhi sihehe ithrafikhi eyengeziwe. Lokhu kuhambisana nenhloso ye-SEO: ukuze uthole izivakashi eziningi.

H1 tags

You’ve probably heard about the importance of using H1 tags for search engine optimization. Yize kuyiqiniso ukuthi ukwenza kahle izihloko zekhasi lakho kubalulekile ku-SEO yakho, ungase ungawazi umthelela abanawo kulwazi lwabasebenzisi. Ngenhlanhla, kunezindlela zokwenza amathegi akho e-H1 asebenze kakhudlwana. Ezibalwe ngezansi ezinye zazo. Ukufunda kuza ngaphambi kwe-SEO; isipiliyoni esihle somsebenzisi siholela ku-SEO enhle.

Lapho ubhala ithegi yakho kanhlokweni, kugcine kufushane ngangokunokwenzeka. Abantu abaningi bahlohla laba bomaka ngamagama angukhiye, inhloso yomthengi, nolunye ulwazi. Lokhu kuzokutholela ukuchofoza okumbalwa kuphela, futhi ungaba sengcupheni yokuvula isigwebo se-Google. Namathela encazelweni echazayo, futhi ungafaki umaka wakho ngamagama angukhiye. Kungcono ukusebenzisa okokuqala 65 izinhlamvu zesihloko, kodwa kugcine kufushane – nxazonke 20 ku 60 izinhlamvu indawo emnandi.

Ukuze uthuthukise ithegi yakho ye-H1 yokuthuthukisa injini yokusesha, kufanele ugweme ukuhlanganisa amagama angukhiye amaningi kuwo. Leli iqhinga eliphelelwe yisikhathi, nabasesi bewebhusayithi bazokujezisa ngalokhu. Kunalokho, sebenzisa amagama angukhiye kumaka wakho we-H1 ahambisana nokuqukethwe kwekhasi lakho. Uma ukwazi ukuphendula umbuzo obuzwe yisivakashi, maningi amathuba okuthi bachofoze isixhumanisi sakho. Umgomo ofanayo uyasebenza esihlokweni sekhasi.

I-algorithm yosesho lwe-Google

If you’re a business owner who’d like to be found online, ukwazi i-algorithm yosesho lwe-Google kubalulekile. Lolu hlelo oluyinkimbinkimbi lusebenzisa ngaphezulu 200 izimpawu zokukala amakhasi ewebhu. Ibuye icabangele izici eziningana, njengendawo yokusesha, isimo sokungena ngemvume, kanye nezintandokazi. Ngokwesibonelo, uma umuntu efuna amakhonsathi omculo endaweni yakhe, i-algorithm ingase ibeke ukubaluleka okwengeziwe kule miphumela.

I-algorithm yosesho lwe-Google inamandla futhi ishintsha njalo. Ihlala ithuthukisa futhi ihlunga imiphumela eyibonisayo. Iphinde yenze izinguquko kumibandela yayo yezinga ukuze kube lula kubasebenzisi ukuthola amawebhusayithi anokuqukethwe okuthile. Lapho amagama akho angukhiye avela kaningi ekhasini, izinga layo liphakeme. Izinga lakho liphezulu, lapho ikhasi lakho lizovela phezulu emiphumeleni yenjini yokusesha yakwa-Google. Izixhumanisi eziphezulu ziyi, ngokwethiyori, abokuqala bayavela.

I-algorithm ye-Google isuselwe kumafomula ezibalo ayinkimbinkimbi. Ihlose ukunikeza imiphumela engcono kakhulu ngokusekelwe enjongweni yeseshi. Le algorithm futhi ivumela i-Google ukuthi inikeze imiphumela yomuntu siqu. Uma umsebenzisi ethayipha itemu, I-Google iphakamisa amanye amawebhusayithi ahlobene nombuzo wabo. Iphinde icabangele umlando wesiphequluli sakho nezinye izici. I-algorithm yokusesha iyisici esibalulekile se-SEO, ngoba ingenza noma iphule ibhizinisi lakho.

Duplicate content

Duplicate content on your website is bad for your search engine ranking. Ngenkathi ukukopisha okuqukethwe kungase kungalimazi izinga lakho, izokwehlisa kakhulu ithrafikhi yezinto eziphilayo. I-Google ifuna ukuklomelisa amasayithi anokuqukethwe okuhlukile futhi izokhipha amasayithi ayimpinda ukuze iqinisekise ukuthi awawakhi idokhumenti eyimpinda.. Kubalulekile ukugwema lo mkhuba ngazo zonke izindlela. Kulesi sihloko, sizohlola ukuthi kungani ukuphinda okuqukethwe kukubi ekuthuthukiseni injini yokusesha.

Kubalulekile ukuqonda umthelela wokuphindaphinda ekubonakaleni kosesho. Uma okuqukethwe kwakho okuyimpinda kunezixhumanisi, izinjini zokusesha zizozisakaza ezinhlobonhlobo. Lapho lokhu kwenzeka, iwebhusayithi yakho kuyodingeka ikhethe ukuthi iyiphi efaneleka kakhulu kubasebenzisi. Okuqukethwe okuyimpinda kuzophinda kunciphise ukulingana kwesixhumanisi phakathi kwezingcezu zakho ezimbili zokuqukethwe. Lokho kusho ukuthi okuqukethwe kwakho okuyimpinda kuzoqhudelana ngokubonakala kosesho. Ukusebenzisa amarobhothi e-meta ukuvimbela okuqukethwe okuyimpinda kungasiza isayithi lakho lithole ukuchayeka okulungile.

Hlola amakhasi akho anezikhombo ukuze ubone okuqukethwe okuyimpinda. Uma ubona impinda esobala, zama ukuyibhala kabusha. Ngokwesibonelo, uma uthumela okuthunyelwe kwebhulogi okufanayo izikhathi ezingaphezu kwesisodwa, udinga ukuhlukanisa izingcezu ezimbili zokuqukethwe. Enye indlela yokuthola okuqukethwe okuyimpinda iwukusebenzisa ukusesha kokuqukethwe okuyimpinda. Leli thuluzi likhiqiza zonke izimo zokuqukethwe okuyimpinda kuwebhusayithi yakho. Uma usuyitholile, hlela okuqukethwe okuyimpinda ukuze uqinisekise imiphumela engcono kakhulu yewebhusayithi yakho.

Sitemaps

There are a variety of benefits of creating and using sitemaps for search engine optimization. Ngaphezu kokusiza izinjini zokusesha zikhombe iwebhusayithi yakho, amamephu esayithi enza iwebhusayithi yakho ifinyeleleke kalula. Futhi zivumela izinjini zokusesha ukuthi zicacise uhlobo lwamakhasi kusayithi lakho ngokusekelwe kudatha yedatha. Imephu yesayithi isebenza njengemephu yewebhusayithi yakho, okwenza kube lula ukuthi izinjini zokusesha zithole amakhasi anentshisekelo kuwo. Kuphinde kusize izivakashi zithole ezikufunayo.

Inani lamamephu esayithi wokuthuthukisa injini yokusesha laziwa kahle, kodwa ukhetha kanjani ukuthi iyiphi elungele iwebhusayithi yakho? Okokuqala nje, amamephu esayithi angamafayela akuwebhusayithi yakho aklelisa wonke ama-URL nemilando yawo. Zisetshenziswa ngokuhambisana nezinqubo ze-SEO ezifana nokuxhumanisa kwangaphakathi futhi zingadalwa ngezindlela ezimbalwa. Amamephu esayithi e-XML ayisinqumo esihle kumawebhusayithi amaningi, futhi ungadala eyodwa usebenzisa amathuluzi afana neFrog Ememezayo.

Ukuhambisa amamephu esayithi kukhonsoli yokusesha ye-Google kanye namathuluzi we-Webmaster ye-Bing kungasheshisa inqubo yokukhomba. Uma ungaqiniseki ukuthi ulihambisa kanjani imephu yesayithi, ungabhalisela isevisi ye-Google Webmaster Tools yamahhala. I-Google Webmaster Tools ikuvumela ukuthi ubhalise izinguquko kokuqukethwe kwakho ngokushesha, futhi ikwazisa uma kukhona okungahambanga kahle. Baphinde bakunike mahhala $100 ikhredithi yokukhangisa uma ubhalisa!

I-SEO yasendaweni

As the search market gets increasingly local, ukusebenzisa isu eliqinile le-SEO yendawo kungakhuphula amathuba akho okukleliswa emiphumeleni ephezulu. Izimpawu zokusesha zendawo zihlanganisa izingcaphuno zendawo, I-Google Bhizinisi Lami, futhi ubuyekeze izimpawu. Ngaphezu kokuthuthukisa izinga lakho ekusesheni kwendawo, ukusebenzisa izisekelo ze-SEO nakho kungasiza ibhizinisi lakho ukuthi lenze kahle indawo yalo yedijithali. Lokhu kungasiza ibhizinisi lakho libonakale phezulu emiphumeleni yosesho yasendaweni, ikunikeza ukubonakala okwengeziwe nokuheha amakhasimende amaningi.

Ngenkathi uhlanganisa amagama angukhiye endawo emizamweni yokuthuthukisa esekhasini nangaphandle kwekhasi kubalulekile kumkhankaso oyimpumelelo, kubalulekile futhi ukuzifaka kumaka wesihloko kanye nencazelo ye-meta. I-NAP – noma Igama, Ikheli, Inombolo yocingo – iyisici esibalulekile sezinga le-SEO yendawo. I-NAP kufanele ihambisane kuzo zonke izinkundla. Ukuhambisana ne-NAP yinto i-Google eyazisayo, ngakho qiniseka ukuthi i-NAP yakho ilungile yonke indawo. Okuqukethwe okulungile kubalulekile, njengoba yethula umkhiqizo wakho kubathengi bendawo futhi ibaguqulele ekubeni amakhasimende. I-SEO yasendaweni nayo ingakusiza ukuthi ukhulise ibhizinisi lakho endaweni.

Okwe-SEO yendawo, sebenzisa amagama angukhiye endawo futhi uwashumeke kuwebhusayithi yakho. Qiniseka ukuthi usebenzisa amagama angukhiye endawo avame ukusetshenziswa ekusesheni kwendawo. Faka ulwazi olufana negama lendawo kanye nanoma yimiphi imikhiqizo noma amasevisi athile. Futhi, ungadali izingcezu ezilula ezinganikezi inani kubasebenzisi. Ngaphandle kokufaka amagama angukhiye endawo kokuqukethwe kwakho, ungakwazi futhi ukushumeka i-Google Maps kusayithi lakho.