Ukwengeza Kanjani Okuqukethwe Kwakho Ezinjini Zokusesha

Uma ungathanda ukuthuthukisa okuqukethwe kwakho ezinjinini zokusesha, kunezindlela eziningana zokwenza kanjalo. Ezinye zalezi zindlela I-Link-Earning kanye Nokuqalisa kabusha. Okunye kufaka phakathi ukwenziwa ngcono ekhasini kanye nocwaningo lwamagama angukhiye. Kungakhathaliseki indlela oyikhethayo, kunezinto ezimbalwa ongazenza ukuze wenze okuqukethwe kwakho kuhehe.

Ukuthuthukisa Ikhasi

I-OnPage-Optimierung bei SEO iyinqubo yokulungisa izinto zewebhusayithi yakho zobuchwepheshe kanye nezangaphakathi ekhasini ukuze kukhuliswe izinga lenjini yokusesha.. Le nqubo iphinde ithuthukise ulwazi lwakho lomsebenzisi. Kuyingxenye ebalulekile ye-SEO. Kulesi sihloko, sizofaka izisekelo ze-Onpage-Optimierung.

Okuqukethwe yinkosi: Okuqukethwe kwakho kufanele kuhluke futhi kwengeze inani kumfundi. Kufanele futhi iqukathe igama elingukhiye ogxile kulo. Ukudala okuqukethwe okuyingqayizivele kuzodala umuzwa omuhle womsebenzisi futhi kukhuphule isignali yakho yezinga ngesikhathi esifanayo. Ngaphezu kwalokho, qiniseka ukuthi okuqukethwe kwakho kulula ukwabelana namanye amawebhusayithi.

Ukuthuthukisa ekhasini kuhlanganisa amasu ahlukahlukene, okuhlanganisa ukusetshenziswa kwezakhiwo ze-H, ama-URL akhulumayo, kanye nemethadatha ehlanzekile. Wonke lawa maqhinga kufanele ahlanganiswe nemizamo yakho yansuku zonke ye-SEO. Kufanele wenze ukuhlaziya okujwayelekile kwekhasi ukuze uthole ukuthi yiziphi izinguquko ezidingekayo. Lapho ulungiselela kakhulu isayithi lakho, kuzoba okuhambisana kakhulu nezinjini zokusesha.

Ngaphandle kwethegi yakho yesihloko, I-meta-beschreibung ingenye ingxenye ebalulekile ye-SEO esekhasini. Ngaphandle kokuqukethwe okufanele, I-Google ngeke ikwazi ukuqonda iwebhusayithi yakho. Okuqukethwe kufanele kuhambisane nenhloso yesisheshi, nikeza inani, futhi ube mfushane. Lapho kwenziwa ngendlela efanele, lokhu kuzoholela esimeni esiphezulu senjini yokusesha.

I-Onpage-Optimization ingumongo we-SEO. Kubandakanya ukulungisa amakhasi ewebhu ewebhusayithi yakho ukuze awenze abe ngcono ezinjinini zokusesha. Lena indlela engcono kakhulu yokwandisa amathuba akho okutholakala ekhasini lokuqala losesho lwe-Google.

I-Link-Earning

Ukuthola isixhumanisi kuyingxenye ebalulekile ye-SEO. Kodwa, naphezu kokubaluleka, futhi kunzima ukukala impumelelo yemizamo yokuthola ukuxhumana. I-Google ine-algorithm eyinkimbinkimbi, futhi awukwazi ukumane ugxile ekutholeni izixhumanisi. Kunalokho, udinga ukucabangela ikhwalithi yokuqukethwe kwakho nokuthi izixhumanisi zakho zihambisana kangakanani nebhizinisi lakho.

Ukuzuza ngesixhumanisi akulula njengoba kwakunjalo ngaphambili. Kodwa, uma kwenziwa kahle, ingakha ithrafikhi eningi. Ngokwesibonelo, I-Yale Appliance and Lighting iphindwe kathathu ithrafikhi yazo yanyanga zonke futhi yasungula iPage Authority of 46. Yakha futhi 23 ukuxhumanisa izizinda zezimpande. Ngokufanayo, I-River Pools kanye ne-Spas nazo zihlomule ekuzuzeni izixhumanisi. Babhale iposi lebhulogi elikhiqize izizinda eziyisishiyagalombili ezixhumanisa izimpande. Ngokusebenzisa i-link-earner enedumela elihle, bakwazile ukuthuthukisa iPage Authority yabo kusuka 35 ku 40.

Ukuzuza izixhumanisi ngeke nje kukhuphule izinga lesayithi lakho emiphumeleni yosesho, kodwa futhi bazokwandisa inani lethrafikhi evela kwamanye amasayithi. Ukuba khona kwesixhumanisi kuzovumela amanye amawebhusayithi ukuthi athole iwebhusayithi yakho, futhi izotshela izinjini zokusesha ukuthi okuqukethwe kwakho kufanelekile ukwabelana.

I-SEO imayelana nokuhlobana kwewebhusayithi kubasebenzisi, futhi okuyinhloko okugxilwe kukho ukubajabulisa. Inqubo iqala ngocwaningo lwamagama angukhiye, okubandakanya ukuthola imigomo efanele, ukuwahlukanisa ngezigaba, nokuzibeka eqhulwini. Kunamathuluzi amaningi nezinhlelo ezingakusiza ngalo msebenzi.

Iqalisa kabusha

Lapho ukwethulwa kabusha kwewebhusayithi kuyasebenza, ukulungiselelwa kwenjini yokusesha kufanele kube yingxenye yephrojekthi. Ukwethulwa kabusha kunikeza ithuba lokuhlola amasu e-SEO nokuthuthukisa ukusebenza kwawo ngempumelelo. Ukwethulwa kabusha kunikeza amaqembu e-SEO ithuba lokubuyekeza okuqukethwe nezithombe futhi enze izinguquko ezizozuzisa izinga lawo. Ngaphezu kokubuyekeza okuqukethwe, Amaqembu e-SEO kufanele futhi enze ucwaningo lwamagama angukhiye.

Lapho ukwethulwa kabusha kwewebhusayithi kuyasebenza, kubalulekile ukwenza isiqiniseko sokuthi ubukhona be-inthanethi buzofana nesitolo sangaphambili somkhiqizo. Ukuba khona ku-inthanethi kuzoba nomthelela oqondile esithunzini nasekubonweni komkhiqizo. Yingakho ukuhlolwa okubanzi kuyadingeka. Ukuhlolwa kwe-A/B kubalulekile, lapho inguqulo entsha yewebhusayithi iqhathaniswa neyokuqala. Ubukhona obusha be-inthanethi kufanele budlule obandulelayo kuwo wonke amamethrikhi.

Ukuqalisa kabusha isayithi kungaba inselele, ikakhulukazi uma kukhulunywa nge-SEO. Igama lesizinda sesayithi elisha lingase lingajwayelekile futhi kungathatha isikhathi ukuze izivakashi zithole isayithi. Ngaphezu kwalokho, amasu amadala okuheha izivakashi ngeke asebenze. Kubalulekile futhi ukulungiselela iselula. Lokhu kuzokuvumela ukuthi ufinyelele 50% yethrafikhi endaweni yesikhulumi seselula.

Isinyathelo sokuqala sokuqalisa kabusha isayithi lakho ukwenza ucwaningo lwe-SEO. Inhloso yocwaningomabhuku ukuhlonza izinkinga ze-SEO kanye nezihibe ngaphambi kokwethulwa. Ukuhlolwa kwe-SEO kuzoqhathanisa iwebhusayithi endala nentsha futhi kugqamise izindawo ezidinga ukulungiswa.

Igama elingukhiye-Ucwaningo

Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yokumaketha kwenjini yokusesha okuphumelelayo. Kuyinqubo yezobuchwepheshe okufanele kukhulunywe ngayo ngendlela enamasu. Kuzokusiza ukuthi uthole imigomo efanelekile futhi ukhethe amagama angukhiye alungile ewebhusayithi yakho. Kunezici eziningana okudingeka uzicabangele. Okokuqala, udinga ukunquma ukuthi yimaphi amagama angukhiye azoheha ithrafikhi eningi.

Isici sesibili izinga lokuncintisana lamagama angukhiye akhethiwe. Uma uqhudelana endaweni yokuncintisana, izimbangi zakho zingase zibe ngcono kunezakho. Ukukhetha amagama angukhiye alungile kungakusiza ukuthi uthole ithrafikhi eyengeziwe futhi ukhuphule izinga lekhasi lewebhusayithi yakho. Amagama angukhiye ayisici esibalulekile se-SEO, futhi kuyadingeka ukuthi ukwenze ngokungaguquki ukuze uhlale uncintisana.

Ngemuva kokunquma ukuthi yimaphi amagama angukhiye afaneleka kakhulu kuwebhusayithi yakho, kufanele usebenzise lawo magama angukhiye kokuqukethwe kwakho. Lokhu kuzoqinisekisa ukuthi okuqukethwe kwakho kuhambisana kakhulu nezithameli ezisesha izihloko ezithile iwebhusayithi yakho eziqondise kuyo. Ukusebenzisa amagama angukhiye alungile kuzoqinisekisa ukuthi uthola ithrafikhi yezinto eziphilayo futhi ezinye zalezi zivakashi zizobe zilungele ukuguqulwa.

Njengoba ikhasi lokuqala lemiphumela yosesho lithola 30% kukho konke ukuchofoza, ikhasi lesibili lamukela kuphela 15%, kanti ikhasi lesithathu lithola amaphesenti ayishumi kuphela. Ikhasi lesithathu ngokuvamile alisebenzi futhi lithola ukuchofoza okuncane. Ukuthola amazinga aphezulu wamagama angukhiye afanelekile yingxenye ebalulekile yesu elisebenzayo lokumaketha. Izinzuzo ze-SEO enhle zingaba zesikhathi eside.

Izici zobuchwepheshe

Izici zobuchwepheshe ze-SEO ziyisisekelo sobukhona bewebhu obuyimpumelelo. Lezi zindlela zigxile ekubhaleni amakhodi nasezicini zeseva zewebhusayithi futhi zingakhuphula ukuqashelwa komkhiqizo kanye nezivakashi zewebhusayithi.. Nazi ezinye izibonelo zamasu obuchwepheshe be-SEO. Lezi zindlela zizosiza iwebhusayithi yakho ibekwe phezulu emiphumeleni yenjini yokusesha. Lezi akuzona kuphela izici ezithinta izinga lewebhusayithi yakho.

Esikhathini esedlule, izinjini zokusesha ziklelisa amasayithi ngokusekelwe ekudumeni kwezixhumanisi ezikhomba kuzo. Nokho, babedinga indlela engcono yokukala amawebhusayithi. Manje, I-SEO yobuchwepheshe ibheka izinto ezifana nokufinyeleleka kwekhasi kanye 404 amaphutha. Futhi, ikhodi ehlanzekile ingathuthukisa amazinga akho. I-SEO yobuchwepheshe iba ebaluleke kakhulu njengoba ukusetshenziswa kweselula kukhuphuka.

Intengo

Intengo yokuthuthukisa i-SEO incike ezintweni eziningi, kufaka phakathi ububanzi bomsebenzi kanye nokufinyelela kwezithameli ozihlosile. Intengo yesevisi ye-SEO ingasukela noma kuphi ukusuka kumakhulu ambalwa amadola ngenyanga ukuya ezinkulungwaneni ezimbalwa zamadola ngenyanga, kuye ngesevisi ethile enikezwayo. Ama-ejensi we-SEO azocaphuna inani elisuselwa kububanzi bephrojekthi kanye nezinsiza ezitholakalayo ejensi.

Izinsizakalo ze-SEO azitholakali ngamanani aphansi eminyaka emithathu edlule, ikakhulukazi ngoba i-SEO iyinqubo eyandayo futhi edla isikhathi. Ngaphezu kwalokho, I-algorithms ye-Google ishintsha njalo, okwenza kube nzima ukuhlala phezu kwabo. I-Google ifuna ukunikeza impendulo efaneleke kakhulu embuzweni wabasebenzisi, futhi ubavimbele ukuthi bashintshele kwezinye izinjini zokusesha.