Ungawukhulisa Kanjani Umthelela Wezandiso ze-SEO Optimier

Ungawukhulisa Kanjani Umthelela Wezandiso ze-SEO Optimier

Uma uyi-SEO optimierer, cishe unesandiso sebha yamathuluzi esikusiza ukuthi ubone ngokushesha amapharamitha enjini yokusesha ahlukahlukene. Ngaphezu kwalokho, ungagcina futhi uqhathanise imiphumela. Ngenkathi i-iconography ingase ibonakale iyinkimbinkimbi kumsebenzisi ongenalwazi, iyingcebo yedatha yezithuthukisi ezithuthukile. Ukusebenzisa ithuluzi elifana nokuzamazama kwe-SEO kuyindlela elula yokukhulisa umthelela walezi zandiso. Okubhalwe ngezansi amanye amathuluzi aziwa kakhulu.

I-OnPage SEO

Njengesikhuthazi se-OnPage SEO, iwebhusayithi yakho idinga ukulungiselelwa amagama angukhiye. Ukubekwa kwewebhusayithi yakho ku-SERP kunqunywa izinga layo lamagama angukhiye. Lesi simo sinqunywa i-algorithm ekhasa amawebhusayithi futhi iwahlele ngokusekelwe ekuhlobaneni kwawo negama elingukhiye elithile.. Abasebenzisi bavame ukuchofoza kusayithi eliphezulu kakhulu lapho bebhala amagama angukhiye abawafunayo. Ngokuthuthukisa izinga lewebhusayithi yakho, uzobonakala kakhulu ezinjinini zokusesha futhi uthole ithrafikhi eyengeziwe.

I-OnPage SEO ibandakanya ukuthuthukisa okuqukethwe, ukuqinisekisa ukuthi iyafundeka, nokungeza izici ezifana nezixhumanisi ze-jump kanye nombhalo we-alt. Okuqukethwe kufanele okungenani kube kude kunokuqukethwe okuseqophelweni eliphezulu, njengoba okuqukethwe okude kusebenza kangcono kuma-SERPs. Ingxenye enkulu yokwakhiwa kwewebhu namuhla ukusebenziseka. Ukusebenzisa ihluzo ezilula kungathuthukisa ukusebenza kwekhasi, futhi ungakwazi ukufaka esikhundleni sezinhlelo zokusebenza zeJavaScript ezisindayo ngezinye izindlela ezilula.

I-OnPage SEO iyingxenye ebalulekile yokukhuthazwa kwesayithi, futhi ingenye yezindlela ezidume kakhulu zokuthola izinga eliphezulu ezinjinini zokusesha. Kubandakanya ukusebenzisa amagama angukhiye ukuze ubhale okuqukethwe okubhekana nezidingo zezithameli zakho eziqondiwe. Ngokuhlanganisa igama elingukhiye eliqondisiwe kokuqukethwe kwakho, iwebhusayithi yakho ingahlaziywa kalula futhi ifaniswe nemibuzo yosesho. Ukuthola ithrafikhi eqondiwe kakhulu, azoba phezulu amazinga akho. Ngakho-ke ungaqala kanjani ku-SEO esekhasini?

I-Google Search Console

I-SEO optimierer ye-Google Search Console iyithuluzi elisiza abanikazi bewebhusayithi nabakhangisi ukuthi baqaphe ithrafikhi nezinga. Kungasiza futhi ekuthuthukiseni okuqukethwe kwewebhusayithi, ama-backlink, kanye nezinye izici zewebhusayithi. Futhi kuyindlela enhle yokwenza ukuhlaziya okuyinkimbinkimbi kokumaketha. Nazi izindlela ezimbalwa zokusebenzisa i-SEO optimizer ye-Google Search Console ukuze uzuze. Leli thuluzi libalulekile kunoma yimuphi umnikazi webhizinisi, noma ngabe basha ekwakhiweni kwewebhusayithi noma banolwazi.

Ithuluzi lokuthuthukisa i-HTML, itholakala ngaphansi kokuthi Bonisa oseshweni, ingasiza abaphathi bewebhu ukuthi bahlole isihloko nobude bencazelo ye-meta. Iphinde ibonise izihloko eziyimpinda nezincazelo ze-meta. Le mininingwane ingathunyelwa kufayela le-CSV futhi isetshenziselwe ukuthuthukisa i-SEO yekhasi. Kungenjalo, i-data highlighter iyindlela enhle uma idatha ehlelekile ingeyona into yakho. Leli thuluzi lizokuvumela ukuthi umake izindawo ezithile zewebhusayithi futhi i-Google izobheka izinkinga lapho.

Ngaphezu kwemisebenzi ehlukahlukene ye-SEO yezobuchwepheshe, I-Google Search Console inikeza isethi ephelele yemibiko yokuhlaziya. Ungayisebenzisa ukulandelela ukuthi iwebhusayithi yakho isebenza kanjani futhi uhlonze amaphutha kumakhaphu ekhasi lakho. Ingakusiza futhi ngokuhlanganisa imibono yokuqukethwe okwengeziwe. Le mibiko iyinsiza enhle yabaphathi bewebhu neminyango ye-IT. Ingakusiza futhi ukuthi uthuthukise ukusebenza kwesayithi lakho, futhi unikeze okuqukethwe kwakho amandla ngokuhlonza amakhasi okungenzeka kakhulu.

MarketMuse

Kungenzeka ukuthi uzwile nge-SEO optimizer efana ne-MarketMuse, kodwa abaqiniseki ukuthi iyini noma isebenza kanjani? I-MarketMuse iyinkundla yezobunhloli bokuqukethwe kwe-AI ehlaziya okuqukethwe kwakho futhi ikuqhathanise nezimbangi zakho.’ okuqukethwe. Ithuluzi lizokunikeza nemifushane enemininingwane yokuqukethwe echaza ukuthi ungakuthuthukisa kanjani okuqukethwe kwakho. Ngemva kokungena, ungaqala inqubo yokwenza kahle okuqukethwe ngokufaka isihloko namagama angukhiye.

Inikeza iziphakamiso ze-backlink ezisekelwe ku-SERP, izinketho zocwaningo lwegama elingukhiye, kanye nezifinyezo zokuqukethwe okuzenzakalelayo nezifanekiso. Uhlu lokuqukethwe, amaphuzu obunzima aqondene nawe, kanye nezincomo zegebe lokuqukethwe ziphakathi kwezinye izici ezinikezwa yi-MarketMuse. Ngokwesibonelo, isici soMhloli Wewebhusayithi sikuvumela ukuthi wengeze igama elingukhiye lokugxila bese uphakamisa amagama angukhiye ahlobene. Lokhu kukuvumela ukuthi uthuthukise amazinga akho okusesha okuphilayo. I-Inventory ye-MarketMuse ikuvumela ukuthi wengeze igama elingukhiye eliqondiwe kokuqukethwe kwakho.

Inguqulo yamahhala ye-MarketMuse inomkhawulo, kodwa izinhlelo zayo ezikhokhelwayo zinezici eziningi ezinamandla. Uma usanda kuqala nge-SEO, kungase kudingeke ukuthi uhlole isimbangi Frase. Leli thuluzi lokuhlaziya okuqukethwe elinamandla e-AI lingakusiza ukuthi ubhale okuqukethwe kwe-SEO kanye nocwaningo. Ize iqedele ngokuzenzakalela imisho nezigaba zakho ezingakaqedwa. Inguqulo yamahhala yeFrase inikezela ngesilingo sezinsuku ezingama-30 futhi itholakala kuwo wonke amabhizinisi nakubantu ngabanye.

Igrafu ye-LSI

I-SEO optimizierer yamahhala ezokhiqiza uhlu lwamagama angukhiye ahlobene nesemantically iyithuluzi elibalulekile lokuthuthukisa iwebhusayithi yakho.. Ngaphezu kwethuluzi lokucwaninga igama elingukhiye le-Google Keyword Planner, ungasebenzisa futhi Igrafu ye-LSI. Lolu hlelo lokusebenza lwewebhu luzokusiza ukuthi uthole amagama angukhiye anomsila omude, kanye neminye imigomo nemishwana efanele. Amagama angukhiye e-LSI ahlobene negama elingukhiye eliyinhloko futhi kufanele avele ngokwemvelo ekhasini lakho elilungiselelwe.

Amagama angukhiye e-LSI abhekisela kumagama ahlobene eduze. Ziyingxenye ye-algorithm ye-Google futhi zethulwa ukunciphisa ukugxilwa kwamagama angukhiye. Izinjini zokusesha azikwazi ukucubungula ulimi njengabantu, ngakho bafuna amagama ahlobene nelikhulu. Bathumela izicabucabu ekhasini lewebhu ukuze bathole amagama afanayo egama elingukhiye eliyinhloko futhi bawasebenzise kokuqukethwe. Lokhu kusiza i-Google ukuthi iqonde isihloko sekhasi. Ngakho-ke, ungasebenzisa amagama angukhiye e-LSI kuyo yonke iwebhusayithi yakho ukuze uthuthukise izinga layo.

Kugrafu ye-LSI, igama elingukhiye le-LSI ngalinye linencazelo yalo ehlukile, futhi kufanele uyisebenzise ngokuhlakanipha. Ngokwesibonelo, uma umuntu esesha “ukulungiselelwa kwe-seo,” isici sokuqedela ngokuzenzakalela sizophakamisa uhlu lwamagama angukhiye ahlobene nelikhulu. Lawa magama ahlobene kufanele afakwe egameni elingukhiye eliyinhloko ukwenza okuqukethwe kuhambisane kakhulu. Ngokufanayo, uma umuntu efuna “ukulungiselelwa kwe-seo” ku-Google, imiphumela ephakanyisiwe izovela ngezansi kwekhasi. Elinye ithuluzi lamahhala elizokusiza ukuthi uthole amagama angukhiye e-LSI Ithuluzi lamagama angukhiye. Leli thuluzi lizobonisa amagama angukhiye ahlobene anoma yiliphi igama elingukhiye futhi lizokusiza ukuthi uwaqhathanise.

Isihloli Sokubhala Kabusha Isihloko se-Google

I-Google Title Rewrite Checker iyithuluzi eliwusizo elivumela izikhuthazi ze-SEO ukuthi zihlole ukuthi izihloko zamakhasi azo ewebhu zibhalwe kabusha yini.. Ngokuvamile, izihloko zibhalwa kabusha ngoba azihambelani nenhloso yesesheli, zinde kakhulu, noma iqukethe ijagoni yokuthengisa eningi kakhulu. Lolu wudaba olubalulekile okufanele lukhunjulwe – izihloko zakho kufanele zibonise okuqukethwe kwakho, hhayi nje igama lenkampani yakho noma igama lewebhusayithi.

Isihloko sekhasi lakho lewebhu sibhalwa kabusha i-Google ukugwema ukutolikwa njengegama lomkhiqizo elijwayelekile. Kubalulekile ukuqinisekisa ukuthi isihloko sakho siyasebenza futhi sihlanganisa amagama angukhiye ofuna ukuwalinganisela. Ama-algorithms e-Google abheka isihloko sekhasi lakho lewebhu njengethuba lokuthuthukisa okuqukethwe kwewebhusayithi. I-Google ingase futhi isebenzise noma yimuphi umbhalo ewuthola ufanelekile ebhizinisini lakho ukuze ikhiqize incazelo ye-meta noma amazwibela okusesha.

Ithuluzi lihlonza amagama angukhiye kanye nombhalo wezihloko ku-URL. Iphinda ithole izihloko ezinamagama angukhiye amade kakhulu noma izinqamuli eziningi kakhulu. Izihloko ezinde zingaba nomthelela wokunciphisa amazinga akho ngokusika ingxenye enkulu yombhalo. Nakuba lokhu kungase kube usizo ekubonakaleni kokusesha kwewebhusayithi yakho kukonke, kungalimaza nemizamo yokwabelana komphakathi. Uma isihloko sakho side, kufanele uyigcine ibe mfushane.

Isandiso se-TYPO3

Phakathi kwezinhlelo ezingcono kakhulu zokuphatha okuqukethwe ezitholakala namuhla, I-TYPO3 iyisixazululo esinamandla sewebhusayithi yakho. Nokho, akugcini lapho. Ungakwazi ukuthuthukisa i-SEO ye-TYPO3 ngokusebenzisa i-Yoast SEO yesandiso se-TYPO3. Isu elihleliwe le-SEO lihlose ukukhuphula izinga lekhasi lewebhusayithi yakho ukwandisa ukubonakala nokuthengisa. Ikwenza lokhu ngokulungiselela okuqukethwe kuwebhusayithi yakho.

Lesi sandiso singakusiza ukuthi wenze kahle isayithi lakho le-SEO ngokuthuthukisa isivinini sewebhusayithi yakho. I-Yoast SEO Premium ye-TYPO3 inikeza ukwesekwa kwe-imeyili konyaka wonke. Lesi sandiso sihlose ukusiza iwebhusayithi yakho ukuthi ithuthukise isivinini nekhwalithi. I-Yoast neMaxServ basebenzisana eduze ukuze baqhubeke bethuthukisa isoftware yabo ye-SEO. Bahlala bebuyekeza i-Yoast SEO ukuze baqinisekise ukuthi iyaqhubeka nokuthuthukisa ukusebenza kwayo, nawe ungakwenza.

I-Yoast ingesinye sezandiso ezidume kakhulu ze-WordPress, futhi isandiso se-TYPO3 siyahluka. Lesi sandiso sisiza ukukhiqiza amamephu esayithi futhi uwathumele ezinjinini zokusesha. Ngokungafani ne-Yoast, I-Joomla ayinayo ingxenye yayo yemephu yesayithi. Ngakho-ke, I-OSMap ikhiqiza amamephu esayithi ewebhusayithi yakho futhi iwathumele ezinjinini zokusesha ezinkulu. Iphinde isekele i-Noindex, I-Nofollow yezinto ezingazodwana futhi inikeza izakhiwo eziningi zamamephu esayithi e-HTML.

Isinhloli se-ONMA

Uma ufuna ukuthola izinga eliphezulu ku-Google, ukuqasha i-SEO optimizer efanelekayo kuyisinqumo esihlakaniphile. Uzakwethu oqinisekisiwe we-Google AdWords, I-ONMA scout iyazi ukuthi ungayithuthukisa kanjani iwebhusayithi yakho ngezinjini zokusesha. Izinsizakalo zenkampani zisukela ekukhangiseni kwezokuxhumana ukuya ekwakhiweni kwewebhusayithi, nakho konke okuphakathi. I-ONMA scout inganikeza izeluleko zochwepheshe mayelana nokumaketha kwenjini yokusesha kanye nokwenza kahle kwe-SEO, kanye namathiphu namasu ukuze uthole imiphumela engcono kakhulu.

Iwebhusayithi yenkampani yenzelwe ukwandisa ithrafikhi futhi yandise imali engenayo. Kusukela 2009, I-ONMA scout ibinikezela ngezinsizakalo zayo ezindaweni ezahlukahlukene, kuhlanganise SEO, I-Google Adwords, ukwakhiwa kwewebhusayithi, kanye nokuthuthukiswa kohlelo lokusebenza lweselula. Ngaleli phothifoliyo ehlukahlukene yezinsizakalo, inkampani izakhele igama eliqinile. Izinsizakalo zayo zitholakala emikhakheni eyahlukene, ngakho-ke uqinisekile ukuthi uthola evumelana nezidingo zakho.

I-ONMA scout isebenzisa amasu e-SEO e-White-Hat ukuqinisekisa impumelelo. Le nkampani futhi ineqembu langaphakathi le-SEO ochwepheshe abanerekhodi elifakazelwe. Lokhu kusho ukuthi basebenzisa amasu afakazelwe ukukhulisa ithrafikhi yakho yezinto eziphilayo futhi bathuthukise umkhiqizo wewebhusayithi yakho. Ukuthi uyibhizinisi elincane elifuna ukukhushulwa ekuthengisweni noma isevisi ekhethekile yokuthuthukisa umkhiqizo wewebhusayithi yakho, I-ONMA scout ingakusiza ukuthi uqashelwe.