Uyenza Kanjani Iwebhusayithi Yakho Ibonakale Kakhudlwana Ezinjinini Zokusesha

I-SEO imele i-Search Engine Optimization. Lena inqubo yokukhohlisa izinjini zokusesha ukuze zibonakale ziphezulu emiphumeleni yosesho. Izinjini zokusesha zisekelwe kuma-algorithms, futhi umgomo we-SEO ukwenza iwebhusayithi yakho ibonakale iphezulu emiphumeleni yosesho yegama elingukhiye elithize noma igama lokusesha. Nawa amanye amathiphu okwenza iwebhusayithi yakho ibonakale kakhulu ezinjinini zokusesha:

Ukuthuthukisa injini yokusesha

I-SEO imele injini yokusesha nokwenza kahle, futhi kuyinqubo yokuthuthukisa ukusebenza kwewebhusayithi yakho ngokusebenzisa amaqhinga ahlukahlukene. Ngenkathi amasu okwenza okusendaweni ahlobene ngqo nokuqukethwe kanye nekhodi kuwebhusayithi yakho, I-SEO engaphandle kwesayithi inqunywa kakhulu amasignali angaphandle. Ingxenye yokuqala yewebhusayithi eyenziwe kahle ithegi yesihloko, okuyifayela lombhalo elincane engxenyeni eyinhloko yekhasi ebonisa isihloko esinesihloko sekhasi. Nakuba izihloko ze-meta zivame ukugxekwa ngokuba nomthelela ongemuhle wamazinga enjini yokusesha, Izincazelo ze-meta zibe yinto ebalulekile yokwenza kahle kusukela kwaqalwa i-SEO.

I-SEO, noma ukuthuthukisa injini yokusesha, liyisu lokumaketha elibaluleke kakhulu. Ngokusebenzisa izinjini zokusesha ukuthuthukisa iwebhusayithi, amabhizinisi angakhuphula ukubonakala kwawo futhi afinyelele izethameli eziqondiswe kubo. Njengenjini yokusesha edume kakhulu emhlabeni, I-Google inesidingo esikhulu sokuqukethwe kwewebhu. Ukuthi uthengisa umkhiqizo ku-inthanethi noma unikeza isevisi, kubalulekile ukuthi ube nesizindalwazi esingatholwa kalula yilabo abangase babe ngamakhasimende.

Ukumaketha kwenjini yokusesha kudinga ukuhlolwa. Inqubo yokuthola amazinga aphezulu emiphumeleni yosesho ihlanganisa ukulungisa okuqukethwe kwewebhusayithi nesakhiwo ukuze kubonakale kakhudlwana kuma-bots okusesha.. Ngaphezu kwalokho, ukumaketha kwenjini yokusesha kudinga ukuthi uhlale uqapha futhi uhlole isayithi lakho, yihlukanisele ukuncintisana, futhi uyiphathe kahle. Ngalo lonke lolu lwazi, ungathuthukisa isu lomkhankaso wokumaketha we-SEO ophelele. Kunezinzuzo eziningi zokumaketha kwenjini yokusesha. Nokho, futhi kudla isikhathi esiningi futhi kudinga ukuhlolwa okuningi.

Ukuthuthukisa ekhasini

Ukuthuthukisa injini yokusesha (I-SEO) kuyinqubo yokwethula okuqukethwe kubasebenzisi, futhi ngaleyo ndlela ubathonya ukuthi bavakashele iwebhusayithi yakho. Ukufeza lokhu, udinga ukuqonda ama-algorithms e-Google bese uzama ukukuqinisekisa ukuthi okuqukethwe kwakho kuyimpendulo engcono kakhulu yombuzo wosesho embuzweni. Ngaphezu kwalokho, kubalulekile ukwenza okuqukethwe kwakho ku-glaubwurdig futhi kuhambisane. I-E-A-T enhle, ukuxhumana, kanye nemithombo efanelekile ye-Verweise auf izindlela ezisebenzayo zokuthuthukisa ukwethembeka kwe-Google.

Ngaphandle kokwenza injini yokusesha okungokwesiko (I-SEO), ungasebenzisa le ndlela ukuthuthukisa iwebhusayithi yakho ku-YouTube, wendawo, kanye nemiphumela yosesho lwezithombe. I-SEO igatsha lokumaketha kwenjini yokusesha (SEM). Uma umusha kule nqubo, lo mbiko uzokunikeza izibonelo ezisebenzayo, amathuluzi, kanye namathiphu wokuhlaziya. Uma unentshisekelo ku-SEO, ungangabazi ukubheka umhlahlandlela wethu we-SEO wabaqalayo!

Ukuthola izinga eliphezulu ezinjinini zokusesha kubalulekile ku-SEO. Nokho, kuthatha isikhathi ukuthi imiphumela ivele. Isikhathi siyahlukahluka ngokuya ngezinto ezahlukahlukene. Ngokwesibonelo, ukulungiselelwa kwenjini yokusesha kuthatha izinyanga ezintathu kuya kweziyisithupha. Ngaphezu kwalokho, kuyinqubo eqhubekayo, futhi iwebhusayithi yakho idinga ukuthuthukiswa nokunwetshwa njalo. Ekugcineni, I-SEO ingakulethela inzuzo ephezulu. Ngakho, qalisa namuhla futhi uvune izinzuzo!

I-Schema-Markup

I-Schema-Markup iyindlela yokuthuthukisa ukubonakala kwekhasi lakho lewebhu emiphumeleni yosesho. Phakathi kokusetshenziswa okuyinhloko kwethuluzi ukulula kokuhleleka kolwazi nokuthola. Ngokunikeza ulwazi mayelana namakhasi abaluleke kakhulu esayithi lakho, umaki ungakhuphula izinga lenjini yokusesha yewebhusayithi yakho. Ngaphezu kwalokho, kungasiza abantu ukuthi bathole iwebhusayithi yakho kalula futhi bakhulise amanani okuchofoza. Ngaphezu kwalokho, ungasebenzisa lobu buchwepheshe kumabhizinisi endawo, futhi.

Okunye ukusetshenziswa kwe-Schema Markup ku-Geographic Markup. Lobu buchwepheshe busiza abaphathi bewebhu ukuthi babeke ulwazi lwe-geo-referenced geolocation kuwebhusayithi yabo. Ngaphezu kwalokho, kungasiza ukwakha ukwethembana nabavakashi bewebhusayithi futhi kusize izinjini zokusesha zithole ulwazi olubalulekile. Uma uzibuza ukuthi ungayisebenzisa kanjani kuwebhusayithi yakho, isihloko esilandelayo sizokusiza ufunde izisekelo zaso.

Le khaphu ikuvumela ukuthi udale kalula amagama-ncazo akhangayo ezithombe zakho, ezigqanyiswe emiphumeleni yosesho. Futhi yenza i-Google yazi ukuthi hlobo luni lokuqukethwe iwebhusayithi yakho equkethe. Ngokusebenzisa imakhaphu, kuzoba lula kuzivakashi ukuthi zithole okuthunyelwe ngakunye nezindatshana futhi kukunike ithuba lokuhlela okuqukethwe kwakho. Futhi kwenza iwebhusayithi yakho ibonakale kakhudlwana emiphumeleni ye-Google futhi ikusiza ukuthi uzuze imali eningi. Ngakho, yiziphi izinzuzo ze-Schema-Markup ye-SEO?

Enye inzuzo ye-Schema-Markup ukuthi ikuvumela ukuthi usebenzise ithuluzi ukuhlaziya okuqukethwe kwesayithi lakho bese wengeza amathegi nama-elementi-markups.. Leli thuluzi lingasetshenziswa futhi ukuhlaziya imiphumela ye-SEO nokulandelela ithrafikhi kuwebhusayithi yakho. Ngaphezu kwalokho, ungayisebenzisa ukuze unqume i-ROI yakho noma uthenge izikhangiso. Okufanele ukwenze ukulandela izikhombisi-ndlela ezikuSikhungo Sosizo se-Google.

Izixhumanisi ezingenayo ezifanele

Izixhumanisi ezingenayo zibaluleke ngendlela emangalisayo ku-SEO. I-Google ihlola igunya lewebhusayithi yakho ngokusekelwe kulezi zixhumanisi. Izixhumanisi ezifanele, Ngokwesinye isandla, izobonisa ukuthi okuqukethwe kwakho kunokwethenjelwa futhi kuyathandwa. Ngakho-ke, kubalulekile ukuthi ukhuphule inani lezixhumanisi zangaphakathi ezifanele kuwebhusayithi yakho. Qhubeka ufunde ukuze ufunde ukuthi ungakhuphula kanjani izixhumanisi zakho ezingenayo futhi uthuthukise izinga lenjini yokusesha yewebhusayithi yakho.

Ungakwenza lokhu ngokukala ngokucophelela ukubaluleka kwesixhumanisi ngasinye sangaphakathi kuwebhusayithi yakho. Khumbula ukuthi izinjini zokusesha azijezisi izixhumanisi zangaphakathi ezingaphathwa kahle, kodwa bazoklomelisa amasayithi ngezixhumanisi zangaphakathi ezenziwe kahle. Uma isakhiwo sesixhumanisi sangaphakathi siyinkimbinkimbi kakhulu, kungase kubangele i-SEO empofu, ngakho-ke zama ukuhlela kabusha izixhumanisi zangaphakathi zewebhusayithi yakho ngaphambi kokuzisebenzisa. Ngaphezu kwalokho, ungasebenzisa amagama angukhiye alungile ukuheha izivakashi eziningi kuwebhusayithi yakho.

Enye indlela yokuthuthukisa ukuthandwa kwesixhumanisi sakho ukudala okuqukethwe kwekhwalithi. Okuqukethwe okudalayo kufanele kuhambisane kakhulu nezithameli zakho ozihlosile. Ufuna ukuheha izivakashi ngokuzinika okuthile okuyigugu ukuze zikufunde. Ngokwenza okuqukethwe kwekhwalithi, ungakwazi futhi ukukhulisa izinga lekhasi lakho. Futhi khumbula ukuthi akukaze kube kusesekuseni kakhulu ukuqala ukwakha izixhumanisi ezifanele ze-ngehende ze-SEO. Lokho kubaluleke kakhulu ku-SEO njengoba injalo kunoma yisiphi esinye isici sokuba khona kwe-inthanethi kwesayithi lakho.

Ukuthembeka kwe-Google

Izimo ezimbalwa zezinga zisetshenziswa yi-Google ukunquma ukuhlobana kwedokhumenti kusesho. Ngaphezu kwalokho, amanye amaqhinga e-SEO angatholakala ekuhlaziyweni Kwezibuyekezo Eziyinhloko ze-Google. Ngokwesibonelo, ucwaningo oluncane olwenziwe ngu-Lily Ray esihlokweni esithize se-YMYL luthole ukuthi amawebhusayithi adinga ukuba nokuqukethwe okubalulekile kuwo.. Hhayi izihloko kuphela, kodwa okuqukethwe okudalwe ngochwepheshe kufanele kusetshenziswe.

I-Organic traffic isho izivakashi ezithole ikhasi lakho ngenjini yokusesha. Ithrafikhi eyengeziwe yezinto eziphilayo isho ukusebenza okungcono. Ngamanye amazwi, uma abantu bethola isayithi lakho ngokusesha okuphilayo, bazokwazi ukuhlala futhi babuyele kuwebhusayithi yakho. Isimo sokuwina kwakho kokubili u-Google nawe. Njengoba ubona, I-SEO ayiwona umlingo, kodwa kubalulekile.

Ukuze ulungiselele iwebhusayithi ye-Google, idinga ukuba nokuqukethwe kwekhwalithi ephezulu futhi ifundeke abantu. Izinjini zokusesha azinikezi inani elifanayo kokuqukethwe njengoba zenza ku-SEO. Ngakho-ke, kubalulekile ukwakha umkhiqizo othembekile abantu abangawethemba. Kodwa ungakha kanjani ukwethembeka? Lesi sihloko sizonikeza iseluleko. Izophinde ikunikeze amathiphu okuthi ungakwandisa kanjani ukwethembeka kwewebhusayithi yakho.

Ucwaningo lubonise ukuthi abasebenzisi banokuzibona okuphezulu nge-Google, kodwa lokhu akuhambelani nezinga labo lokufunda ulwazi. Nakuba abasebenzisi bangase bakwazi ukubona umphumela we-PSM, abazi ngaso sonke isikhathi ukuthi kufanele bayihlole kanjani. Ngokuthuthukisa ulwazi lokufunda nokubhala, ungakha isisekelo esiqinile sokuthembela komsebenzisi ezinjinini zokusesha. Uma ungenaso isikhathi esanele noma ungakhululekile nje nge-SEO, usengasebenzisa ezinye izinjini zokusesha ngenjongo efanayo.

Izindleko ze-SEO

Ama-ejensi we-SEO avame ukukhokhisa amanani ahlukahlukene, kuye ngomthamo womsebenzi abawenzayo kanye nezinga labo lobuchwepheshe. Nakuba ama-ejensi amaningi ahloniphekile ahlinzeka ngezinsizakalo ezifanayo eziyisisekelo ngamanani ahlukahlukene, abanye basebenza ezindaweni ezithile ezidinga ubuchwepheshe obukhethekile. Ukuphela okuphansi kwentengo ye-SEO kuqala cishe $2500 futhi ikhuphukela cishe ku-$5k ngomkhankaso wekhwalithi. Kubalulekile futhi ukucabangela isikhathi nomzamo ongena kuphrojekthi, njengoba ama-ejensi we-SEO angase abize kakhulu kunalokho obungakulindela.

Ukuze unqume izindleko ze-SEO, uzodinga ukucabangela imigomo nezinhloso zebhizinisi lakho jikelele. I-SEO idinga isikhathi esiningi namandla, futhi akwenzeki ukulindela ukubona imiphumela ngobusuku obubodwa. Ngaphezu kwalokho, kuyilapho ungase ulingeke ukuba ukhethe i-ejensi eshibhe kakhulu, kuhlale kuyiphutha ukukhetha inketho ethengekayo kakhulu. Ngenxa yalokho, cishe ngeke ujabule ngemiphumela yesevisi uma usebenzisa imali engaphezu kwalokho ozimisele ukuyitshala.

Ngenkathi ezinye izinkampani ze-SEO zikhokhisa imali eyengeziwe ngezindleko zokusetha, abeluleki abaningi be-SEO bafaka le sevisi njengengxenye yamaphakheji abo aqhubekayo. Lezi zinsizakalo, nokho, kungase kuthathe izinsuku ezimbalwa ukuqalisa, futhi inqubo yokusetha ingase ibambezele ukuqaliswa komkhankaso. Uma iwebhusayithi yakho isilungiselelwe, kulula ukuyigcina. Nokho, ungase udinge ukuxazulula noma yikuphi 404 amaphutha noma susa amakhasi ayimpinda. Kungase kudingeke wenze izinguquko kusayithi lakho ukuze uthuthukise izinga lenjini yokusesha, shintsha izakhi zokuklama, noma ushintshe ukubekwa kwegama elingukhiye lakho.