Ungayithuthukisa Kanjani Injini Yokusesha (I-SEO)
Ungayithuthukisa Kanjani Injini Yokusesha (I-SEO)
Inhloso yokuthuthukisa injini yokusesha (I-SEO) ukuthuthukisa ithrafikhi yewebhusayithi ngezinjini zokusesha. Ithrafikhi eqondisiwe ye-SEO ayikhokhelwa, ngqo, futhi ikhokhwe. Uma ungathanda ukwandisa ithrafikhi yewebhusayithi yakho, funda lezi zinyathelo. Uzomangala ukuthi iwebhusayithi yakho izoqala kanjani ukukhuphuka ngokushesha. Okubhalwe ngezansi amanye amathiphu abaluleke kakhulu okufanele uwacabangele. Uma usuwenze izinguquko ezilandelayo kuwebhusayithi yakho, usendleleni eya ekubonakaleni kangcono ezinjinini zokusesha.
Isivinini sekhasi
A good way to improve your page speed in Google SEO is to reduce the number of redirects on your site. Ukuqondisa kabusha kuyimbangela enkulu yokubambezeleka futhi kungangeza phakathi kwesekhondi elilodwa noma amathathu esikhathini sokulayisha sekhasi. Ukuze unciphise lokhu kulinda, bheka amaphethini ekuqondisweni kabusha kwakho futhi ususe angadingekile. Ukushintsha izikhangiso kuwebhusayithi yakho nakho kungathuthukisa isivinini sekhasi lakho. Kepha ungasebenzisi leli qhinga njengecebo lakho le-SEO elilodwa. Kunalokho, isebenzise ukuthuthukisa ulwazi lomsebenzisi futhi udale umbono omuhle womkhiqizo wakho.
Ngenkathi inani labavakashi kusayithi lakho lingase libe liphansi, ijubane lekhasi lingathuthukisa kakhulu izinga lalo futhi ekugcineni, izinga layo lokuguqulwa. Ngaphezu kwalokho, Izilinganiso ezintsha zemboni yakwaGoogle zisekela umbono wokuthi iwebhusayithi esheshayo ithandeka kakhulu kubasebenzisi. Lokhu kusho ukuthi uma ikhasi lakho lilayisha kancane, izivakashi zakho zingayishiya isayithi lakho. Ngenhlanhla, ungasebenzisa izithombe, amavidiyo, nezinye izici zokuthuthukisa isivinini sekhasi lakho.
Isikolo se-Google PageSpeed siwukuhlola okunzima kokusebenza kwekhasi. Isilinganiso esisindiwe samamethrikhi ahlukene. Amamethrikhi anesisindo esikhulu kakhulu anomthelela ophezulu esilinganisweni sisonke. Ngenkathi ungeke ukwazi ukubuka izisindo ngazinye embikweni we-Lighthouse, ungakwazi ukubala kalula amaphuzu e-PageSpeed usebenzisa ithuluzi lamahhala eliku-inthanethi. Ukuze uthole imiphumela enembe kakhudlwana, qiniseka ukuthi usebenzisa i-Lighthouse scoring calculator.
Ukuze ukwandise isivinini sekhasi lakho, qiniseka ukuyigada njalo. Ngale ndlela, ungabamba noma yiziphi izinkinga kusenesikhathi futhi uthathe isinyathelo ngaphambi kokuthi zithinte amazinga akho. Izokusiza futhi ukuthi ulinganise imizamo yakho yokuthuthukisa. Njengoba abathengisi bengenakho ngokuphelele ukulawula amawebhusayithi abo, kufanele baxhumanise nabanye ochwepheshe ababhala ikhodi futhi baklame isayithi labasebenzisi. Ekugcineni, lokhu kusho ukuthi amanye amaqembu kumele abambe iqhaza ekuthuthukiseni isivinini sekhasi. Kuyingxenye ebalulekile yokuzuza amazinga aphezulu ezinjinini zokusesha.
On-page modifications
Manually changing the URL of a page will not hurt your rankings as much as other on-page errors. Kodwa nakuba izinkinga ezifana nokuqukethwe okuyimpinda noma omaka besihloko ngeke bakujezise, bazolimaza ukuthembeka kwewebhusayithi yakho kanye nethrafikhi. Ungasayiphathi, bazokubiza inzuzo! Kodwa namaphutha amancane anganqwabelana ngokuhamba kwesikhathi futhi ekugcineni acekele phansi amazinga akho. Ngakho, Nazi ezinye zezinto okudingeka uzenze ukuze uqiniseke ukuthi i-SEO yewebhusayithi yakho ayonakaliswa yilawa maphutha ajwayelekile.
Ukuxhumanisa kwangaphakathi kubalulekile ku-SEO esekhasini. Izixhumanisi zangaphakathi kufanele zixhume emakhasini agunyaziwe futhi zisebenzise umbhalo we-ancho ogxile egameni elingukhiye. Nokho, izixhumanisi zangaphakathi akufanele zisebenzise amagama angukhiye ozama ukukala ngawo. Kunalokho, sebenzisa amagama angukhiye ahambisana namakhasi abaxhuma kuwo. Uma usebenzisa izixhumanisi zangaphakathi, qiniseka ukuthi uxhuma kuzo kusuka ezigabeni ezifanele zokuqukethwe. Uma usebenzisa izixhumanisi zangaphakathi ezigxile kugama elingukhiye, bazosiza imizamo yakho ye-SEO.
Enye indlela yokuthuthukisa i-SEO yakho ukwenza ikhasi lakho libe lula ukutolika yi-Google. Kusetshenziswa omunye umbhalo, noma omunye umbhalo, okwezithombe, ithuthukisa ulwazi lomsebenzisi ngokunikeza ulwazi olwengeziwe lwenjini yokusesha. Ukwengeza, lokhu kusiza isayithi lakho ukuthi livele ekuseshweni kwezithombe futhi kukhuphule izinga lakho. Ngaphezu kwalokho, futhi isebenza njengombhalo we-anchor wezixhumanisi zangaphakathi. Kuyindlela enhle yokukhuthaza imizamo yakho ye-SEO esekhasini! Futhi khumbula, I-algorithm ye-Google ishintsha njalo, ngakho qiniseka ukuthi usebenzisa zonke izinguquko ezidingekayo kuwebhusayithi yakho.
Ukuthuthukisa i-URL yakho kuzothuthukisa izinga lakho futhi kushayele ithrafikhi. Ngokwesibonelo, uma ufuna ukukala idolobha, qiniseka ukuthi ufaka igama ledolobha ku-URL. Futhi, ungakhohlwa ukufaka igama ledolobha kuthegi yesihloko. Lokhu okunye okuwina okulula nokushesha kakhulu ekulungiselelweni kwekhasi. Esinye isici esibalulekile sokuthuthukiswa kwekhasi ukusetshenziswa kwencazelo ye-meta. Lesi isigaba esingezansi kwethegi yesihloko futhi sinezinhlamvu ezimbalwa kunethegi yesihloko. Qiniseka ukuthi incazelo ye-meta inothile ngamagama angukhiye futhi ichaza okuqukethwe kwekhasi.
Izincazelo ze-Meta
One of the most important aspects of your website is its meta description. Livela emiphumeleni yosesho futhi linemisho emibili kuya kwemithathu ubude. Kuyithuba lakho lokuqala ukutshela iseshi ukuthi iwebhusayithi yakho imayelana nani nokuthi ihambisana kangakanani nezidingo zabo. Kanjalo, kubaluleke kakhulu ukuthi uyibhale ngendlela ezokhanga abantu. Nansi eminye imihlahlandlela yokubhala izincazelo ze-meta:
Okokuqala, khumbula ukuthi incazelo yakho ye-meta kufanele ihambisane nomklamo wekhasi lakho newebhusayithi. Kufanele futhi ucabangele inhloso yababukeli bakho ohlosiwe. Futhi, khumbula ukuhlala ngaphakathi komkhawulo wezinhlamvu. Incazelo yakho ye-meta kufanele ihlanganise izici ze-SEO ezifana namagama angukhiye nethoni yezwi. Qiniseka ukuthi ufaka igama lenkampani yakho negama lewebhusayithi uma likhona. Ekugcineni, qiniseka ukuthi usebenzisa amagama angukhiye ahlobene niche yakho. Khumbula, incazelo ye-meta ecebile ngamagama angukhiye izoholela ekubekweni okuphezulu kwekhasi.
Uma ubhala incazelo ye-meta, khumbula ukuthi incazelo ye-meta ebhalwe kahle izokhuphula i-CTR yakho (ukuchofoza-kudlule-izinga) emiphumeleni yosesho. Nokho, ucwaningo olulodwa lwakamuva lubonisa ukuthi amazwibela afakiwe ehlisa i-CTR endaweni yokuqala. Isikhundla esiphezulu se-SERP sihlotshaniswa nethrafikhi yekhwalithi ephezulu kanye namazinga aphezulu okuchofoza. Ngenxa yalokho, incazelo yakho ye-meta kufanele ibonise ithoni yomkhiqizo wakho. Kufanele ihluke ekhasini ngalinye ukugwema impinda.
Okwesibili, gcina incazelo yakho ye-meta imfushane. Izinjini zokusesha zingabheka incazelo yakho ye-meta njengemfushane kakhulu futhi zikhethe ukwenza owayo umbhalo esikhundleni sokuwubonisa kusesheli.. Ekugcineni, incazelo yakho ye-meta yithuba lokuthengisa umkhiqizo wakho. Igcine phakathi kwezinhlamvu ezingamashumi amahlanu namashumi ayisithupha nanhlanu. Uma weqa umkhawulo wezinhlamvu, I-SEO yakho izohlupheka. Kungase futhi kuphumele ekutheni i-Google ikhiphe umbhalo wencazelo ye-Meta kokuqukethwe kwakho. Kodwa, ungakhathazeki, umkhawulo wezinhlamvu ungowesikhashana.
Unique URLs
A URL becomes an anchor text if the website does not have any links. Ukusebenzisa i-URL ehlukile kuzothuthukisa ithrafikhi, thuthukisa amazinga, futhi ukhuthaze ukuchofoza. Ngaphambi kokuthi udale i-URL entsha, cabangela ivolumu yamagama angukhiye, ukucinga umkhuba, kanye nenhloso. Sebenzisa ithuluzi le-Keyword Intelligence le-BiQ ukuze uthole imininingwane yokuthi izivakashi zakho zizoyibona kanjani i-URL yakho. Uhlu olungezansi kukhona amathiphu okudala i-URL ehlukile:
Qiniseka ukuthi i-URL yakho ifushane futhi ayikhumbuleki. Gwema ukusika, okunikeza umbono wokujula futhi kwenze ukuhlela ama-URL kube nzima kakhulu. Kunalokho, zama ukusebenzisa ama-URL ahlelwe kabusha. Lawa ma-URL anamafolda ambalwa futhi kulula ukuthi izinjini zokusesha ziwaqonde. Ukusebenzisa ama-URL ahlelwe kabusha kuzothuthukisa izinga lenjini yokusesha yesayithi lakho. Zifundeka kakhulu futhi azikhumbuleki kubavakashi. Ungakhohlwa ukwengeza isihloko esichazayo nencazelo ku-URL yakho.
Ngokufanelekile, i-URL yakho iqukethe amagama angukhiye abalulekile kuzithameli zakho eziqondiwe. I-Google ayinandaba ukuthi i-URL yakho yinde kangakanani, kodwa ama-URL amafushane ahlotshaniswa namazinga aphezulu. Ukufaka amagama angukhiye ku-URL yakho kubalulekile ku-SEO. Nokho, akusona simo ngokwaso. I-URL yakho kusafanele ibe mfushane futhi kube lula ukuyikhumbula, futhi kufanele ibe negama elingukhiye elifanele kuyo. Ukusebenzisa amagama angukhiye amaningi nezigaba ku-URL yakho kuzothuthukisa amathuba okuthi abantu bachofoze isixhumanisi sakho.
Ama-URL Anamandla angenye inketho. Lokhu kukhiqizwa umbhalo noma isizindalwazi. Ngokuvamile aqukethe izinhlamvu ezikhethekile, njenge-slash. Lokhu kwenza i-URL yakho ibukeke kabi. Ama-URL anamandla futhi alimaza i-CTR yakho ephilayo. Inketho engcono ukusebenzisa amafolda angaphansi noma izizinda ezingaphansi, okuyizinto zombili ezinobungani be-SEO. Uma ungakwazi ukunquma phakathi kwalezi zindlela ezimbili, sebenzisa ifolda engaphansi. Kungcono ukugwema ukusebenzisa ama-URL ashukumisayo nezizinda ezingaphansi.
Site security
When you use Google to boost your search engine rankings, kufanele ugcine isayithi lakho livikelekile. Ngaphezu kokuvikela iwebhusayithi yakho kubaduni, lena indlela enhle yokuheha izivakashi eziningi kuwebhusayithi yakho. I-Google ibona amawebhusayithi angenwe uhlelo olungayilungele ikhompuyutha njengokwephulwa kwezokuphepha futhi ingase iwavimbe. Wonke amabhizinisi afuna amasayithi abo ukuthi asheshe, njengoba amawebhusayithi asheshayo esho amabhizinisi amaningi. Ububi besikhathi sokuphumula ukuthi abasebenzisi bangakwazi ukusola ngokushesha uma iwebhusayithi yakho iphansi amahora, izinsuku, noma ngisho izinyanga. Ukuba nesikhathi sokuphumula isikhathi eside kungaholela ekukhathazekeni okukhulu, okuholela ekwehleni kwe-SERP nokulahlekelwa isikweletu.
Ngenhlanhla, kunezindlela ezimbalwa zokugcina iwebhusayithi yakho ivikelekile, noma kungabonakali kanjalo. Enye indlela yokugcina iwebhusayithi yakho ivikelekile ukusebenzisa i-HTTPS, i-Google eyiqambe isignali yezinga eminyakeni embalwa edlule. Qiniseka ukuthi unesitifiketi se-SSL esivumelekile, futhi uqiniseke ukuthi ukunika amandla ukukhomba. Uma ukhathazekile ngalesi sinyathelo, nansi indlela yokwazi uma uthobela izinkombandlela zokuphepha ze-Google.
Inqobo nje uma iwebhusayithi yakho ivikelekile, izinjini zokusesha zizoyiphatha njengendawo ethembekile. Ngaphandle kwesayithi elivikelekile, abasebenzisi kungenzeka bashiye iwebhusayithi yakho, futhi i-Google isebenzela ukuvimbela lokho ukuthi kungenzeki. Ukuvikeleka kubalulekile ukuze ugweme ukufakwa ohlwini lwabavinjelwe, kodwa kungase kudle isikhathi ukulungisa. Ngenhlanhla, ukuphepha kuyingxenye ebalulekile ye-SEO, futhi ungenza iwebhusayithi yakho ivikeleke kalula ngosizo lwe-Google SEO.
Ukwengeza isitifiketi se-SSL kusayithi lakho kungakhuphula izinga lakho ezinjinini zokusesha. Ama-algorithms e-Google aklomelisa amasayithi nge-HTTPS ngaphezu kwalawo angenayo. Kubiza ngaphansi $100 ngonyaka futhi kukhulisa ukuzethemba kwabathengi, okubuye kukhuphule umsebenzi wesayithi lakho kanye nezinga le-SEO. Ukuvikeleka okuphezulu iwebhusayithi yakho enakho, liyothembeka ngokwengeziwe. Futhi lokhu kubalulekile kunoma yiliphi ibhizinisi eliku-inthanethi. Ngakho, ungakhohlwa ukufaka isitifiketi se-SSL esivikelekile kusayithi lakho.
