Ungakuthola Kanjani Okuningi Kokuthuthukisa Injini Yokusesha ye-Google

Uma kuziwa ekuthuthukisweni kwenjini yokusesha ye-Google, okuqukethwe yinkosi. I-SEO iyinqubo yokuthuthukisa izinga lewebhusayithi yakho ezinjinini zokusesha. Kunezinyathelo ezimbalwa ezibalulekile okufanele uzithathe ngaphambi kokuthi uqale inqubo. Ngokwesibonelo, udinga ukuba nesabelomali endaweni ye-SEO yakho esekhasini, ukuze ukwazi ukwaba izinsiza ezanele ukuze wenze umsebenzi wenziwe. Futhi, udinga ukukhetha amathuluzi afanele.

Okuqukethwe kuyinkosi yokuthuthukisa injini yokusesha

I-SEO imayelana nokwenza ngcono ikhwalithi yethrafikhi yewebhusayithi yakho kanye nokuthola ukubonakala okwengeziwe. Lokhu kubangela ukwanda kokuqwashisa ngomkhiqizo nokuthengisa. Ukuze uthole okuningi ku-SEO yakho, qiniseka ukuthi ulungiselela okuqukethwe kwakho ngendlela ekusiza ukuthi uhlele kahle. Okuqukethwe yinkosi, kodwa kunezinye izici okudingeka uzicabangele futhi.

Okuqukethwe kwakho kufanele kuhambisane nezintshisekelo nezidingo zababukeli bakho. Ngaphezu kwalokho, kufanele ibajabulise futhi ibenze bazizwe begcwalisekile ngemva kokubuka okuqukethwe kwakho. Ngaphezu kwalokho, kufanele ikusize usungule ubudlelwano obungcono namakhasimende akho. Uma ungenakho okuqukethwe okulungile, uzozabalaza ukulinganisa kahle.

Enye yezindlela ezinhle kakhulu zokuqashelwa ku-inthanethi iwukwenza okuqukethwe okufundisayo nokuthakazelisayo. Ngaphezu kokunikeza ulwazi oluwusizo, okuqukethwe futhi kukuvumela ukuthi wenze umkhiqizo wakho ube ngokwakho. Ngokwesibonelo, ungasebenzisa ubufakazi ukufakazela ukuthi unikeza inani kumakhasimende akho. Ngale ndlela, kungenzeka ukuthi bathenge kuwe futhi bazobuya ukuze uthole okwengeziwe.

Okuqukethwe kuwebhusayithi yakho kufanele kuxazulule inkinga yangempela kumakhasimende akho. Kufanele futhi ibe wusizo kubafundi bakho futhi ibenze bafune ukwabelana ngayo. Kubalulekile ukugqama kwamanye amawebhusayithi kanye nokuthunyelwe kwebhulogi, ngakho-ke kufanele unikeze ulwazi olubalulekile abafundi bakho abazoluthola lubalulekile.

Ngaphezu kokuqukethwe, kufanele futhi udale uhlelo lokusabalalisa. Lokhu kuzokusiza ukuthi uhambise okuqukethwe kwakho kuzithameli ozifunayo. Okuqukethwe akusizi uma izethameli zakho zingazi ukuthi zingakuthola kanjani. Kubalulekile futhi ukucabangela umongo. Ngaphandle komongo, okuqukethwe kwakho akunancazelo futhi ngeke kudonse ukunakwa. Okuqukethwe yinoma yini oyikhiqizayo ehloselwe ukwazisa noma ukufundisa izethameli zakho.

Ukudala okuqukethwe kwekhwalithi ephezulu kubalulekile ekusebenzeni kahle kwenjini yokusesha. Ikuvumela ukuthi ugqame esixukwini futhi idonse ukunaka kwabathengi. Iwebhusayithi entula okuqukethwe okuyikhwalithi ngeke ikhiqize ukusabela okungokomzwelo kubafundi, futhi ngeke ikhiqize ukuguqulwa. Uma okuqukethwe kwakho kuyikhwalithi ephezulu, izethameli zakho zizozibandakanya nayo futhi bazokwabelana ngayo nabanye noma bancome isayithi lakho kubangani nomndeni wabo.

Isabelomali sibalulekile ku-SEO esekhasini

Uma ufuna ukuthola ithrafikhi eyengeziwe kuwebhusayithi yakho, kufanele ucabangele i-ROI ye-SEO esekhasini. Leli su lizokusiza ukukala ukusebenza kwemizamo yakho ye-SEO futhi usethe isabelomali ngokufanele. Ngokwesibonelo, iwebhusayithi enezithameli zomhlaba wonke ingadinga isabelomali esiphezulu kunesayithi elibhekelela kuphela i-niche ethile.

Ngaphezu kokwenza kahle okuqukethwe kwewebhusayithi yakho kanye nesakhiwo sokuxhumanisa, kufanele futhi ucabangele isakhiwo sesayithi, ukuzulazula, kanye nesivinini sekhasi. Ukwakhiwa kwesayithi okuthuthukisiwe kuzoqinisekisa ukuthi izivakashi zakho zithola okuqukethwe okuyinhloko kwekhasi ngalinye. Iwebhusayithi yakho kufanele ibe lula ukuyizulazula futhi isheshe. Lokhu kuzosiza futhi ukukhulisa ukuguqulwa kwakho futhi kuthuthukise ukubonakala kwewebhusayithi yakho.

Isabelomali sokwenza kahle kwe-SEO sizoncika enanini lemali engenayo etholwa yibhizinisi lakho. Isabelomali se $1500 ku $2500 ngenyanga izokunikeza umbono wokuthi udinga ukuchitha malini ukuze ukwandise iwebhusayithi yakho ngegama elingukhiye elithile. Isabelomali kufanele futhi sifake izibalo zenyanga nezibuyekezo kuma-meta-tags nezihloko.

I-SEO ingaphinda iqhathaniswe nosesho olukhokhelwayo noma i-Pay-Per-Click. Ezimweni eziningi, kulula ukuqhathanisa ukusesha okukhokhelwayo ne-SEO. I-Google AdWords ne-Facebook Ads yizibonelo ezimbili ezijwayelekile zalezi zindlela. Inani olisebenzisayo kulezi zindlela liphezulu kakhulu kunalokho okudingayo ukutshala ku-SEO esekhasini. Ngokwesibonelo, ungasebenzisa $10,000 ngenyanga ku-Google AdWords futhi uthole inani elifanayo lethrafikhi njengoba ubungenza ku-SEO.

Umbuzo wesabelomali se-SEO ungadida abaphathi bezentengiso. Kubalulekile ukukala zonke izindleko kanye ne-ROI futhi uqhamuke nesabelomali esifanele isu lakho lokumaketha. Ngokuhlela okuthile okuthuthukile, ungathola indlela yokuthola okuningi emizamweni yakho ye-SEO. Ngokusebenzisa amathuluzi we-SEO, ungathola ukuthi izimbangi zakho zisebenzisani kuthrafikhi yezinto eziphilayo. Ithuluzi elifana nama-Ahrefs kanye ne-SEMrush lingalinganisela inani lezivakashi izimbangi zakho ezizitholayo kuma-SERPs.

I-SEO enhle inezinzuzo eziningi. Kweyodwa, kunganciphisa izindleko zezikhangiso ze-Google, thuthukisa isikolo esihlobene se-Google, futhi ukhiqize ukuchofoza okuningi nokuvelayo. Ukwengeza, I-SEO enhle ingakusiza ukusungula inkampani yakho njengomholi womcabango. Ngokwesibonelo, iposi entsha yebhulogi noma i-ebook ingasiza abathengisi bakho babelane ngokuqukethwe kwakho namathemba.

Amathuluzi abalulekile

Uma ufuna iwebhusayithi yakho ibonakale phezulu emiphumeleni yosesho lwe-Google, uzodinga amathuluzi ambalwa angakusiza. Elinye lamathuluzi awusizo kakhulu i-Google Analytics, okukuvumela ukuthi uhlaziye idatha yomsebenzisi. Ngokuhlaziya idatha oyiqoqayo, ungathola ukuqonda okungcono kwethrafikhi yewebhusayithi yakho. Ukusebenzisa leli thuluzi, uzodinga ukufaka ikhodi yokulandelela kuwebhusayithi yakho.

Amathuluzi we-SEO angcono kakhulu azokusiza ukuthi uthole ukuthi yikuphi okuqukethwe okuxhunywe kakhulu ku-niche yakho. Bangaphinda bahlole ukuthi ngabe uziphulile yini izixhumanisi kuwebhusayithi yakho. Amanye amathuluzi angcono kakhulu azokukhombisa nokuthi imaphi amakhasi aheha izivakashi eziningi. Ukusebenzisa amathuluzi we-SEO kuzokusiza ukuthi unqume ukuthi yiziphi izingxenye zewebhusayithi yakho ezisebenzayo nokuthi yiziphi ezidinga ukulungiswa.