Ungangeza kanjani imephu yesayithi ye-Google SEO

Ungangeza kanjani imephu yesayithi ye-Google SEO

Indlela engcono kakhulu yokwandisa ukubonakala kwewebhusayithi yakho ku-Google ukuthuthukisa okuqukethwe kwakho kubafundi abangabantu. Kulesi sihloko, Ngizofaka izici ezimbalwa ezibalulekile ze-SEO: Isakhiwo sesixhumanisi, Ukuthuthukisa ekhasini, Imephu yesayithi, kanye namagama angukhiye. Uma ungathanda ukufunda okwengeziwe mayelana ngamunye, sicela ukhululeke ukuphequlula ezinye izigaba zalesi sihloko. Nokho, kulabo abasanda kuqala, Ngincoma kakhulu ukuthi ufunde ezinye izindatshana zami ze-SEO, kuhlanganise nezibaluleke kakhulu.

Isakhiwo sesixhumanisi

Umgomo wokwakha isixhumanisi se-Google SEO ukuthuthukisa inombolo kanye nekhwalithi yezixhumanisi ezingenayo kuwebhusayithi. Izixhumanisi ezingenayo zekhwalithi ephezulu iwebhusayithi enazo, lapho izinga layo lenjini yokusesha lizoba phezulu. Nokho, akuyona yonke imizamo yokwakha izixhumanisi esebenza ngokulinganayo. Ukuze uphumelele, kufanele ukhethe ngokucophelela izixhumanisi zakho. Qhubeka ufunde ukuze uthole ulwazi olwengeziwe. Kufakwe ohlwini ngezansi amanye amathiphu okwakha izixhumanisi. Ungakhohlwa ukusho umthombo wezixhumanisi zakho esihlokweni!

Enye yezingxenye ezibaluleke kakhulu zokwakha izixhumanisi ukudala okuqukethwe okuhlukile kwezethameli zakho. Khumbula njalo ucabanga izethameli zakho lapho udala okuqukethwe. Qiniseka ukuthi uyazicabangela izethameli zakho futhi ukwenze kube wusizo kubo. Futhi, khumbula ukuthi uzothola inzuzo ebalulekile yokuncintisana uma unesixhumanisi esibekwe ekuhleleni. Uzojabula ukuthi ungenile 2020. Uma ufuna ukubonakala kakhulu ku-Google, ungaqasha i-ejensi yokuthengisa yedijithali ye-SEO ephezulu kakhulu ukuze ikwenzele isixhumanisi.

Ngaphezu kokubaluleka kokuba nokuqukethwe kwekhwalithi ephezulu, iwebhusayithi yakho kufanele futhi ibe sesimweni esihle. Ukwakhiwa kwesixhumanisi esiphukile kudinga ukuthi uthole okukhulunywe ngakho okungaxhunywanga futhi ukufunwa kabusha kwesixhumanisi kukusiza ukuthi ufune kabusha izixhumanisi ezilahlekile. Ubunjiniyela bomphakathi bokwakha izixhumanisi bubandakanya impikiswano, ego bait, kanye nocwaningo oluncane. Ekugcineni, ukwakhiwa kwesixhumanisi esiqhutshwa yidatha kuyindlela edla isikhathi esiningi yokwakha izixhumanisi, kodwa ingenye yezindlela eziphumelela kakhulu zokuthola iwebhusayithi yakho ekhasini lokuqala le-Google.

Ukuthuthukisa ekhasini

As the search engines continue to improve their abilities to understand the intent of users, I-SEO esekhasini ibaluleke kakhulu kunangaphambili. Ngokusebenzisa amasignali ahlukahlukene abonisa ukuhambisana kwekhasi lewebhu embuzweni womsebenzisi, ungathuthukisa amazinga akho. Nokho, inqubo idla isikhathi, futhi kubalulekile ukuthi ulandele izinqubo ezihamba phambili zokuthuthukisa ekhasini ukuze udale iwebhusayithi ezomelana nezinguquko ze-algorithm futhi ihlale isebenza.

I-SEO esekhasini iyingxenye ebalulekile yokukhuthaza iwebhusayithi. Ngokusebenzisa amathiphu akulesi sihloko, uzokwandisa ukuhlobana kwewebhusayithi yakho emiphumeleni yosesho. I-Google izoqonda okuqukethwe kuwebhusayithi yakho futhi yazi ukuthi kuyahambisana yini nombuzo womsebenzisi. Lokhu kuzokusiza ukuthi ukhiqize ithrafikhi eyengeziwe futhi ukhuphule izinga lewebhusayithi yakho. Kuphinde kusize izinjini zokusesha zinqume igunya nokuthembeka kwewebhusayithi yakho. Ukuze uthole ulwazi olwengeziwe mayelana ne-SEO esekhasini, hlola okulandelayo:

Okuqukethwe kuyisici esibaluleke kakhulu se-SEO esekhasini. Okuqukethwe kwekhasi okuhle kuzoxhumana nezivakashi zesayithi kanye naku-Google. Izihloko zekhasi, ama-metatag, futhi izixhumanisi ziyizibonelo zezinto ze-HTML. Isihloko sekhasi siyindawo enhle yokufaka amagama angukhiye nolunye ulwazi oluhambisana nokuqukethwe kwekhasi. Ngokuhlanganisa zonke lezi zici kokuqukethwe kwekhasi, uzokwazi ukuthola imiphumela emihle kakhulu oseshweni.

Imephu yesayithi

If your site is not getting any traffic, ungase uzibuze ukuthi ungeza kanjani imephu yesayithi ye-Google SEO. Okokuqala nje, imephu yakho yesayithi kufanele ibuyekezwe njalo. Uma wenza izinguquko ezinkulu kuwebhusayithi yakho, uzodinga ukuthumela imephu yesayithi ebuyekeziwe ku-Google. Kufanele futhi uthumele imephu yesayithi lapho wenza ucwaningo lwe-SEO lobuchwepheshe ukuze uhlole ezinye izinkinga ezingase zithikameze izinga lakho.. Kufanele wenze isiqiniseko sokuthi imephu yakho yesayithi inembile futhi isesikhathini samanje, kungenjalo ngeke ikhonjwe.

Imephu yesayithi kufanele ibe nesitembu sesikhathi, njengoba izinjini eziningi zokusesha zinganaki ithegi ye-lastmod. Kubalulekile futhi ukucacisa ukuthi iposi ngalinye lishicilelwe nini. I-Google isebenzisa lolu lwazi ukuze inqume ukuthi okuqukethwe kushintshile yini. Iphinde inake izixhumanisi zangaphandle nezangaphakathi ekhasini lakho. Ukwengeza idethi kumephu yesayithi lakho kuzoyisiza ukuthi ibeke phambili ama-URL. Okokugcina, kuzosiza isayithi lakho ukuthi licaca futhi lifakwe ohlwini ngokushesha.

Lapho udala imephu yesayithi, kufanele ufake i “www” isizinda esingaphansi kanye nephrothokholi. Futhi, izakhiwo ze-URL kufanele zifane namakhasi akho angempela. Imephu yesayithi ingaba miningi 50,000 Ama-URL, kodwa akumele ibe nkulu kuno-50MB ingacindezelwanga. Uma unamamephu esayithi amaningi, qiniseka ukuthi ngayinye ifakwe ikhodi ngendlela efanele futhi ayikuqukathi ukuqondisa kabusha. I-URL kufanele futhi ifakwe ikhodi ye-UTF-8 futhi ibaleke ngendlela efanele noma yiziphi izinhlamvu.

Amagama angukhiye

To get your website ranked on Google, kufanele uqale uqeqeshe ubuciko bokusebenzisa amagama angukhiye nemishwana engukhiye. Lezi izixhumanisi phakathi kwamatemu okusesha nokuqukethwe. I-Organic traffic umgomo, kanye namagama angukhiye nemishwana engukhiye kuzonquma uhlobo lwale thrafikhi. Ngakho uqinisekisa kanjani ukuthi uthola ithrafikhi eningi ngangokunokwenzeka? Nawa amanye amathiphu. Nansi indlela yokukhetha amagama angukhiye we-Google SEO:

Sebenzisa izithombe: Izithombe zidonsa ukunaka kwabafundi nezinjini zokusesha ngokufanayo. Lapho usebenzisa izithombe kuwebhusayithi yakho, sebenzisa njalo amagama angukhiye emagameni wefayela futhi ufake elinye (I-ALT) uhlamvu ukutshela izinjini zokusesha ukuthi isithombe sihambisana nesihloko. Sebenzisa ihange umbhalo uma uxhuma kwamanye amakhasi. Kwenza kube lula ku-Google crawler ukuthola amakhasi akho ewebhu. Ungasebenzisi igama elingukhiye elifanayo izikhathi eziningi. Kunalokho, sebenzisa amagama angukhiye nezilungisi zamagama angukhiye ahlobene negama elingukhiye eliyinhloko.

Yenza ucwaningo lwegama elingukhiye lube yingxenye evamile yesu lakho lokumaketha. Amagama angukhiye ashintsha njalo futhi angase angasebenzi ezinyangeni ezimbalwa. Ngenhlanhla, ucwaningo lwegama elingukhiye luzoqhubeka nokukusiza ukuthi uthole amagama amasha athuthukisa imiphumela futhi ahehe izivakashi ezithile. Qhubeka wenze ucwaningo ukuze uhlale ngaphambi komdlalo! Lawa amanye amathiphu ayisisekelo angakusiza ukuthi uqalise ngocwaningo lwamagama angukhiye. Uma ungaqiniseki ukuthi ungaqala kanjani, hlola umhlahlandlela we-SEO Basics we-WordStream kanye neThuluzi Lokucwaninga Ngegama elingukhiye ukukusiza ukuthi wenze iwebhusayithi yakho ibe ngcono.

PageRank

PageRank is the ranking system used by Google for web pages. Ifomula isebenzisa ithiyori ka-Markov ukubala ukuthi umuntu uzochofoza kangaki isixhumanisi ngesikhathi esithile. Ifomula isebenzisa ithuba lokufika ekhasini ngemva kokuchofoza okuningi okuphindwe yi- “damping factor” (ngokuvamile 0.85). Le nto ithanda amakhasi anezixhumanisi eziningi uma kuqhathaniswa nalawo asanda kwakhiwa. Ikhasi elisha ngeke libe nezixhumanisi eziningi ngaphandle uma liyingxenye yewebhusayithi ekhona ngaphambilini.

Enye yezinto eziyinhloko ezithonya i-PageRank inombolo yezixhumanisi ezingenayo. Lokhu kungenxa yokuthi akuzona zonke izixhumanisi ezidlula i-PageRank ngokulinganayo. Kunezici ezimbalwa ezithinta lesi simo, futhi kubalulekile ukuwaqonda ukuze uthuthukise i-SEO yakho ku 2021. Ngokwesibonelo, kufanele usebenzise umbhalo we-anchor lapho wakha izixhumanisi zangaphakathi. Umbhalo we-anchor ubungenye yezinto ezibaluleke kakhulu zezinga ezinsukwini zokuqala ze-Google. Uma usebenzisa umbhalo we-anchor ofanayo kuwo wonke amakhasi wewebhusayithi yakho, kungenzeka ukuthi izodlula i-PageRank.

Enye into enkulu ethinta imiphumela yenjini yokusesha igunya lokuxhumanisa. Ku 2009, UMat Cutts wakwaGoogle umemezele ukuthi ukusatshalaliswa kwePageRank akuseyona imfihlo. Kusuka lapho, Ama-SEO ahlatshwe umxhwele nge-PageRank. Kwaba okubaluleke kakhulu kunanoma yiliphi elinye iqhinga le-SEO futhi lenziwa ngisho esidlangalaleni. Ku 2016, owayeyisisebenzi sakwa-Google u-Andrey Lipattsev uthe igunya lokuxhumanisa lingenye yezinto ezibalulekile ezisezingeni. Uthe izixhumanisi ezikhomba indawo yakho zisize ukukhulisa i-PageRank.

Alexa rank

If you’re looking for some free, idatha okungeyona eyobunikazi ye-Google SEO, ungase ufune ukuzama i-Alexa. I-Alexa iyithuluzi lokuhlaziya elilinganisa amawebhusayithi ngokusekelwe ezintweni ezimbili ezibalulekile: ukubukwa kwamakhasi kanye nezivakashi ezihlukile. Nakuba kokubili kuyizici ezibalulekile, I-Alexa ayiyinkimbinkimbi njengezibalo ze-Google, okufanele usebenzise esikhundleni salokho. Lesi sihloko sizochaza ukuthi kungani i-Alexa ikufanele ukuzama i-SEO yakho ye-Google. Uma ufuna ukwazi ukuthi i-Alexa iwabeka kanjani amawebhusayithi nokuthi abalwa kanjani, qhubeka ufunda.

Izinga le-Alexa lisuselwa ekutheni iwebhusayithi idume kangakanani uma iqhathaniswa nabanye. Izinga lesayithi ngalinye libalwa kusetshenziswa incazelo yejometri yokubuka kwekhasi futhi lifinyelele ezinyangeni ezintathu ezedlule. Lokho kusho ukuthi iwebhusayithi eyodwa ingaba nesikhundla se-Alexa senkulungwane, kuyilapho enye ingase ibe nezivakashi eziyisigidi. I-Alexa yokubeka isistimu iyimfihlakalo futhi inezinganekwane eziningi, kodwa yindawo enhle yokuqala.

Enye indlela edumile yokukhulisa i-Alexa ukusebenzisa i-URL yewebhusayithi yakho. Ngokusho kwe-Search Engine Journal, ungakha umsebenzi we-JavaScript ovula uhlu lwamakheli ewebhusayithi. Umgomo uwukuvula ngalinye lalawa makheli efasiteleni elihlukile, ukuze abantu abaningi bakwazi ukubona i-URL ngayinye. Kodwa leli qhinga liyi-UX embi yesayithi lakho, ngakho-ke kungcono ukunamathela ekubhaleni okuqukethwe okuhle.