Kanjani SEO (Ukusebenza Kwezinjini Zokucinga) Ungakhuphula Ukubonakala Kwewebhusayithi Yakho Nokuhamba Kwethrafikhi

Uma ufuna ukuthuthukisa iwebhusayithi yakho ku-inthanethi, I-SEO (Ukusebenza Kwezinjini Zokucinga) kuyindlela ephumelelayo. Kumahhala futhi kungakhuphula ukubonakala kwewebhusayithi yakho nokugcwala kwabantu. Inqubo iphinde ibe nenzuzo kumawebhusayithi webhizinisi-kuya-ibhizinisi kanye nebhizinisi-kuya-kubathengi. Ngokulungiselela iwebhusayithi ukuze uthole amagama angukhiye, ungafinyelela imiphumela ephezulu futhi ufinyelele izethameli ezinkulu.

Ukuthuthukisa Ekhasini

Ukuthuthukisa injini yokusesha (I-SEO) iyingxenye ebalulekile yanoma iyiphi iwebhusayithi, ikakhulukazi uma ufuna ukuthola amazinga aphezulu. Ngenkathi ama-backlink eyingxenye enkulu ye-equation, ukwenza kahle ekhasini nakho kubalulekile. Izinjini zokusesha zibheka amasignali afana nokuhambisana, umshado, kanye nezinga lokuchofoza lapho uklelisa amawebhusayithi. Ngokulungiselela iwebhusayithi yakho ukubhekana nalezi zici, uzokwandisa izinga lesayithi lakho futhi ubone i-ROI ngokuhamba kwesikhathi.

Ikhasi elibaluleke kakhulu ongalenza libe yikhasi lakho eliyisiqalo. Lokhu kungenxa yokuthi leli khasi libaluleke kakhulu ekuguquleni. Olandelayo, gxila emakhasini omkhiqizo namasevisi. Lokhu kufanele kuqukathe okuqukethwe okuhlukile futhi kulandele imikhuba engcono kakhulu yokuthuthukisa ekhasini. Kwalaba, kufanele futhi ulungiselele izincazelo ze-meta. Ngaphezu kwalokho, kufanele uqiniseke ukuthi ukwakheka kwe-URL yakho kulungiselelwe izinjini zokusesha.

Ngaphezu kokwenza kahle ekhasini, kukhona ezinye izici ezingathinta izinga lewebhusayithi yakho, njengezixhumanisi zangaphandle. Ukulungiselela ngaphandle kwekhasi, Ngokwesinye isandla, igxile ezintweni ezingaphandle kwewebhusayithi yakho. Le nqubo ihlanganisa ukubeka izixhumanisi ezivela kwamanye amawebhusayithi. Kubalulekile ukusebenzisa zombili izinhlobo zokuthuthukisa ukukhulisa izinga lakho.

Ukuthuthukisa Ngaphandle Kwekhasi

OffPage-Optimisation is part of SEO (injini yokusesha nokwenza kahle). I-OffPage-Optimization ibhekisela emisebenzini eyenziwa ngaphandle kwewebhusayithi, njengokwakha izixhumanisi nokuphathwa kwesithunzi. Umgomo we-OffPage-Optimization ukukhulisa isithunzi sewebhusayithi, kanye nokukhiqiza ama-backlink ekhwalithi. Ama-backlink abalulekile ekubekweni kwezinjini zokusesha, kodwa akuzona kuphela izici okufanele zicatshangelwe.

Isici esibaluleke kakhulu se-SEO engaphandle kwekhasi ama-backlink. Ama-backlink ayizinkomba zokuthi isayithi lidume kangakanani, futhi basiza i-Google ukuthi inqume ukuthi izoyilinganisa kanjani. Ama-backlink nezinkomba eziya kwamanye amasayithi ziyizingxenye ezibalulekile zokwenza kahle ngaphandle kwekhasi. Ama-backlink avela kumasayithi ahlobene athuthukisa ukuthandwa kwewebhusayithi, kanye nama-backlink amaningi onawo, uma idume kakhulu ku-Google.

I-Yoast SEO ingelinye lama-plugins aziwa kakhulu we-SEO we-WordPress. Iza nezici ezihlukahlukene nezilungiselelo futhi ingakusiza ukuthi ulungiselele amakhasi amagama angukhiye angaphezu kwelilodwa. Iphinde ibe nethuluzi lokuhlaziya elididiyelwe. I-Yoast SEO iyi-plugin ye-SEO ethandwa kakhulu, kodwa kunezinye izinketho eziningi zokuthuthukisa amakhasi e-WordPress.

Ngaphandle kwama-nofollow-links, amanye amaqhinga okwakha izixhumanisi nawo ayasebenza. Izindatshana zesivakashi kwamanye amasayithi ziyindlela enhle kakhulu yokwandisa ukuduma kwesixhumanisi. I-Pressarbeit kanye nokuthenga izixhumanisi yizindlela zendabuko zokwakha izixhumanisi, kodwa kukhona namaqhinga okwakha izixhumanisi ezigebengu njenge-linkmiete. Ukubulawa kwezigqoko ezimnyama nezindlela zokwakha izixhumanisi kungaba nemiphumela engemihle. Ukusebenzisa i-nofollow-link kungcono kakhulu uma kungokwemvelo futhi kungokwemvelo.

Ukuthengiswa kungenye indlela enhle yokwandisa ukufinyelela kokuqukethwe kwakho. Ngokuthengisa okuqukethwe kwakho, ungafinyelela abafundi abaningi futhi ukhuphule izinga lenjini yakho yokusesha. Leli su laziwa nge-SEO engaphandle kwekhasi futhi lingathuthukisa ubukhona bomkhiqizo wakho ku-inthanethi. Isihluthulelo se-SEO ephumelelayo yangaphandle kwekhasi ukungaguquguquki nokubekezela. Ekugcineni, imizamo yakho izothela. Uzobona kancane kancane izinga lakho likhuphuka ngokuhamba kwesikhathi.

Igama elingukhiye-Ucwaningo

I-SEO, noma Ukuthuthukisa Injini Yokusesha, kuyindlela yokuthengisa egxile ekwandiseni ukubonakala kwewebhusayithi yakho ezinjinini zokusesha. Isiza iwebhusayithi yakho ukuthi ibonakale kakhudlwana ngokusebenzisa amagama angukhiye afanelekile. I-SEO ihlanganisa izingxenye eziningana, okuhlanganisa nokwenza kahle kobuchwepheshe, meta-izincazelo, ama-mark-ups, kanye nokwenza ngcono ukuziphatha komsebenzisi. Ngaphezu kwalokhu, futhi ungahlanganisa imilayezo yokumaketha kuwebhusayithi yakho ukuze uthuthukise ukubonakala kwenjini yokusesha.

Okokuqala, kufanele ukhethe amagama angukhiye alungile wokuqukethwe kwewebhusayithi yakho. Lokhu kungenziwa ngemithombo yedatha yamahhala efana ne-Google AdWords Keyword Tool. Le datha izokunikeza umbono wokuthi igama elingukhiye liseshwa kangaki nyanga zonke. Uma usukhethile amagama angukhiye ewebhusayithi yakho, isinyathelo esilandelayo kule nqubo ukuhlela isayithi lakho eduze kwalawa magama angukhiye. Ngokwesibonelo, uma isayithi lakho linamakhasi amaningana, ikhasi ngalinye kufanele lithuthukiswe ngamagama alo angukhiye ayinhloko, ngokuphambene nekhasi elilodwa nje eliyinhloko.

Enye ingxenye ebalulekile ye-SEO ukwenza kahle kokuqukethwe. Lokhu kubandakanya ukuthuthukisa okuqukethwe kumadivayisi eselula. Kubandakanya nokukhipha okuqukethwe okuyimpinda. Kufanele futhi usebenzise i-SEO yendawo, ezokhomba imakethe yendawo futhi isebenzise amagama angukhiye ahlobene nohlobo lwebhizinisi onalo. Okokugcina, kufanele ucabangele isivinini sewebhusayithi yakho lapho uklama futhi udala iwebhusayithi.

I-SEO iyingxenye ebalulekile yokuthengisa, futhi iwebhusayithi elungiselelwe kahle izinjini zokusesha nakanjani izoheha ithrafikhi futhi ikhiqize ukuthengisa. Kungasiza futhi umkhiqizo wakho ukuthi ubonakale ekhasini lokuqala lezinjini zokusesha. Ngaphezu traffic organic, I-SEO izosiza futhi ibhizinisi lakho ukwakha igama lebhrendi eliqinile.

Enye yezinto ezibaluleke kakhulu ze-SEO ukwakha isixhumanisi. Ama-backlink abalulekile ezinjinini zokusesha, ngakho ikhwalithi yezixhumanisi zakho ibalulekile ukuze uthole uhlu oluhle. Lokhu kwenziwa ngokuqukethwe kwekhwalithi. Kufanele futhi uqinisekise ukuthi umbhalo wakho wesixhumanisi ufana nekhasi okuhlosiwe. Ngokwesibonelo, uma isayithi lakho limayelana nokusetha Isiphathi Somaka se-Google, umbhalo wakho wesixhumanisi kufanele ufane nalokho.

I-Google akuyona ukuphela kwenjini yokusesha egxile ekusesheni kwendawo. Ezinye izinjini zokusesha eziningi, njengeChina, Japan, eRussia, kanye neNingizimu Korea, zinamandla kwezinye izimakethe. Amawebhusayithi alungiselelwe kulawa mazwe angathwebula ingxenye enkulu yethrafikhi yezinto eziphilayo.

Optimierung von Rich Snippets

The use of Rich Snippets is a key part of search engine optimization (I-SEO). Lokhu ukuhlola kuqala okusebenzisanayo kokuqukethwe kwewebhu okusetshenziswa izinjini zokusesha ukuze kutholwe ukuhlobana. Lapho isetshenziswe ngendlela efanele, bangathuthukisa amazinga, ukwandisa ithrafikhi yezivakashi, futhi uthuthukise ukusebenzisana komsebenzisi.

Ama-Rich Snippets asekelwe kudatha ehlelekile futhi angafaka izibuyekezo ezinenkanyezi, amanani omkhiqizo, nezibuyekezo. Injini yokusesha ye-Google ithuthukise amathuluzi angabonisa idatha ehlelekile ku-Rich Snippets. Ukusetshenziswa kweMicrodata, okusekelwe ku-HTML, ibalulekile ku-Rich Snippets.

Izinjini zokusesha zihlola amawebhusayithi ngokuya ngokuthi achofozwe kangaki, ukuze I-Rich Snippets ingakhuphula izinga le-SERP yewebhusayithi yakho. Kodwa kudinga umsebenzi omncane ukuthuthukisa amazwibela ngamunye. Ngaphezu kwalokho, akuzona zonke izinhlobo zokuqukethwe ezidinga ukuthuthukiswa. Ngakho-ke, abaphathi bewebhu kufanele banqume ukuthi iziphi izinhlobo zokuqukethwe ezidinga ukuthuthukiswa nokuthi yiziphi ezingakudingi.

Isu elifanele le-SEO injini yokusesha ngokusebenzisa amazwibela anothile kufanele lithuthukiswe kusukela ekuqaleni. Indlela engcono kakhulu ibhekana nezinkinga eziningi. Okokuqala ukuhlaziya ithuba. Uma inkampani inesu elihle elikhona, kufanele baqale ukusebenza ekusebenziseni idatha.

Ukudala amazwibela anothile kubalulekile ku-SEO ngoba kwandisa i-CTR. Ukuzisebenzisa kuzothuthukisa ukubonakala kwewebhusayithi yakho kanye nemali engenayo. Amazwibela anothile aqondiswe kakhulu futhi ayafundeka. Lapho ihlanganiswe ngendlela efanele, bangathuthukisa kakhulu ama-SERP akho.

I-SEO inqubo ehlose ukwenza iwebhusayithi ibonakale kakhudlwana futhi ifinyeleleke kalula kubasebenzisi bewebhu. Isiza amawebhusayithi ukuthi afinyelele izikhundla eziphezulu ohlwini lwemvelo. Ngenxa yalokho, iwebhusayithi izobonakala kakhulu kunezimbangi. Kuzophinde kwandise namathuba okuthi izivakashi zichofoze isixhumanisi.

Amazwibela anothile awasebenziseki ku-SEO kuphela, nazo zibukeka zizinhle. Uma umsebenzisi achofoza amazwibela anothile, bazothola ngokushesha ulwazi oluningi olwengeziwe mayelana newebhusayithi. Amazwibela anothile athuthukisa imiphumela ye-SEO futhi angakhuphula ngisho namazinga okuchofoza.

Nakuba kungenzeka ukukala umkhiqizo noma iwebhusayithi enjinini yokusesha, kubalulekile ukukhumbula ukuthi izinga eliphezulu lokuqukethwe kuwebhusayithi, izinga eliphezulu. Ama-algorithms e-Google azocabangela okuqukethwe okuhambisana nethemu losesho futhi akuhlele ngokufanele.