Indlela Yokuthuthukisa Injini Yokusesha (I-SEO) Ingasiza Ibhizinisi Lakho

Ukuthuthukisa injini yokusesha kuyinqubo eyinkimbinkimbi, ngezingxenye eziningi ezidinga ukusebenzisana ukuze kuqinisekiswe iwebhusayithi yakho ilingana kahle. I-Google inikeza ulwazi oluningiliziwe ngokwakhiwa kwamakhasi ewebhu, okuwusizo kakhulu kubathuthukisi bewebhu kunomphathi wewebhu ojwayelekile. Ezimweni eziningi, uzokwazi ukusebenzisa amanye amathiphu e-Google uwedwa. I-algorithm ye-Google iphinde ijezise amasayithi aphula imithetho yawo, okubangela ukuthi zisuswe emiphumeleni yosesho.

Ukuthuthukisa injini yokusesha

I-SEO (injini yokusesha nokwenza kahle) kuyinqubo yokuthuthukisa ukubonakala kwewebhusayithi yakho ezinjinini zokusesha. Ukubonakala okungcono kusho izivakashi namakhasimende amaningi. Le nqubo ibalulekile ngezizathu ezihlukahlukene. Izinjini zokusesha zisebenzisa ama-algorithms ukunquma ukuthi yimaphi amakhasi okufanele alethwe phezulu kumagama angukhiye athile. Iwebhusayithi yakho kufanele ihlangabezane nalezi zindlela zokukhulisa ukubonakala kwayo. Funda kabanzi mayelana ne-SEO nezindlela engasiza ngazo ibhizinisi lakho. Nawa amanye amathiphu okuthuthukisa ithrafikhi yewebhusayithi yakho.

Okokuqala, kufanele wazi ukuthi i-algorithms yenjini yokusesha ihlala ivela, ngakho-ke kubalulekile ukuhambisana nezinguquko zakamuva. I-algorithm ye-Google iyashintsha futhi manje isiyakwazi ukuhlaziya imikhuba yakho yosesho nezilungiselelo ukuze ikunikeze imiphumela ehambisana kakhulu. Ngokwesibonelo, indawo yewebhusayithi noma izwe lingasetshenziswa ukuletha okuqukethwe kuzithameli zakho eziqondiwe. Uma ungazi ukuthi ungayilungiselela kanjani iwebhusayithi yakho ukuze uthole izinguquko zakamuva, ungagcina unenhlawulo yesenzo sesandla noma okubi nakakhulu, isayithi lakho lingase likhishwe ohlwini lwenkomba yokusesha ngokuphelele. Ngaphezu kwalokho, ukusesha okuqondile okuvelayo kufakazela ukuthi kunenzuzo enkulu kumabhrendi, kodwa zisasekelwe ezimisweni ze-SEO.

Ukwenza ngcono kwenjini yokusesha kuyinqubo yokuthuthukisa amazinga ewebhusayithi ezinjinini zokusesha. Ngokuthuthukisa izinga lewebhusayithi, izivakashi eziningi zizochofoza ohlwini lwewebhusayithi, ngalokho kukhulisa ukuqashelwa komkhiqizo. I-Google iyinjini yokusesha edume kakhulu, futhi phezu 70% kukho konke ukusesha okuhamba ngayo. Ngakho-ke, iwebhusayithi elungiselelwe i-Google izosebenza kahle nakwezinye izinjini zokusesha. Le nqubo ingathuthukisa ukubonakala kwesayithi lakho, ngcono ithrafikhi, futhi ukhulise imali yakho engenayo.

Ucwaningo lwamagama angukhiye

I-Search Engine Optimization inqubo yokwethula okuqukethwe kwakho ku-Google ngendlela ezohambisana kakhulu nombuzo wokusesha wabasebenzisi.. Kubandakanya amasu obuchwepheshe ahlukahlukene ukwenza okuqukethwe kwakho kukhange kakhulu ku-Algorithmus (ikhodi yekhompyutha eqondayo futhi ehumusha imibuzo).

I-Keyword-Research iyingxenye ebalulekile ye-SEO. Kufanele wenze ucwaningo lwegama elingukhiye elidingekayo ukuze uthole ukuthi yiziphi izihloko okufanele isayithi lakho lizihlanganise nokuthi hlobo luni lokuqukethwe okufanele ukunikeze. Ucwaningo lwamagama angukhiye lukusiza ukuthi uqondise izethameli zakho futhi unqume izinga lekhasi lakho. Ngaphezu kwalokho, kukusiza ukuthi wenze okuqukethwe kwakho kuhambisane kakhulu nezidingo zababukeli bakho. Ngenjwayelo, I-SEO iyisinqumo esihle kakhulu samabhizinisi amancane angenaso isabelomali sokuqasha i-ejensi ye-SEO yesikhathi esigcwele.

Kunezinzuzo eziningi ku-SEO, okuhlanganisa ukukhuphuka kwethrafikhi nokunye okungase kube nokudayiswa. Izindleko zayo zincane, futhi uma ungatholi imiphumela, ngeke ukhokhe lutho. Ungazuza ku-SEO yebhizinisi ukuya kumthengi kanye nebhizinisi-kuya-ibhizinisi. I-SEO ingakusiza ufinyelele izinjongo zakho futhi udale indlu ebanzi yedijithali. Ngamagama angukhiye alungile namasu, ungakwazi ukuzuza imiphumela elikhulu. I-SEO iyisici esibalulekile sokumaketha kwedijithali kunoma iyiphi inkampani, kungakhathaliseki ukuthi uyibhizinisi-kuya-ibhizinisi noma ibhizinisi lomthengi kuya kumthengi.

Uma usebenzisa amasu okwenza injini yokusesha, uzoba namathuba aphezulu kakhulu okuthola imiphumela ye-organic. Uma othile efaka igama lokusesha, I-Google izobonisa kuphela amawebhusayithi anokuqukethwe okuhlobene kakhulu. Ngakho-ke, ukubaluleka kokuqukethwe akunakubukelwa phansi. Ukwengeza, Amasu we-SEO asekelwe kumagama angukhiye, abhekisela kumatemu okusesha asetshenziswa umsebenzisi. Ngokusebenzisa amagama angukhiye kokuqukethwe kwakho, ungakwazi ukwandisa amathuba akho okuvezwa phezulu.

Ukuthuthukisa ekhasini

Ukuthuthukisa injini yokusesha (I-SEO) imayelana nokukhulisa ukubonakala kwewebhusayithi yakho. Izinjini zokusesha ezifana ne-Google zithanda amawebhusayithi anokuqukethwe okufana nabasebenzisi bazo’ usesho. Nokho, I-SEO idinga isikhathi nokubekezela. Lena indlela enhle uma uqiniseka ukuthi ungakwazi ukulawula inqubo ngokwakho. Nokho, uma ungaqiniseki ukuthi ungaqhubeka kanjani, ungaqasha i-ejensi ye-SEO ukuthi ikuphathele inqubo. Le ndlela akuyona eyawo wonke umuntu.

Ukwenziwa kwenjini yokusesha kuyingxenye ebalulekile yokukhangisa ku-inthanethi. Konke kumayelana nokwenza iwebhusayithi yakho ibonakale kumakhasimende. Lokhu kusho ukwandisa ukubonakala kwebhizinisi lakho nokwandisa ukuthengisa. I-SEO ihlanganisa izigaba ezimbili eziyinhloko: I-Onpage ne-Offpage SEO. I-OnPage SEO igxile ekwandiseni izixhumanisi zangaphakathi, kuyilapho i-Offpage SEO igxile ekwakheni izixhumanisi. Kubalulekile ukuba nesu eliqinile le-SEO elisiza iwebhusayithi yakho ukufeza izinhloso zayo. Kukhona ngaphezu 200 izici ezahlukahlukene ezingena ekuthuthukiseni isayithi lakho. Phakathi kwamasu amaningi ahlukene, I-Onpage SEO ibaluleke kakhulu. Leli su libandakanya ukwenza kahle okuqukethwe kuwebhusayithi yakho.

Isu le-SEO kufanele lifake ucwaningo olunzulu lwegama elingukhiye oluzosiza ukuthuthukisa isikhundla sesayithi ezinjinini zokusesha. Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yomkhankaso we-SEO, njengoba kusiza ukunquma ukuthi yimaphi amagama angukhiye asebenza kakhulu kokuqukethwe kwesayithi lakho. Amagama angukhiye abalulekile ngoba akusiza ukuthi unqume izinga lekhasi. Izinga eliphezulu lekhasi enjinini yokusesha lizokwandisa ithrafikhi nokuthengisa. Lolu hlobo lwesu lokuthuthukisa lubalulekile ekuqinisekiseni impumelelo yesikhathi eside kuwebhusayithi yakho.

I-SEO iyinqubo eqhubekayo ezodinga isikhathi nomzamo wakho. Nokho, uma usutshale isikhathi nomzamo ku-SEO, imiphumela izowufanele umzamo. I-Organic traffic imahhala, ngakho-ke noma yimuphi umzamo owengeziwe wokwandisa ukubonakala kwewebhusayithi yakho ufanelekile. Ngakho, uma uhlela ukumaketha iwebhusayithi yakho endaweni yangakini, cabanga ngokutshala imali kumasu anjalo we-SEO. Ungase umangale ukuthi mangaki amakhasimende amasha isayithi lakho elingaheha ngokwenza injini yokusesha yasendaweni.

Ukwakhiwa kwesixhumanisi

Ukwakha izixhumanisi kuyisici esibalulekile sesu le-SEO. Isiza izivakashi zakho ukuthi zithole okuqukethwe kwakho ngokufaka amanye amawebhusayithi axhumene neyakho. Ukwakha izixhumanisi kuwumqondo olula ukuwubamba, kodwa kunzima ukukwazi. Nawa amanye amathiphu empumelelo yokwakha izixhumanisi:

Okokuqala, khumbula ukuthi akuzona zonke izixhumanisi ezidalwe ngabakhangisi noma ochwepheshe be-SEO. Izixhumanisi eziningi azihlosiwe futhi zidalwe ngezizathu eziningi ezahlukene. Ngokwesibonelo, i-blogger ingase ixhume kuwebhusayithi ethengise ithuluzi ayithengile. Abaphathi bewebhusayithi namabhizinisi bafuna izixhumanisi ngaphandle kokuthi bazicele. Ngakho-ke kubalulekile ukuqonda ukuthi ukwakhiwa kwezixhumanisi kusebenza kanjani. Futhi uyisebenzisa kanjani ukuze uzuze?

Indlela engcono kakhulu yokuthola izixhumanisi ukudala okuqukethwe okubalulekile futhi uxhumane namanye amawebhusayithi ngaphakathi kwe-niche efanayo. Zama ukusungula izixhumanisi ezisuka kumasayithi e-DA ephezulu. Kodwa qaphela ukuqinisekisa ukuthi amasayithi ahlobene nesayithi lakho. Ngaphezu kwalokho, qiniseka ukuthi ugxile kubantu abashayela ithrafikhi kusayithi lakho. Ukusebenzisa izinhlobonhlobo zamasu okwakha izixhumanisi kungakusiza ukuthi wakhe igunya elengeziwe futhi uthole ithrafikhi ethe xaxa yezinto eziphilayo.

Ngaphandle kwezixhumanisi ezingenayo, iwebhusayithi yekhwalithi enhle futhi inezixhumanisi eziningi ezingenayo ezinedumela elihle. Esikhathini esedlule, Ama-SEO we-Black Hat asebenzise izikimu zokwakha izixhumanisi ukuze alawule izinga lamawebhusayithi ngokwakha amawebhusayithi asizayo azothumela izixhumanisi kuwebhusayithi eyinhloko.. Lelisu lenze iwebhusayithi ephambili ukuthi idlulele kumawebhusayithi amaningi anedumela elihle. Ukusebenzisa amasu esigqoko esimnyama kungabangela ukungqubuzana phakathi kwezinjini zokusesha ezinkulu nabanikazi bewebhu.

Isixhumanisi-ukukhwabanisa

I-SEO Yesigqoko Esimnyama kuwumkhuba obandakanya ukukhohlisa izixhumanisi kusayithi lakho ukuze ukhuphule izinga lazo. Leli qhinga lingaholela ezijezisweni ezingenakuhlehliswa ezivela ku-Google. Kuhlanganisa ukusebenzisa umbhalo ofihliwe nezixhumanisi, ukudala amakhasi omnyango, nokusebenzisa okuqukethwe okuyimpinda ngaphandle kwemvume evela enjinini yokusesha. Akuvunyelwe futhi ukudala ukusesha okuzenzakalelayo okungahambisani nokuqukethwe kuwebhusayithi yakho. Ungafunda kabanzi mayelana nemihlahlandlela yenjini yokusesha ngokufunda amakhasi ayo afanele.

Enye indlela esetshenziswa ochwepheshe abaningi be-SEO ukungena kwe-guestbook. Esikhathini esedlule, ukufakwa ebhukwini lezivakashi bekumahhala, futhi ngokubuyisela, ubudingeka ukuthi ufake isixhumanisi. Iningi labasebenzi be-guestbook livumela izixhumanisi kukho konke ukungena, kodwa enye inkampani yazithola isisemanzini ashisayo lapho ibanjwa ingena ngobuningi. Kwaba namahloni ukudalulwa okubi okudalwe yilokhu futhi kwaphoqeleka ukuba axolise kubaqhubi.

Ku 2004, I-Google yethule inqubo entsha ebizwa nge-Hilltop. I-Hilltop idlala indima enkulu ekuxhumaniseni iwebhusayithi nekhasi elifanele. Amakhasi e-Google Verzeichnis aqukethe izixhumanisi eziningi ezifanele zamakhasi ewebhu ahlukene. Kufanele usebenzise izixhumanisi zombhalo uma kungenzeka. Kufanele futhi ufake izixhumanisi kwamanye amawebhusayithi. Lezi zici ezimbili zisiza izicabucabu zenjini yokusesha ukuthola iwebhusayithi yakho. Ukusebenzisa izixhumanisi zombhalo kuwebhusayithi yakho kubalulekile ekusebenzeni kwayo injini yokusesha.

Izinga lokuchofoza liyisici esiyinhloko ekubekweni kwezinjini zokusesha. Ochwepheshe be-SEO bayavuma ukuthi izinga eliphezulu lokuchofoza lizokhuphula izinga lewebhusayithi yakho emiphumeleni yosesho. Nokho, amanye amasu we-SEO afaka ukukhohlisa ama-masnahmen angaphandle. Ngaphezu kwezinyathelo zangaphandle, iwebhusayithi yakho kufanele ibe nokuqukethwe okuhle. Okuqukethwe kuwebhusayithi yakho kufanele kuhambisane nesihloko.