Ukuthi Ukuthuthukisa Injini Yokusesha Kungakhuphula Kanjani Iwebhusayithi Yakho

Ukuthi Ukuthuthukiswa Kwenjini Yokusesha Kungakhuphula Kanjani Izinga Losesho Lwe-Organic Yewebhusayithi Yakho

Ukwandisa izinga lokucinga lesizindalwazi sakho kunezinzuzo eziningi. Okokuqala, ukulungiselelwa kwenjini yokusesha kungashayela ithrafikhi ehlobene kakhulu kuwebhusayithi yakho, okuholela ekuthengisweni okwengeziwe nemikhondo. Nsuku zonke, izigidi zosesho zenziwa ku-inthanethi, kanye nokwenza kahle kwenjini yokusesha kungakusiza ukuthi uthwebule ukwabelana okuphezulu kwale thrafikhi enenhloso ephezulu. Abantu basebenzisa izinjini zokusesha ukuze bathole imikhiqizo namasevisi athile, ngakho-ke kungenzeka ukuthi banenhloso yokuhweba. Ngaphezu kwalokho, ukulungiselelwa kwenjini yokusesha kungathuthukisa isivinini sewebhusayithi yakho ngokwandisa isivinini semiphumela yosesho.

Ekhasini

Ukuthuthukisa injini yokusesha ekhasini, noma i-SEO, kuyinqubo yokuthuthukisa amakhasi akho ewebhu nezindatshana ukuze izinjini zokusesha zikwazi ukuzithola futhi zizibonise kubasebenzisi abafanelekile. Empeleni, I-SEO esekhasini isiza izinjini zokusesha ziqonde okuqukethwe kuwebhusayithi yakho nokuthi kubaluleke kangakanani kuzithameli zakho ozihlosile. Nakuba kungase kubonakale kuwumsebenzi onzima, iyathengeka kakhulu futhi iyasebenza. Ukwandisa i-SEO yakho esekhasini, qiniseka ukuthi ulandela lawa macebiso.

Isinyathelo sokuqala se-SEO esekhasini ukuqinisekisa ukuthi akukho okuphindiwe noma okuqukethwe okufanayo kunoma imaphi amakhasi kusayithi lakho. Okuqukethwe okuyimpinda kudida izinjini zokusesha futhi kuholele ekutheni amakhasi amaningi ehle ezilinganisweni. Lokhu kungaholela kumphumela oyinhlekelele we-SEO yakho. Esinye isici esibalulekile se-SEO esekhasini ukuhlinzeka ngolwazi oluqinile lomsebenzisi kubavakashi bewebhusayithi yakho. Qinisekisa ukuthi amakhasi akho alayisha ngokushesha. Isivinini sekhasi esinensayo sinciphisa ukusebenzelana kwezivakashi futhi sinyuse amazinga okugxuma.

Enye ingxenye ebalulekile ye-SEO esekhasini incazelo ye-meta, elivela emiphumeleni yosesho ngaphansi kwesihloko sekhasi. Nakuba ingangeni ku-algorithm ye-Google, incazelo ye-meta ingathuthukisa amazinga akho futhi ishayele ithrafikhi eyengeziwe kuwebhusayithi yakho. Uma kuhlanganiswe nesu le-SEO elisebenzayo, Izincazelo ze-meta zingaholela ekuchofozeni okwengeziwe nakwezinga eliphezulu lokuguqulwa. Lezi zindlela ze-SEO ezisekhasini zingasiza isayithi lakho ukuthi libekwe ezinjinini zokusesha. Ngakho, ungaseqi lesi sinyathelo.

Ngaphandle kokuqukethwe, I-SEO esekhasini ibandakanya ukuthuthukisa i-URL. Isiqalo nesijobelelo se-URL yakho kufanele kube incazelo emfushane yokuqukethwe kwekhasi lakho. Ukwengeza igama elingukhiye oliqondisile ku-URL yakho kungathuthukisa izinga lakho futhi kwenze kube lula ngezinjini zokusesha ukuthi zikhase iwebhusayithi yakho. Ngemva kokuqeda lezi zinyathelo ezimbili, ungaqhubekela phambili ukuze uthuthukise incazelo yakho ye-meta nomaka wesihloko. Uma usulungiselele lezi zici ezimbili, iwebhusayithi yakho ingaba zisezingeni eliphezulu.

Izixhumanisi zangaphakathi zingasiza futhi ukuthuthukisa amazinga akho. Ungasebenzisa futhi umbhalo we-anchor ofanelekile kuzixhumanisi zangaphakathi ukuze ukhuphule izinga lenjini yokusesha yesayithi lakho. Elinye lamaphutha ajwayelekile ku-SEO esekhasini ukuziba izixhumanisi zangaphakathi. Izixhumanisi zangaphakathi kufanele zikhombe kokuqukethwe okufanele, njengekhekhe likashokoledi noma iposi lebhulogi mayelana noshokoledi. Lawa macebiso azoqinisekisa ukuthi iwebhusayithi yakho isezingeni eliphezulu ezinjinini zokusesha. Ngokuthuthukiswa okufanele ekhasini, ungakwazi ukwandisa ithrafikhi yakho yezinto eziphilayo futhi ukhiqize imali eyengeziwe.

I-Schema

Uma ungumuntu omusha we-SEO, ungase ungazi ukuthi yini i-schema. Lokhu umaki wolwazi lwekhasi. Ulwazi oluqukethwe ku-schema lungasiza i-Google inqume ukuthi yimaphi amakhasi abalulekile ebhizinisini lakho futhi iwaveze ngokucacile emiphumeleni yosesho.. Nokho, kufanele uqaphele ukuthi akuwona wonke ama-schemas asebenza kahle enjini yokusesha. Ngokwesibonelo, uhlobo olungalungile lwe-schema lungadida i-Google futhi lubangele ukwehla kwezinga.

I-schema yenhlangano iwusizo kumabhizinisi, futhi kufaka phakathi igama lebhizinisi, i-URL yewebhusayithi, izixhumanisi zokuxhumana, inani labasebenzi, kanye nencazelo emfushane. Ingase futhi igcwalise izikhala kuphaneli yolwazi. I-schema yewebhusayithi, okwamanje, ivumela abanikazi bewebhusayithi ukuthi bafake ulwazi mayelana nesayithi labo njengegama nelogo. I-breadcrumbList ingangezwa kuwo wonke amakhasi, futhi. Lokhu kwenza isayithi lakho lifinyeleleke kalula kubasebenzisi futhi kuthuthukisa amazinga akho okuguqulwa.

Ukusebenzisa i-schema kuyindlela enhle yokuthuthukisa izinga lenjini yakho yokusesha. Empeleni, cishe uhhafu wabasebenzisi bewebhu basebenzisa ukusesha ngezwi ukuze bathole abakufunayo. Ngokufaka umaka we-schema kuwebhusayithi yakho, ungaqiniseka ukuthi iwebhusayithi yakho ihlala ibonakala kumaSERPs. Lokhu kungaba umfutho omkhulu esu lakho le-SEO, kodwa akusiwona wonke umuntu. Kubalulekile ukucwaninga nokufunda ins kanye nokuphuma kwemakhaphu ye-schema ngaphambi kokwenza isinqumo sokugcina.

Ithuluzi eliwusizo lokwengeza i-schema kuwebhusayithi noma i-imeyili i-Google Structured Data Markup Helper. Le webhusayithi izokuvumela ukuthi ungeze umaka we-schema kuwebhusayithi yakho noma i-imeyili. Ukuze uqalise, uzodinga ikhodi yomthombo we-HTML ne-URL yekhasi. Ithuluzi likuvumela ukuthi ugqamise izinto ezithile futhi ubuke imenyu yokudonsela phansi. Ngemva kwalokho, ungakopisha ikhodi entsha ye-HTML futhi uyinamathisele kukhodi yakho yomthombo.

Ngosizo lwe-schema, ungenza iwebhusayithi yakho ibonakale ngamazwibela anothile. Imiphumela enjalo ivamise ukuba ne-CTR ephezulu kunombhalo ongenalutho. Ulwazi olwengeziwe kuma-SERPs lusiza abasebenzisi ukuthi bahlulele ikhwalithi yewebhusayithi. Ngaphezu kwalokho, amazwibela acebile nawo enza isayithi likhulu futhi ligqame kakhulu, ngakho-ke abasebenzisi kungenzeka ukuthi bachofoze kukho. Ngaphezu kwalokho, i-schema isiza izinjini zokusesha ukuthi zilethe imiphumela ehlobene kakhulu kubasebenzisi be-inthanethi.

Ukuhambisana

Ukuhambisana kokwenziwa kahle kwenjini yokusesha kuyisihloko sempikiswano phakathi kwabakhangisi bedijithali. Ngenkathi abanye abathengisi bephikisana ngokuthi amasu amadala okuthengisa aku-inthanethi awasabalulekile, amabhizinisi ayaqhubeka nokukholelwa ukuthi i-SEO iseyindlela esebenzayo yokukhulisa ukuqwashisa ngomkhiqizo wabo ku-inthanethi. Amabhizinisi amaningi ayaqhubeka nokusebenza nama-ejensi we-SEO ukuthuthukisa amasu amasha okuhlala phezulu ezilinganisweni zenjini yokusesha. Empeleni, izinhlolovo zakamuva zikhombisile lokho 61% yabathengisi basakholelwa ku-SEO. Ake sibhekisise ukuthi i-SEO isebenza kanjani nokuthi yini ongayenza ukuze usizakale ngayo.

Into yokuqala okufanele icatshangelwe yisakhiwo se-URL. I-URL yewebhusayithi yakho ingenye yezici ezibaluleke kakhulu zokuhambisana. Uma abasebenzisi be-inthanethi besesha okuthile okuhlobene nesayithi lakho, bazobheka i-URL. Isakhiwo se-URL sinquma umuzwa womsebenzisi wewebhusayithi. Uma i-URL yakho iyinde futhi iyinkimbinkimbi, isayithi lakho alisebenzi kulabo basebenzisi. Indlela engcono kakhulu yokwahlulela ukuhambisana iwukulandelela ukuthi abasebenzisi baxhumana kanjani newebhusayithi yakho. Uma bechitha ngaphezu kwemizuzwana embalwa bephequlula isayithi lakho, kuyafaneleka.

Ukuhambisana nakho kudlala indima ebalulekile enqubweni yokukala. Uma umsebenzisi evakashela isayithi ngesixhumanisi, izicabucabu zenjini yokusesha zizoyibona futhi zizoyicabangela. Izixhumanisi ziyingxenye ebalulekile ye-SEO ngoba zisiza izinjini zokusesha ukuthi ziqonde ukuthi yimaphi amasayithi ahambisana negama elingukhiye elithile. Izinjini zokusesha zicabangela ukuhambisana kwamasayithi kuma-algorithms azo uma zinquma amazinga. Ngokuvamile, isiza sibaluleke kakhulu, ukuphakama kwekhasi kuzoba phezulu.

Ukuhambisana kwamasu we-SEO kuncike enjinini yokusesha ebusa imakethe. Google, Ngokwesibonelo, kubalwe 75% kukho konke ukusesha ku 2003 futhi iyaqhubeka nokubusa imakethe yokusesha emhlabeni wonke. Nokho, ukwabelana kwe-Google kungase kuhluke. EJalimane, Ngokwesibonelo, kwaba nayo 85-90% isabelo semakethe ku 2006.

Isivinini sekhasi

Uma ungumnikazi wewebhusayithi, uyazi ukuthi i-PageSpeed ​​​​iyingxenye ebalulekile ye-SEO. Kodwa, lisho ukuthini ngempela leli score? Yiziphi izindlela ezisetshenziswayo ukuze kunqunywe? Futhi yini ehlobene nokusebenza kwewebhusayithi yakho? Sizobhekisisa ngezansi. Ukuze uthole umbono wokuthi i-PageSpeed ​​​​ikuthinta kanjani ukusebenza kwesayithi lakho, ungabheka idokhumenti esemthethweni ye-Google. Inikeza imininingwane yokuthi ungayilungiselela kanjani iwebhusayithi yakho ngesivinini esithuthukisiwe.

Ukuthuthukisa isivinini sekhasi kuyisici esibalulekile sokuthuthukisa injini yokusesha (I-SEO), futhi iyingxenye ebalulekile ye-algorithm yezinga lewebhusayithi yakho. Lokhu kungenxa yokuthi ikhasi elinensa aligcini nje ngokukhungathekisa abasebenzisi, kodwa futhi kungathinta ukusebenza kwe-SEO yewebhusayithi yakho. Ngenhlanhla, kunezindlela eziningi ezahlukene zokuthuthukisa isivinini sekhasi lakho. Izindlela ezimbalwa zokuthuthukisa isivinini sesayithi lakho zingakusiza uthole amazinga aphezulu enjini yokusesha, kanye nokwenyusa izinga lokuguqulwa kwewebhusayithi yakho.

Ijubane lekhasi liyisici esikhulu sokusebenza kunoma iyiphi iwebhusayithi. Iwebhusayithi ethatha isikhathi eside ukuyilayisha ingaholela izivakashi ukuthi ziyishiye, okungalimaza ukusesha kanye nemali engenayo. Amasu amaningana angathuthukisa isivinini sesayithi lakho, okuhlanganisa ukusebenzisa Inethiwekhi Yokulethwa Kokuqukethwe (I-CDN), ukushintsha izikhangiso, kanye nokunciphisa inani lokuya nokubuya. Ezimbalwa zalezi zindlela zimahhala futhi kulula ukuzisebenzisa. Uma uzimisele ngokuthuthukisa isivinini sekhasi lakho, kufanele ufunde lesi sihloko.

Ku 2017, I-Google izonikeza isisindo esengeziwe ngesivinini sekhasi lapho ilinganisa amakhasi ewebhu. Ngaphandle kokufaka isivinini sesayithi leselula, izophinde icabangele isikhathi sokulayisha ikhasi. I-Google isivele izama i-Accelerated Mobile Pages Project ukuthuthukisa amakhasi ewebhu’ isivinini kumadivayisi eselula. Futhi okokugcina, I-Google yethule isignali entsha yezinga, ebizwa ngokuthi I-Page Experience, ehlanganisa i-Core Web Vitals namamethrikhi akhona, njengobungani beselula.

Njengento yokuqala yezinga, isivinini sekhasi sesiphenduke isihloko ekuphikiswana ngaso kakhulu embonini ye-SEO. Ngenkathi i-Google ithi ukuhambisana kuyisici sokuqala ekulengeni amakhasi ewebhu, abaningi bakholelwa ukuthi izixhumanisi ezisheshayo zingasebenza ngaphambi kokuqukethwe okungcono. Ngakho-ke, isivinini sekhasi siyinkinga enkulu embonini ye-SEO. Lesi sihloko sinikeza ulwazi olwengeziwe ngalesi sihloko esiyimpikiswano. Ngakho, buyini ukubaluleka kwejubane lekhasi? Lezi zinto zihlobene kanjani nesivinini sekhasi?