I-Google SEO – Ukuthuthukisa Ekhasini, Izincazelo ze-Meta, Imephu yesayithi ye-XML, kanye namagama angukhiye e-LSI
I-Google SEO – Ukuthuthukisa Ekhasini, Izincazelo ze-Meta, Imephu yesayithi ye-XML, kanye namagama angukhiye e-LSI
I-Google SEO imele injini yokusesha nokwenza kahle. Lolu hlobo lokumaketha luhloselwe ukukhiqiza ithrafikhi yewebhusayithi ngokusebenzisa i-organic, ikhokhiwe, noma izindlela ezingakhokhelwa. Ukuze uthole ulwazi olwengeziwe mayelana ne-SEO, ngicela ufunde sonke lesi sihloko. Kuzokusiza ukuthi uqalise onyaweni olufanele ngemizamo yakho ye-SEO. Nazi ezinye zezinto ezibalulekile okufanele uzinake. Kunjalo: Ukuthuthukisa ekhasini, Izincazelo ze-Meta, Imephu yesayithi ye-XML, kanye namagama angukhiye e-LSI.
Ukuthuthukisa ekhasini
Isici esisodwa esibalulekile sokwenza kahle kwe-Google SEO ekhasini ukuxhumanisa kwangaphakathi. Ngaphezu kokuvumela izinjini zokusesha ukuthi zikhombe amakhasi kuwebhusayithi yakho, izixhumanisi zangaphakathi ziphinde zisize abasebenzisi ukuthi bazule kusayithi. Izinkampani ze-SEO zamaqhinga zikuphathela lesi sici se-SEO yewebhusayithi. Ngaphezu kwezixhumanisi zangaphakathi, isayithi lakho kufanele libe negama elingukhiye elilodwa noma amaningi ahambisana nokuqukethwe kwalelo khasi. Okubhalwe ngezansi ezinye zezinto ezibaluleke kakhulu ze-SEO esekhasini.
Okuqukethwe okulungiselelwe kuzokhuphula amazinga okuguqulwa. Uma izivakashi zichofoza izixhumanisi noma amanye amafomu, maningi amathuba okuba babe ngamakhasimende. Okuqukethwe okulungiselelwe kukhombisa ukuhambisana namatemu okusesha. Uma ikhasi lilayisha kancane, izokwehlisa ukuzibandakanya kwezivakashi futhi kwenyuse izinga lokugxuma. Ngaphezu kwalokho, ukwenza kahle okuqukethwe kuzoqinisekisa ukuthi uthola amazinga aphezulu enjini yokusesha. Uma ulandela le mihlahlandlela, okuqukethwe kwakho kuzoklonyeliswa i-Google!
Isihloko namathegi encazelo ye-meta ekhasini lakho kokubili kuyizici ezibalulekile ze-SEO esekhasini. Amathegi esihloko kufanele afake igama elingukhiye oqondisiwe ekuqaleni komaka, futhi ungabi ngaphezu kwalokho 55 abalingiswa. Izincazelo ze-Meta ziyisifinyezo sekhasi elivela kumaSERP futhi zingasiza izivakashi ukuthi zifunde kabanzi mayelana nezikufunayo ekhasini.. I-Google izogqamisa amagama okusesha abasebenzisi abawabhale encazelweni ye-meta. Ngokungeza incazelo ye-meta kusayithi lakho, ungakwazi ukwandisa inani lokuchofoza kanye nezinga!
Ngaphezu kokufaka amagama angukhiye neminye imishwana yosesho ezihlokweni zekhasi, sebenzisa izincazelo ze-meta. Izincazelo ze-meta zivela ngaphansi kwesihloko sekhasi emiphumeleni yosesho futhi zinomthelela obalulekile lapho umsebenzisi enquma ukuchofoza.. Incazelo enhle ye-meta ingakopishwa ezinkundleni zokuxhumana futhi kwabelwane ngayo kwamanye amasayithi. Ekugcineni, khumbula ukuthi incazelo ye-meta kufanele iqukathe igama elingukhiye njengombhalo wokunamathisela. Okuqukethwe kufanele futhi kuhambisane nenhloso yeseshi.
Izincazelo ze-Meta
Kungenzeka ukuthi uzwile ngokubaluleka kwezincazelo ze-meta ze-Google SEO. Kodwa bewazi yini ukuthi angaphezulu nje kwamagama angukhiye? Lezi yizinto ezibalulekile zesu lakho le-SEO lewebhusayithi, futhi angenza noma aphule izinga lenjini yakho yokusesha. Okubalulekile wukudala izincazelo ze-meta ezibonisa ngokunembile inani lewebhusayithi yakho, kuyilapho kuhlanganisa nokubizelwa esenzweni. Izincazelo ze-meta kufanele zilingane nomxholo wekhasi, ngakho-ke kungcono ukuwahlola emakhasini okufika anethrafikhi yemvelo ehloniphekile. Ukwehluka kokuhlola kobude, isisho, kanye nokumiswa kwamagama angukhiye.
Ngenkathi ubhala incazelo yakho ye-meta, khumbula izethameli ezihlosiwe zewebhusayithi yakho. Ngokwesibonelo, uma uqondise izethameli ezibanzi, kufanele ugxile egameni elingukhiye elithize. Umushwana wakho ongukhiye wokugxilisa kuwo kufanele ube umusho noma inhlanganisela yamagama iningi lezithameli zakho okungenzeka liyifune. Uma ufaka leli gama elingukhiye encazelweni yakho ye-meta, I-Google izogqamisa umusho kumaSERPs ayo. Lokho kusho ukuthi amakhasimende amaningi angaba khona azobuka ikhasi lakho ku-SERP.
Incazelo engcono kakhulu ye-meta yileyo enxenxa umsebenzisi ukuthi achofoze isixhumanisi. Kufanele uqonde ukuthi izethameli zakho ezihlosiwe zifunani futhi unikeze impendulo engcono kakhulu kukho. Uma uthengisa umkhiqizo, gxila kumaphuzu akho ayingqayizivele okuthengisa kanye nezizathu eziqinisekisayo zokuyithenga. Qiniseka ukuthi incazelo yakho ye-meta ibonisa lokhu! Futhi khumbula, incazelo yakho ye-meta kufanele ibe namandla njengokuqukethwe kwekhasi lakho. Ngaleyo ndlela ungaheha izivakashi eziningi futhi uthuthukise i-SEO yakho.
Lapho ubhala incazelo yakho ye-meta, khumbula ukuthi kufanele kube phakathi kwekhulu ne 160 abalingiswa. Lokhu kungenxa yokuthi i-Google ibihlola amazwibela amade nokuthi incazelo yakho ye-meta iyinde yini, izonqanyulwa futhi ngeke ibonwe ngumsebenzisi. Qiniseka ukuthi ufaka amagama akho angukhiye abaluleke kakhulu eduze nasekuqaleni. Kubalulekile futhi ukukhumbula ukuthi incazelo yakho ye-meta kufanele ihluke ekhasini ngalinye – uma uphindaphinda incazelo ngobuningi, I-Google izojezisa isayithi lakho ngakho.
Imephu yesayithi ye-XML
Ukuze uthuthukise umkhankaso wakho we-Google SEO, kufanele uhambise imephu yesayithi ye-XML yewebhusayithi yakho. Lapho udala imephu yesayithi ye-XML, kufanele uqiniseke ukuthi iqukethe izixhumanisi kuwo wonke amakhasi kuwebhusayithi yakho. Nokho, kufanele ugweme ukufaka amakhasi ongafuni ukuthi izinjini zokusesha ziwakhombe. Lokhu ngeke kuvimbele i-Google ekukhombeni lawa makhasi. Empeleni, empeleni kuzokwenza isayithi lakho lifinyeleleke kalula kuma-bots enjini yokusesha.
Amamephu esayithi e-XML avumela izinjini zokusesha ukuthi zizulazule kalula kuwebhusayithi yakho ngokugqamisa amakhasi abaluleke kakhulu kuwebhusayithi yakho. Angabuye abuyekezwe njalo uma usebenzisa i-CMS. I-Google ibheka ukuvama kwezibuyekezo zemephu yesayithi kanye nomaka we-lastmod wekhasi ngalinye. Ukuhambisana kwethegi ye-lastmod kuncike kumongo wekhasi. Ngakho-ke, kubalulekile ukufaka okuqukethwe okufanele kuphela. Ngaphezu kwalokho, imephu yesayithi ikhombisa i-Google ukuthi iwebhusayithi yakho ibuyekezwa njalo.
Amamephu esayithi futhi asiza izinjini zokusesha ukuthola amakhasi angawodwa kusayithi lakho. Ngaphandle kwamamephu esayithi, I-Google ngeke ikwazi ukukhomba wonke amakhasi kusayithi lakho. Ukuba nemephu yesayithi kuzosiza i-Google ithole lawa makhasi ngokushesha okukhulu. Lokhu kuwusizo ikakhulukazi kumasayithi anamakhasi amaningi ezintandane, ukuxhumanisa kwangaphakathi okuncane, noma labo abashintsha okuqukethwe kwabo njalo. Uma usungeze noma ususe amakhasi njalo, imephu yesayithi izobuyekezwa ngokuzenzakalelayo.
Uma udala imephu yesayithi ye-XML, kufanele uyithumele ezinjinini zokusesha. Ukuhambisa imephu yesayithi ye-XML, iya ku-Google's Search Console bese uchofoza okuthi 'Engeza imephu yesayithi'. Ngemva kokuqinisekisa isayithi lakho, I-Google izongeza isayithi lakho kusizindalwazi sayo. Qinisekisa ukuthi usula inqolobane yakho futhi uhambisa i-URL yemephu yesayithi. Uma imephu yakho yesayithi isiqinisekisiwe yi-Google, usukulungele ukwethula umkhankaso wakho.
Amagama angukhiye we-LSI
Ukusebenzisa amagama angukhiye e-LSI ku-Google SEO kungakusiza wenze izinga eliphezulu. Okokuqala, kubalulekile ukwazi ukuthi yimiphi imigomo ye-LSI encintisanayo ku-niche yakho. Kufanele futhi wazi ukuthi yimaphi amagama angukhiye e-LSI izimbangi zakho eziqondiswe kuwo. Ngokusebenzisa isici sokuqedela ngokuzenzakalela, uzonikezwa iziphakamiso eziningi njengoba uthayipha umbuzo wakho. Ngaphezu kwalokho, uma uchofoza kunoma yisiphi salezi ziphakamiso, okuthunyelwe kwakho kufanele kufake lawa magama. Ngaphezu kwalokho, Isici samazwibela weGoogle sigqamisa lawa magama angukhiye kokuqukethwe kwakho.
Amagama angukhiye e-LSI ahlobene negama elingukhiye eliyinhloko. Zivame ukusetshenziswa ndawonye. Ngokwesibonelo, uma uthengisa izinto zikagesi, ungase ufune ukubhala phansi amagama angukhiye we-LSI “amakhompyutha” encazelweni yomkhiqizo. Enye indlela yokuthola amagama angukhiye we-LSI ukusebenzisa i-Google keyword planner, okukubonisa ukusesha okufanayo kwemikhiqizo ehlukahlukene. Ngokusebenzisa leli thuluzi, ungathola amagama angukhiye e-LSI anoma imuphi umkhiqizo noma isevisi leyo izethameli zakho eziqondiwe eziyifunayo.
Amagama angukhiye e-LSI ku-Google SEO angakusiza uqonde isihloko sakho kangcono. Ungangeza izihlokwana kokuqukethwe kwakho futhi ukhulise igunya lesihloko lokuqukethwe kwakho. Lawa magama angukhiye azokwenza okuqukethwe kwakho kufinyeleleke kakhudlwana futhi kubonakale emiphumeleni yosesho, ukwanda kwethrafikhi nokukhulisa amazinga. Izinjini zokusesha azinayo indlela engcono yokunquma ukuhambisana kokuqukethwe kwakho kunokusebenzisa amagama angukhiye e-LSI. Kodwa uma ubhalela izethameli zakho, kungenzeka ukuthi unentshisekelo yokusebenzisa amagama angukhiye e-LSI ku-Google SEO.
Amagama angukhiye e-LSI abaluleke kakhulu ku-algorithm ye-Google ngoba anencazelo eyengeziwe futhi ahlobene kunamagama avamile. I-algorithm ye-Google ibheka igama lesayithi lakho, imboni, kanye newebhusayithi ukunquma ukuthi yimiphi imigomo ebaluleke kakhulu. Uma ucabangela lokho 15% yemibuzo yosesho misha sha, lokhu kusho ukuthi ngaphandle kwamagama angukhiye we-LSI ku-Google SEO, ikhasi lakho ngeke lifinyelele kulelo zinga lekhwalithi ephezulu. Kunamatemu amaningi okusesha angakaze aseshwe ngaphambilini, cishe akunakwenzeka ukubalinganisa.
Isakhiwo sesixhumanisi
Ukwakhiwa kwesixhumanisi kuyindlela yokuthuthukisa injini yokusesha ehlose ukukhulisa inombolo nekhwalithi yezixhumanisi ezingenayo ekhasini lewebhu.. Ukwandisa inani lezixhumanisi ezingenayo ekhasini lewebhu kuzolisiza lenze izinga eliphezulu emiphumeleni yenjini yokusesha. Kodwa kanjani ngempela ukuxhumanisa umsebenzi wokwakha? Ingayithuthukisa kanjani iwebhusayithi yakho? Nawa amanye amathiphu abalulekile okufanele uwakhumbule:
Ukwakhiwa kwesixhumanisi kufanele kube isandiso sokumaketha okuvamile. Umgomo uwukukhiqiza izixhumanisi ezithola izethameli zakho ezihlosiwe kuwebhusayithi yakho. Lezi zethameli ngabantu okungenzeka kakhulu bathenge imikhiqizo, bhalisela izincwadi zezindaba, futhi ufunde okuqukethwe kwakho. Lezi izethameli ezenza ibhizinisi lakho lichume. Ukwakhiwa kwesixhumanisi se-SEO sekuyingxenye ebalulekile yokuheha lezi babukeli futhi kufanele kukhulunywe ngakho ngendlela efanayo nanoma iyiphi enye ingxenye yokumaketha okuku-inthanethi.. Ngiyabonga, kukhona amathuluzi ayisisekelo angakusiza ngalo msebenzi.
Inombolo yezizinda ezibhekisela eziyingqayizivele iyimethrikhi ebalulekile. Uma isizinda esisodwa sixhuma kuwebhusayithi izikhathi ezingaphezu kwesisodwa, kungalimaza izinga lesayithi. Ezinye izizinda ezibhekisela kuzo zisho isayithi elithembeke kakhulu ezinjinini zokusesha. U-Backlinko uthole ukuhlobana okubalulekile phakathi kwezizinda ezibhekiselayo namazinga. Amasu okwakha izixhumanisi ezisebenzayo abalulekile kuthrafikhi yezinto eziphilayo kanye nokuguqulwa kwemikhondo ibe amakhasimende afanelekayo. Ungasebenzisa amasu ahlukahlukene ukufeza lokhu.
Ukwakhiwa kwesixhumanisi kunegama elibi ngoba abantu baqale ukuhlukumeza ama-backlink. Bathenge izixhumanisi kwamanye amawebhusayithi noma bazithole kumasayithi angahlobene. Lo mkhuba wagcina ubonwe yi-Google futhi waholela ezijezisweni eziningi. Uma unecala ngalo mkhuba, isayithi lakho linganyamalala emiphumeleni yosesho. Kodwa akufanele kube ngale ndlela! Ngokulandela la macebiso, ungathuthukisa imiphumela yenjini yokusesha yewebhusayithi yakho futhi ukhulise ukubonakala kwayo.
