Imikhuba Engcono Kakhulu Yokuthuthukisa Injini Yokusesha ye-Google

Ukuthi uzama ukuthuthukisa ukubonakala kwakho enjinini yosesho ye-Google noma uvele wandise ithrafikhi yakho, I-Google SEO ingakusiza ukuthi ufike ngaphambi komncintiswano wakho. I-algorithm ye-Google isebenzisa izici ezihlukene zezinga ukuze inqume ukuthi yimaphi amasayithi afaneleka kakhulu futhi abonakale njengemiphumela yosesho ephezulu yombuzo othile wosesho.. Nakuba ingekho incazelo eyedwa ye-Google SEO, ungalandela izinqubo ezihamba phambili ezilandelayo zokuthuthukisa iwebhusayithi yakho ukuze iklelise phezulu emiphumeleni yosesho.

I-SEO esekhasini

Uma kukhulunywa nge-On-page SEO ye-Google, okuqukethwe yinkosi. I-Google isebenzisa imibandela emine ehlukene ukunquma ukuthi okuqukethwe kwakho kuyahambisana yini nabasebenzisi’ imibuzo yosesho. Ukuqinisekisa ukuthi okuqukethwe kwakho kuhlangabezana nalezi zindlela kubalulekile ukuze uthole amazinga amahle emiphumeleni yosesho. Uhlu ngezansi kukhona amathiphu amane okuqukethwe kuwebhusayithi yakho. Zisebenzise ngokuhlakanipha. Lokhu kuzothuthukisa izinga jikelele lesayithi lakho. Kodwa khumbula ukuthi lezi zeluleko ngeke zisebenze kuwo wonke amawebhusayithi.

Engeza amakhasi amasha kuwebhusayithi yakho. Lokhu akubonisi i-Google kuphela ukuthi iwebhusayithi yakho yintsha futhi iyasebenza, kodwa ukuthi uqhubeka usebenza ekuthuthukiseni iwebhusayithi yakho ukuze unikeze inani elithe xaxa kubavakashi bakho. Futhi, thola futhi ususe okuqukethwe okuyimpinda. Okuqukethwe okuyimpinda kuyinkinga evamile emhlabeni we-SEO esekhasini ngoba i-Google ayinaso isiqiniseko sokuthi yiliphi ikhasi okufanele lilethwe. Akwazi ukuthi yiluphi ulwazi oluhambisana kakhulu nokuqukethwe, ngakho isayithi lakho kufanele libe nokuqukethwe kwangempela okuningi ngangokunokwenzeka.

Lungiselela ikhodi ye-HTML. Nakuba kufanele uhlale uthuthukisa ikhodi ye-HTML yesayithi lakho ukuze uthuthukise izinga lezinjini zokusesha, akufanele udebeselele ukwakheka nokuqukethwe kwewebhusayithi yakho. Ukusebenzisa amasu alungile asekhasini e-SEO kungakusiza ukhiqize ithrafikhi yezinto eziphilayo ngaphandle kokukhokhela ukukhangisa. Ukwengeza, kuzokusiza ukwakha isisekelo esiqinile sewebhusayithi yakho. Uma ulandela lawa macebiso, isayithi lakho kufanele libe phezulu emiphumeleni yosesho. Kodwa khumbula, iwebhusayithi yakho kufanele ihambisane nezithameli zakho ukuze izinga eliphezulu emiphumeleni yosesho.

Lungiselela i-Bing. I-Bing ingeyesibili ku-Google emakethe yenjini yokusesha futhi inezigidi zabasebenzisi. Ukulungiselela i-Bing kufanele kwenziwe kukho kokubili. I-Bing inezici zayo zokukala, ngakho-ke qiniseka ukuthi uyazilandela lapho uzilungiselela. Futhi khumbula, ikhasi lakho lewebhu kufanele lihlangabezane nalezi zidingo ngaphambi kokuthi libekwe kahle ku-Bing. Ngaphezu kokugxila ku-Google, I-Bing inezinzuzo eziningi zewebhusayithi yakho.

Isibuyekezo sokufunda komshini we-RankBrain

Isibuyekezo sokufunda komshini we-RankBrain siguqule indlela okwethulwa ngayo imiphumela yosesho. Esikhundleni sokugxila emagameni ngamanye, manje ihlola wonke umbuzo ukuze inqume inhloso yomsebenzisi. Lokhu kwenza kube lula ku-Google ukunquma ukuthi abasebenzisi bafunani. Ekugcineni, ingaletha imiphumela ehambisana kakhulu. Okwamabhizinisi, I-RankBrain izokwenza kube lula ukufinyelela amakhasimende amasha futhi yakhe ukwethembana namakhasimende akhona.

I-RankBrain iyingxenye ebalulekile ye-algorithm yosesho lwe-Google. Isebenzisa ukufunda komshini ukuqonda amaphethini ayinkimbinkimbi futhi inikeze imiphumela engcono kakhulu ngangokunokwenzeka kubasebenzisi. Ngokusebenzisa idatha yosesho yomlando, ingaqonda inhloso yomsebenzisi futhi ilethe imiphumela ehambisana kakhulu. Ngenxa yalokhu, kubalulekile ukunquma ukuthi yikuphi okuqukethwe okubaluleke kakhulu kubasebenzisi nokwakha isithunzi njengomthombo othembekile. Kubalulekile ukuqonda izinguquko ezenziwa yi-RankBrain emiphumeleni yosesho.

I-RankBrain iwuhlelo lobuhlakani bokwenziwa olusetshenziswa i-Google ukuletha imiphumela yosesho engcono kakhulu kubasebenzisi. Kubalulekile ukuthi abathengisi baqonde umehluko phakathi kwe-algorithms ne-RankBrain. I-RankBrain isivele ingemuva kwezigidigidi zosesho futhi izoba nomthelela omkhulu endleleni i-SEO eyenziwa ngayo ngokuzayo. Lesi sibuyekezo sizokwenza kubaluleke nakakhulu ukuthi amabhizinisi enze okuqukethwe kwawo kuhambisane kakhulu nabaseshi.

I-RankBrain iyi-algorithm yokufunda yomshini ejulile esebenzisa ama-vectors wamagama ukuhlunga nokukala idatha. Lokhu kusho ukuthi i-algorithm ihlale ifunda futhi ibuyekeza iqoqo layo lamagama ukuze ilethe imiphumela efanele. Ngenxa yalokho, udinga ukuqaphela lolu hlelo olusha futhi usebenzise amasu ahambisana nalo. I-RankBrain ilapha ukuhlala, futhi ochwepheshe be-SEO kufanele basebenzise amasu okukala kahle nayo. Izoqhubeka nokushintsha, kodwa kuyisinyathelo esikhulu esiya phambili.

Omaka bencazelo ye-Meta

Kubaluleke kakhulu ukuba nencazelo ye-meta esebenzayo. Lezi izincazelo ezimfushane zombhalo eziboniswa izinjini zokusesha ngezansi kwemiphumela yosesho. Zakhiwe ukuze zibonise okuqukethwe kwewebhusayithi futhi zifane nemibuzo yosesho. Uma umsebenzisi achofoza esikhangisweni sakho, zethulwe ngencazelo yemeta esuselwe egameni elingukhiye elifakwe yisisheshi. Kubalulekile ukwenza isiqiniseko sokuthi incazelo yakho ye-meta inembile futhi ihlobene nokuqukethwe ekhasini lakho.

Ngenkathi ubhala incazelo ye-meta, khumbula njalo ukufaka amagama angukhiye abaluleke kakhulu. Khumbula ukuthi awufuni ukusebenzisa amagama angukhiye ngokweqile. Sebenzisa isikhala ukuze uthengise iwebhusayithi yakho. Zama ukwenza ikhophi ibe namandla ngangokunokwenzeka. Incazelo ye-meta kufanele futhi ibe lula ukuyifunda. I-Google incoma ukuthi ufake ulwazi oluthile mayelana nekhasi ukuze izivakashi zithole umbono wokuthi leli khasi limayelana nani. Ngokungeza ulwazi olwengeziwe, iwebhusayithi yakho izovela ku-SERP ngombala owengeziwe.

Qiniseka ukuthi incazelo yakho ye-meta iqinisekisa abantu ukuthi bachofoze isixhumanisi. Kumele kucace, okujabulisayo, futhi iyasebenza ukuze ihehe futhi ikhuthaze umfundi ukuthi ayichofoze. Bonobos’ incazelo ye-meta iyisibonelo esihle kakhulu salokhu. Ikhuluma nomfundi ngokuqondile futhi imnike ugqozi olwanele lokuthenga. Incazelo ye-meta kufanele futhi iqukathe ukubizelwa esenzweni. Lokhu kuzoqinisekisa abafundi ukuthi bachofoze futhi bazi okwengeziwe ngomkhiqizo.

Uma ubhala incazelo ye-meta, khumbula ukufaka umushwana ongukhiye wokugxila. Umushwana ongukhiye wokugxila yigama elingukhiye noma inhlanganisela yamagama iningi lezithameli zakho okungenzeka liwaseshe. I-Google izosebenzisa lo mushwana ongukhiye ukugqamisa incazelo yakho ye-meta emiphumeleni yosesho. Ukusebenzisa umushwana ongukhiye wokugxila kuzokwenza incazelo yakho ye-meta igqame futhi ikunikeze umkhawulo wokuncintisana phezu komncintiswano wakho. Kungumqondo omuhle futhi ukugcina incazelo yakho ye-meta ibemfushane kunemigqa emibili.

Amathegi esihloko

Ukubaluleka kokusebenzisa amagama angukhiye anamandla kumathegi akho esihloko ngeke kugcizelelwe ngokweqile. Imishwana yamagama angukhiye anevolumu yokusesha ephansi izokunikeza okuvelayo okuphansi kuma-SERP. Nokho, ukuhluka kwamagama angukhiye kungakusiza ukuthi uthole izinga eliphezulu lenjini yokusesha futhi kuzokwandisa i-CTR yewebhusayithi yakho. Zama ukukhetha isihloko okulula ukusiqonda futhi esingagcwaliswa ngamagama angukhiye. Futhi, gwema ukubhala ngosonhlamvukazi amagama akho angukhiye njengoba lokhu kuzothatha isikhala ekhasini lakho.

Into yokuqala okufanele uyenze ukuqinisekisa ukuthi ithegi yakho yesihloko inolwazi olubalulekile mayelana nokuqukethwe ekhasini. Kufanele ufake ulwazi olubalulekile ekuqaleni kwethegi yesihloko, esiza i-Google ukubona ukuhlobana kwe-athikili yakho. Abasebenzisi baskena amawebhusayithi ngephethini emise okuka-F, ngakho-ke kungcono kakhulu ukubeka igama lakho elingukhiye eliyinhloko ekuqaleni. Lokhu kuzosiza ekugwemeni izinkinga emgwaqeni. Khumbula ukuthi i-Google ingase iguqule ubude bethegi yakho yesihloko, ngakho qiniseka ukuthi uyengeza ekuqaleni.

Okwesibili, umaka wakho wesihloko kufanele uqukathe igama lomkhiqizo wenkampani yakho noma umkhiqizo. Kufanele kube phakathi 55 futhi 60 izinhlamvu ubude. Ungaphinda ufake igama lomkhiqizo wakho ekugcineni kwethegi. Ithegi yakho yesihloko kufanele futhi ihluke kuwebhusayithi yakho. I-Google ikhawulela ubude bethegi yesihloko 600 amaphikseli, futhi uma weqa lo mkhawulo, izoncishiswa. Lesi isinyathelo esibalulekile okufanele usithathe ukuze ukhuphule izinga lakho kumaSERPs.

Okokugcina, umaka wesihloko ungathinta izinga lekhasi lakho ezinjinini zokusesha. Ukusebenzisa ithegi yesihloko egxile egameni elingukhiye kuzokwandisa amathuba akho okuvela emiphumeleni yosesho. Uma usebenzisa isihloko esicebile ngamagama angukhiye, kufanele usabalalise amagama angukhiye kulo lonke ikhasi lokuqukethwe. Ukwengeza amagama angukhiye ekhasini lokuqukethwe kuzosiza i-Google ihlonze okuqukethwe kwekhasi futhi ikulungiselele ngendlela efanele. Kubalulekile futhi ukuba nenani elifanele lokuqukethwe okugxile kugama elingukhiye.

Izixhumanisi zangaphakathi

Ukuxhumanisa kwangaphakathi kuyindlela edumile ye-SEO. Isiza amawebhusayithi ukuthi aklelise amagama angukhiye anomsila omude namanye amagama anevolumu ephansi. Nakuba i-Google iqinile kancane ngokuxhumanisa kwangaphakathi, akuwona umqondo omuhle ukufaka igama elingukhiye kokuqukethwe kwakho. Sebenzisa amagama angukhiye ahlobene nekhasi elixhunyiwe lapho udala izixhumanisi zangaphakathi. Qaphela ukuthi ungashintshi umbhalo we-anchor. Lokhu kuphambene nemihlahlandlela ye-webmaster ye-Google. Ukuze uthole imiphumela engcono kakhulu, sebenzisa umbhalo we-anchor obonisa isihloko sokuqukethwe kwakho.

Izixhumanisi zakho zangaphakathi kufanele zixhume amakhasi ahlobene ngaphakathi kwesayithi lakho. Leli su alisizi i-Google kuphela ukuthola amakhasi ahlobene, kodwa futhi kusiza ukukhombisa izinjini ukubaluleka kwamakhasi. Izixhumanisi zangaphakathi zenza i-algorithm ye-Google icabange ngamakhasi angaphakathi kwewebhusayithi yakho njengabaluleke kakhulu kunalawo anezixhumanisi ezimbalwa. Ngokusebenzisa izixhumanisi zangaphakathi, utshela i-Google ukuthi ufuna okuqukethwe kwakho kutholwe abasebenzisi. Izixhumanisi zangaphakathi zibalulekile ekukhuliseni izinga lakho ku-Google.

Izixhumanisi zangaphakathi ezisebenza kahle kakhulu zizohlinzeka ngenani elithe xaxa kubasebenzisi bakho. Kufanele futhi zibe nezimo. Uma othile ubengavakashela iwebhusayithi yakho bese echofoza 50 izixhumanisi zangaphakathi, kungabathatha amahora ukuphequlula. Yingakho kubalulekile ukugcina izixhumanisi zakho zangaphakathi zinempilo enhle. Lezi zixhumanisi kufanele zibe lula ukuzulazula futhi zinikeze inani elengeziwe. Ngokwesibonelo, uma unayo 50 izixhumanisi zangaphakathi kanye nekhasi ngalinye linokuqukethwe okuhlukile, bekungeke kube nengqondo ukuthi bachofoze kubo.

Lapho udala izixhumanisi zangaphakathi, qaphela ukusebenzisa umbhalo we-anchor ofanayo njengoba ubungenza ngezixhumanisi zangaphandle. Kungcono ukugcina izixhumanisi zangaphakathi zifinyelele kumkhawulo 150 ekhasini ngalinye. Nokho, qiniseka ukuthi awuxhumani ngaphezu kwamakhasi akho, ngoba lokhu kuzoba nomthelela omubi ku-SEO yakho. Futhi ungakhohlwa ukwenza izixhumanisi zakho zangaphakathi zivuleke kuthebhu efanayo uma umsebenzisi echofoza kuzo. Uma isixhumanisi singavuli kuthebhu entsha, bazosebenzisa inkinobho yokubuyela emuva yesiphequluli sabo ukuze babuyele ekhasini abakulo.