4 Izindlela Zokusebenzisa Ukuthuthukiswa Kwe-SEO Ekuqaliseni Kabusha

4 Izindlela Zokusebenzisa Ukuthuthukiswa Kwe-SEO Ekuqaliseni Kabusha

Ukwethula kabusha iwebhusayithi yakho kuyithuba elihle lokuqalisa ukusebenza kwe-SEO. Lokhu kungenziwa ngezindlela eziningana: isizinda, ushintsho lwe-CMS, izinguquko zokuklama, kanye nokuguqulwa kwe-URL. Ngenkathi ukuqalisa kabusha kungaba imicimbi yesikhathi esisodwa, kungcono kakhulu ukufaka ukulungiselelwa kwe-SEO enqubweni yokuqalisa kabusha kusukela ekuqaleni. Okulandelayo yizindlela ezine okufanele zicatshangelwe:

Okuqukethwe

Uma uzama ukukhulisa ithrafikhi yakho kuwebhusayithi yakho, mhlawumbe uzwile ngokuqukethwe kwe-SEO optimierung durch. Kafushane, I-SEO inqubo yokwenza iwebhusayithi yakho ibe ngcono kakhulu emiphumeleni yosesho lwe-Google. Ngokwenza okuqukethwe kwewebhusayithi yakho kuthuthukiswe, ungathola traffic organic kakhulu ngangokunokwenzeka – okuyinto mahhala kuwe! Nazi ezinye izindlela zokuthuthukisa i-SEO yakho ngokuqukethwe:

Indawo yesithathu emiphumeleni yosesho ithola 82,5 iphesenti lokuchofozwa, ngakho-ke kufanele uzame ukufika lapho. Lezo zinkampani ezinganaki i-SEO zizosala eceleni noma zichithe imali eningi ekukhangiseni okukhokhelwayo. Kungenjalo, ungatshala imali ku-SEO ukuze ufike lapho ngokushesha. Kodwa ungaqiniseka kanjani ukuthi uzokufeza lokhu? Funda ukuze uthole okwengeziwe ngokubaluleka kokumaketha okuqukethwe. Khona-ke, ungahlela futhi ubhale izindatshana ezenziwe nge-SEO.

Isihluthulelo sokuqukethwe okuhle ukuhluka. Gwema okuqukethwe okuyimpinda njengoba kungakhangi kubasebenzisi, nezinjini zokusesha nazo azikuthandi. Ukuze uthuthukise okuqukethwe kwakho, lungisa uhlelo lwakho lokuphatha okuqukethwe ngendlela efanele. Khumbula ukusebenzisa i-Meta-Tags (ezinezinjongo zonke futhi ezifanayo). Isihloko-ithegi ne-meta-description kufanele ibonise okuqukethwe kwekhasi. Incazelo ye-meta kufanele yazise iziseshi uma ikhasi lihambisana namagama abo angukhiye.

Ngaphezu kwamagama angukhiye, kufanele ufake imishwana oyitholile ngesikhathi socwaningo lwakho lwegama elingukhiye kokuqukethwe kwakho. Lawa magama angukhiye angakusiza ukuthi wenze isikhundla esiphezulu emiphumeleni yosesho futhi uhehe abangaba amakhasimende nabaholayo. Lapho udala okuqukethwe kwewebhusayithi yakho, kufanele ucabangele ulimi olusetshenziswa izethameli zakho namagama eziwakhethayo uma ukhuluma ngemikhiqizo namasevisi akho. Ngokusebenzisa amagama angukhiye nemishwana abantu abayifunayo, uzokwenza okuqukethwe kwakho kuhambisane kakhulu futhi kube usizo. Kufanele futhi ulungiselele umbhalo wakho ukuze ukhulise ukuhambisana kwawo.

Technology

Search engine optimization is an important digital activation channel. Isiza indawo yakho ukuthi ibekwe kahle futhi idale ukuqashelwa komkhiqizo. Futhi kusiza iwebhusayithi yakho ukuthi ibonakale njengomthombo othembekile wolwazi. I-SEO ingabuye ibizwe ngokuthi ukukhangisa kwenjini yokusesha. I-SEA iyinhlanganisela ye-SEO kanye nokwenza kahle ngaphandle kwekhasi. Uhlu olungezansi yizinhlobo ezintathu eziyinhloko ze-SEO. Uhlu olungezansi yizinhlobo ezintathu ze-SEO yobuchwepheshe:

I-SEO yobuchwepheshe iyinqubo eyinkimbinkimbi futhi idinga ubuchwepheshe obukhulu kanye nesabelomali. Kubandakanya ukuhlaziya nokuthuthukisa izici ezihlukahlukene izimbangi zakho ezingeke zazi ngazo. Ngaphezu kwalokho, kubalulekile ukuhlukanisa izinhlobo ze-SEO yobuchwepheshe. Kunezici ezimbalwa ze-SEO yobuchwepheshe okufanele uzazi futhi uzisebenzise kuwebhusayithi yakho. Nazi ezinye izibonelo zalokhu:

I-SEO yobuchwepheshe: I-SEO iyinkambu eyinkimbinkimbi ehlanganisa kokubili ukwenziwa kwe-Onpage ne-Offpage. Ukuthuthukisa ikhasi kuhlanganisa nokwenza kahle ikhasi ngokwalo, kuyilapho i-off-page-Optimierung igxile kuzixhumanisi zangaphandle. Kubandakanya nokwenza kahle kwamasignali omphakathi. Ingachazwa njengesici sobuchwepheshe se-SEO. Nokho, kubalulekile ukuqonda ukuthi i-SEO yobuchwepheshe akuyona isayensi eqondile, futhi ayikho indlela eqondile. Kodwa kunezici ezimbalwa okufanele zibalwe ngazo kunoma yiliphi isu lokwenza injini yokusesha.

Amazwibela afakiwe: Amazwibela anothile ahlanganiswa yizinjini zokusesha futhi aboniswe ngaphezu kwayo yonke eminye imiphumela yosesho. Kuye ngohlobo lwamazwibela, lokhu okuqukethwe okwengeziwe kungazuzisa iwebhusayithi yakho. Amazwibela anothile abalulekile ekusebenziseni injini yokusesha. Basiza abantu ukuthi bazulazule kusayithi lakho kalula. Zinhle futhi ekwenzeni lula ukungena kokuqukethwe okusha. Kukhona nezinye izinzuzo ezihambisana ne-SEO.

User experience

The term ‘User-Experience’ (UX) yitemu elijwayelekile lomsebenzi wewebhusayithi, ukusebenziseka, kanye nokwakhiwa. Iphinde isetshenziselwe ukuchaza konke okuvelayo isivakashi esikutholayo lapho sivakashela iwebhusayithi. Kubalulekile ukukhumbula umsebenzisi lapho akha iwebhusayithi. Nawa amanye amathiphu okuqinisekisa ulwazi lomsebenzisi oluhle. Lesi sihloko ayihloselwe ukuba umhlahlandlela we-SEO, kodwa ihloselwe ukunikeza isiqondiso sendlela yokwenza idizayini yewebhusayithi ikhange nakakhulu futhi isebenziseke kalula.

I-UX iyingxenye ebalulekile yokuthuthukisa injini yokusesha (I-SEO). Kuyinqubo ebandakanya ukwakheka nokusebenza kwewebhusayithi, kanye nendlela abasebenzisi abaxhumana ngayo nayo. Ngokwesibonelo, ukusebenziseka kubandakanya ikhwalithi yolwazi lwezakhiwo, ukuzulazula, kanye nezici zokusebenzisana zewebhusayithi. Ngokuthuthukisa lezi zakhi, abasebenzisi kungenzeka ukuthi bathenge futhi babuyele kusayithi ngokuzayo.

Isakhiwo sesixhumanisi

Link building is an essential part of SEO, kodwa akuwona wonke amasu okwakha izixhumanisi anezimiso zokuziphatha. I-Google inohlu lweziqondiso okufanele uzilandele lapho udala isixhumanisi sewebhusayithi yakho. Nansi imikhuba ehamba phambili:

Yakha izixhumanisi zemvelo namanye amawebhusayithi athembekile. I-Google ijezisa amawebhusayithi asebenzisa izixhumanisi zokwenziwa, ngakho-ke yakha izixhumanisi ezivela kumawebhusayithi athembekile. Ukwakhiwa kwesixhumanisi akukhona nje ngenani; imayelana nekhwalithi futhi. Izixhumanisi zekhwalithi zihambisana kakhulu kunobuningi. Amasu okwakha isixhumanisi angahlukaniswa njengesigqoko esimnyama noma isigqoko esimhlophe, kodwa ambalwa kuphela asebenzayo. Funda ukuze ufunde kabanzi mayelana namasu ahlukene okwakha izixhumanisi. Ukwandisa impumelelo yomkhankaso wakho we-SEO, yakha izixhumanisi ezinekhwalithi.

Ukubhuloga kwesivakashi kuyindlela enhle yokusungula ubukhona emakethe ye-niche. Ukuthunyelwa kwesivakashi kungenye indlela yokwakha izixhumanisi. Ukuthunyelwa kwe-athikili nokudalwa kokuqukethwe nakho kuyizindlela ezinhle kakhulu zokwenza igama lakho nebhrendi libe phambi kwezithameli zakho ozihlosile. Lapho kwenziwa ngendlela efanele, Ukwakhiwa kwesixhumanisi esihle kungakhuphula umkhiqizo wakho futhi kusungule inkampani yakho njengegunya ku-niche yakho. Ukubhuloga kwesivakashi kuyisibonelo esisodwa sesu elisebenzayo lokwakha izixhumanisi. Ngokuthumela okuqukethwe okuyikhwalithi kwamanye amawebhusayithi, ubonisa abafundi ukuthi uchwepheshe emkhakheni wakho.

Amakhasi wensiza axhumeka kokuqukethwe kwakho okuhle futhi enze okuhloswe ngakho ukwakha izixhumanisi ezinhle. Ngokuvamile azinakwa uma kuziwa ekwakhiweni kwesixhumanisi, kodwa zibalulekile ezinjinini zokusesha. Udinga ngaphezu kwekhasi elilodwa lensiza ukuze uthole izixhumanisi ezinhle. Kubalulekile ukuqonda umehluko phakathi kokubili. Ngokusebenzisa izindlela zombili, uzobona ukuthuthuka okuphawulekayo kuthrafikhi yakho yezinto eziphilayo namazinga okuguqulwa. Izixhumanisi zakho zinedumela elihle kakhulu, ukugunyazwa okwengeziwe ubonwa izinjini zokusesha.

Status Quo Analyse

To get the most out of SEO optimization, kumele wazi ukuthi yini inhloso yakho. Juggling SEO KPIs ngobumpumputhe akulona isu elingcono kakhulu. Udinga ukuhlaziya idatha yakho futhi unqume ukuthi yini esebenza kangcono ebhizinisini lakho. Ngaphandle kwalokho, ukuhlolwa kwewebhusayithi okuvamile kuyadingeka ukuze kukhuliswe ukusebenza kwe-SEO yewebhusayithi yakho. Ukwakha imigomo yewebhusayithi yakho ye-SEO kuzokusiza ukuthi unqume ukuthi uyathuthuka yini ekufezeni umgomo wakho. Nawa amanye amathiphu azokusiza ukuthi usebenzise ngokugcwele ukuhlaziya kwe-SEO:

Isu le-SEO eliphumelelayo lidinga ukuhlaziywa kwe-SEO okuphelele. Lesi sinyathelo sizokunikeza umbono wesimo samanje sewebhusayithi yakho namandla okukhula kwesikhathi esizayo. Ukuhlaziywa kwe-SEO kuphinde kufake izimbangi kanye nezwe lokusesha elibanzi. Uma usuqonda ukuthi iwebhusayithi yakho ilinganisa kanjani, ungenza izinguquko ukuze ukwenze kubonakale kakhudlwana emiphumeleni yosesho yemvelo. Nokho, lesi sinyathelo akufanele seqiwe. Qiniseka ukuthi ufaka phakathi ukuhlaziywa kwezimbangi zakho’ amawebhusayithi ohlelweni lwakho lwe-SEO.

Ukuhlaziywa kolwazi lwe-Meta kuzohlonza izinkinga ze-SEO njengamagama esizinda angavumelekile, ama-URL ekhasi angalungile, futhi nokuningi. Izophinda ihlonze amathuba okuthuthukisa njengokuqukethwe okuyimpinda, umklamo osabelayo, nezinye izinkinga zesibaluli. Futhi izophakamisa ukuthuthukiswa kwesakhiwo sekhasi njengezihloko nezixhumanisi zangaphakathi. Ithuluzi lizophinda lihlonze amaphutha kumafayela e-CSS ne-Javascript. Ukuhlaziya kuyasiza ekunqumeni ukuthi ungathuthukisa kanjani ukusebenza kwewebhusayithi yakho. Ngemva kwalokho, ungasebenzisa amasu we-SEO azokhuphula ukubonakala kwesayithi lakho kanye nezinga lezinjini zokusesha.