SEO ẹrọ ti o dara julọ

Idi ti SEO ni lati mu iwọn titẹ-nipasẹ aaye ayelujara kan pọ si ati oṣuwọn iyipada. Apakan pataki ti eyi ni apẹrẹ ti snippet. Okan jẹ kekere kan, yiyan orisun ọrọ ti oju opo wẹẹbu. snippet yii jẹ ipa pupọ ni ṣiṣe ipinnu boya alejo kan yoo tẹ nipasẹ oju opo wẹẹbu naa.

Meta-apejuwe ipari

Ṣiṣẹda meta-apejuwe fun oju opo wẹẹbu rẹ jẹ apakan pataki ti SEO. Awọn ẹrọ wiwa bii Google ṣe afihan apejuwe fun oju opo wẹẹbu rẹ ninu awọn abajade wiwa bi snippet kekere kan. Google nlo apejuwe yii lati pinnu iru oju-iwe rẹ ti o ṣe pataki julọ. Meta-apejuwe ti o dara ni awọn eroja pataki julọ ni akọkọ 120 ohun kikọ. Eyi tumọ si pe o nilo lati rii daju pe o tọju apejuwe kukuru ati ṣoki.

Awọn apejuwe meta lori oju opo wẹẹbu rẹ kii ṣe fun awọn ẹrọ wiwa nikan – eniyan tun ka wọn. O ṣe pataki ki o jẹ ki o jẹ kukuru ati apejuwe, lai stuffing rẹ apejuwe pẹlu awọn koko. O yẹ ki o tun yago fun nkan elo Koko ati lo URL-Slug (apakan ti URL) lati sọ fun awọn ẹrọ wiwa nipa akoonu oju opo wẹẹbu rẹ. Nikẹhin, o yẹ ki o lo alt-text, apakan ti koodu HTML rẹ, lati ṣe apejuwe aworan kan fun awọn oluwo.

Awọn orisirisi-apejuwe ipari le jẹ kukuru bi 155 ohun kikọ. Ti o ba lo ọpọlọpọ awọn ohun kikọ, awọn ẹrọ wiwa yoo truncate ọrọ naa. Niwọn igba ti o ba jẹ kukuru, iwọ yoo ni aye giga ti igbelaruge awọn akitiyan SEO rẹ.

Botilẹjẹpe awọn apejuwe meta ko ni ipa taara si ipo oju opo wẹẹbu rẹ ni awọn SERP, wọn le ni ipa pupọ nọmba awọn titẹ lori oju opo wẹẹbu rẹ. Meta-apejuwe n ṣiṣẹ bi aye rẹ lati polowo akoonu rẹ si awọn oluwadii, ati pe o tun jẹ aye oluwadi lati pinnu boya lati tẹ lori oju opo wẹẹbu rẹ. Nigbati o ba kọ daradara, o le ni ipa lori ihuwasi olumulo kan.

Keyword density

In SEO, iwuwo koko ṣe iwọn ipin ti koko kan pato tabi gbolohun ti o han loju oju-iwe wẹẹbu kan. O ṣe iranlọwọ fun awọn ẹrọ wiwa lati pinnu iwulo oju-iwe wẹẹbu kan. Lilo iwọn yii, o le mu ipo ẹrọ wiwa rẹ dara si. Sibẹsibẹ, kii ṣe agbekalẹ idan.

Apere, o yẹ ki o ko koja mẹta si meje ninu ogorun iwuwo koko. Eyi jẹ nitori pe o le ja si iṣapeye-pupọ ati kika ti ko dara. Dipo, idojukọ lori akoonu didara ati iriri olumulo. Lakoko iwuwo ọrọ-ọrọ le ṣe iranlọwọ, ko yẹ ki o jẹ idojukọ akọkọ ti akoonu rẹ.

Omiiran pataki ifosiwewe ni awọn topicality ti awọn akoonu. Ti koko oju-iwe naa ko ba han, Google le ro akoonu oju-iwe naa ko ṣe pataki. Eyi le ja si ipo odi. Lilo ọpọlọpọ awọn koko-ọrọ jẹ eewu, nitorina rii daju lati lo awọn koko-ọrọ ti o yẹ jakejado oju-iwe naa.

O le gbiyanju lati ṣe iṣiro iwuwo koko rẹ lẹhin ti o ti kọ nkan rẹ. Koko iwuwo yẹ ki o wa ni o kere 3.5 ogorun fun a 500-ọrọ article. You can also perform the calculation after you publish your article. Sibẹsibẹ, the inverse percent calculation must be carried out to get an exact figure.

A free SEO training course will help you learn about keyword density and other aspects of SEO. Once you have an understanding of the basics, you can begin creating your SEO plan. Remember that the goal is to increase traffic to your website. A high keyword density will increase your chances of being ranked in Google.

On-page optimisation

On-page SEO refers to the process of improving the visibility of web pages through search engines. Eyi pẹlu iṣapeye akoonu oju-iwe, pẹlu awon orisirisi afi ati awọn akọle, sisopọ ati ọrọ oran, ati kikọ ti o dara daakọ. Ilana naa ti ṣe ọpọlọpọ awọn ayipada lati awọn ọjọ nigbati awọn ẹrọ wiwa jẹ tuntun tuntun. Sibẹsibẹ, Agbara pataki kan ni oju-iwe SEO jẹ pataki fun titọju idije naa.

Ẹya bọtini kan ti oju-iwe SEO ti n ṣatunṣe oju-iwe rẹ fun awọn koko-ọrọ kan pato. Eyi ni a ṣe nipa sisọ awọn eroja ti oju-iwe naa pẹlu awọn koko-ọrọ. O tun ṣe pataki lati ni awọn ọna asopọ inu laarin aaye kan, eyi ti yoo ṣe itọsọna awọn bot si awọn apakan pataki. Ati pe ti o ba n fojusi ijabọ wiwa Organic, sisopọ inu yoo ṣe iranlọwọ ilọsiwaju lilọ kiri fun awọn olumulo gidi mejeeji ati awọn ẹrọ wiwa.

Omiiran ifosiwewe ni SEO oju-iwe ni lilo data ti a ṣeto. Eyi ngbanilaaye awọn ọja ati iṣẹ lati ṣafihan ninu carousel Ohun tio wa Google. O tun ṣe pataki lati lo ọrọ oran ti o ṣe apejuwe akoonu ti oju-iwe naa ni pipe. Lilo ọrọ oran fun awọn ọna asopọ inu jẹ ọna ti o dara lati tan PageRank kọja aaye naa. Pupọ julọ ti PageRank joko lori oju-iwe akọkọ, nitorina sisopọ si awọn oju-iwe bọtini laarin aaye naa yoo ṣe iranlọwọ lati pinpin inifura ọna asopọ.

Lakoko ti awọn iṣe oju-iwe SEO ti wa ni iwọn kanna, awọn ilọsiwaju ninu ẹkọ ẹrọ ati ṣiṣiṣẹ ede adayeba ti gba Google laaye lati ni oye ti ero ti awọn olumulo wẹẹbu daradara. Nitorina na, oju-iwe SEO ti di ọna ti o munadoko paapaa ti sisọ awọn ifihan agbara didara si awọn ẹrọ wiwa. On-page SEO is a bit more time-intensive than keyword-based SEO, but it is more effective at communicating these signals. With these changes, Google crawlers do not just look for one specific keyword per page, but also determine if a page is original, in-depth, and written by an expert author.

Meta-tags

SEO suchmaschinenoptimierung meta-tag optimization is one of the most important aspects of on-page optimization. It not only affects ranking but also clickthrough rates. The meta-description is a short description of the content of a page that appears in search results. It is often used in combination with the title tag.

Search engines have many ways to determine what a page’s content is and to show it in search results. You can use meta-keywords to indicate what content your page contains. While some search engines have completely banned meta-keywords, other engines still value this information. In addition to the meta-keywords, you can also use the Metatag Robots to inform the search engine of certain information, including whether or not a page should be crawled. Metatag Robots also have the ability to exclude a page from crawling or to prevent the spider from following a link.

In addition to using meta-tags for on-page SEO, you can also use them to improve your website’s readability. Meta-tags are located in the Head-Bereich of HTML documents and search engines use them to identify relevant content. This means that the more relevant your meta-tags are to your content, the higher your page will rank in search results.

Meta-tag tun n ṣakoso itọka ti awọn oju opo wẹẹbu oju opo wẹẹbu rẹ. Aami naa tun pese alaye ni afikun si awọn ẹrọ wiwa, bii boya asopọ yẹ ki o tẹle, boya o jẹ pataki si koko, tabi boya oju-iwe naa wa lori aaye.