Ko e Hā ʻa e Tuʻunga Lolotonga ʻo e Fekumí (Faka-Seo)?

Faka-Seo, pe fekumi ki he fakaʻaongaʻi ʻo e mīsiní, ko ha founga ia ke fakalahi ai hono fakatokangaʻi ʻo ha uepisaiti ʻo fakafou ʻi he ngaahi misini fekumi. ʻOku fakataumuʻa ʻa e SEO ʻi he fakaʻuli (ʻikai totongi) pea totongi e feʻaluʻaki ki ha uepisaiti. ʻOku ola lelei taha pē ʻa e founga ko ʻení kapau ko e Kanotohí (Content) naʻe ʻuluaki, lava ke lau, mo femoʻuekina. ʻOku mahuʻinga ke fakamatalaʻi ʻe he meʻa ʻi lotó ha palopalema pe fehuʻi pau.

ʻOku fie maʻu ke lava ʻo lau ʻa e meʻa ʻi lotó

Ke lahi hoʻo meʻa ʻi loto ʻi he Google, ʻoku fie maʻu ke lava ʻo lau. ʻOku ʻikai faingofua ʻeni ʻo hangē ko ʻene ongó; ʻoku fie maʻu ke ke hiki ʻa e meʻa ʻoku faingofua hono scan. ʻOku ʻuhinga ʻeni ki hono fakaʻaongaʻi mahino, lea nounou mo e fakamatala ʻi ha founga ʻoku ne fakasiʻisiʻi ʻa e ongosia ʻo e mata. Makehe mei heni, ʻOku toe fuatautau foki ʻe he algorithm foʻou ʻa e Google hummingbird ʻa e founga ʻe lava ke mahino ai ki he kau laukonga ʻa e meʻa ʻoku ke ʻi ai. ʻOku ʻuhinga ʻa e liliu ko ʻeni ʻoku mahuʻinga ange ʻa e optimizing hoʻo kanotohi ki he kau laukonga ʻa e tangata ʻi ha toe taimi.

Tatau ai pē pe ko e hā hoʻo taumuʻá, ʻOku fakautuutu ange hono lava ʻe he tekinolosia kumi ʻa e Google ʻo ʻiloʻi mo fakaʻaongaʻi fakatautaha ʻa e meʻa ʻoku ʻoatu ʻi he ola ʻo e fekumi. ʻIkai ngata ai, ʻe lava foki ke ne fakatokangaʻi pe ʻoku mahuʻinga hoʻo meʻa ʻi lotó pea ʻaonga ki ha ngaahi fekumi pau. Neongo ʻe lava ke fakafaikehekeheʻi ʻe he tekinolosia ʻa e Google ʻa e meʻa moʻoni mo ʻaonga, he ʻikai teitei lava ke ne faʻifaʻitaki fakaʻaufuli e ʻatamai ʻo e tangatá, ko e ʻuhinga ia ʻoku fie maʻu ai ke ke fakapapauʻi ʻoku lava ke lau hoʻo fakamatalá.

ʻOku fakakaukau ʻa e Google ke fakaʻaongaʻi ha founga laukonga ki he ngaahi fekumi angamaheni. ʻE makatuʻunga ʻeni ʻi he sivi Flesch-Kincaid, pea kapau he ʻikai lavaʻi ʻe he meʻa ʻi loto ʻa e sivi, ʻe mavahe ia mei he ola ʻo e fekumí. ʻE fuʻu faingataʻa ʻaupito ʻa e founga laukonga ʻa e Google pea ʻe kau ia ʻi he fakamatala ki hono ako ʻo e misini, RankBrain, mo e kumi ʻo e ngaahi meʻa ʻoku ʻikai ke ʻilo ʻe he. Hangē pē ko iá, faʻa lau maʻu pē ʻa e ngaahi founga ʻokú ne fakafōtunga ʻa e ngaahi moʻoniʻi meʻa kehekehe ʻokú ne uesia ʻa e faingataʻa ʻo e meʻa ʻi lotó. Hangē ko ʻení, ʻoku nau lau ʻa e lahi ʻo e ngaahi mataʻitohi ʻi ha foʻi lea, ko e ʻavalisi ʻo e lōloa ʻo ha sētesi, pea mo e lahi ʻo e ngaahi silapá ʻi ha foʻi lea.

ʻOku fie maʻu ke tatau totonu ʻa e meʻa ʻi lotó

Ko e taha ʻo e ngaahi founga seO lelei taha ko hono faʻu ha meʻa ʻoku makehe ki hoʻo uepisaiti. Neongo ia, ʻikai fie maʻu ke foʻou ʻa e meʻa totonu ʻi lotó. ʻE lava foki ke hoko ia ko e ola hoʻo fakakaukau fakapalofesinale fekauʻaki mo ha tefito. Hangē ko ʻení, te ke lava ʻo ʻomai ha tuliki makehe ki ha talanoa motuʻa. Ko e founga ʻe taha ke faʻu ai ʻa e ʻuluaki meʻa ʻi loto ko hono restructure e fakamatala motuʻa ange.

ʻOku ʻikai ngata pe ʻi hono tohoakiʻi ʻe he meʻa makehe ha kau ʻaʻahi tokolahi ange ki hoʻo uepisa, ka ʻoku toe falalaʻanga mo falalaʻanga ange ia ki he ngaahi misini fekumi. ʻIkai ngata ai, ʻoku toe lahi ange centric ki he kakai ʻoku fakataumuʻa ki ai hoʻo kau fanongo. ʻOku mahuʻinga ke manatuʻi e ngaahi fie maʻu hoʻo kau laukongá pea feinga ke ʻoatu ha fakamatala ʻe tokoni kiate kinautolu. ʻE tokoni ʻeni ke ke aʻusia ha muimuitaha fakahokohoko maʻolunga ange mo fakaleleiʻi hoʻo ROI.

Ke faʻu e meʻa totonu ʻi lotó, ʻoku totonu ke ke kamata ʻaki ha fekumi ki he niʻihi ʻoku fakataumuʻa ki ai hoʻo kau fanongo. Ko e hā ʻa e tefitoʻi pōpoaki ʻokú ke fie ʻoatu kiate kinautolú? Ko e hā e ngāue ʻokú ke loto ke nau fai hili hono lau hoʻo fakamatalá? ʻE tokoni ʻeni ke ke faʻu ha fakamatala totonu ʻoku fakatou ʻaonga mo femoʻuekina.

ʻOku fie maʻu ke femoʻuekina e meʻa ʻi lotó

Ke ʻai hoʻo meʻa seO ke ola lelei ange, ʻoku fie maʻu ke kau ki he tokotaha laukongá. Makehe mei hono ʻomi ʻo e tuʻunga ʻulungāanga mahuʻingá, kuo pau ke ne akoʻi, fakaleleiʻi e ngaahi palopalemá, pea faingofua hono maʻú. ʻOku totonu foki ke fakamanako. Kapau te ke lava ʻo fai ʻa e ongo meʻa ni, ʻe ʻasi lahi ange hoʻo meʻa ʻi he SEO ʻi he ola ʻo e fekumí, ʻai ke faingofua ange hono maʻu ʻe he kakaí hoʻo meʻa ʻi lotó pea fai ha fakatau.

Ko e ʻuluaki sitepu ʻi optimizing hoʻo meʻa SEO ko hono hiki ha fakatotolo nounou mo fakaʻauliliki. ʻOku fie maʻu foki ke ke hiki ha fakamatala fakaamatala mo e tag hingoa. Ko ha fanga kiʻi fakamatala iiki ʻeni ʻoku ʻasi ʻi he SERPs. ʻOku fakaha ʻe he snippets ko ʻeni ʻa e Google pe ʻoku ʻufiʻufi ʻe he meʻa ʻi loto ha tefito pau.

ʻOku toe mahuʻinga foki ke fakaʻaongaʻi ʻa e founga totonú. ʻE hanga ʻe he fokotuʻutuʻu totonú ʻo ʻai ke lava ʻo laungofua hoʻo meʻa ʻi lotó mo kau ki he tokotaha laukongá. Fakaʻaongaʻi ʻa e ngaahi pine ʻuluʻi (h1, h2, pe h6) ke toe lahi ange hono fakatokangaʻi hoʻo meʻa ʻi lotó. ʻE tokoni hono fakaʻaongaʻi ʻo e founga totonú ke makehe ai hoʻo meʻa ʻi lotó mei he feʻauhí pea faingofua ange ai hono fakahokohoko fakamotuʻalea ʻe he mīsini kumí.

ʻOku tokoni ʻa e totolo ki he Google ke tuʻunga ʻi ha peesi

Ko e totolo ko ha konga mahuʻinga ia ʻo e founga fekumi optimization ʻo e misini kumi pea tokoni ki he Google ʻi hono ʻave ʻa e fakamatala mahuʻinga taha ki he misini kumi. ʻE lava ke hū mo fakahokohoko fakamotuʻalea ʻe he crawlers ʻa e ngaahi peesi kotoa ʻo e uepisaití ʻi ha uepisaiti, pea ʻoku fakaʻaongaʻi ia ke hū mo vakavakaiʻi ʻaki e kakano ʻo ha peesi. ʻOku feinga ʻa e ngaahi meʻa ni ke katiloka ʻa e peesi kotoa pe ʻi ha uepisaiti ke fakapapauʻi ʻoku nau maʻu ʻa e fakamatala mahuʻinga taha ki he kau fakaʻaongaʻi.

Kapau ʻoku ʻi ai ha uepisaiti ʻoku pulia, totolo ʻe he Google ʻe faingataʻa. ʻOku mahuʻinga ke fakapapauʻi ʻoku ngāue lelei ʻa e ngaahi pēsí pea ʻoku ngāue totonu ʻa e ngaahi fehokotakiʻangá. Kapau ʻoku pulia ha peesi pe ʻikai lava ʻo maʻu mei ha misini kumi, kuo pau ke fakaleleiʻi ia ʻe ha webmaster kimuʻa pea mole hono pesi. ʻOku ʻi ai ha ngaahi meʻangāue makehe ke tokoni ki he kau feʻauhi uepi saití ke nau toʻo hake ʻa e ngaahi peesi ʻoku puliá, ka ko ha kamataʻanga lelei ko hono fakaʻaongaʻi ʻo e Google Search fakanonga.

Fekumi ʻi he crawlers ʻo e misini ke ʻaʻahi maʻu pe ki he ngaahi saiti manakoa ke ʻiloʻi e meʻa foʻou. ʻOku fakahehema ʻa e ngaahi saiti ko ʻení ke fakafehokotaki ki he ngaahi meʻa foʻoú ʻo lahi ange ia ʻi he ngaahi saiti iiki angé. ʻI haʻo kole ha fehokotakiʻanga mei ha saiti ʻoku fakamafaiʻi, te ke lava ʻo fakavaveʻi e founga hono ʻiloʻi ʻo e meʻa ʻi lotó. Ko ha founga mahuʻinga ʻe taha ko hono faʻu ha saitimap ki hoʻo uepisaiti. ʻOku tokoni ha saitimap ke totolo ʻe he misini kumi ʻa e uepisaiti pea fakafehokotaki ki he peesi takitaha.

ʻOku ʻasi ʻa e ngaahi fehokotakiʻanga fakalotofonua ki he Google

Ko e ngaahi fehokotakiʻanga fakalotofonuá ko ha ngaahi fehokotakiʻanga ia ʻi hoʻo saití ʻoku tuhu ki ha ngaahi meʻa kehe ʻoku mahuʻinga ʻi he uepisaití. ʻE tokoni ʻeni ki hono kumi ʻo e ngaahi mīsiní ke fakapapauʻi ʻa e mahuʻinga ʻo e meʻa ʻi lotó ʻi hoʻo uepisait. Ko e lahi ange e ngaahi fehokotakiʻanga ʻi hoʻo saití, ko e mahuʻinga ange hoʻo saití ki he Google. ʻOku totonu ke ke feinga ke fakakau ʻa e tokolahi taha ʻe lavá – ʻikai lahi hake ʻi he 50 – ke ʻoange ki hoʻo kau lau makasini ha ngaahi ʻuhinga lahi ange ke ʻaʻahi ai ki hoʻo uepisaiti.

Ko e meʻa mahuʻinga taha ke manatuʻí ko hono fakapapauʻi ʻoku optimized hoʻo ngaahi fehokotakiʻanga ʻi lotó. ʻE tokoni ʻa e ngaahi fehokotakiʻanga ko ʻení ki hoʻo saití ke māʻolunga ange mo tokoniʻi koe ke ke maʻu ha ngaahi meʻa lahi ange mei he ngaahi foʻi lea mahuʻinga kuo ʻosi fakatau maí. Te nau toe tokoni foki ke ke langa ʻa e fakahokohoko ʻo e peesi lelei taha. ʻOku nau ʻasi ki he Google pea ʻe lava ke tokoni atu ke ke tuʻunga lelei ʻi hoʻo ngaahi foʻi lea mahuʻinga kuo ʻosi fakapapauʻi.

Te ke lava foki ʻo fai ha ngaahi fehokotakiʻanga fakalotofonua ki he taxonomies ke tokoni ke mahino ki he Google ʻa e faʻunga hoʻo uepisaiti. ʻOku mahuʻinga ʻeni kapau ʻoku ʻi ai haʻo blog. ʻE faingofua ange ai ki he Google ke fakahokohoko fakamotuʻalea hoʻo blog, pea ʻe tokoni ia ki hoʻomou kau ʻaʻahí ke nau hū atu ʻi ha ngaahi fuʻu pou ʻoku nau fekauʻaki. ʻE lava ke fokotuʻu ʻa e ngaahi fehokotakiʻanga ko ʻení ʻi he footer pe sidebar, pea ʻe ʻasi kinautolu ʻi he peesi kotoa pē hoʻo uepisaití.

ʻOku malu ange ʻa e fakamatala ki he taula angamaheni

ʻOku ʻi ai ha faʻahinga tohi ʻe ua ʻo e fakamaʻunga: angamaheni mo fakaʻilongaʻi. Ko e fakamatala ki he taula angamaheni ko e meʻa ia ʻoku ke taipeʻi ʻi he taimi ʻoku ke fie maʻu ai ke tataki ha tokotaha ʻaʻahi ki ha peesi ʻe taha mo fakaʻilongaʻi ko e meʻa ʻoku lahi hono fakaʻaongaʻi motolo kautaha fotunga. Fakamatala ki he fakamaʻunga angamaheni, neongo ia, ʻoku siʻisiʻi ange ʻene malú. ʻOku kau ai ha foʻi lea pe kupuʻi lea angamaheni, hangē ko e “ʻalu ki heni,” mo ha URL ʻota. Neongo ʻoku ʻikai feʻunga ʻeni ki hoʻo uepisaití, ʻe kei lava pe ke ʻaonga kapau ʻe fakahoko totonu.

Neongo ʻoku ngaue lelei ʻa e taula ki he hingoa ʻo e kautaha, ʻoku ʻikai ke ʻomi maʻu pē ʻe he ngaahi tohi angamahení ʻa e ngaahi ola naʻe talaʻofa maí. ʻOku faʻa fakatupu ʻe he ngaahi tohi ʻoku maʻulalo hono fakahoko ʻo e taula ha vave maʻolunga mo ha tuʻunga maʻulalo ange ʻi he ngaahi ola ʻo e fekumi. Ke fakaʻehiʻehi mei he palopalema ni, ʻoku totonu ke ke fai pē kiate koe ha fehuʻi faingofua: “ʻOku ʻaonga fēfē ʻa e fakamatala ki he taula ko ʻení ki he peesi ʻoku ʻuhinga ki aí?”. Kapau naʻa ke tataki ha tokotaha ʻaʻahi ki ha falekoloa pusiaki, hangē ko ʻení, he ʻikai te ke fakaʻaongaʻi ʻa e fakamatala ki he taula angamaheni ke fakafehokotaki ki he peesi ko ia. ʻOku totonu ke ʻi ai ha mahuʻinga moʻoni ʻo e fakamaʻunga ki he tokotaha fakaʻaongaʻí.

Ko e kupu ʻo e taula ko ha lea ia ʻe lava ke lomiʻi ʻi loto ʻi ha hyperlink. ʻOku ne fakaha ʻa e ngaahi misini fekumi ki he meʻa ʻoku fekauʻaki mo e uepisaiti pea tokoni ke mahino ange ki he kau ʻaʻahi. ʻOku ʻuhinga ʻa e fakamaʻunga lelei ki he ngaahi fehokotakiʻanga ʻoku fakamafaiʻí, muimuitaha fakahokohoko lelei ange mo maʻolunga ange ʻa e lomiʻi mo e fakautuutu ʻo e ului.