Ko e ha ʻa e Google SEO?

Ko e SEO ko e founga ia ki hono fakaleleiʻi ʻo e fakatokangaʻi ʻo ha uepisaiti ʻi he ngaahi misini fekumi. ʻOku kau ai ʻa e mahino ʻo e ngaahi moʻoniʻi meʻa kehekehe ʻoku fakaʻaongaʻi ʻe he Google ke fakapapauʻi pe ko e fe ʻa e ngaahi ola ʻoku ʻasi ʻi he ngaahi peesi ola ʻo e fe. Neongo ʻoku ʻikai ke ʻi ai ha tokotaha teʻeki mali, fakaʻuhingaʻi mahinongofua ʻo e SEO, ʻoku ʻi ai ha ngaahi founga angamaheni ʻoku totonu ke muimui ki ai. ʻOku kau heni ʻa e Link building, Ngaahi Foʻi Lea Mahuʻingá, Optimization ʻi he peesi, mo e Totolo.

Fakafehokotakiʻanga ʻo e falé

Ko hono fakahoko ko ia hono langa ʻo e ngaahi fehokotakiʻanga ki hoʻo uepisaiti ko ha konga mahuʻinga ia ʻo e Google SEO. ʻOku ʻikai ngata pe ʻi heʻenau tanaki ki he tuʻunga hoʻo saiti, ka ʻoku nau tokoniʻi foki koe ke ke maʻu ha mafai lahi ange ʻi he ʻInitaneti. Ki ha uepisaiti foʻou, ʻoku mātuʻaki mahuʻinga ʻeni, ʻi he ʻikai ke ne maʻu ha mafai lahi. Ko ha founga fakaʻofoʻofa moʻoni hono maʻu ʻo e ngaahi fehokotakiʻanga mei he ngaahi uepisaiti ʻoku fakamafaiʻi ke maʻu ai ʻa e, koeʻuhi ko e ngaahi fehokotakiʻanga ʻoku ne poupouʻi ʻa e loto falala.

ʻOku lahi ha ngaahi founga kehekehe ke maʻu ai ha ngaahi fehokotakiʻanga. Ko e taha ʻo e ngaahi founga lelei tahá ko hono fakaʻaongaʻi ha fakafehokotakiʻanga ʻo e ngāue ki hono langa ʻo e falé. ʻOku fakaʻaongaʻi ʻe he ngaahi kulupu lahi ʻa e ngaue tokoni ko ʻeni ke fakatupulaki e tuʻunga ʻo ʻenau uepisaiti. ʻE lava ke tokoni atu ha kautaha SEO fakapalofesinale ke fakalahi hoʻo feʻaluʻaki mo e tuʻunga maʻolunga ange ʻi he Google. ʻOku maʻu foki ʻe ha niʻihi ʻo e ngaahi kulupu ko ʻeni ʻa e ngaahi meʻangaue mo e ʻilo-founga ke faʻu ʻaki ha polokalama langa fehokotakiʻanga te ne takiekina e muimuitaha fakahokohoko hoʻo uepisaiti.

Tatau ai pē pe ko e fē ʻa e founga ʻokú ke filí, fie maʻu ʻa e ngāue maʻu pē ki he fale fakafehokotakí pea ʻe lava ke tolonga ia ʻi ha ngaahi māhina lahi. Ka, ʻi hoʻo muimui ʻi ha founga fakafehokotakiʻanga ʻo e langa, te ke lava ʻo fakasiʻisiʻi ʻa e lahi ʻo e ngāue ʻoku fie maʻu ke faí. Ko e foungá ni, te ke lava ʻo tokanga taha ki hono faʻu ha ngaahi meʻa lahi kae ʻikai ko e ngaahi meʻa fakatekinikale ʻo e ngaahi fehokotakiʻanga langa.

Ngaahi Foʻi Lea Mahuʻingá

Ko e taha ʻo e ngaahi tafaʻaki mahuʻinga taha ʻo e optimization ʻo e misini kumi (Faka-Seo) ko e fekumi ki he foʻi lea mahuʻing. Ko ha founga hokohoko ia ʻokú ne fakaʻatā koe ke ke fakapapauʻi pe ko e fē ʻa e ngaahi foʻi lea mahuʻinga te ne ʻomi kiate koe ʻa e ngaahi meʻalele lahi tahá. ʻOku maʻu pea mole ʻa e mahuʻinga ʻo e ngaahi foʻi lea mahuʻingá ʻi he taimi kotoa pē, pea ʻoku mahuʻinga ke ke ʻiloʻi lelei e ngaahi liliu ko ʻení. ʻI hono fai maʻu pe ʻo e fekumi ki he tefito, te ke lava ʻo maʻu ʻa e potupotutatau totonu ʻi he vahaʻa ʻo e hiku loloa mo e ngaahi foʻi lea ʻoku hiku lahi.

Ke kamata e fekumi ki he ngaahi foʻi lea mahuʻingá, fakaʻaongaʻi ʻa e Google Keyword tool. ʻOku ne fakaʻata koe ke ke fakahu ha ngaahi foʻi lea mahuʻinga kuo ke ʻosi ʻiloʻi pea ʻoku ne ʻoatu foki kiate koe ha ngaahi fakakaukau mahuʻinga ʻi ha ngaahi feituʻu kehekehe. ʻOku faʻa fakaʻaongaʻi e meʻangāue ko ʻení ʻe he content marketers. Te ke lava foki ʻo fakaʻaongaʻi ʻa e Google trends ke ʻiloʻi ʻa e ngaahi tefito vela mo vakaiʻi ʻa e tuʻo lahi ʻo e fekumi. ʻI hono fakaʻaongaʻi e ngaahi meʻangāue ko, te ke lava ʻo maʻu ha ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo kuo fakamaʻalaʻala mo e koloa. ʻOku tokoni ʻeni ke ke toe lahi ange ai e meʻa ʻi hoʻo uepisaiti pea maʻu ha tuʻunga lelei ange ʻi he ola ʻo e fekumi.

Ko e fakatotolo ki he tefitoʻi lea ko ha konga mahuʻinga ia ʻo e fakalakalaka ʻo e uepisaiti. ʻE tokoni hono kumi ʻo e ngaahi foʻi lea mahuʻinga ke ke fakatupu ha meʻa ʻoku kau ki hoʻo kau fanongo ʻoku fakataumuʻa ki ai.

Optimization ʻi he peesi

Neongo ko e meʻa ʻi loto ko e tuʻi ʻi he taimi ʻoku hoko mai ai ki SEO, ʻoku mahuʻinga ke manatuʻi ʻoku ʻikai tuʻunga tatau ʻa e meʻa kotoa pē ʻi lotó. Ngaahi saiti mamafa ʻo e Google ʻo makatuʻunga ʻi heʻenau-A-T (taukei, mafai, falalaʻangá) ngaahi moʻoniʻi meʻa, ʻa ia ʻoku fakamatalaʻi atu ʻi hono Ngaahi Fakahinohino ki he Tuʻunga Lelei ʻo e Fekumí. Neongo kuo teʻeki ai fakaha ʻe he Google ki he kakai ʻa e meʻa ʻoku hoko ki hono fakafuofuaʻi, ʻoku tui ha tokolahi ko e konga lahi ʻa e ngaahi fakaʻilonga ʻi he peesi.

Ko hono moʻoní, ʻi he peesi seO tokoni ke mahino ki he ngaahi misini kumi hoʻo uepisaiti mo fakapapauʻi ʻene kaunga. ʻOku kau heni hono fakaleleiʻi ʻo e meʻa ʻi lotó, tānaki atu ha ngaahi foʻi lea mahuʻinga, mo ha ngaahi meʻa lahi ange. ʻI he taimi ʻe ʻosi totonu aí, ʻe lava ʻe he ngaahi founga ko ʻeni ʻo takiekina e muimuitaha fakahokohoko hoʻo saiti. Neongo ia, ʻoku mahuʻinga ke manatuʻi ko e ngaahi misini fekumi’ algorithms faʻa liliu, ko ia ʻoku mahuʻinga ke fakaleleiʻi maʻu pe hoʻo uepisaiti ke feʻauʻauhi.

ʻOku fakafehokotaki ʻe ha konga ʻe taha ʻo e peesi SEO. ʻOku ʻiloa e ngaahi fehokotakiʻanga mei he ngaahi uepisaiti kehé ko ha ngaahi fehokotakiʻanga ʻi mui. ʻOku totonu ke kau ʻi he ngaahi fehokotakiʻanga mei hoʻomou saití ha fakamatala fekauʻaki mo e taulá, ʻa ia ʻoku totonu ke hoko ko ha foʻi lea mahuʻinga. ʻOku totonu foki ke ke fakapapauʻi ʻoku tuhu ʻa e ngaahi fehokotakiʻanga ʻi lotó ki hoʻo peesi ʻoku lahi angé. Ko e foungá ni, ʻe lava ke mahino ngofua ki he ngaahi misini kumi ʻa e founga ke hu ai ʻi hoʻo uepisaiti.

Ko ha tafaʻaki mahuʻinga ʻe taha ʻo e optimization ʻi he peesi ko e title tag. Neongo ʻoku ʻikai fekauʻaki hangatonu ʻa e pine hingoa mo e fekumi ki he tuʻunga ʻo e misini, ʻe lava ke hoko ia ko ha founga ʻaonga ke fakahaaʻi ai ʻene kaunga.

Totolo

Hoko ʻa e Google SEO totolo ʻi he taimi ʻoku fai ai ʻa e Google, pe hina, hū ki ha uepisaiti. ʻOku lau ʻe he ngaahi lopati ʻa e kouti ʻo e ngaahi uepisaiti kehe pea paasi ʻa e fakamatala ko ʻeni ki he misini kumi ʻa e Google. ʻOku fakafalala ʻa e tuʻo lahi ʻo e totolo ʻa e Google ʻi ha ngaahi moʻoniʻi meʻa kehekehe. Te ke lava ʻo ako lahi ange fekauʻaki mo e founga ko ʻeni ʻaki haʻo lau ʻa e Ngaahi Fakahinohino Webmaster ʻa e Google.

ʻOku kumi ʻe he Google crawlers ʻa e ngaahi meʻa makehe mo e ngaahi ʻelemeniti kehe ʻi he ngaahi peesi Uepi. ʻOku ʻiloa ʻa e fakamatala ko ʻeni ko e metadata, pea ko ha konga ia ʻo e kouti HTML ʻoku fakaʻaongaʻi ʻe he ngaahi mīsini kumí ke fakapapauʻi pe ko e hā ʻa e peesi ʻoku fekauʻaki mo e. ʻOku hoko ʻa e ngaahi ʻelemēniti ko ʻení ko e ngaahi hingoa mo e fakamatala ʻi he ola ʻo e fekumí, ko ia ʻoku mahuʻinga ke tauhi ke fakatonutonu e fakamatala ko ʻení.

Ko e patiseti totolo ko ha meʻa mahuʻinga ia ʻi optimizing e lahi ʻo e ngaahi peesi naʻe totolo ʻe he Google. Ko e angamahení, ko e, ʻoku lahi ange e tokanga ʻa ha uepisaiti ʻoku lahi ange ai e ngaahi fehokotakiʻanga fakalotofonuá mei he ngaahi misini kumí. ʻE siʻisiʻi ange ʻa e totolo ʻi ha peesi ʻoku siʻisiʻi hono ngaahi fehokotakiʻangá pea ʻe aʻu pē ʻo ʻikai toe lava ʻo taʻetokangaʻi. Ko ia, ʻoku mahuʻinga ke lahi ange ʻa e ngaahi fehokotakiʻanga ʻi loto ʻi ha peesi peesi.

ʻOku fakatupu ʻe ha faʻunga URL faingataʻa Googlebot ke totolo ʻo laka hake ʻi he URL ʻe taha. ʻI he taimi ʻoku hoko ai ʻení, ʻe iku ʻo totolo tuʻo lahi, ʻa ia ʻe mamalie hifo ʻi he founga totolo. Ko ha palopalema angamaheni ʻe taha ko hono fio e ids ʻo e fakatahaʻanga ki he hala. Neongo he ʻikai fihia ʻa Googlebot ʻi he meʻa ni, mahalo ʻe māmālie hifo ʻene totolo he ʻokú ne maʻu ha ngaahi konga ʻoku toutou ʻasi ʻi he halá.

Mobilegeddon

Kapau kuo teʻeki ai ke ke lava ʻo tulituli hake ki he ngaahi fakalakalaka kimui ni ʻi he mamani ʻo e misini fekumi optimization (Faka-Seo), ʻoku ʻikai ke ke tuenoa. Kuo fakatupu ʻe hono tuku atu kimui ni mai ʻo e algorithm telefoni toʻotoʻo foʻou ʻa e Google ha kiʻi buzz mo e taʻepau. Naʻe fie maʻu ʻa e fakamatala fakamuimuitaha ko ʻeni ke fakatupu ha liliu lahi ʻi he peesi muimuitaha fakahokohoko. ʻOku penalizes ʻa e ngaahi uepisaiti ʻoku ʻikai ke anga fakakaumeʻa ki he telefoni toʻotoʻo pea taʻofi kinautolu mei haʻanau ʻasi maʻolunga ange ʻi he ngaahi ola ʻo e fekumi toʻotoʻo.

ʻI ʻEpeleli 21, 2015, Naʻe kamata ke tekaʻi ʻe he Google ha fakamatala fakamuimuitaha foʻou ki heʻenau fekumi algorithms ʻa ia naʻe fakamuʻomuʻa optimization toʻotoʻo. Talu mei ai, kuo ʻiloa ʻa e fakamatala fakamuimuitahá ko e “Mobilegeddon” pea kuo lahi hono aleaʻi ʻi he kolo SEO. Lolotonga e taimi ko ʻení, Naʻe kamata foki ke kau ʻi he Google ʻa e ngaahi fakaʻilonga ʻoku ne fakahaaʻi pe ʻoku anga fakakaumeʻa ʻa e uepisaiti, fakaʻilongaʻi ʻa e foʻi moʻoni ko ia ʻoku ngalingali ʻe hu ʻa e kau fakaʻaongaʻi ki he Uepi saiti mei heʻenau ngaahi device toʻotoʻo.

Naʻe faʻu ʻa Mobilegeddon ko e tali ki he spike kimui ni mai ʻi he ngaahi fekumi toʻotoʻo. Ko hono ola, Naʻe kamata fakakaukau ʻa Google ki he anga fakakaumeʻa toʻotoʻo ʻo ha uepisaiti mo e fokotuʻutuʻu ʻi he taimi ʻoku hoko ai. Ngaahi uepisaiti naʻe ʻikai ke ongoʻingofua, maʻu ha kiʻi fakamatala siʻisiʻi, pea naʻe tauteaʻi ha ngaahi ʻelemeniti kehe naʻe ʻikai ke anga fakakaumeʻa ki he telefoni toʻotoʻo. Neongo ia, ʻoku kei lau pē ʻa e ngaahi saiti ʻoku nau tokangaʻí ko e anga fakakaumeʻa ki he telefoni toʻoto, ko ia te nau kei lava pe ʻo tuʻunga maʻolunga ʻi he ngaahi ola ʻo e fekumi ʻi he Google.

Ngaahi fehokotakiʻanga fakalotofonuá

ʻOku tokoni ʻa e ngaahi fehokotakiʻanga fakalotofonua ki hoʻo uepisaiti ke maʻolunga ange ʻi he Google search. Te nau toe lava foki ʻo fakaleleiʻi ʻa e aʻusia fakaʻaongaʻi hoʻo uepisaití. ʻOku totonu ke tuhu ʻa e ngaahi fehokotakiʻanga fakalotofonua ʻo e pēsí ki he ngaahi peesi loloto ʻi he saití, kae ʻikai ko hono tepi fakaʻapí pē. ʻOku siʻisiʻi e mahuʻinga ʻo e peesi ʻuluaki SEO pea ʻoku ʻikai ke ne ʻomi ha fakamatala fakaikiiki ki he tokotaha fakaʻaongaʻi. ʻE lava ʻe ha faʻunga fakafehokotaki malohi ʻi loto ʻo takiekina ʻa e huhuʻaʻi ʻoku ne maʻu ʻa e ivi ke maʻu, faʻu ha lomiʻi mahino ʻa e ngaahi halá, pea toe lahi ange ʻa e fakahokohoko fakamotuʻaleá ʻi he saití. ʻIkai ngata ai, ʻe lava ʻe he ngaahi fehokotakiʻanga ʻi loto ʻo fakatupulaki e meʻa ke fakamuʻ.

He ʻikai lava ke fakamatalaʻi e mahuʻinga ʻo e ngaahi fehokotakiʻanga ʻi loto. Ngaahi fehokotakiʻanga ʻi he ʻuluʻi tohi, ʻū 3, pea ʻoku mahuʻinga ʻa e ngaahi tafaʻaki ki he menu ʻo ha uepisaiti ki he tuʻunga ʻo e misini fekumi. ʻOku fakahehema ʻa e ngaahi saiti lalahi ange ke ʻi ai ha ngaahi fehokotakiʻanga fakalotofonua lahi ange mo ha fekumi maʻolunga ange. Neongo ia, mahalo ʻoku siʻisiʻi ange ʻa e fehokotakiʻanga fakalotofonuá ʻi he ngaahi saiti iiki angé. ʻIkai ngata ai, ʻoku uesia ʻe he kehekehe ʻo e fakamaʻunga ʻa e fekumi ʻi he ngaahi meʻalele. ʻOku matuʻaki ʻaonga ʻa e fakamatala ki he taula ki hono fakatupulaki ʻo e fekumi.

Ke fakaleleiʻi ho tuʻunga totonu, fakatonutonu ʻa e fakamatala motuʻa angé. Tānaki atu ha ngaahi fehokotakiʻanga ʻi loto ʻi hoʻo peesi ʻuluakí pe blog. A “Ngaahi Fuʻu Fakamatala Kimui Ní” ʻoku totonu ke kau ʻi he konga ʻi hoʻo tefitoʻi tuʻasila ha fehokotakiʻanga ʻe tolu ki he nima ki hoʻo blog fakamuimuitaha. ʻI he leveraging ʻa e mafai ʻo e fehokotakiʻanga ʻo hoʻo ngaahi meʻa motuʻa ange, ʻe maʻu ʻe hoʻo meʻa foʻou ha ivi.

Fehokotakiʻanga ki he fekumi fakalotofonuá

Kapau ʻoku ke feinga ke maʻu ha fakatokanga lahi ange ʻi he feituʻu fakalotofonua, ʻe lava ke tokoni atu ʻa e fale fakafehokotakiʻanga fakalotofonuá. ʻOku kau ʻi he founga ko ʻeni ʻa e fehokotaki mo e ngaahi pisinisi fakalotofonua kehe ke fakatupu ha ngaahi fehokotakiʻanga fakalotofonua. ʻE lava foki ke fai ʻeni ʻo fakafou ʻi he ngaahi faingamalie ke fai ai ha ngaahi fie maʻu ʻa e kau fakaafe. ʻAki hano fokotuʻu ha ngaahi fehokotakiʻanga mo ha ngaahi pisinisi fakalotofonua, te ke lava ʻo fokotuʻu ha fehokotakiʻanga falala mo fakaeloto mo e kau kasitoma fakalotofonua.

Ke maʻu e ngaahi uepisaiti ʻoku fekauʻaki mo iá ke fakafehokotaki ki he, sio ki ho ngaahi feʻauʻauhi’ fakamatala fakafoʻituitui ʻo e fehokotakiʻang. Pea, feinga ke fetuʻutaki kiate kinautolu. ʻAve kiate kinautolu ha ʻīmeili fakaʻapaʻapa, fakamālō kiate kinautolu ʻi heʻenau laú, mo e foaki ke fakafetongi ha fehokotakiʻanga. ʻI hono fai iá, te ke lava ʻo langa hake ʻa e falala mo e va fetuʻutaki mo e kau maʻu uepisaiti kehe, pea ʻe lava ʻo tokoni ia ke ke maʻu ha ngaahi fehokotakiʻanga ʻaonga meiate kinautolu.

Ko ha founga lelei ʻaupito ʻa e fale fehokotakiʻanga fakalotofonua ke fakatupulaki ai ho tuʻunga totonu ʻi he fekumi fakalotofonua. Ko e kií ke tokanga taha ki hono langa ʻo e ngaahi fehokotakiʻanga fakalotofonuá mei he ngaahi uepisaiti fekauʻaki mo iá ʻi homou feituʻú. ʻOku kau heni ʻa e ngaahi tohi tuʻasila ʻo e pisinisi fakalotofonuá, ngaahi fakahinohino ki he koló, mo e blogs. Neongo ʻe lava ke fakalahi ʻe he ngaahi fehokotakiʻanga mei he ngaahi blogs papakiuu ʻi Kenisesi Siti hoʻo fakamatala fakafoʻituitui ʻi he backlink, he ʻikai ke nau fai ha lelei kapau ʻoku ʻikai ke ʻi ai ha kau kasitoma fakalotofonua ʻi hoʻo pisinisi. ʻI he tokanga taha ki he fale fakafehokotakiʻanga fakalotofonuá, te ke lava ʻo tohoakiʻi mai ha kau kasitoma fakalotofonua tokolahi ange mo fakatupulaki hoʻo pisinisi.

Neongo ʻoku kau ʻi he ngaahi founga SEO fakalotofonua ha ngaue malohi lahi, ʻoku lahi ha ngaahi lelei ki he fale fakafehokotakiʻanga fakalotofonuá. ʻE lava ʻe he ngaahi founga ko ʻeni ʻo fakatupulaki ʻa e mafai kelekele hoʻo uepisaiti mo e ngaahi meʻalele ʻoku feʻaluʻaki.