ʻI he peesi mo e peesi ʻoku ʻikai ke ʻi ai ha SEO

Faka-Seo (fakaʻaongaʻi e founga kumí) ko e founga ia ki hono fakaleleiʻi e tokolahi ʻo e kau ʻaʻahi ʻoku maʻu hoʻo uepisaití mei he ngaahi misini kumí. ʻOku fakataumuʻa ia ki he moʻua, ʻosi totongi, pea mo tataki e feʻaluʻaki. ʻI hoʻo muimui ki he ngaahi tefitoʻi meʻa mahuʻing, te ke lava ʻo fakaleleiʻi hono fakatokangaʻi hoʻo saití. ʻIkai ngata ai, SEO lava ʻo tokoni atu ke ke tohoakiʻi mai ʻa e kau kasitoma foʻou. ʻE aleaʻi ʻe he fakamatala ko ʻeni ʻi he peesi mo e peesi seO.

ʻI he peesi SEO

Ko e taha ʻo e ngaahi meʻa mahuʻinga taha ki he tuʻunga maʻolunga ʻi he Google ʻoku ʻi he peesi SEO, pe ko hono fakaʻaongaʻi ha uepisaiti. ʻE lava ʻe he ngaahi ʻekitivitī ko ʻení ʻo ngaohi pe maumauʻi ha uepisaiti. Neongo ʻoku fakahangatonu ha niʻihi ʻo e ngaahi ʻekitivitī ko ʻení, ko e niʻihi ʻe lava ke nau fakaʻaongaʻi ha ngaahi uike pe māhina lahi ke maʻu ha ngaahi ola ʻoku ʻasi maí. Ko ha ngaahi tokoni ʻeni ke manatuʻi ke maʻu e ngaahi ola lelei taha mei he peesi SEO.

ʻUluaki, ʻoku fie maʻu ke mahino kiate koe ʻa e founga ngāue ʻa e ngaahi mīsini kumí mo ʻiloʻi hoʻo ngaahi foʻi lea mahuʻingá. Ko e ngaahi foʻi lea mahuʻinga ko e ngaahi foʻi lea ia ʻoku fakaʻaongaʻi ʻe he kakaí ke kumi ʻaki ha ngaahi nāunau mo ha ngaahi ngāue ʻ. ʻE hanga ʻe hoʻo fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ko ʻení ʻo ʻai ke ke lava ʻo ʻilo lahi ange hoʻo saití ki he kau kumí, tupu mei he lahi ange ʻa e feʻaluʻaki ʻa e Google. ʻIkai ngata ai, ʻaki hono fakahoko e ngaahi founga seO ʻi he peesi, te ke lava pē ʻo mālohi ange ʻi hoʻo feʻauhí.

Ko hono fakaʻaongaʻi ʻo e ngaahi ʻuluʻi fakamatala hange ko e H1 mo e H2 ke fakamatalaʻi hoʻo meʻa ʻi loto ko ha sitepu mahuʻinga ia ʻe taha. Ko e headers ko ha konga mahuʻinga ia ʻo hoʻo meʻa ʻi lotó, pea ʻoku totonu ke ne fakamatalaʻi mahino ʻa e tefitoʻi kaveinga ʻo e pēsí. ʻOku fakaʻaongaʻi ʻe he Google ʻa e H1 ko ha meʻa mahuʻinga ʻi he tuʻunga ʻo ha peesi, ʻi heʻene hoko ko ha fakamatala lelei ʻo e kakano fakalūkufua ʻo e pēsí. ʻE tokoniʻi koe ʻe hono fakakau ʻo e ngaahi foʻi lea mahuʻinga ʻi he H1 ke ke takiekina hoʻo peesi seO mo fakaleleiʻi usability.

Mavahe mei he peesi SEO

Ko e peesi seO ko ha konga mahuʻinga ia ʻo e huhu ʻo e misini kumi ʻo e uepisaiti. ʻOku kau ai hano fokotuʻu ha ngaahi fehokotakiʻanga mei he ngaahi saiti kehé, fokotuʻu ha ngaahi fakamatala mo ha ngaahi meʻa ʻoku vahevahe, mo garnering ʻa e loto falala mei he ngaahi maʻuʻanga tokoni mavahe mei he uepisaiti. ʻOku lahi ha ngaahi meʻangaue ʻoku lava ke maʻu ʻi he ʻInitaneti ke tokoni ki he ngaahi pisinisi ke fakapapauʻi ʻa e malohi ʻo ʻenau ngaahi ngaue ʻi he peesi SEO. ʻOku kau heni ʻa e Link Explorer mo ha fehokotakiʻanga meʻangaue manakoa.

Ko e taha ʻo e ngaahi tafaʻaki mahuʻinga taha ʻo e peesi SEO ko e meʻa ʻoku lelei ʻaupito. ʻOku vahevahe mo fakafehokotaki ʻa e ngaahi meʻa ʻoku lelei ki he, fakatupulaki e faingamālie hoʻo uepisaití ʻo lelei. Makehe mei he meʻa ʻi lotó, ʻoku toe tokoni foki ke ʻi ai ha founga mitia fakasosiale. Neongo ko e ngaahi meʻa mahuʻinga ʻeni, ʻoku ʻikai feʻunga ia ke maʻu ai hoʻo uepisaití ke māʻolunga.

Ko hono faʻu ʻo ha ngaahi fehokotakiʻanga lelei ko ha konga mahuʻinga ia ʻe taha ʻo e peesi SEO ki he Google SEO. Ko e taumuʻa ke langa ha ngaahi fehokotakiʻanga mei ha ngaahi saiti falalaʻanga ki hoʻo uepisaiti pe ʻaʻau. ʻOku mahuʻinga ke fakaʻaongaʻi e ngaahi tohi tuʻasilá, ngaahi tohi tuʻasilatelefoni ki he blog, ngaahi fakataha, mo ha ngaahi saiti falalaʻanga kehe ke paotoloaki hoʻo fakamatalá. ʻI hono langa e ngaahi fehokotakiʻanga ko ʻení, te ke fakaleleiʻi hoʻo pesi pea maʻu ha tuʻunga maʻolunga ange ʻi SERPs.

Sitemap

ʻI hoʻo faʻu ha saitimape ki hoʻo saití, manatuʻi ʻoku mahuʻinga ke fakakau pē ʻa e ngaahi peesi ʻoku fekauʻaki mo hoʻo kau fanongó. ʻOku ʻuhinga ʻeni ʻoku ʻikai 404 ngaahi pēsí pe toe fakatonutonu ʻa e NGAAHI URLs. ʻOku totonu foki ke ke tauhi hoʻo saiti ke faingofua mo faingofua hono laú. Te ke lava ʻo fakaʻaongaʻi ʻa e Yoast SEO ke faʻu ha saitimap. Fakapapauʻi ke ʻuluaki ngāue ʻaki ʻa e polokalama XML sitemap.

Ko e sitemap ko ha fakamatala ia ʻoku ne tataki ʻa e totolo ʻa e Google ʻi hoʻo uepisaiti. ʻOkú ne fakahaaʻi ʻa e ngaahi peesi ʻoku mahuʻinga tahá pea tokoni ke mahino ki he mīsini kumí ʻa e mahuʻinga hoʻo saití. ʻOku ʻi ai ha faʻahinga sitemaps ʻe ua: HTML mo e XML. ʻOku ʻikai lau ʻe he sitemaps HTML ʻa e, ka ko e ngaahi meʻa pē naʻe fai ki ai e fekumí te ne lava ʻo lau ʻa e XML sitemaps. ʻE lava ke tokoni hono fakaʻaongaʻi ʻo ha sitemap mo ha ngaahi meʻa longomoʻui ke takiekina e muimuitaha fakahokohoko hoʻo saiti.

ʻOku totonu ke ʻi ai ha URL makehe ʻi he saiti ki he peesi takitaha, pea ʻoku totonu ke faʻu ia ʻi he founga XML. ʻOku saiʻia ange ʻa e ngaahi mīsiní ʻi he XML sitemaps. ʻOku totonu foki ke ʻi ai ha ngaahi fakaʻilonga (optimized title) mo ha ngaahi fakaʻilonga fakamatala ʻoku nau fakamatalaʻi totonu ʻa e kakano ʻo e peesi takitaha. Ko e ngaahi meʻa mahuʻinga ʻeni ke fakaleleiʻi ʻaki hono fakatokangaʻi ʻo e misini fekumi mo e tuʻunga totonu. ʻIkai ngata ai, ʻoku totonu ke ʻasi ʻi he saití ʻa e tatau fakafolofola pē ʻo hoʻo meʻa ʻi lotó. Te ke lava ʻo fakahu hoʻo sitemap ʻo fakafou ʻi he Fakanonga ʻa e Google Search.

XML sitemape

Ko e meʻa mahuʻinga taha ke manatuʻi ʻi he taimi ʻoku faʻu ai ha saiti XML ki he Google SEO ko e pau ke ʻi ai ha ngaahi peesi pe ʻoku fekauʻaki mo hoʻo kuo fakamaʻalaʻala. ʻOku lelei taha ke liʻaki ʻa e ngaahi URLs ʻoku ʻikai mahuʻinga, hangē ko e fetuʻutaki mai kiate kimautolu pe ngaahi tuʻutuʻuni ki he totonu fakatāutahá, ʻa ia ʻoku ʻikai mahuʻinga ki hoʻo pisinisi. Ka, tukutaha hoʻo tokangá ʻi he ngaahi peesi ʻokú ke fie maʻu ke kumi ʻaki e ngaahi mīsiní ke tukutaha ki ai hoʻo tokangá, hangē ko e blog posts, ʻu peesi ʻe to, mo e ngaahi fakamatala ki he koloá.

ʻOku totonu ke fakahū ha saiti XML ki he Google Search Console mo e Bing Webmaster Tools. He ʻikai ngata pē ʻi hono tokoniʻi koe ʻe he ngaahi meʻangāue ko ʻení ke vave ange hono fakahokohoko fakamotuʻalea hoʻo saití, ka te nau tokoni atu foki ke ke ʻiloʻi e ngaahi meʻa ʻokú ne fakafeʻātungiaʻi e fakahokohoko fakamotuʻalea hoʻo uepisaití.

Mafai

Mafai ʻo e Kelekele (TA) ko ha metric mahuʻinga ia ʻoku ne tomuʻa tala ʻa e ngalingali ko e uepisaiti ke tuʻunga lelei ʻi he peesi ola ʻo e misini kumi ʻa e Google (SERP). Ko hono fakatupulaki hoʻo TA ko ha founga lelei ia ke muimuiʻi ʻaki hoʻo fakalakalaka SEO pea fakapapauʻi ʻoku fakaʻau ke lelei e feʻaluʻaki hoʻo saiti. ʻOku toe mahuʻinga foki ke manatuʻi ʻoku feinga foki ho ngaahi feʻauʻauhi ke aʻusia ha ta maʻolunga.

ʻI he taimi ʻoku fakakaukauʻi ai ha founga mahuʻinga, ʻoku totonu ke ke fakakaukauʻi ha ngaahi moʻoniʻi meʻa ke toe lahi ange ai ho mafai. Fakalūkufua, ʻuhinga ʻa e mafai ʻo e peesi maʻolunga ange ki he feʻaluʻaki mo e muimuitaha fakahokohoko maʻolunga ange. Ko e ngaahi fehokotakiʻanga mahuʻinga mo lelei ange ʻokú ke maʻú, ko e lelei ange. ʻOku totonu foki ke ke taumuʻa ke hiki ʻa e meʻa totonu ʻi lotó. ʻI hoʻo muimui ʻi he ngaahi sitepu ʻi ʻolungá, te ke lava ʻo fakaleleiʻi ʻa e mafai hoʻo pēsí pea ko ia ai, fakatupulaki e tuʻunga ʻe malava ke aʻusiá.

Ko e tefitoʻi meʻa mahuʻinga ʻi hono fakapapauʻi ho mafai ko e lahi ʻo e ngaahi fehokotakiʻanga ʻoku ke maʻu. Ko e maʻu ʻo e ngaahi fehokotakiʻanga lelei mei he ngaahi uepisaiti falalaʻanga ko ha founga lelei ia ke takiekina ʻaki ho mafai. Fakapapauʻi ʻoku ke fokotuʻu ha ngaahi hoa mo e ngaahi saiti maʻolunga ʻo e mafai kelekele. ʻOku totonu foki ke ke ʻai ke hoko ʻa e kau fakaafe ko ha konga ʻo hoʻo palani fakamahina. Ko e moʻoni, ʻoku totonu ke ke fai ha meʻa ʻe taha pe ua he māhina.

Meʻa ke Aʻusia ʻi he P

Ko e aʻusia ʻo e peesi ko ha metric foʻou ia ʻoku fakakau atu ʻe he Google ki heʻenau misini fekumi optimization algorithms. ʻOku fenapasi ʻa e metric foʻou ko ʻeni mo e ngaahi liliu kimui ni ʻi he fekumi fakamaketi mo e ngaahi fie maʻu ʻa e kau fakaʻaongaʻi ʻo onoponi. ʻOkú ne fakatahaʻi ʻa e mahuʻinga ʻo e meʻa ʻi lotó, vave ʻa e pēsí mo e taukei ʻa e tokotaha ngāue ki he polokalamá mo e tuʻunga ʻo e koutí. Ko ha founga fakatekinikale seO ia ʻoku fie maʻu ki ai ha taukei fakalakalaka ʻi he Uepi.

Kuo ʻoange ʻe he Google ki he ngaahi pisinisi mo e uepisaiti ha fakatokanga kimuʻa ki he fakamatala fakamuimuitaha ko ʻeni. ʻE ʻi ai hano ʻaonga lahi ki he fokotuʻutuʻu ʻo e Uepi saiti ʻoku ongoʻingofua, fakatekinikale SEO mo SERPs muimuitaha fakahokohoko. ʻE lava ke sio ha saiti ʻoku ʻikai teuteu ki he fakamatala fakamuimuitahá ki ha 100 peseti ʻe taha ʻo e muimuitaha fakahokohoko pea holo mo e faingataʻa ʻi he ngaahi meʻalele. ʻI heʻene fekauʻaki mo e tohi ko ʻení, ʻataʻata pe 12 Naʻe lavaʻi ʻe he peseti ʻo e ngaahi ola toʻotoʻo ʻa e tefitoʻi sivi mahuʻinga ʻo e Uepi saiti ʻa e Google. Neongo ia, URLs ʻoku ʻi he tuʻunga ko e taha ʻi he SERPs ko 10 peseti ʻe lahi ange ʻenau maʻu ha maaka lelei ʻi he Uepi Vitals.

ʻOku fie maʻu ʻa e fakamatala fakamuimuitaha ki he meʻa ke aʻusia ʻi he peesi foʻou ke toe faingataʻa ange ki he ngaahi uepisaiti ʻoku ʻikai ke nau ʻomi ha aʻusia lelei ki he tokotaha ngaue ki he polokalama ke tuʻunga lelei. ʻE maʻu ʻe he ngaahi uepisaiti ʻoku nau ʻomi ha aʻusia lelei ki he tokotaha ngaue ʻi he polokalama ha pine ʻe fokotuʻu ʻe he Google ʻi heʻenau ngaahi saiti. ʻIkai maʻu e pine ko ʻení, ʻe lava ke tukunoaʻi fakaʻaufuli ʻe kinautolu ʻoku nau ngāue ʻaki e sa. Ko hono fakatupulaki ʻo e ngaahi tefitoʻi meʻa mahuʻinga ʻo e Uepi ko ha ngaue fakatekinikale faingataʻa, ko ia ʻoku ʻi ai ha ngaahi kulupu ʻe niʻihi ʻoku nau maʻu e ngaue pe fakaʻaongaʻi e polokalama fakakomipiuta kuo fokotuʻutuʻu pau ki he ngaue ni.

Density ʻo e foʻi lea mahuʻingá

ʻI he optimization ʻo e misini kumi, ko e density foʻi lea ko ha meʻafua ia ʻo e peseti ʻo ha kupuʻi lea pe foʻi lea mahuʻinga ʻi ha peesi uepi. ʻOku tokoni ia ki hono kumi ʻo e ngaahi mīsiní ke fakapapauʻi pe ʻoku ʻi he pēsí ʻa e ngaahi meʻa ʻoku fekauʻaki mo. Kapau ʻoku ʻi ai ha peesi ʻoku ʻi ai ha foʻi lea mahuʻinga density maʻolunga, ʻe ʻasi ia ʻi he ola ʻo e fekumi pea ʻe ngalingali te ne fakatupu ha ngaahi meʻalele.

Ko e foʻi lea density ko ha meʻa mahuʻinga ia ʻi he algorithm ʻa e Google. Kapau ʻoku fuʻu māʻolunga, ʻe lava pē ke fakakaukauʻi e saití “vaʻinga keimi” pea maʻu ha muimuitaha fakahokohoko maʻulalo ange. ʻOku totonu ke ke feinga maʻu pe ke fakangatangata hoʻo foʻi lea density ki ha tuʻunga lelei. ʻE tokoni ʻeni ke kei ʻaonga mo fakamanako ki he kau laukonga ʻa e tangata. Manatuʻi, neongo ia, ʻoku ʻikai feʻunga ʻataʻata pe ʻa e meʻa mahuʻinga ko ia.

Ko e kī ki he foʻi lea ko e density ko e tohi fakanatula pē pea fakakau tuʻo taha pe tuʻo ua hoʻo kupuʻi lea mahuʻingá ʻi ha peesi. Ko ha founga lelei ʻaupito hono fakaʻaongaʻi ʻo ha meʻangāue ki he fekumi ki he tefitó ke fakapapauʻi ʻokú ke fakaʻaongaʻi ha tuʻunga lelei, foʻi lea mahuʻinga. He ʻikai ngata pē ʻi hono tokoniʻi koe ʻe he ngaahi meʻangāue ko ʻení ke ke fakapapauʻi ʻa e ngaahi foʻi lea, kae toe fakapapauʻi foki ʻoku optimized hoʻo meʻa ʻi loto ki he Google.

Fika fakasitetisitika ʻo e mafaí

Ko e mafai metric ki he Google SEO ko ha maʻuhala angamaheni ia. Neongo ʻe lava ke ʻaonga, ʻoku ʻikai ko ha fua haohaoa ia ʻo e mafai ʻo ha uepisaiti. ʻOku fakaʻaongaʻi lahi ange ia ko ha metric taʻefieauna ʻi ha toe meʻa, mo e kiʻi fakafekauʻaki siʻisiʻi ki he tuʻunga totonu ʻo e uepisa. Ka, ko ha fakafofonga ia ki he marketability ʻo ha uepisaiti, manakoa, pea fakafehokotaki e manakoá.

Neongo ʻoku fikaʻi ʻe he Google ʻa e mafai kelekele, ʻokú ne fakahehema ke fai ia ʻi ha peesi ʻe taha ʻo makatuʻunga ʻi ha peesi. ʻOku tupu ʻeni he ʻoku aʻu pe ki ha saiti manakoa ʻe lava ke ʻi ai ha ngaahi peesi lelei. ʻOku, ko ia, mahuʻinga ke mahino ʻa e founga hono fikaʻi ʻe he Google ʻa e mafai. Neongo ʻoku ʻikai ko ha meʻa fakaʻofisiale ia ʻa e Google, ʻoku lahi ha ngaahi meʻangāue ʻe lava ʻo tokoni atu ke ke fakapapauʻi e mafai hoʻo uepisaití.

Ko e ʻuluaki meʻa ʻi he mafai kelekele ko e lahi ʻo e ngaahi fehokotakiʻanga ʻoku haʻu. ʻOku toe hoko foki ʻa e metric ko ʻeni ʻi he lahi ʻo e fakamatala domains. ʻOku mahuʻinga ke manatuʻi ʻoku mahuʻinga ʻa e lahi ʻo e ngaahi fehokotakiʻanga ki ha saiti, ka ʻoku pehē pē mo e tuʻunga lelei ʻo e fehokotakiʻanga takitaha. Kapau ʻoku tuhu ʻa e konga lahi ʻo e ngaahi fehokotakiʻangá ki ha saiti ʻokú ne ʻomi ha fakamatala mahuʻinga, ʻe lava ke tupulaki ʻa e mafai kelekele ʻo e uepisaiti ko ia.

Kaveinga Divi

Kapau ʻoku ke fie fakalahi ʻa e feʻaluʻaki ki hoʻo uepisaiti Divi kaveinga, te ke lava ʻo fai ʻeni ʻaki haʻo faʻu ha meʻa ʻi loto. Neongo ia, kuo pau ke ke ʻilo e founga ke tohi lelei ai e meʻa ʻi lotó. Kuo pau ke fokotuʻutuʻu hoʻo meʻa ʻi lotó ʻi ha founga ʻe faingofua ai ke toʻo ʻe he crawlers ha fakamatala mahuʻinga pea fokotuʻutuʻu ke māʻolunga hoʻo ngaahi pēsí. Ko hono fakaʻaongaʻi ʻo ha kaveinga ʻoku optimized ki he Google Search ko ha founga lelei ia ke fai ai ʻeni.

ʻOku haʻu ʻa Divi mo ha ngaahi ʻeni kehekehe naʻe fakataumuʻa ke fakalahi ʻaki ʻene ngaahi malava mo e ngaue SEO. Hangē ko ʻení, ʻoku tokoni ʻa e Divi Momoʻi Meʻakai ke totolo ngofua ʻa e kau totolo ki he ngaahi peesi fakahokohoko fakamotuʻalea. ʻOku tanaki mai ʻe he Divi fakamoʻoniʻi ʻa e plugin ʻa e faʻahinga ʻo e fetuʻu schema ki he fakamoʻoni ngaueʻi koeʻuhi ke nau ʻasi ʻi he ngaahi ola ʻo e fekumi ʻi he Google ko ha snippets tuʻumalie. Te ke toe lava foki ʻo fokotuʻu ʻa e Divi Plus plugin ke tanaki atu ki he founga ʻo e Schema, FAQSchema, mo e ʻeni ki he kalasi ʻo e Koloa.

Ko e taha ʻo e ngaahi ʻelemeniti mahuʻinga taha ʻi hoʻo palani SEO ko e pine hingoa hoʻo pesi. ʻOku ʻi he title tag ha ngaahi foʻi lea mahuʻinga ʻoku ngāue ʻaki ʻe he ngaahi misini kumí ke fakahokohoko hoʻo uepisaití ʻi hono olá. ʻOku fakaʻatā koe ʻe he Divi ke ke fakamahinoʻi ʻa e hingoa ʻo e tag ki he ngaahi fuʻu ʻōfisí mo e ngaahi pēsí. ʻIkai ngata aí, ʻoku ne poupouʻi ʻa e fakaʻilonga ʻo e fakaamatala (meta).