Founga ke Lahi Ange Ai e Meʻa ʻi Hoʻo Pēsí ki he Founga Hono Kumi ʻo e Mīsiní

Founga ke Lahi Ange Ai e Meʻa ʻi Hoʻo Pēsí ki he Founga Hono Kumi ʻo e Mīsiní

Ko e tuʻunga totonu ʻo ha peesi Uepi ʻi he SERP (peesi ola ʻo e kumi ʻo e mīsiní) ʻoku fakapapauʻi ʻe he misini kumi. Neongo ʻe toki lava pē ʻa e peesi uepisaití ʻo tuʻu ʻi he tuʻunga pē ʻe taha ʻi he taimi, ʻe lava ke liliu hono tuʻunga totonu ʻi ha vahaʻataimi koeʻuhi ko e taʻu, feʻauhi, mo e ngaahi liliu ʻi he ngaahi misini kumí’ algorithm. Ko e meʻa mahuʻinga ʻe taha ʻoku ne uesia ʻa e peesi uepisaiti ko hono kumi ke fakatokangaʻi. ʻI he taimi ʻoku ʻikai ʻasi ai ha kelekele ki ha ngaahi fehuʻi lahi fekauʻaki mo e fekumí, ʻoku siʻisiʻi hono fakatokangaʻi. ʻI he tafaʻaki ʻe taha, ʻi he taimi ʻoku maʻu ai ʻe ha kelekele ha fekumi maʻolunga, ʻoku ne fakatauʻatainaʻi ʻa e feʻaluʻaki mo e mafai ʻo e kelekele.

ʻI he peesi SEO

Ko e peesi content ko e fakavaʻe ia ʻo e peesi SEO ki hono kumi ʻo e misini optimization. ʻOku ʻikai ngata pe ʻi heʻene fakaha ʻa e Google ki he meʻa ʻoku fekauʻaki mo hoʻo saiti, ka ʻoku ne toe tala foki ki hoʻomou kau laukonga ʻa e meʻa te nau lava ʻo ʻamanaki ki ai. ʻOku kamata kotoa ia ʻi hono fekumi ki he ngaahi foʻi lea mahuʻinga. Ngāue ʻaki ʻa e Google mo e ngaahi maʻuʻanga tokoni kehé ke tānaki ha fakamatala ʻoku mahuʻ, pe fakaʻaongaʻi e ngaahi meʻangāue hangē ko ehrefs, TaliʻO EKAOKU FAI E TALÍ, mo e UberSuggest ke maʻu ha ngaahi foʻi lea mahuʻinga. Pea, hiki e meʻa ʻi hoʻo pēsí ʻaki haʻo fakaʻaongaʻi fakanatula pē ʻa e ngaahi foʻi lea ʻoku nounou mo lōloá. ʻOua naʻa ngalo ke ke fakaʻaongaʻi hoʻo personas fakatau ʻi hoʻo meʻa ʻi loto.

Ko ha tafaʻaki mahuʻinga ʻe taha ʻo e peesi SEO ko e faʻunga ʻo hoʻo URL. ʻOku ʻikai tokanga ha kakai tokolahi ki he mahuʻinga ʻo ha faʻunga URL totonu. Ka, ʻOku fakaʻaongaʻi ʻe he Google ha ngaahi fakaʻilonga lahi ke fakafuofuaʻi pe ʻoku fiemalie ʻa e kau fakaʻaongaʻi pe ʻikai ki he kanotohi ʻi ha peesi. ʻI he taimi ʻoku kumi ai ʻe he kau fakaʻaongaʻí ha koloa, ʻoku faʻa vakaiʻi ʻa e hingoa mo e fakamatala ʻo e pēsí ke vakaiʻi pe ʻoku nau ʻomi ʻa e fakamatala ʻoku nau fie maʻú. Kapau ʻoku ʻikai, ʻe faingataʻaʻia hoʻo pēsí ʻi he ola ʻo e fekumí.

ʻOku mahuʻinga ʻa e uepisaiti ʻi he peesi SEO ke maʻu ha muimuitaha fakahokohoko maʻolunga ʻi he ngaahi misini fekumi. Neongo ʻoku ʻikai feʻunga ke fakapapauʻi ʻa e muimuitaha fakahokohoko ki ʻolunga, ko ha konga mahuʻinga ia ʻo ha faʻahinga founga SEO. He ʻikai ngata pē ʻi heʻene tokoniʻi hoʻo kau laukongá, ka te ne toe fakaleleiʻi foki ʻa e aʻusia ʻo e crawlers misini fekumi. ʻOku moʻoni ʻeni tautautefito ki he kau kasitoma foʻou mo foki mai. ʻI hoʻo muimui ki he ngaahi tokoni ko ʻení, te ke maʻu ha saiti lelei mo tohoakiʻi mai ha kau kasitoma foʻou.

Ngaahi hingoa ʻo e Fakaamatala

Ke lahi ange ʻa e tuʻunga ʻulungaanga mahuʻinga ʻo e SEO ʻi hoʻo saiti, kuo pau ke ke tokanga ki he loloa hoʻo fakamatala fakaamatala. ʻOku totonu ke ke fakangatangata ʻa e hingoa hoʻo meta ki he 50 pe 60 ngaahi mataʻitohi ʻe, ʻa ia ko e loloa tokolahi lelei ia ke fakaʻaliʻali ʻi he ngaahi peesi ola ʻo e misini kumi. Manatuʻi ʻe lava ke toʻo ʻe he ngaahi misini kumi ʻa e ngaahi mataʻitohi fakaʻosi, ko ia ʻoku lelei ange ke ʻai ke nounou. Makehe mei hono tuʻuaki hoʻo uepisaití, ʻoku toe uesia foki ʻe ha hingoa lelei ʻo e Fakaamatala ʻa e ʻulungaanga ʻo e kau ʻaʻahi hoʻo uepisaiti.

ʻOku totonu ke fakatefito e loloa ho hingoa fakaamatala ʻi hoʻo kupuʻi lea mahuʻinga. Manatuʻi ʻoku ʻi ai ha faingamalie maʻolunga ange ʻo e ngaahi foʻi lea mahuʻinga ʻoku ofi ki he kamataʻanga ʻo e hingoa ʻi he ngaahi fekumi ʻoku makatuʻunga ʻi he foʻi lea. ko ia, fakapapauʻi ʻoku ʻi ai ha foʻi lea mahuʻinga ʻi he hingoa hoʻo meta ʻoku fekauʻaki mo e meʻa ʻi hoʻo saiti. ʻAhiʻahi fakaʻaongaʻi ʻa e foʻi kī mahuʻingá “Blog Post e ngaahi fakakaukaú” pea mo ha lea mālohi, hangē ko e “kiʻi langa blog faingofua pē” pe “fakamaketi ki he meʻa ʻi loto.”

ʻOku totonu ke kau ʻi he fakamatala fakaamatala ʻa e ngaahi foʻi lea mo e ngaahi kupuʻi lea ʻoku ke fie maʻu ke fakahokohoko ki ai, ka ʻoku ʻikai ko ha mono-mahuʻinga. Ka, te ke lava ʻo fai ha fokotuʻu makehe pe ngaahi fakamatala fekauʻaki mo e meʻa ʻe lava ke ʻamanaki atu ki ai e kau ʻaʻahí pe te nau lomiʻi hoʻo fehokotakiʻangá. Neongo ʻoku ʻikai mahuʻinga, ʻoku kei mahuʻinga pe ʻa e kakano hoʻo fakamatala fakaamatala. ʻE hanga ʻe ha hingoa lelei ange ʻo ʻai ke ke maʻolunga ange muimuitaha fakahokohoko ʻi he ngaahi ola ʻo e fekumi pea tohoakiʻi mai ha ngaahi meʻalele lahi ange. ʻOku fenapaki ʻeni mo e taumuʻa ʻa SEO: ke maʻu ha kau ʻaʻahi tokolahi ange.

Ngaahi fakaʻilonga H1

Mahalo kuo ke fanongo ʻi he mahuʻinga hono fakaʻaongaʻi ʻo e ngaahi fakaʻilonga H1 ki he misini fekumi optimization. Neongo ʻoku moʻoni optimizing ʻoku mahuʻinga hoʻo peesi headers ki hoʻo SEO, mahalo he ʻikai te ke fakatokangaʻi ʻa e ola ʻoku nau maʻu ʻi he aʻusia ʻa e tokotaha fakaʻaongaʻí. Meʻa mālié, ʻoku ʻi ai ha ngaahi founga ke ola lelei ange ai hoʻo ngaahi fakaʻilonga H1. ʻOku hiki atu ʻi lalo ha niʻihi ʻo kinautolu. ʻOku muʻomuʻa ʻa e laukonga ʻi he SEO; ʻoku fakaiku ha aʻusia lelei ki he tokotaha ngāue ki he polokalamá ki he seO leleí.

ʻI he taimi ʻokú ke faʻu ai hoʻo tag ʻuluʻi ʻuluʻ, ʻai ke nounou ki he lahi taha ʻe lavá. Ko e tokolahi taha ʻo e kakai ʻoku nau ʻomi e ngaahi fakaʻilonga ko ʻeni ʻaki e ngaahi foʻi, taumuʻa ʻa e tokotaha fakatau, mo e ngaahi fakamatala kehé. Te ke maʻu heni ha kiʻi lomiʻi siʻisiʻi, pea ʻe ala tuʻu fakatuʻutamaki kiate koe ha tautea Google. Pikitai ki ha fakamatala ʻoku fakamatalaʻi, pea ʻoua ʻe ʻai hoʻo tag ʻaki e ngaahi foʻi lea mahuʻinga. ʻOku lelei ange ke fakaʻaongaʻi ʻa e ʻuluaki 65 ngaahi mataʻitohi ʻo e hingoá, kae ʻai pē ke nounou – takatakai ʻi he 20 ki he 60 ko e ngaahi mataʻitohi ko e feituʻu fakaʻofoʻofa ia.

Ke lahi ange hoʻo pine H1 ki he optimization ʻo e misini kumi, ʻoku totonu ke ke fakaʻehiʻehi mei hono tātānaki ha ngaahi foʻi lea mahuʻinga lahi ʻi aí. Ko ha founga motuʻa ʻeni, mo e uepisaiti crawlers te ne penalize koe ʻi he meʻa ni. Ka, fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻi hoʻo pine H1 ʻoku fekauʻaki mo e kaveinga hoʻo pēsí. Kapau te ke lava ʻo tali ʻa e fehuʻi naʻe fai ʻe ha tokotaha ʻaʻahi, ʻoku ngalingali te nau lomiʻi hoʻo fehokotakiʻanga. ʻOku fakaʻaongaʻi ʻa e tefitoʻi moʻoni tatau ki he hingoa ʻo e pēsí.

Algorithm kumi ʻa e Google

Kapau ko ha tokotaha pisinisi koe ʻoku ke fie maʻu ke maʻu ia ʻi he ʻInitaneti, ʻiloʻi ʻo e algorithm kumi ʻa e Google ʻoku mahuʻinga. ʻOku fakaʻaongaʻi ʻe he founga faingataʻa ko ʻeni ʻa e 200 ngaahi fakaʻilonga ki he tuʻunga ʻo e ngaahi peesi uepisaití. ʻOku ne toe fakakaukauʻi foki mo ha ngaahi moʻoniʻi meʻa, hangē ko e feituʻu ʻoku ʻi ai ʻa e tokotaha kumí, siteiti ʻoku hū ki aí, mo e ngaahi meʻa ʻoku nau saiʻia aí. Hangē ko ʻení, kapau ʻoku kumi ʻe ha taha ha ngaahi koniseti hiva ʻi honau feituʻú, ʻe lava ke toe mahuʻinga ange ʻa e algorithm ʻi he ngaahi ola ko ʻeni.

ʻOku longomoʻui mo faʻa liliu ʻa e algorithm kumi ʻa e Google. ʻOkú ne toutou fakaleleiʻi mo fakaleleiʻi ʻa e ngaahi ola ʻokú ne fakaʻaliʻali maí. ʻOku ne toe fai foki ha ngaahi liliu ki hono tuʻunga totonu ke fakafaingofuaʻi hono kumi ʻe he kau fakaʻaongaʻi ʻa e ngaahi uepisaiti ʻoku ʻi ai ha ngaahi meʻa pau. Ko e lahi ange hono toutou ʻasi hoʻo ngaahi foʻi lea tefitó ʻi ha peesi, ko e maʻolunga ange hono tuʻunga totonu. Ko e maʻolunga ange ho tuʻunga totonu, ko e maʻolunga ange hoʻo pesi ʻe ʻasi ia ʻi he ola ʻo e misini kumi ʻa e Google. Ko e ngaahi fehokotakiʻanga ʻi ʻolungá ko e, mahalo, ʻa e ngaahi ʻuluaki meʻa ʻoku ʻasi hake.

ʻOku makatuʻunga ʻa e Google algorithm ʻi he ngaahi founga faingataʻa fakafika. ʻOku fakataumuʻa ia ke ʻomi ʻa e ngaahi ola lelei taha ʻo makatuʻunga ʻi he taumuʻa ʻa e tokotaha kumi. ʻOku toe fakaʻata foki ʻe he algorithm ko ʻeni ʻa e Google ke ne ʻomi ha ngaahi ola fakatautaha. ʻI he taimi ʻoku faʻahinga ai ʻe he tokotaha ngāue ki he polokala, ʻOku fokotuʻu mai ʻe he Google ha ngaahi uepisaiti kehe ʻoku fekauʻaki mo ʻenau fehuʻi. ʻOkú ne toe fakakaukauʻi foki ʻa e hisitōlia hoʻo browser mo e ngaahi meʻa kehe pē. Ko e algorithm kumi ko ha konga mahuʻinga ia ʻo SEO, koeʻuhi he te ne lava ʻo ngaohi pe maumauʻi hoʻo pisinisi.

Tatau ʻo ha meʻa ʻi loto

ʻOku kovi ʻa e tuʻo ua ʻi hoʻo uepisaití ki he tuʻunga ʻoku ʻi ai hoʻo misini kumí. Neongo he ʻikai uesia hoʻo muimuitaha fakahokohoko ʻi he meʻa ʻoku hiki tatau, te ne holoki ʻaupito ʻa e feʻaluʻaki. ʻOku fie maʻu ʻe he Google ke fakapaleʻi ʻa e ngaahi saiti ʻoku ʻi ai ha meʻa makehe pea ʻe deindex ʻa e ngaahi saiti kuo ʻosi hiki tatau ke fakapapauʻi ʻoku ʻikai ke nau faʻu ha fakamatala kuo ʻosi hiki tatau. ʻOku mahuʻinga ke fakaʻehiʻehi mei he akoako ko ʻení ʻo tatau ai pē pe ko e hā e fakamolé. ʻI he fakamatala ko ʻení, te tau vakaiʻi ʻa e ʻuhinga ʻoku kovi ai hono hiki tatau e meʻa ʻi lotó ki he misini kumí optimization.

ʻOku mahuʻinga ke mahino ʻa e ola ʻo e hiki tatau ʻi hono fakatokangaʻi ʻo e fekumi. Kapau ʻoku ʻi ai ha fehokotakiʻanga hoʻo content tuʻo ua, ʻe fakamovetevetea kinautolu ʻe he ngaahi misini kumi ʻi he kehekehe. ʻI he taimi ʻoku hoko ai ʻení, kuo pau ke fili ʻe hoʻomou uepisaití pe ko e fē ʻa e uepisaiti ʻoku ʻaonga taha ki he kau fakaʻaongaʻí. ʻE hanga foki ʻe he meʻa ʻoku ʻasi tuʻo ua ʻo fakavaivaiʻi ʻa e fehokotakiʻanga taʻe-filifilimanako ʻi he vahaʻa ʻ. ʻA ia ko hono ʻuhinga, ʻe feʻauhi hoʻo meʻa ʻoku ʻasi tuʻo ua ke kumi. ʻE lava ke tokoni hono fakaʻaongaʻi ʻo e Fakaamatala ngaahi lopati ke taʻofi ha meʻa ʻoku ʻasi tuʻo ua ke maʻu ʻe hoʻo saiti ʻ.

Vakaiʻi hoʻo ngaahi peesi kuo fakahokohoko fakamotuʻaleá ke ʻiloʻi e meʻa ʻoku ʻasi tuʻo. Kapau te ke sio ki hano toutou lea ʻaki ha meʻa ʻoku mahino, feinga ke toe hiki. Hangē ko ʻení, kapau ʻoku ke fokotuʻu ʻa e blog tatau ʻo laka hake he tuʻo taha, ʻoku fie maʻu ke ke fakafaikehekeheʻi ʻa e ongo konga ʻo e kanotohi. Ko ha founga ʻe taha ke maʻu ai ha meʻa ʻoku ʻasi tuʻo ua ko hono fakalele ʻo ha content search ʻoku ʻasi tuʻo ua. ʻOku ʻomi ʻe he meʻangāue ko ʻení ha ngaahi meʻa kuo hiki tatau ʻi hoʻo uepisaití. Ko hoʻo maʻu pe ha, fakatonutonu ʻa e meʻa ʻoku ʻasi tuʻo ua ke fakapapauʻi ʻa e ngaahi ola lelei taha ʻe ala maʻu ʻi hoʻo uepisaiti.

Sitemaps

ʻOku ʻi ai ha ngaahi lelei kehekehe ʻo hono faʻu mo fakaʻaongaʻi ʻo e sitemaps ki he misini fekumi optimization. Makehe mei he tokoni ki hono kumi ʻo e ngaahi misini ʻi hono fakahokohoko fakamotuʻalea hoʻo uepisaiti, ʻai ʻe he sitemaps ke maʻungofua ange hoʻo uepisaití. ʻOku nau toe fakangofua foki ʻa e ngaahi misini kumi ke fakamahinoʻi ʻa e faʻahinga peesi ʻi hoʻo saiti ʻo makatuʻunga ʻi he fakamatala fakaamatala. ʻOku ngāue ha saitimap ʻo hangē ha mape hoʻo uepisaití, ʻai ke faingofua ange hono kumi ʻo e ngaahi misini kumi ke maʻu ʻa e ngaahi peesi ʻo e tokanga. ʻOku toe tokoni foki ki he kau ʻaʻahi ke nau ʻilo ʻa e meʻa ʻoku nau fekumi ki ai.

Kuo ʻosi fokotuʻu lelei ʻa e mahuʻinga ʻo e sitemaps ki he optimization ʻo e misini kumi, ka ʻoku ke fili fefe pe ko e fe ʻoku totonu ki hoʻo uepisaiti? ʻUluakí kotoa, ko e ngaahi saitimaps ko ha ngaahi faile ia ʻi hoʻo uepisaiti ʻoku hiki ai ʻa e ngaahi URLs kotoa pe mo ʻenau ngaahi hisitolia. ʻOku fakaʻaongaʻi fakataha ia mo e ngaahi founga SEO hange ko e fehokotakiʻanga ʻi loto pea ʻe lava ke faʻu ia ʻi ha ngaahi founga lahi. Ko ha fili lelei ʻa e saiti XML ki he ngaahi uepisaiti lahi, pea te ke lava foki ʻo faʻu ha taha ʻo fakaʻaongaʻi ha ngaahi meʻangaue hange ko e kaikaila ʻilo.

ʻE lava ʻe hono fakahu ʻo e sitemaps ki he Google Search Console mo e Bingʻs Webmaster Tools ʻo fakavaveʻi ʻa e founga fakahokohoko fakamotuʻalea. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ʻe fakahū fēfē ha saitimape, te ke lava ʻo hū ki he polokalama ʻoku taʻetotongi ʻa e Google Webmaster Tools. ʻOku fakaʻatā koe ʻe he Google Webmaster Tools ke ke lesisita vave ʻa e ngaahi liliu ʻi hoʻo meʻa ʻi lotó, pea fakahā atu ʻi he taimi ʻoku fehālaaki ai ha meʻá. ʻOku nau foaki taʻetotongi atu foki kiate koe $100 maaka tuʻuaki kapau te ke fakamoʻoni hingoa!

SEO Fakalotofonua

ʻI he fakaʻau ke lahi ange fakalotofonua ʻa e maketi fekumi, fakahoko ha founga mālohi ki he SEO fakalotofonuá ʻe lava ke fakatupulaki ai ho ngaahi faingamālie ʻi he ngaahi ola tuʻukimuʻá. ʻOku kau ʻi he ngaahi fakaʻilonga fekumi fakalotofonuá ʻa e ngaahi fakamatala fakalotofonuá, Google My Business, mo toe vakaiʻi e ngaahi fakaʻilongá. Makehe mei he huhu ho tuʻunga ʻi he fekumi fakalotofonua, ʻe lava foki ʻe hono fakaʻaongaʻi ʻo e ngaahi tefitoʻi meʻa mahuʻinga SEO ʻo tokoniʻi hoʻo pisinisi ke lahi ange hono vaʻe fakaʻilekit. ʻE lava ke tokoni ʻeni ke ʻasi maʻolunga ange hoʻo pisinisi ʻi he ola ʻo e fekumi fakalotofonua, ʻo ʻoatu ha meʻa lahi ange ke fakatokangaʻi mo takiekina ai ha kau kasitoma tokolahi ange.

Neongo ʻoku mahuʻinga hono fakaʻaongaʻi ʻo e ngaahi foʻi lea fakalotofonua ki he peesi mo e ngaahi ngaue optimization ʻi he peesi ki ha ngaue lelei, ʻoku toe mahuʻinga foki ke fakakau kinautolu ʻi he tag mo e fakamatala fakaamatala (meta). MOHE – pe Hingoá, Tuʻasilá, Fika telefoní – ko ha meʻa mahuʻinga ia ki he SEO fakalotofonua. ʻOku totonu ke fenapasi maʻu pe ʻa e MOHE ʻi he ngaahi platforms kotoa pe. Ko e taʻefeliliuaki mo e MOHE ko ha meʻa ia ʻoku mahuʻingaʻia ai ʻa e Google, ko ia fakapapauʻi ʻoku tonu hoʻo MOHE ʻi he feituʻu kotoa pe. ʻOku mahuʻinga ʻa e meʻa totonú, ʻi heʻene fakafeʻiloaki hoʻo kautaha ki he consumers fakalotofonua pea fakaului kinautolu ki he kau fakatau. ʻE toe lava foki ʻe he SEO fakalotofonua ʻo tokoniʻi koe ke fakalahi fakalotofonua hoʻo pisinisi.

Maʻá e SEO fakalotofonuá, fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga fakalotofonuá pea fakahū kinautolu ʻi hoʻo uepisaití. Fakapapauʻi ʻoku ngāue ʻaki ʻa e ngaahi foʻi lea mahuʻinga fakalotofonua ʻoku angamaheni ʻaki hono fakaʻaongaʻi ʻi he ngaahi fekumi fakalotofonuá. Fakakau ʻa e fakamatala hangē ko e hingoa ʻo e feituʻú mo ha ngaahi nāunau pe ngāue pau. ko ia, ʻoua ʻe faʻu ha fanga kiʻi kongokonga fluff ʻoku ʻikai mahuʻinga ki he kau fakaʻaongaʻi. Makehe mei hono fakakau atu ʻo e ngaahi foʻi lea fakalotofonuá ki hoʻo meʻa ʻi lotó, te ke toe lava foki ʻo embed ʻa e Google Maps ʻi hoʻo saiti.