Founga ke Fakaleleiʻi ʻaki e Founga Fakaleleiʻi ʻo e Misini Kumi (Faka-Seo)

Founga ke Fakaleleiʻi ʻaki e Founga Fakaleleiʻi ʻo e Misini Kumi (Faka-Seo)

Ko e taumuʻa ʻo e misini kumi optimization (Faka-Seo) ko hono takiekina e feʻaluʻaki ʻa e uepisaiti ʻo fakafou ʻi he ngaahi misini fekumi. ʻOku ʻikai totongi ʻa e ngaahi meʻalele ʻoku fakataumuʻa ki he SEO, tataki, pea totongi. Kapau ʻokú ke fie fakatupulaki e feʻaluʻaki hoʻo uepisaití, lau e ngaahi sitepu ko ʻení. Te ke ofo ʻi he vave ʻo e kamata kaka hoʻo uepisaiti ʻi he muimuitaha fakahokohoko. ʻOku hiki atu ʻi lalo ha niʻihi ʻo e ngaahi tokoni mahuʻinga taha ke fakakaukauʻí. Ko hoʻo fai pē ʻa e ngaahi liliu ko ʻení ki hoʻo uepisaití, ʻoku ke sai pe ʻi hoʻo fononga ke fakatokangaʻi lelei ange ʻa e ngaahi misini fekumi.

Vave ʻa e pēsí

Ko ha founga lelei ke fakaleleiʻi ʻaki hoʻo pesi ʻi he Google SEO ko hono fakasiʻisiʻi ʻa e lahi ʻo e ngaahi fakahinohino ʻi hoʻo saiti. Ko e ngaahi toe fakafoki ko ha tupuʻanga lahi ia ʻo e ʻauhá pea ʻe lava ke tānaki atu ia ʻi he vahaʻa ʻo e sekoni ʻe taha mo e tolu ki he taimi hono fakahū ʻo ha peesi. Ke fakasiʻisiʻi e tatali ko ʻeni, kumi ha ngaahi sīpinga ʻi hoʻo ngaahi fakahinohinó pea toʻo ʻa e ngaahi sīpinga ʻoku ʻikai mahuʻingá. ʻE lava foki ʻe hono liliu ʻo e ngaahi tuʻuaki ʻi hoʻo uepisaití ʻo fakaleleiʻi ʻa e vave hoʻo pē. Kae ʻoua naʻa ke fakaʻaongaʻi ʻa e founga ko ʻeni ko hoʻo founga SEO pe. Ka, fakaʻaongaʻi ia ke fakaleleiʻi ʻaki e meʻa ʻoku aʻusia ʻe he tokotaha ngāue ki he polokalamá pea fakatupu ha faʻahinga ongo lelei ki ho.

Neongo ʻoku maʻulalo e tokolahi ʻo e kau ʻaʻahi ki hoʻo saití, ʻe lava ʻe he vave ʻo ha peesi ʻo fakaleleiʻi hono tuʻunga totonu pea aʻu ki he, vave hono fakauluí. ʻIkai ngata ai, ʻOku poupouʻi ʻe he ngaahi ngaue foʻou ʻa e Google fua ʻaki tataki ʻa e fakakaukau ko ia ʻoku fakamanako ange ha uepisaiti vave ange ki he kau fakaʻaongaʻi. ʻOku ʻuhinga ʻeni kapau ʻoku load mamalie hoʻo pesi, ʻe ala liʻaki ʻe hoʻo kau ʻaʻahí hoʻo sait. Meʻa mālié, te ke lava ʻo fakaʻaongaʻi e ngaahi ʻīmis, ngaahi vitioó, mo e ngaahi meʻa kehe ke fakaleleiʻi ʻaki e vave hoʻo pēsí.

Ko e maaka ʻo e Google PageSpeed ko ha fakafuofuaʻi tokakovi ia ʻo e ngaue ʻa ha peesi. Ko ha maaka ʻavalisi ia ʻo e ngaahi fika fakasitetisitika kehekehe. Ko e lahi ange maaka ngaahi fika fakasitetisitika ʻoku maʻolunga ange ʻene uesia ʻa e kalasi fakalukufua. Neongo ʻoku ʻikai ke ke lava ʻo sio ki weightings fakafoʻituitui ʻi he lipooti maamakamo, ʻe faingofua pe haʻo compute ʻa e maaka PageSpeed ʻo fakaʻaongaʻi ha meʻangaue taʻetotongi ʻi he ʻInitaneti. Ki ha ngaahi ola ʻoku tonu angé, fakapapauʻi ke fakaʻaongaʻi ʻa e foʻi tataʻo maamaka.

Ke lava ʻo vave ange hoʻo pēsí, fakapapauʻi ke vakaiʻi maʻu pē. Ko e foungá ni, te ke lava ʻo maʻu kei siʻi ha faʻahinga meʻa pe pea fai ha ngaue kimuʻa pea nau toki uesia hoʻo muimuitaha fakahokohoko. Te ne toe tokoniʻi foki koe ke ke fakafuofuaʻi hoʻo ngaahi ngaue optimization. Koeʻuhi ʻoku ʻikai ke puleʻi fakakatoa ʻe he marketers ʻenau ngaahi uepisaiti, kuo pau ke nau fakafekauʻaki mo e kau palofesinale kehe ʻoku nau tohi e kouti mo fokotuʻutuʻu e saiti maʻa e kau fakaʻaongaʻi. Ko hono aofangatukú, ʻoku ʻuhinga ʻeni kuo pau ke kau ʻa e ngaahi timi kehé ʻi hono fakaleleiʻi e vave ʻo e pēsí. Ko ha konga mahuʻinga ia ʻo hono aʻusia ʻo e muimuitaha fakahokohoko maʻolunga ʻi he ngaahi misini fekumi.

Fanga kiʻi liliu ʻi he peesi

He ʻikai uesia ʻe hono liliu ʻo e URL ʻo ha peesi hoʻo muimuitaha fakahokohoko ʻo hange ko e ngaahi fehalaaki kehe ʻi he peesi. Ka neongo he ʻikai penalize koe ʻe he ngaahi palopalema hange ko e tatau ʻo e kakano pe pine, te nau fakamamahiʻi e falalaʻanga mo e feʻaluʻaki hoʻo uepisaití. ʻOua naʻa talaatu, te nau totongi hoʻo tupu! Ka naʻa mo e fanga kiʻi fehalaaki iki te nau lava ʻo tanaki ʻi ha vahaʻataimi pea aʻu ʻo fakaʻauha hoʻo muimuitaha fakahokohoko. Ko ia, ko ha niʻihi ʻeni ʻo e ngaahi meʻa ʻoku fie maʻu ke ke fai ke fakapapauʻi ʻoku ʻikai maumauʻi e SEO hoʻo uepisaiti ʻe he ngaahi fehalaaki angamaheni ko ʻeni.

ʻOku mahuʻinga ʻa e fehokotakiʻanga fakalotofonuá ki he peesi SEO. ʻOku totonu ke fakafehokotaki ʻa e ngaahi fehokotakiʻanga fakalotofonuá mei he ngaahi peesi ʻoku puleʻí pea ngāue ʻaki ʻa e fakamatala ʻoku fakatefito ʻi he fakamaʻuma. Neongo ia, ʻoku ʻikai totonu ke fakaʻaongaʻi ʻe he ngaahi fehokotakiʻanga ʻi loto ha ngaahi foʻi lea mahuʻinga ʻoku ke feinga ke maʻu. Ka, fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo e ngaahi peesi ʻoku nau fakafehokotaki ki he. ʻI he taimi ʻokú ke fakaʻaongaʻi ai e ngaahi fehokotakiʻ, fakapapauʻi ʻokú ke fakafehokotaki kinautolu mei he ngaahi konga mahuʻinga ʻo e kanotohí. Kapau ʻokú ke fakaʻaongaʻi ha ngaahi fehokotakiʻanga ʻi loto ʻoku fakatefito ʻi he foʻi lea mahuʻing, te nau tokoniʻi hoʻo ngaahi ngaue SEO.

Ko ha founga ʻe taha ke fakaleleiʻi ai hoʻo SEO ko hono ʻai ke faingofua ange hono fakaʻuhingaʻi hoʻo pesi ʻe he Google. Ko hono fakaʻaongaʻi ʻo e Alt text, pe ko ha toe fakamatala ʻe taha, ki he ngaahi ʻīmisí, fakaleleiʻi e aʻusia ʻa e tokotaha ngāue ki he polokalamá ʻaki haʻane ʻomi ha fakamatala lahi ange ki he mīsini kumí. ʻIkai ngata ai, ʻoku tokoni ʻeni ki hoʻo saiti ke ʻasi ʻi he ngaahi fekumi mo boosts hoʻo muimuitaha fakahokohoko. Tanaki atu ki ai, ʻoku toe hoko foki ia ko ha fakamaʻunga ki he ngaahi fehokotakiʻanga fakalotofonuá. Ko ha founga lelei ia ke poupouʻi ai hoʻo ngaahi ngaue ʻi he peesi SEO! Pea manatuʻi, ʻOku liliu maʻu pe ʻa e algorithm ʻa e Google, ko ia fakapapauʻi ʻoku ke fakahoko kotoa e ngaahi liliu ʻoku fie maʻu ki hoʻo uepisaiti.

ʻE takiekina ʻe optimizing hoʻo URL ho tuʻunga totonu mo fakaʻuli ʻi he ngaahi meʻalele. Hangē ko ʻení, kapau ʻoku ke fie maʻu ke tuʻu maʻolunga ki ha kolo, fakapapauʻi ʻoku fakakau e hingoa ʻo e koló ʻi he URL. ko ia, ʻoua naʻa ngalo ke fakakau e hingoa ʻo e koló ʻi he pine talamuʻakí. Ko e taha ʻeni ʻo e ngaahi meʻa faingofua mo vave taha ʻe malohi ʻi he peesi optimization. Ko ha tafaʻaki mahuʻinga ʻe taha ʻo e optimization peesi ko hono fakaʻaongaʻi ʻo e fakamatala fakaamatala. Ko e konga ʻeni ʻi lalo he pine hingoá pea ʻoku siʻisiʻi ange ʻa e ngaahi mataʻitohi ʻi he tag title. Fakapapauʻi ko e fakamatala ʻo e fakaamatala (meta) ko e foʻi lea mahuʻinga ia pea fakamatalaʻi ʻa e kakano ʻo e pesi.

Fakamatala fakaamatala (Meta)

Ko e taha ʻo e ngaahi tafaʻaki mahuʻinga taha ʻo hoʻo uepisaiti ko hono fakamatalaʻi ʻo e fakaamatala. ʻOku ʻasi ia ʻi he ola ʻo e fekumi pea ʻoku loloa ʻaki ha setesi ʻe ua ki he tolu. Ko ho ʻuluaki faingamalie ia ke tala ki he tokotaha kumi ʻa e meʻa ʻoku fekauʻaki mo hoʻo uepisaiti pea mo ʻene ʻaonga ki heʻenau ngaahi fie maʻu. ʻI heʻene pehee, ʻoku fuʻu mahuʻinga ʻaupito ke ke hiki ia ʻi ha founga ʻokú ne fakahā ki he kakaí. Ko ha ngaahi fakahinohino ʻeni ki hono hiki ʻo e ngaahi fakamatala fakaamatala:

ʻUluaki, manatuʻi ʻoku totonu ke fakafeʻungaʻi hoʻo fakamatala fakaamatala ki hoʻo pesi mo e uepisaiti. ʻOku totonu foki ke ke fakakaukauʻi ʻa e taumuʻa ʻa kinautolu ʻoku fakataumuʻa ki ai hoʻo kau fanongo. ko ia, manatuʻi ke nofo pē ʻi loto ʻi he fakangatangata ʻo e ʻulungāangá. ʻOku totonu ke hanga ʻe hoʻo fakamatala fakaamatala ʻo fakaʻaongaʻi e ngaahi ʻelemeniti ʻo seO hange ko e ngaahi foʻi lea mahuʻinga mo e ongo ʻo e leʻo. Fakapapauʻi ʻoku fakakau ai e hingoa hoʻo kulupú mo e hingoa ʻo e uepisaití kapau ʻoku kaunga ki ai. Fakaʻosi, fakapapauʻi ke fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo kuo fakamaʻalaʻala. Manatuʻi, ʻe hoko ha fakamatala fakaamatala mahuʻinga ki ha peesi maʻolunga ange.

ʻI he taimi ʻoku hiki ai ha fakamatala fakaamatala, manatuʻi ʻe hanga ʻe ha fakamatala fakaamatala lelei kuo tohi ʻo fakalahi hoʻo FKT (lomiʻi ʻi he vave tahá) ʻi he ola ʻo e kumí. Neongo ia, ʻOku fakahaaʻi ʻe ha ako kimui ni mai ʻoku fakasiʻisiʻi ʻe he snippets ʻa e FKT ʻi he tuʻunga ʻuluaki. ʻOku fekauʻaki ha tuʻunga SERP maʻolunga ange mo ha ngaahi meʻalele ʻoku maʻolunga ange mo maʻolunga ange lomiʻi ʻi he paʻanga. Ko hono ola, ʻoku totonu ke ha mei hoʻo fakamatala fakaamatala ʻa e ongo hoʻo kautaha. ʻOku totonu ke makehe ia ki he peesi takitaha ke ʻoua naʻa hiki hano tatau.

Uá, ʻai ke nounou hoʻo fakamatala fakaamatala. ʻE ala fakakaukauʻi ʻe he ngaahi misini kumi ʻoku fuʻu nounou hoʻo fakamatala fakaamatala pea fili ke fakatupu pe ʻe ia ʻene fakamatala kae ʻikai ke ʻasi ia ki he tokotaha kumi. Ko hono aofangatukú, ko hoʻo fakamatala fakaamatala ko ha faingamalie ia ke fakatau atu ai hoʻo kautaha. Tauhi ia ʻi he vahaʻa ʻo e mataʻitohi ʻe nimangofulu mā onongofulu mā nimá. Kapau ʻokú ke laka ʻi he fakangatangata ʻo e ʻulungāangá, ʻe faingataʻaʻia hoʻo SEO. ʻE lava foki ke tupu ai hono toho ʻe he Google ʻa e fakamatala ʻo e Fakaamatala mei hoʻo meʻa ʻi loto. Ka, ʻoua ʻe hohaʻa, ʻoku fakataimi pē ʻa e fakangatangata ʻo e ʻulungāangá.

Ngaahi Tuʻuaki Kehekehe ʻo e Ngaahi Meʻa Ke Fili Mei

ʻOku hoko ʻa e URL ko ha fakamaʻunga (anchor text) kapau ʻoku ʻikai ke ʻi ai ha fehokotakiʻanga ʻo e uepisaití. ʻE takiekina ʻe hono fakaʻaongaʻi ʻo ha URL makehe ʻa e feʻaluʻaki, fakaleleiʻi ʻa e muimuitaha ʻi, pea poupouʻi ke lomiʻi ʻi he throughs. Kimuʻa peá ke faʻu ha URL foʻoú, fakakaukau ki he voliume ʻo e ngaahi foʻi lea mahuʻinga, fekumi ki he fekumí, mo e taumuʻa. Fakaʻaongaʻi ʻa e meʻangaue ki he lea mahuʻinga naʻe fai ʻe he BiQ ke maʻu ha ngaahi ʻilo ki he founga ʻe ʻilo ai ʻe hoʻo kau ʻaʻahi hoʻo URL. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke faʻu ha URL makehe:

Fakapapauʻi ʻoku nounou mo fakangalongataʻa hoʻo URL. Fakaʻehiʻehi mei he slashes, ʻa ia ʻoku ne ʻomi ʻa e ongo ʻo e loloto pea ʻai ke toe faingataʻa ange hono fakatonutonu URLs. Ka, feinga ke fakaʻaongaʻi e restructured URLs. ʻOku siʻisiʻi ange ʻa e ngaahi foulutā (folders) ʻi he NGAAHI URLs ko ʻení pea ʻoku faingofua ange ke mahino ki he ngaahi misini kumí. ʻE fakaleleiʻi ʻe hono fakaʻaongaʻi restructured URLs ʻa e misini kumi hoʻo saiti muimuitaha fakahokohoko. ʻOku toe faingofua ange hono lau mo fakangalongataʻa ki he kau ʻaʻahi. ʻOua naʻa ngalo ke tānaki atu ha fakamatala mo ha fakamatala ki hoʻo URL.

Ko e moʻoni, ʻoku ʻi hoʻo URL ʻa e ngaahi foʻi lea mahuʻinga ʻoku mahuʻinga ki hoʻo kau fanongo ʻoku fakataumuʻa ki ai. ʻOku ʻikai tokanga ʻa e Google pe ko e ha hono fuoloa ʻo hoʻo URL, ka ʻoku fekauʻaki ʻa e URLs nounou ange mo e muimuitaha fakahokohoko maʻolunga ange. ʻOku mahuʻinga ke fakakau ʻa e ngaahi foʻi lea mahuʻinga ʻi hoʻo URL ki he SEO. Neongo ia, ʻoku ʻikai ko ha meʻa mahuʻinga ia. Kuo pau ke kei nounou pe hoʻo URL pea faingofua ke manatuʻi, pea ʻoku totonu ke ʻi ai ha foʻi lea mahuʻinga ʻi ai. ʻE hanga ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga mo e ngaahi faʻahinga kehekehe ʻi hoʻo URL ʻo fakaleleiʻi ʻa e faingamalie ʻe lomiʻi ai ʻa e kakai ʻi hoʻo fehokotakiʻanga.

Ko e Dynamic URLs ko ha fili ia ʻe taha. ʻOku ʻoatu ʻeni ʻe ha script pe database. ʻOku angamaheni ʻaki ke ʻi ai ha ngaahi mataʻitohi makehe, hangē ha īkí. ʻOku hanga ʻe he meʻa ni ʻo ʻai ke ha palaku ho URL. ʻOku toe fakamamahiʻi foki ʻe he dynamic URLs hoʻo FKT. Ko ha fili lelei ange ke fakaʻaongaʻi ʻa e subfolders pe subdomains, ʻa ia ʻoku fakatou SEO-anga fakakaumeʻa. Kapau he ʻikai te ke lava ʻo fili ʻi he ongo founga ko ʻeni, fakaʻaongaʻi ʻa e subfolder. ʻOku lelei ange ke fakaʻehiʻehi mei hono fakaʻaongaʻi ʻo e ngaahi URLs mo e subdomains.

Maluʻi ʻo e saití

ʻI he taimi ʻoku ke fakaʻaongaʻi ai ʻa e Google ke takiekina hoʻo misini kumi muimuitaha fakahokohoko, kuo pau ke ke tauhi ke malu hoʻo saití. Makehe mei hono maluʻi hoʻo uepisaiti mei he hackers, ko ha founga lelei ʻeni ke tohoakiʻi mai ai ha kau ʻaʻahi tokolahi ange ki hoʻo uepisaiti. ʻOku fakatokangaʻi ʻe he Google ʻa e ngaahi uepisaiti ʻoku uesia ʻe he malware ko ha breaches malu pea ʻe lava blacklist kinautolu. ʻOku fie maʻu ʻe he ngaahi pisinisi kotoa pe ke ʻaukai ʻenau ngaahi saiti, ʻi he vave ange hono ʻuhinga ʻo e ngaahi uepisaiti ki he pisinisi lahi ange. Ko e downside ʻo downtime ko e lava ke huʻuhuʻu vave ʻa e kau fakaʻaongaʻi kapau ʻoku holoa hoʻo uepisaiti ʻi ha ngaahi houa lahi, ngaahi ʻahó, pe ngaahi māhina. ʻE lava ke hoko ha hohaʻa lahi ʻi hono maʻu ha taimi faingataʻa, tupu mei he seRP dropdowns mo e maaka ne mole.

Meʻa mālié, ʻoku ʻi ai ha ngaahi founga ke maluʻi ai hoʻo uepisaití, tatau ai pe kapau ʻoku ʻikai hange ko ia. Ko e founga ʻe taha ke malu ai hoʻo uepisaiti ko hono fakaʻaongaʻi ʻo e HTTPS, ʻa ia naʻe fakahingoa ʻe he Google ko ha fakaʻilonga ʻi he ngaahi taʻu lahi kuo hili. Fakapapauʻi ʻoku ʻi ai haʻo tohi fakamoʻoni SSL ʻoku kei ʻaongá, pea fakapapauʻi ʻokú ke lava ʻo fai e fakahokohoko fakamotuʻaleá. Kapau ʻoku ke hohaʻa ki he sitepu ko ʻeni, ko e founga ʻeni ke ʻiloʻi ai pe ʻoku ke talangofua ki he ngaahi fakahinohino maluʻi ʻa e Google.

Kapau ʻoku malu hoʻo uepisaití, ʻe lau ia ʻe he ngaahi misini kumi ko ha feituʻu falalaʻanga. ʻIkai ha saiti malu, mahalo ʻe mavahe ʻa e niʻihi ʻoku nau fakaʻaongaʻí mei hoʻo uepisaití, pea ʻoku ngaue ʻa e Google ke taʻofi ia mei heʻene hoko. ʻOku mahuʻinga ʻa e malu kae lava ke fakaʻehiʻehi mei he blacklisted, ka ʻe lava pē ke fakamoleki ha taimi lahi ke fakaleleiʻi. Meʻa mālié, ko e malu ko ha konga mahuʻinga ia ʻo SEO, pea ʻe faingofua pe haʻo ʻai hoʻo uepisaiti ke malu ʻi he tokoni ʻa e Google SEO.

ʻE lava ʻe hono tānaki atu ha tohi fakamoʻoni SSL ki hoʻo saití ʻo fakalahi ho tuʻunga ʻi he ngaahi misini kumí. Algorithms fakapaleʻi ʻe he Google ʻa e ngaahi saiti mo HTTPS kiate kinautolu ʻoku ʻikai ke nau maʻu ia. ʻOku siʻi hifo hono fakamolé ʻi he $100 he taʻu mo boosts e loto falala, ʻa ia ʻoku ne fakatupulaki ʻa e ʻekitiviti hoʻo saiti mo e SEO tuʻunga totonu. Ko e malu maʻolunga ange kuo maʻu ʻe hoʻo uepisaiti, ko e lahi ange ia ʻene falalaʻangá. Pea ʻoku mahuʻinga ʻeni ki ha faʻahinga pisinisi pe ʻi he ʻInitaneti. Ko ia, ʻoua naʻa ngalo ke fokotuʻu ha tohi fakamoʻoni SSL malu ʻi hoʻo saiti.