Founga hono tanaki ha Sitemap ki he Google SEO

Founga hono tanaki ha Sitemap ki he Google SEO

Ko e founga lelei taha ke fakatupulaki ai hono fakatokangaʻi hoʻo uepisaiti ʻi he Google ko hono lahi ange hoʻo fakamatala ki he kau laukonga ʻa e tangata. ʻI he fakamatala ko ʻení, Te u fakamatalaʻi ha ngaahi ʻelemeniti mahuʻinga ʻo SEO: Fakafehokotakiʻanga ʻo e falé, Optimization ʻi he peesi, Sitemap, mo e Ngaahi Foʻi Lea Mahuʻingá. Kapau ʻokú ke fie lau ha fakamatala lahi ange ʻo kau ki he meʻa takitaha, kātaki ʻo ongoʻi tauʻatāina ke vakai takai holo ʻi he ngaahi konga kehe ʻo e fakamatala ko ʻení. Neongo ia, maʻanautolu ne toki kamata, ʻOku ou fokotuʻu atu ke ke lau ʻeku ngaahi fakamatala seO kehe, kau ai ʻa e ngaahi meʻa mahuʻinga tahá.

Fakafehokotakiʻanga ʻo e falé

Ko e taumuʻa ʻo e Google SEO fehokotakiʻanga ke fakaleleiʻi ʻa e fika mo e tuʻunga lelei ʻo e ngaahi fehokotakiʻanga kuo haʻi ki ha uepisaiti. Ko e lahi ange ʻo e ngaahi fehokotakiʻanga ʻoku haʻi ʻaki ha uepisaiti ʻoku, ko e maʻolunga ange hono muimuitaha fakahokohoko ʻo e misini kumi. Neongo ia, ʻikai fakafehokotaki kotoa e ngaahi ngāue ki hono langa ʻo e falé ʻoku ola lelei tatau. Ke lavameʻa, ʻoku totonu ke ke fili fakalelei hoʻo ngaahi fehokotakiʻangá. Lau ke maʻu ha fakamatala lahi ange. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ki hono langa ʻo e fehokotakiʻangá. ʻOua naʻa ngalo ke ke fakahā ʻa e tupuʻanga hoʻo ngaahi fehokotakiʻanga ʻi he fakamatalá!

Ko e taha ʻo e ngaahi konga mahuʻinga taha ʻo e fale fakafehokotakiʻangá ko hono faʻu ha meʻa makehe maʻa hoʻomou kau fanongo. Manatuʻi ke ke fakakaukau maʻu pē ki he kakai ʻoku fakataumuʻa ki aí ʻi he taimi ʻoku faʻu ai ha meʻa ʻi lotó. Fakapapauʻi ʻoku ke fakakaukauʻi hoʻomou kau fanongo pea ʻai ke mahuʻinga kiate kinautolu. ko ia, manatuʻi te ke maʻu ha lelei lahi kapau ʻoku ʻi ai haʻo fehokotakiʻanga editorially. Te ke fiefia ʻi hoʻo fai ia ʻi he 2020. Kapau ʻoku ke fie ʻasi lahi ange ʻi he Google, te ke lava ʻo totongi ha notch fakaʻilekitulonika SEO e tauʻataina ke fili ke fai ʻaki e fehokotakiʻanga maʻau.

Makehe mei he mahuʻinga ʻo hono maʻu ʻo ha meʻa ʻoku tuʻunga lelei, kuo pau foki ke ʻasi lelei hoʻo uepisaití. ʻOku fie maʻu ʻe he fale fehokotakiʻanga kuo maumau ke ke ʻiloʻi ʻoku ʻikai ha fehokotakiʻanga mo ha fehokotakiʻanga pehe ʻoku tokoni ke ke toe maʻu mai ha ngaahi fehokotakiʻanga ne mole. ʻOku kau ʻi he ʻenisinia fakasosiale ki he fehokotakiʻanga ʻa e fakakikihi, tohoakiʻi atu ʻa e loto-, mo ha kiʻi fakatotolo. Fakaʻosi, fale fehokotakiʻanga ʻoku teke ʻe he fakamatalá ko e founga lahi taha ia ki hono fakafehokotaki ʻo e falé, ka ko e taha ia ʻo e ngaahi founga lelei taha ki hono ʻave hoʻo uepisaití ki he peesi ʻuluaki ʻo e Google.

Optimization ʻi he peesi

ʻI he hokohoko atu hono fakaleleiʻi ʻe he ngaahi misini kumi ʻa e meʻa ʻoku nau malava ke mahino ʻa e taumuʻa ʻa kinautolu ʻoku nau fakaʻaongaʻi, ʻoku mahuʻinga ange ʻa e peesi seO ʻi ha toe taimi. ʻI hoʻo fakaʻaongaʻi ha ngaahi fakaʻilonga kehekehe ʻoku nau fakahaaʻi ʻa e mahuʻinga ʻo ha peesi uepi ki he fehuʻi ʻa e tokotaha ngāue ki he polokalamá, te ke lava ʻo fakaleleiʻi hoʻo muimuitaha fakahokohoko. Neongo ia, ʻoku taimi lahi ʻa e founga ngāué, pea ʻoku mahuʻinga ke ke muimui ki he ngaahi founga lelei taha ʻo e optimization ʻi he peesi ke faʻu ha uepisaiti te ne matuʻuaki algorithm ngaahi liliu pea kei mahuʻinga pe.

Ko e peesi SEO ko ha konga mahuʻinga ia ʻo e tuʻuaki ʻo e uepisaiti. ʻI hono fakahoko e ngaahi tokoni ʻi he fakamatala ko ʻení, te ke fakalahi ʻa e mahuʻinga hoʻo uepisaití ʻi he ola ʻo e fekumí. ʻE mahino ki he Google ʻa e kakano ʻo hoʻo uepisaiti pea ʻiloʻi pe ʻoku fekauʻaki ia mo e fehuʻi ʻa e tokotaha fakaʻaongaʻi. ʻE tokoni ʻeni ke ke fakatupu ha ngaahi meʻalele lahi ange mo fakatupulaki e tuʻunga ʻoku ʻi ai hoʻo uepisaiti. ʻOku toe tokoni foki ki hono kumi ʻo e ngaahi misini ke fakapapauʻi ʻa e mafai mo e trustworthiness ʻo hoʻo uepisaiti. Ke maʻu ha fakamatala lahi ange fekauʻaki mo e peesi SEO, vakaiʻi e ngaahi meʻa ko ʻení:

Ko e meʻa ʻi loto ko e tafaʻaki mahuʻinga taha ia ʻo e peesi SEO. ʻE fakafetuʻutaki ʻe he peesi leleí ʻa e mahuʻinga ki he kau ʻaʻahi ki he saití pea ki he Google. Ngaahi hingoa ʻo e pēsí, ngaahi fakaʻilonga fakaamatala, pea ko e ngaahi fehokotakiʻangá ko e sīpinga ia ʻo e ngaahi ʻelemēniti ʻ. Ko e hingoa ʻo e pēsí ko ha feituʻu lelei ia ke fakakau ai ʻa e ngaahi foʻi lea mahuʻingá mo e ngaahi fakamatala kehe fekauʻaki mo e kakano ʻo e pēsí. ʻI hoʻo fakakau e ngaahi ʻelemēniti kotoa ko ʻení ki he kakano ʻo e pēsí, te ke lava ʻo aʻusia ʻa e ola lelei taha ʻe ala maʻu ʻi he fekumí.

Sitemap

Kapau ʻoku ʻikai ke ʻi ai ha meʻalele ʻi hoʻo saití, mahalo te ke fifili pe ʻe founga fefe hano tanaki atu ha saitimap ki he Google SEO. ʻUluakí kotoa, ʻoku totonu ke fakatonutonu maʻu pē hoʻo sitemapé. Kapau te ke fai ha ngaahi liliu lalahi ki hoʻo uepisaití, ʻe fie maʻu ke ke fakahū mai ha saitimape fakamuimuitaha ki he Google. ʻOku totonu foki ke ke fakahu ʻa e sitemap ʻi he taimi ʻoku ke fakahoko ai ha ʻaotita fakatekinikale SEO ke vakaiʻi ha ngaahi meʻa kehe ʻe ala hampering hoʻo muimuitaha fakahokohoko. ʻOku totonu ke ke fakapapauʻi ʻoku tonu mo tonu hoʻo saiti, he ka ʻikai he ʻikai ke fakahokohoko fakamotuʻalea ia.

ʻOku totonu ke ʻi he saití ha sitapa taimi, ko e lahi taha ʻo e ngaahi mīsini kumí ʻoku nau tukunoaʻi pē ʻa e tag ne ʻosi fakaʻilongaʻí. ʻOku toe mahuʻinga foki ke fakamahinoʻi ʻa e taimi fakamuimuitaha naʻe pulusi ai ʻa e pou takitaha. ʻOku fakaʻaongaʻi ʻe he Google ʻa e fakamatala ko ʻení ke fakapapauʻi pe kuo liliu ʻa e meʻa ʻi lotó. ʻOkú ne toe tokanga foki ki he ngaahi fehokotakiʻanga mei tuʻa mo fakalotofonuá ʻi hoʻo pēsí. ʻE tokoni hono tānaki atu ha ʻaho ki hoʻo saití ke ne fakahokohoko totonu ʻa e URLs. Fakaʻosi, ʻe tokoni ia ki hoʻomou saití ke totolo pea vave hono fakahokohoko fakamotuʻaleá.

ʻI he taimi ʻoku faʻu ai ha saitimap, ʻoku totonu ke ke fakakau ai ʻa e “www” subdomain mo e protocol. ko ia, ʻoku totonu ke tatau ʻa e ngaahi fale URL mo hoʻo ngaahi peesi totonú. ʻE lava ke lahi tatau pē ʻa e sitemap mo e 50,000 Ngaahi Meʻa FAKATĀTĀ (URLs), ka ʻoku ʻikai totonu ke lahi ange ia ʻi he 50MB taʻefakahāhāholo. Kapau ʻoku lahi e ngaahi saiti, fakapapauʻi ʻoku fakaleleiʻi ʻa e ngaahi meʻa takitaha pea ʻoku ʻikai ke ʻi ai ha ngaahi fakahinohino. ʻOku totonu foki ke UTF-8 ʻa e URL pea hao totonu mei ha faʻahinga mataʻitohi pē.

Ngaahi Foʻi Lea Mahuʻingá

Ke maʻu hoʻo uepisaiti ʻi he Google, kuo pau ke ke ʻuluaki taukei ʻi hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻingá mo e ngaahi kupuʻi lea mahuʻingá. Ko e fehokotakiʻanga ʻeni ʻi he vahaʻa ʻo e ngaahi lea fekumí mo e meʻa ʻi lot. Ko e taumuʻa ʻa e ngaahi meʻalele ʻoku hoko, pea ʻe fakapapauʻi ʻe he ngaahi foʻi lea mahuʻingá mo e ngaahi kupuʻi lea mahuʻingá ʻa e natula ʻo e feʻaluʻaki ko ʻen. Ko ia, te ke fakapapauʻi fefe ʻoku ke maʻu ʻa e meʻalele lahi taha ʻe lava? Ko ha ngaahi tokoni ʻeni. Ko e founga ʻeni ke fili ai ʻa e Google SEO ngaahi foʻi lea mahuʻinga:

Fakaʻaongaʻi ʻa e ngaahi ʻata: ʻOku tohoakiʻi ʻe he ngaahi ʻimisi ʻa e tokanga ʻa e kau laukonga mo e ngaahi misini fekumi tatau. ʻI he taimi ʻoku fakaʻaongaʻi ai e ngaahi ʻata ʻi hoʻo uep, fakaʻaongaʻi maʻu pē ʻa e ngaahi foʻi lea mahuʻinga ʻi he hingoa ʻo e failé pea fakakau ai mo e meʻa ke fili mei aí (ALT) ʻulungāanga ke tala ki he ngaahi misini kumí ʻoku fekauʻaki ʻa e ʻīmisí mo e fakamatalá. Fakaʻaongaʻi ʻa e fakamatala ki he taula ʻi he taimi ʻoku fakafehokotaki ai ki he ngaahi peesi kehe. ʻOku ne ʻai ke faingofua ki he Google crawler ke ʻiloʻi hoʻo peesi ʻasi. ʻOua ʻe fakaʻaongaʻi tuʻo lahi ʻa e foʻi lea mahuʻinga tatau. Ka, ngāue ʻaki e ngaahi foʻi lea mahuʻingá mo e ngaahi lea fufū ʻoku fekauʻaki mo e tefitoʻi foʻi lea mahuʻingá.

ʻAi ke hoko ʻa e fekumi ki he foʻi lea ko ha konga angamaheni ʻo hoʻo founga fakamaketi. ʻOku liliu maʻu pē ʻa e ngaahi foʻi lea mahuʻingá pea ʻe ʻikai ola lelei ia ʻi ha ngaahi māhina siʻi. Ko e meʻa malie, ʻe kei hokohoko atu pē hono tokoniʻi koe ʻe he fakatotolo ki he foʻi lea mahuʻingá ke ke maʻu ha ngaahi foʻi lea foʻou te ne fakaleleiʻi e ngaahi olá mo tohoaki. Hokohoko atu hoʻo fekumi koeʻuhi ke ke nofo ʻi muʻa ʻi he vaʻinga! Ko e niʻihi ʻeni ʻo e ngaahi tefitoʻi tokoni ke tokoniʻi koe ke ke kamata ʻaki e fekumi ki he ngaahi foʻi lea mahuʻinga. Kapau ʻoku ʻikai ke ke fakapapauʻi e founga ke kamata ai, vakaiʻi ʻa e Fakahinohino ki he Ngaahi Tefitoʻi Meʻa Mahuʻinga ʻa e WordStream mo e polokalama fekumi ki he foʻi lea ke tokoniʻi koe ke ke toe lahi ange hoʻo uepisaiti.

Ngaahi Maʻuʻanga Fakamatala

Ko e PageRank ko e founga ia ʻoku fakaʻaongaʻi ʻe he Google ki he ngaahi peesi uepi. ʻOku fakaʻaongaʻi ʻe he founga markov ʻa e fakakaukau ke fikaʻi pe ko e tuʻo fiha ʻe lomiʻi ʻe ha taha ha fehokotakiʻanga ʻi ha taimi pau. ʻOku fakaʻaongaʻi ʻe he founga ko ʻeni ʻa e malava ko ia ke aʻu ki he pesi hili hono fakalahi ʻe he “meʻa damping” (angamahení 0.85). Ko e ngaahi peesi favours ko ʻeni mo ha ngaahi fehokotakiʻanga lahi ange ʻi hono fakafehoanaki atu kiate kinautolu ne toki faʻu. He ʻikai lahi ha fehokotakiʻanga ʻo ha peesi foʻou tuku kehe kapau ko ha konga ia ʻo ha uepisaiti ne ʻosi ʻi ai kimuʻa.

Ko e taha ʻo e ngaahi tefitoʻi meʻa ʻoku ne takiekina ʻa e pageRank ko e lahi ʻo e ngaahi fehokotakiʻanga ʻoku ʻikai haʻi. ʻOku tupu ʻeni he ʻoku ʻikai tatau ʻa e ngaahi fehokotakiʻanga kotoa pē. ʻOku lahi ha ngaahi moʻoniʻi meʻa ʻoku ne uesia ʻa e tuʻunga ko ʻeni, pea ʻoku mahuʻinga ke mahino kiate kinautolu kae lava ke fakaleleiʻi hoʻo SEO ʻi he 2021. Hangē ko ʻení, ʻoku totonu ke ke ngāue ʻaki ʻa e fakamaʻunga fakamalá ʻi he taimi ʻoku fai ai ha fehokotakiʻ. Ko e fakamatala ki he taula ko e taha ia ʻo e ngaahi moʻoniʻi meʻa mahuʻinga taha ʻi he ngaahi fuofua ʻaho ʻo e Google. Kapau ʻokú ke fakaʻaongaʻi ʻa e fakamaʻunga tatau ʻi he peesi kotoa pē ʻo hoʻo uepisaití, ʻoku ngalingali ʻe paasi atu ʻa e PageRank.

Ko ha meʻa mahuʻinga ʻe taha ʻoku ne uesia ʻa e ola ʻo e misini kumi ko hono fakafehokotaki e mafai. ʻI he 2009, Naʻe fanongonongo ʻe he Google Matiu kosi naʻe ʻikai kei hoko ʻa e tufakiʻanga fakamatala ko ha fakapulipuli. Talu mei ai, Kuo SEOs hohaʻa ʻa PageRank. Naʻe toe mahuʻinga ange ia ʻi ha toe founga SEO pea naʻe aʻu ʻo ngaohi ia ki he kakai. ʻI he 2016, naʻe pehe ʻe he tokotaha ngaue ʻi he Google Andrey Lipattsev ko e mafai fakafehokotaki ko e taha ia ʻo e ngaahi meʻa mahuʻinga. Naʻa ne pehe naʻe tokoni ʻa e ngaahi fehokotakiʻanga ʻoku tuhu ki hoʻo saiti ke takiekina PageRank.

Alexa tuʻunga

Kapau ʻoku ke fekumi ki ha taʻetotongi, fakamatala ʻoku ʻikai proprietary ki he Google SEO, mahalo te ke fie ʻahiʻahi Alexa. Ko e Alexa ko ha meʻangaue analytics ia ʻoku makatuʻunga ʻi ha ongo meʻa mahuʻinga ʻe ua: vakaiʻi ʻo e pēsí mo e kau ʻaʻahi makehé. Neongo ʻoku na fakatou mahuʻinga, ʻOku ʻikai tatau ʻa Alexa mo e Google analytics, ʻa ia ʻoku totonu ke ke fakaʻaongaʻí. ʻE fakamatalaʻi ʻe he fakamatala ko ʻeni ʻa e ʻuhinga ʻoku mahuʻinga ai Alexa ke feinga ki hoʻo Google SEO. Kapau ʻoku ke fie ʻilo ki he founga Alexa e ngaahi uepisaiti ki he kulupu mo e founga hono fikaʻi, lau maʻu pē.

ʻOku makatuʻunga ʻa e tuʻunga ʻo Alexa ʻi he founga ʻoku fakafehoanaki ai ʻa e uepisaiti manakoa ki he niʻihi kehe. ʻOku fikaʻi ʻa e tuʻunga ʻo e saiti takitaha ʻo fakaʻaongaʻi ʻa e ʻuhinga geometric ʻo e ngaahi fakakaukau peesi pea aʻu ki he mahina ʻe tolu kuo hili. ʻA ia ko hono ʻuhinga, ʻe lava ke maʻu ʻe ha uepisaiti ʻe taha ha Alexa ʻo ha toko tahaafe, kae lava ke ʻi ai ha kau ʻaʻahi ʻe lauimiliona ʻa e tokotaha kehé. ʻOku fakamisiteli ʻaupito ʻa e polokalama Alexa pea ʻoku lahi hono ngaahi talatupuʻa, ka ko ha feituʻu lelei ia ke kamata ai.

Ko e founga manakoa ʻe taha ki hono fakatupulaki ʻo e Alexa ko hono puleʻi e URL hoʻo uepisaiti. Fakatatau ki he Search Engine Journal, te ke lava ʻo faʻu ha polokalama JavaScript ʻokú ne fakaava ha ngaahi tuʻasila he uepisaití. Ko e taumuʻá ke fakaava ʻa e ngaahi tuʻasila takitaha ko ʻení ʻi ha window kehe, koeʻuhí ke tokolahi ange ʻa e kakai te nau lava ʻo sio ki he URL takitaha. Ka ko e founga ko ʻeni ko ha UX masiva ia ki hoʻo saiti, ko ia ʻoku lelei ange ke pikitai ki hono hiki ʻo ha meʻa maʻongoʻonga.