Google SEO – Vakaiʻi Lahi Ange ʻi he Pēsí, Ngaahi Fakamatala Fakaamatala, XML Sitemape, mo e LSI Ngaahi Foʻi Lea Mahuʻinga

Google SEO – Vakaiʻi Lahi Ange ʻi he Pēsí, Ngaahi Fakamatala Fakaamatala, XML Sitemape, mo e LSI Ngaahi Foʻi Lea Mahuʻinga

ʻOku taukaveʻi ʻe he Google SEO ʻa e misini kumi optimization. ʻOku fakataumuʻa ʻa e faʻahinga fakamaketi ko ʻeni ki hono fokotuʻu ʻo e uepisaiti ʻoku feʻaluʻaki ʻi ha ngaahi, ʻosi totongi, pe ʻuhinga ʻo e ʻikai totongi moʻuá. Ke maʻu ha fakamatala lahi ange fekauʻaki mo SEO, kātaki ʻo lau e toenga ʻo e fakamatala ko ʻení. ʻE tokoni ia ke ke kamata ʻi he vaʻe toʻomataʻu ʻaki hoʻo ngaahi ngaue SEO. Ko ha niʻihi ʻeni ʻo e ngaahi tefitoʻi meʻa mahuʻinga kuo pau ke ke tokanga ki ai. ʻOku nau: Optimization ʻi he peesi, Fakamatala fakaamatala (Meta), XML sitemape, mo e LSI ngaahi foʻi lea mahuʻinga.

Optimization ʻi he peesi

Ko e tafaʻaki mahuʻinga ʻe taha ʻo e Google SEO ʻi he peesi optimization ko hono fakafehokotaki fakalotofonua. Makehe mei hono fakaʻatā e ngaahi mīsini kumí ke fakahokohoko fakamotuʻalea e ngaahi peesi ʻi hoʻo uepisaití, ʻoku toe tokoni foki ʻa e ngaahi fehokotakiʻanga ʻi lotó ki he kau ngāue ʻi he polo. ʻOku tokangaʻi ʻe he ngaahi kulupu SEO mahuʻinga ʻa e tafaʻaki ko ʻeni ʻo e uepisaiti SEO kiate koe. Makehe mei he ngaahi fehokotakiʻanga ʻi lotó, ʻoku totonu ke ʻi hoʻo saití ha foʻi lea mahuʻinga ʻe taha pe lahi ange ʻoku fekauʻaki mo e kakano ʻo e peesi ko iá. ʻOku hiki atu ʻi lalo ha niʻihi ʻo e ngaahi meʻa mahuʻinga taha ʻi he peesi seO.

ʻE toe lahi ange ʻa e fakautuutu ʻo e uluí ʻi hono fakaʻaongaʻi ʻo. ʻI he taimi ʻoku lomiʻi ai ʻa e kau ʻaʻahí ʻi he ngaahi fehokotakiʻ, ʻoku ngalingali te nau hoko ko ha kau fakatau. ʻOku fakahaaʻi foki ʻe he optimized content ʻa e fekauʻaki mo e ngaahi lea ʻoku kumí. Kapau ʻoku tuai hono load ha peesi, te ne holoki ʻa e fakamaʻu ʻo e kau ʻaʻahi mo fakalahi ʻa e vave ʻo e tata. ʻIkai ngata ai, ʻe fakapapauʻi ʻe optimizing meʻa ʻi loto ʻoku ke maʻu ha misini fekumi maʻolunga ange muimuitaha fakahokohoko. Kapau te ke muimui ki he ngaahi fakahinohino ko ʻení, ʻe fakapaleʻi hoʻo meʻa ʻi lotó ʻe he Google!

Ko e ngaahi fakaʻilonga fakamatala ʻo e hingoa mo e Fakaamatala ʻi hoʻo pesi ko e ongo ʻelemeniti mahuʻinga fakatouʻosi ia ʻi he peesi SEO. ʻOku totonu ke kau ʻi he ngaahi fakaʻilonga hingoá hoʻo foʻi lea mahuʻinga kuo ʻosi fakapapauʻí ʻi he kamataʻanga ʻo e tag, pea ʻoua naʻá ke toe lōloa ange ʻi he 55 ngaahi mataʻitohi ʻe. Ko e ngaahi fakamatala fakaamatala ko ha fakamatala fakanounou ia ʻo e peesi ʻoku ʻasi ʻi he SERPs pea ʻe lava ke tokoni ki he kau ʻaʻahi ke nau ʻilo lahi ange fekauʻaki mo e meʻa ʻoku nau fekumi ki ai ʻi he pesi. ʻE mataʻaʻa ʻe he Google ʻa e ngaahi foʻi lea fekumi naʻe taipeʻi ʻe he kau fakaʻaongaʻi ʻi he fakamatala fakaamatala. ʻI hoʻo tanaki atu ha fakamatala fakaamatala ki hoʻo saiti, te ke lava ʻo fakalahi ʻa e lahi ʻo e lomiʻi mo e tuʻunga totonu!

Makehe mei hono fakakau atu ʻo e ngaahi foʻi lea mahuʻingá mo e ngaahi kupuʻi lea fekumi kehé ki he ngaahi hingoa ʻo e pēsí, fakaʻaongaʻi e fakamatala ki he fakaamatala (meta). ʻOku ʻasi hake ʻa e ngaahi fakamatala fakaamatala ʻi lalo he peesi hingoa ʻo e ngaahi ola ʻo e fekumi pea ko ha ivi fakalotoa mahuʻinga ia ʻi he taimi ʻoku fakakaukau ai ha tokotaha fakaʻaongaʻi ke lomiʻi. ʻE lava ke hiki ha fakamatala fakaamatala lelei ki he mītia fakasōsialé pea vahevahe ia ʻi he ngaahi saiti kehé. Fakaʻosi, manatuʻi ʻoku totonu ke ʻi he fakamatala fakaamatala (meta) ʻa e kupuʻi lea ko e affix text. Kuo pau foki ke fekauʻaki ʻa e meʻa ʻi lotó mo e taumuʻa ʻa e tokotaha ʻokú ne kumi iá.

Fakamatala fakaamatala (Meta)

Mahalo kuo ke fanongo ʻi he mahuʻinga ʻo e ngaahi fakamatala fakaamatala ki he Google SEO. Ka naʻa ke ʻiloʻi ʻoku mahulu hake ia ʻi he ngaahi foʻi lea mahuʻinga pe? Ko e ngaahi ʻelemeniti mahuʻinga ʻeni ʻo e founga SEO hoʻo uepisaiti, pea te nau lava ʻo ʻai pe maumauʻi e muimuitaha fakahokohoko hoʻo misini kumi. Ko e kii ke faʻu ha ngaahi fakamatala fakaamatala ʻoku ne fakahaaʻi totonu ʻa e mahuʻinga hoʻo uepisaiti, lolotonga hono fakakau foki ha ui ke ngāue. ʻOku totonu ke feʻunga ʻa e fakamatala fakaamatala (Meta) mo e kakano ʻo e pesi, ko ia ʻoku lelei taha ke siviʻi kinautolu ʻi he ngaahi peesi ʻo e to ʻi ha ngaahi meʻalele lelei. Kehekehe ʻo e lōloa ʻo e siví, phrasing, mo hono fokotuʻu ʻo e ngaahi foʻi lea mahuʻingá.

Lolotonga hono hiki hoʻo fakamatala fakaamatala, manatuʻi maʻu pē ʻa e kakai ʻoku fakataumuʻa ki ai hoʻo uepisaití. Hangē ko ʻení, kapau ʻoku ke targeting ha kakai tokolahi, ʻoku totonu ke ke tokanga taha ki ha kupuʻi lea mahuʻinga pau. ʻOku totonu ke hoko hoʻo keyphrase ko ha kupuʻi lea pe foʻi lea ʻoku fakatahaʻi ʻa ia ʻe lava ke fekumi ki ai ha tokolahi hoʻo kau fanongo. ʻI he taimi ʻokú ke fakakau ai ʻa e foʻi lea mahuʻinga ko ʻení ʻi hoʻo fakamatala fakaama, ʻE fakaʻilongaʻi ʻe he Google ʻa e kupuʻi lea ʻi hono SERPs. ʻOku ʻuhinga ia ʻe mamata ha kau kasitoma tokolahi ange ki hoʻo pesi ʻi he SERP.

Ko e fakamatala fakaamatala lelei taha ko e taha ʻoku ne fakalotoʻi ʻa e tokotaha ngaue ke lomiʻi ʻi he fehokotakiʻanga. Kuo pau ke mahino kiate koe ʻa e meʻa ʻoku fakataumuʻa ki ai hoʻo kau fanongo pea ʻomi ʻa e tali lelei taha ki ai. Kapau ʻoku ke fakatau atu ha koloa, tokanga taha ki hoʻo ngaahi meʻa makehe ʻoku fakatau atu pea mo ha ngaahi ʻuhinga fakalotoa ke fakatau ʻaki ia. Fakapapauʻi ʻoku ha mei hoʻo fakamatala fakaamatala ʻa e meʻa ni! Pea manatuʻi, ʻoku totonu ke mālohi tatau pē hoʻo fakamatala fakaamatala fakamatalá mo e kakano hoʻo pēsí. Ko e founga ia te ke lava ai ʻo tohoakiʻi mai ha kau ʻaʻahi tokolahi ange mo takiekina hoʻo SEO.

ʻI he taimi ʻoku hiki ai hoʻo fakamatala fakaamatala, manatuʻi kuo pau ke ʻi he vahaʻa ʻo e toko teau mo e 160 ngaahi mataʻitohi ʻe. ʻOku tupu ʻeni koeʻuhi he kuo toe siviʻi ʻe he Google snippets pea kapau ʻoku loloa ange hoʻo fakamatala fakaamatala, ʻe tuʻusi pea he ʻikai mamata ki ai ʻa e tokotaha ʻokú ne fakaʻaongaʻí. Fakapapauʻi ke fakakau ai hoʻo ngaahi foʻi lea mahuʻinga taha ofi ki he kamataʻangá. ʻOku toe mahuʻinga foki ke manatuʻi kuo pau ke makehe hoʻo fakamatala fakaamatala ki he peesi takitaha – kapau te ke fakaʻaongaʻi ha tatau ʻo e fakamatalá, ʻE penalize ʻe he Google hoʻo saiti ki ai.

XML sitemape

Ke toe lahi ange hoʻo Ngaue ʻi he Google SEO, kuo pau ke ke fakahū mai ha saiti XML ki hoʻo uepisaití. ʻI he taimi ʻoku faʻu ai ha saiti XML, ʻoku totonu ke ke fakapapauʻi ʻoku ʻi ai ha fehokotakiʻanga ki he peesi kotoa pē ʻi hoʻo uepisaití. Neongo ia, ʻoku totonu ke ke fakaʻehiʻehi mei hono fakakau ʻo e ngaahi peesi ʻoku ʻikai te ke fie maʻu ke kumi e ngaahi misini ke fakahokohoko fakamotuʻalea. He ʻikai taʻofi heni ʻa e Google mei hono fakahokohoko fakamotuʻalea ʻo e ngaahi peesi ko ʻení. Ko hono moʻoni, te ne ʻai ke lava ʻo maʻungofua ange hoʻo saiti ke kumi e misini.

ʻOku fakaʻatā ʻe he saiti XML ʻa e ngaahi misini kumí ke faingofua ʻene kumi hoʻo uepisaití ʻaki hano fakaʻilongaʻi ʻa e ngaahi peesi mahuʻinga taha ʻi hoʻo uepisaití. ʻE lava foki ke toutou ʻoatu e fakamatala fakamuimuitahá kapau te ke fakaʻaongaʻi ha CMS. ʻOku fakakaukauʻi ʻe he Google ʻa e tuʻo lahi ʻo e ngaahi fakamatala fakamuimuitaha he saitimap pea mo e fakaʻilonga fakamuimuitaha ʻo e peesi takitaha. ʻOku makatuʻunga hono mahuʻinga ʻo e fakaʻilonga tōmuí ʻi he kakano ʻo e pēsí. Ko ia ai, ʻoku mahuʻinga ke fakakau pē ʻa e ngaahi meʻa ʻoku fie maʻú. ʻIkai ngata ai, ko ha fakaʻilonga sitemap ki he Google ʻoku ʻoatu maʻu pē ʻa e fakamatala fakamuimuitahá ki hoʻo uepisaití.

ʻOku toe tokoni foki ʻa e sitemaps ki hono kumi ʻo e ngaahi mīsiní ke maʻu ha ngaahi peesi mamaʻo ʻi hoʻo saití. ʻIkai ha saitimaps, He ʻikai lava ʻe he Google ʻo fakahokohoko fakamotuʻalea kotoa e ngaahi pesi ʻi hoʻo saiti. ʻE tokoni hono maʻu ha sitemap ki he Google ke maʻu vave ange ʻa e ngaahi pesi ni. ʻOku matuʻaki ʻaonga ʻeni ki he ngaahi saiti ʻoku lahi ai e ngaahi peesi paea, kiʻi fakafehokotaki siʻisiʻi pē ʻi loto, pe ko kinautolu ʻoku nau faʻa liliu e meʻa ʻoku nau ʻi aí. Ko hoʻo tānaki pe toʻo maʻu pē ʻa e ngaahi pēsí, ʻe ʻotomētiki pē hono fakatonutonu ʻo e saití.

ʻI he taimi ʻokú ke faʻu ai ha saiti XML, ʻoku totonu ke ke fakahū ia ki he ngaahi misini kumí. Ke fakahū ha saiti XML, ʻalu ki he Google Search Console pea lomiʻi ʻi he ʻ tanaki atu ha sitemap ʻ. Hili hono fakapapauʻi hoʻo saití, ʻE tānaki atu ʻe he Google hoʻo saití ki heʻene faile fakakomipiutá. Fakapapauʻi ʻokú ke toʻo hoʻo cache pea fakahū ʻa e sitemap URL. Ko hono fakapapauʻi pē hoʻo saití ʻe he Google, ʻoku ke mateuteu ke kamata hoʻo ngaue.

LSI ngaahi foʻi lea mahuʻinga

ʻE lava ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea LSI ʻi he Google SEO ʻo tokoniʻi koe ke ke maʻolunga ange. Firstly, ʻoku mahuʻinga ke ʻiloʻi pe ko e fe ʻa e ngaahi lea LSI ʻoku feʻauʻauhi mo ho kuo fakamaʻalaʻala. ʻOku totonu foki ke ke ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea LSI ʻoku targeting hoʻo ngaahi feʻauʻauhi. ʻI hono fakaʻaongaʻi e autocomplete feature, ʻe ʻoatu kiate koe ha ngaahi fokotuʻu lahi ʻi hoʻo taipeʻi hoʻo fehuʻi. ʻIkai ngata ai, ʻi hoʻo lomiʻi ʻi ha taha ʻo e ngaahi fokotuʻu ko ʻení, ʻoku totonu ke kau ʻi hoʻo post ʻa e ngaahi lea ko ʻeni. ʻIkai ngata ai, ʻOku fakamamafaʻi ʻe he konga ʻa e Google ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni ʻi hoʻo kanotohi.

ʻOku fekauʻaki ʻa e ngaahi foʻi lea mahuʻinga ʻo e LSI mo e tefitoʻi foʻi lea mahuʻinga. ʻOku faʻa fakaʻaongaʻi fakataha kinaua. Hangē ko ʻení, kapau ʻoku ke fakatau atu ha ngaahi meʻa fakaʻilekitulonika, mahalo te ke fie hiki ʻa e ngaahi foʻi lea mahuʻinga ʻi he LSI ki he “ngaahi komipiutá” ʻi he fakamatala ʻo e koloa. Ko e founga ʻe taha ke maʻu ai ʻa e ngaahi foʻi lea mahuʻinga LSI ko hono fakaʻaongaʻi ʻa e Google foʻi lea mahuʻinga, ʻa ia ʻoku ne fakahaaʻi atu ha ngaahi fekumi tatau ki ha ngaahi naunau kehekehe. ʻI hono fakaʻaongaʻi e meʻangāue ko ʻ, te ke lava ʻo maʻu ʻa e ngaahi foʻi lea mahuʻinga ʻo e LSI ki ha faʻahinga koloa pe ngaue ʻoku fakataumuʻa ki ai e kakai ʻoku nau fakataumuʻa ki ai.

ʻE lava ke tokoni ʻa e ngaahi foʻi lea mahuʻinga LSI ʻi he Google SEO ke mahino lelei ange kiate koe hoʻo tefito. Te ke lava ʻo tānaki atu ha ngaahi kaveingá (subtopics) ki hoʻo meʻa ʻi lotó pea fakalahi ʻa e tefitoʻi mafai ʻo hoʻo fakamatalá. ʻE ʻai ʻe he ngaahi foʻi lea mahuʻinga ko ʻení ke maʻungofua ange hoʻo fakamatalá pea ʻasi mai ʻi he ola ʻo e fekumí, fakatupulaki e ngaahi meʻalele mo e huhu ʻo e huhu muimuitaha fakahokohoko. ʻOku ʻikai ha founga lelei ange ki he ngaahi misini kumi ke fakapapauʻi ʻaki e kaunga hoʻo meʻa ʻi loto ka ko hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ʻi he LSI. Ka ʻo kapau ʻoku ke tohi maʻa hoʻo kau fanongo, mahalo ʻoku ke mahuʻingaʻia ʻi hono fakaʻaongaʻi ʻo e ngaahi foʻi lea LSI ʻi he Google SEO.

ʻOku fuʻu mahuʻinga ʻaupito ʻa e ngaahi foʻi lea mahuʻinga LSI ki he algorithm ʻa e Google koeʻuhi he ʻoku lahi ange ʻenau ʻuhinga mo e mahuʻinga ʻi he ngaahi lea angamaheni. ʻOku sio e algorithm ʻa e Google ki he hingoa hoʻo saiti, faʻa ngāué, mo e uepisaití ke fakapapauʻi ʻa e ngaahi foʻi lea ʻoku ʻaonga tahá. Fakakaukau ki ai 15% ʻo e ngaahi fehuʻi fekumí ʻoku foʻou, ʻoku ʻuhinga ʻeni, taʻe kau ai ʻa e ngaahi foʻi lea LSI ʻi he Google SEO, he ʻikai teitei aʻu hoʻo pēsí ki he tuʻunga māʻolunga ko iá. ʻOku lahi fau ha ngaahi foʻi lea fekumi kuo teʻeki ai ke fai ha fekumi ki ai kimuʻa, ʻoku meimei taʻemalava ke tuʻunga maʻanautolu.

Fakafehokotakiʻanga ʻo e falé

Ko e fehokotakiʻanga ki he fale ko ha founga ia ʻo e optimization ʻo e misini fekumi ʻoku fakataumuʻa ke fakalahi ʻa e fika mo e tuʻunga lelei ʻo e ngaahi fehokotakiʻanga kuo haʻi ki ha ʻasi. ʻE tokoni hono fakatupulaki ʻo e lahi ʻo e ngaahi fehokotakiʻanga ʻoku ʻikai haʻi ki ha peesi ke ne maʻolunga ange ʻi he ola ʻo e misini fekumi. Ka ʻoku fehokotaki fefe ʻa e ngaue ki hono langa? Te ne lava fēfē ʻo fakaleleiʻi hoʻo uepisaití? Ko ha ngaahi tokoni mahuʻinga ʻeni ke manatuʻi:

ʻOku totonu ke hoko ʻa e fale fakafehokotakiʻanga ko ha fakalahi ki he fakamaketi angamaheni. Ko e taumuʻa ke fakatupu ha ngaahi fehokotakiʻanga ʻoku fakataumuʻa ki ai hoʻo kau fanongo ki hoʻo uepisaiti. Ko e haʻofanga ko ʻeni ko e kakai ia ʻoku ngalingali te nau fakatau ha koloa, totongi ki he ngaahi tohi fanongonongó, pea lau hoʻo meʻa ʻi lotó. Ko e haʻofanga ʻeni ʻoku ne ʻai ke tupulaki hoʻo pisinisi. Kuo hoko ʻa e fale fehokotakiʻanga SEO ko ha konga mahuʻinga ʻo hono takiekina ʻo e haʻofanga ko ʻeni pea ʻoku totonu ke fai ia ʻi he founga tatau pe mo ha toe tafaʻaki kehe ʻo e fakamaketi ʻi he ʻInitaneti. Fakafetaʻi Pē, ʻoku ʻi ai ha ngaahi tefitoʻi meʻangāue ke tokoni atu ʻi he ngāué ni.

Ko e lahi ʻo e ngaahi domains makehe ko ha metric mahuʻinga. Kapau ʻoku fehokotaki ha kelekele ʻe taha ki ha uepisaiti ʻo laka hake ʻi he tuʻo tahá, te ne lava ʻo fakamamahiʻi e tuʻunga ʻoku ʻi ai e saiti. ʻOku ʻuhinga ʻa e domains ʻuhinga lahi ange ki ha feituʻu falalaʻanga ange ke kumi ʻaki e ngaahi misini. Naʻe maʻu ʻe backlinko ha fakafekauʻaki mahuʻinga ʻi he vahaʻa ʻo e ʻuhinga domains mo e muimuitaha fakahokohoko. ʻOku mahuʻinga ʻa e ngaahi founga fakafehokotaki lelei ki hono langa ʻo e ngaahi meʻalele pea mo e ului ʻa e taki ki ha kau kasitoma feʻunga. Te ke lava ʻo fakaʻaongaʻi ha ngaahi founga kehekehe ke aʻusia ai ʻeni.

ʻOku ʻi ai ha ongoongo kovi ʻi he fale fehokotakiʻanga koeʻuhi he naʻe kamata ke ngaohikovia ʻe he kakai ʻa e ngaahi fehokotakiʻanga. Naʻa nau fakatau mai ha ngaahi fehokotakiʻanga mei he ngaahi uepisaiti kehe pe maʻu kinautolu mei he ngaahi saiti ʻoku ʻikai fekauʻaki mo ia. Naʻe faifai pea ʻiloʻi ʻa e founga ko ʻeni ʻe he Google pea iku ai ki ha ngaahi tautea lahi. Kapau ʻoku ke halaia ʻi he founga ko ʻeni, ʻe lava pē ke pulia hoʻo saití mei he ola ʻo e fekumí. Ka ʻoku ʻikai fie maʻu ia ke peheni! ʻI hoʻo muimui ki he ngaahi tokoni ko ʻení, te ke lava ʻo takiekina e ngaahi ola ʻo e misini kumi hoʻo uepisaiti pea fakalahi hono fakatokangaʻi.