Mokhoa oa ho Ntlafatsa Litaba tsa Leqephe la Hao Bakeng sa Ntlafatso ea Enjine ea Patlo
Mokhoa oa ho Ntlafatsa Litaba tsa Leqephe la Hao Bakeng sa Ntlafatso ea Enjine ea Patlo
The ranking of a web page in the SERP (leqephe la sephetho sa enjine ea ho batla) e khethoa ke mochine oa ho batla. Leha leqephe la webo le ka beha boemo bo le bong feela ka nako, boemo ba eona bo ka fetoha ha nako e ntse e ea ka lebaka la lilemo, tlholisano, le liphetoho lienjineng tsa ho batla’ algorithm. Ntho e 'ngoe ea bohlokoa e amang boemo ba leqephe la webo ke ponahalo ea lipatlisiso. Ha domain name e sa bonahale bakeng sa lipotso tse ngata tse amehang, e na le ponahalo e tlase ea ho batla. Ka hlakoreng le leng, ha domain name e na le ponahalo e phahameng ea ho batla, e fana ka sephethephethe le matla a taolo.
On-page SEO
Page content is the foundation of on-page SEO for search engine optimization. Ha e bolelle Google feela hore na sebaka sa hau sa marang-rang se mabapi le eng, empa e boetse e bolella babali ba hao seo ba ka se lebellang. Tsohle li qala ka ho etsa lipatlisiso ka mantsoe a bohlokoa. Sebelisa Google le mehloli e meng ho bokella lintlha tse nepahetseng, kapa sebelisa lisebelisoa tse kang Ahrefs, ArabaSechaba, le UberSuggest ho fumana mantsoe a bohlokoa. Joale, ngola litaba tsa leqephe la hau ka ho kenyelletsa mantsoe a sehlooho a mohatla o mokhuts'oane le o molelele ka tlhaho. Se ke oa lebala ho sebelisa batho ba hau ba bareki ho litaba tsa hau.
Karolo e 'ngoe ea bohlokoa ea SEO leqepheng la leqephe ke sebopeho sa URL ea hau. Batho ba bangata ba iphapanyetsa bohlokoa ba sebopeho se nepahetseng sa URL. Empa, Google e sebelisa matšoao a mangata ho lekanya hore na basebelisi ba khotsofetse kapa che ke litaba tse leqepheng. Ha basebelisi ba batla sehlahisoa, sehlooho sa leqephe le tlhaloso hangata li hlahlojoa ho bona hore na li fana ka boitsebiso boo ba bo hlokang. Haeba ho se joalo, leqephe la hau le tla sotleha liphethong tsa lipatlisiso.
Sebaka sa marang-rang se leqepheng la SEO se bohlokoa ho fumana maemo a holimo lienjineng tsa ho batla. Le hoja ho sa lekana ho tiisa maemo a holimo, ke karolo ea bohlokoa ea leano lefe kapa lefe la SEO. E ke ke ea thusa babali ba hau feela, empa hape e tla ntlafatsa boiphihlelo ba bakhanni ba enjine ea ho batla. Sena ke 'nete haholo-holo ho bareki ba bacha le ba khutlang. Ka ho latela malebela ana, o tla ba le sebaka se setle mme o hohele bareki ba bacha.
Litlotla tsa Meta
To optimize the SEO value of your site, o tlameha ho ela hloko bolelele ba sehlooho sa hau sa meta. U lokela ho fokotsa sehlooho sa hau sa meta ho 50 kapa 60 litlhaku, e leng bolelele bo lekaneng ba ho bonts'a maqepheng a sephetho sa enjine ea patlo. Hopola hore lienjineri tsa ho batla li ka fokotsa litlhaku tse 'maloa tsa ho qetela, kahoo ho molemo ho e boloka e le khutšoanyane. Ntle le ho holisa sebaka sa hau sa Marang-rang, sehlooho se setle sa meta se boetse se ama boitšoaro ba moeti oa sebaka sa hau sa marang-rang.
Bolelele ba sehlooho sa hau sa meta bo lokela ho lebisoa ho poleloana ea hau ea sehlooho. Hopola hore mantsoe a bohlokoa a haufi le qalo ea sehlooho a na le monyetla o moholo oa ho ba maemong a lipatlisiso tse thehiloeng ho mantsoe a bohlokoa.. Hape, etsa bonnete ba hore sehlooho sa hau sa meta se na le lebitso la sehlooho le amanang le litaba tse fumanehang sebakeng sa hau sa marang-rang. Leka ho sebelisa mantsoe a sehlooho “Maikutlo a poso ea blog” le lentsoe le matla le qobellang, joalo ka “kaho e bonolo ea blog” kapa “papatso ea litaba.”
Tlhaloso ea meta e lokela ho kenyelletsa mantsoe a bohlokoa le lipoleloana tseo u batlang ho li beha maemong, empa eseng keyword-stuffing. Ho e-na le hoo, o ka fana ka tlhahiso e ikhethang kapa lintlha tse mabapi le seo baeti ba ka se lebellang ho bona haeba ba tobetsa sehokelo sa hau. Le hoja e se ea bohlokoa, litaba tsa tlhaloso ea hau ea meta li ntse li le bohlokoa. Sehlooho se betere se tla u fumana maemo a holimo liphethong tsa lipatlisiso le ho hohela batho ba bangata. Sena se lumellana le sepheo sa SEO: ho fumana baeti ba bangata.
H1 tags
You’ve probably heard about the importance of using H1 tags for search engine optimization. Leha e le 'nete hore ho ntlafatsa lihlooho tsa leqephe la hau ho bohlokoa ho SEO ea hau, mohlomong ha u tsebe tšusumetso eo ba nang le eona ho boiphihlelo ba mosebelisi. Ka lehlohonolo, ho na le mekhoa ea ho etsa hore li-tag tsa hau tsa H1 li atlehe haholoanyane. Ka tlaase mona ho thathamisitsoe tse ling tsa tsona. Ho bala ho tla pele ho SEO; phihlelo e ntle ea mosebedisi e lebisa ho SEO e ntle.
Ha o ngola hlooho ea tag ea hau, e boloke e le khutšoanyane kamoo ho ka khonehang. Batho ba bangata ba kenya li-tag tsena ka mantsoe a bohlokoa, moreki sepheo, le lintlha tse ling. Sena se tla o fumana feela ho tobetsa tse 'maloa, 'me u ka ipeha kotsing ea ho hlahisa kotlo ea Google. Khomarela tlhaloso e hlalosang, 'me u se ke ua kenya lebokose la hau ka mantsoe a bohlokoa. Ho molemo ho sebelisa ea pele 65 litlhaku tsa sehlooho, empa e boloke e le khutšoanyane – pota-potileng 20 ho 60 litlhaku ke sebaka se monate.
Ho holisa tag ea hau ea H1 bakeng sa ntlafatso ea enjine ea patlo, o lokela ho qoba ho jamming mantsoe a mangata haholo ho eona. Ena ke leqheka la khale, mme barekisi ba sebaka sa marang-rang ba tla u fa kotlo bakeng sa sena. Ho e-na le hoo, sebelisa mantsoe a bohlokoa ho tag ea hau ea H1 a amanang le litaba tsa leqephe la hau. Haeba u ka araba potso e botsoang ke moeti, ba na le monyetla oa ho tobetsa sehokelo sa hau. Molao-motheo o tšoanang o sebetsa bakeng sa sehlooho sa leqephe.
Mokhoa oa ho batla oa Google
If you’re a business owner who’d like to be found online, Ho tseba algorithm ea ho batla ea Google ho bohlokoa. Sistimi ena e rarahaneng e sebelisa ho feta 200 matshwao a ho beha maemo maqepheng a webo. E boetse e hlahloba lintlha tse ’maloa, joalo ka sebaka sa mofuputsi, boemo ba ho kena, le likhetho. Ka mohlala, ha motho a batla dikonsarete tsa mmino sebakeng sa habo, algorithm e ka beha bohlokoa ho feta liphetho tsena.
Algorithm ea ho batla ea Google e matla ebile e fetoha khafetsa. E lula e ntlafatsa le ho ntlafatsa liphetho tseo e li bonts'ang. It also makes changes to its ranking criteria to make it easier for users to find websites with certain content. The more frequently your keywords appear on a page, the higher its ranking. The higher your ranking, the higher your page will appear in Google’s search engine results. The top links are, theoretically, the first ones that show up.
The Google algorithm is based on complex mathematical formulas. It aims to give the best results based on the searcher’s intention. This algorithm also allows Google to offer personalized results. When a user types a term, Google suggests other websites that are relevant to their query. It also considers your browser history and other factors. The search algorithm is an important aspect of SEO, because it can make or break your business.
Duplicate content
Duplicate content on your website is bad for your search engine ranking. While duplicating content may not hurt your rankings, it will significantly decrease organic traffic. Google e batla ho putsa liwebsaete tse nang le litaba tse ikhethang 'me e tla tlosa libaka tse kopilitsoeng ho netefatsa hore ha li etse tokomane e kopitsoang.. Ke habohlokoa ho qoba mokhoa ona ka litšenyehelo tsohle. Sehloohong sena, re tla hlahloba hore na ke hobane'ng ha ho kopitsa litaba ho fosahetse bakeng sa ntlafatso ea enjine ea patlo.
Ho bohlokoa ho utloisisa phello ea ho pheta-pheta ponahalong ea lipatlisiso. Haeba likopi tsa hau li na le lihokelo, lienjineri tsa ho batla li tla li hasanya ka mefuta e fapaneng. Ha sena se etsahala, sebaka sa hau sa marang-rang se tla tlameha ho khetha hore na ke efe e loketseng basebelisi. Litaba tse kopitsoang le tsona li tla fokotsa tekano ea sehokelo lipakeng tsa likarolo tsa hau tse peli tsa litaba. Seo se bolela hore litaba tsa hau tse kopitsoang li tla qothisana lehlokoa bakeng sa ponahalo ea lipatlisiso. Using meta robots to prevent duplicate content can help your site get the right exposure.
Check your indexed pages to identify duplicate content. If you see an obvious repetition, try rewriting it. Ka mohlala, if you post the same blog post more than once, you need to distinguish the two pieces of content. Another way to find duplicate content is to run a duplicate content search. This tool generates all instances of duplicated content on your website. Once you’ve found any, edit the duplicate content to ensure the best possible results for your website.
Limmapa tsa sebaka
There are a variety of benefits of creating and using sitemaps for search engine optimization. In addition to helping search engines index your website, sitemaps make your website more accessible. Li boetse li lumella lienjineri tsa ho batla ho hlakisa mofuta oa maqephe sebakeng sa hau sa marang-rang ho ipapisitsoe le meta-data. 'Mapa oa sebaka o sebetsa joalo ka' mapa oa sebaka sa hau sa Marang-rang, ho etsa hore ho be bonolo hore lienjineri tsa lipatlisiso li fumane maqephe a khahlang. E boetse e thusa baeti ho fumana seo ba se batlang.
Boleng ba limmapa bakeng sa ntlafatso ea enjine ea patlo bo thehiloe hantle, empa u khetha joang hore na ke efe e nepahetseng bakeng sa sebaka sa hau sa marang-rang? Ntlha ea pele, li-sitemaps ke lifaele sebakeng sa hau sa marang-rang tse thathamisang li-URL tsohle le nalane ea tsona. Li sebelisoa hammoho le litloaelo tsa SEO joalo ka khokahano ea kahare mme li ka etsoa ka mekhoa e mengata. Limmapa tsa XML ke khetho e ntle bakeng sa liwebsaete tse ngata, mme o ka etsa e 'ngoe o sebelisa lisebelisoa tse kang Screaming Frog.
Ho fana ka limmapa ho Google's Search Console le Lisebelisoa tsa Webmaster tsa Bing ho ka potlakisa ts'ebetso ea indexing.. Haeba o sa tsebe hantle hore na o ka romella 'mapa oa sebaka joang, o ka ingolisa bakeng sa tšebeletso ea mahala ea Google Webmaster Tools. Google Webmaster Tools e u lumella ho ngolisa liphetoho ho litaba tsa hau kapele, mme e o tsebisa ha ho hong ho sa tsamaee hantle. Ba boetse ba u fa mahala $100 mokoloto oa papatso haeba u ingolisa!
Local SEO
As the search market gets increasingly local, ho kenya ts'ebetsong leano le matla bakeng sa SEO ea lehae ho ka eketsa menyetla ea hau ea ho ba boemong ba liphetho tse holimo. Matshwao a patlo a lehae a kenyelletsa qotso tsa lehae, Google Business My, le ho hlahloba matšoao. Ntle le ho phahamisa maemo a hau ho patlo ea lehae, Ho sebelisa metheo ea SEO ho ka thusa khoebo ea hau ho ntlafatsa sebaka sa eona sa dijithale. This can help your business show up higher in local search results, giving you more visibility and attracting more customers.
While incorporating local keywords into on-page and off-page optimization efforts is essential for a successful campaign, it’s also crucial to include them in the title tag and meta description. NAP – or Name, Aterese, Phone number – is a critical ranking factor for local SEO. NAP should be consistent across all platforms. Consistency with NAP is something that Google values, so make sure your NAP is correct everywhere. The right content is essential, as it introduces your brand to local consumers and converts them into customers. Local SEO can also help you expand your business locally.
For local SEO, use local keywords and embed them in your website. Etsa bonnete ba hore u sebelisa mantsoe a bohlokoa a sebakeng seo a sebelisoang hangata lipatlong tsa lehae. Kenyelletsa lintlha tse kang lebitso la sebaka le lihlahisoa kapa litšebeletso tse khethehileng. Hape, u se ke ua etsa likotoana tsa fluff tse sa faneng ka boleng ho basebelisi. Ntle le ho kenyelletsa mantsoe a bohlokoa a lehae ka har'a litaba tsa hau, hape o ka kenya Google Maps sebakeng sa hau sa marang-rang.
