Chii chinonzi Search Engine Optimization?

Injini yekutsvaga optimization, inozivikanwawo seSEO, ndiyo nzira yekuwedzera traffic kune webhusaiti kuburikidza nekutsvaga injini. Inosanganisira kushandisa nzira dzakasiyana dzekuwedzera nhamba yevashanyi kune imwe peji. Idzi nzira dzinosanganisira keyword research, onpage optimization, meta-tsananguro, security, uye zvirimo. Pamusoro pe, zvakakosha kufunga nezve ruzivo rwemuverengi paunenge uchiverenga webhusaiti.

Keyword-Research

Keyword research chikamu chakakosha cheSEO maitiro. Inopa izvo zvakasvibirira zvekuvandudza webhusaiti yako chinzvimbo uye kugadzira hurongwa hwekushambadzira zvemukati. Ihwo zvakare hwaro hwekuwedzera optimization. Nekudzidza zvakawanda nezve keyword research, iwe uchave nezano riri nani rekuti chii chekuisa muchirongwa chako chemukati.

Kutanga, zvakakosha kuunganidza ruzivo rwakawanda sezvaunokwanisa nezvevakwikwidzi vako’ keywords. Unogona kuita izvi nyore nekushandisa Google. Ingo nyora mazwi akakosha aunoda kuisa uye iwe uchagamuchira seti yemhedzisiro inosiyana zvichienderana nenzvimbo.. Semuyenzaniso, kana iwe uri muMunich, iwe uchaona mhedzisiro dzakasiyana pane kana uchigara muBerlin.

Kana uchinge wawana mazwi makuru ekugadzirisa, iwe unogona kuzvibatanidza mune zvewebhu peji rako. Semuyenzaniso, ungangoda kushandisa izwi rine chekuita nezvigadzirwa zvako, asi kwete hazvo izwi rakakosha rine chekuita nemasevhisi ako. Iwe uchiri kukwanisa kukwiridzira reiyi kiyi izwi kana iwe uchikwanisa kubatanidza kwairi kubva kune mamwe madomasi.

Keyword research yakakosha kune ese aripo uye matsva mapeji. Kazhinji, varidzi vewebhusaiti vanoda kutsvaga mazwi akakosha emapeji avo. Zvemawebhusaiti matsva, nische keywords ndiyo yakanakisa bheti nekuti vane shoma traffic uye yakaderera makwikwi. Kushandisa keyword tool kunogona kukubatsira kuona kuti ndeapi mazwi akakosha ekushandisa pane imwe neimwe peji.

Imwe nzira yekutsvaga mazwi makuru ndeyekuita keyword brainstorming. Unogona kuedza kutaipa mazwi nezvirevo zvinokufadza wobva washandisa autocomplete yeGoogle. Iyi ficha inoita kuti iwe unyore zvakawanda. Nekuita izvi, unogona kuvaka keyword madziva. Paunenge uine nhamba huru yemazwi makuru, iwe unozogona kusarudza akanyanya akakodzera kune yako saiti.

Kana iwe ukashandisa keyword planner, ita shuwa kushandisa chishandiso chinokutendera kuti uongorore vhoriyamu yekutsvaga yeshoko rega rega. Google's Keyword Planner chishandiso chikuru cheizvi. Iyo inokutendera iwe kuti uone kuti yakakurumbira sei izwi kiyi pane imwe nguva yenguva. Iwe unogonawo kutarisa kuchinja kwemwaka kuti ugadzirire.

Onpage Optimization

Onpage-Optimierung ndiyo tsika yekugonesa webhusaiti peji zvemukati uye zvinyorwa. Iyi mhando ye optimization inobatsira kutsvaga injini index uye chinzvimbo chewebhu webhusaiti nekukurumidza uye nemazvo. Pane zvinhu zvakati wandei zvakakosha zvekuchengeta mupfungwa paunenge uchiita onpage optimization. Kuita zvakanyanya papeji-optimization, zvakakosha kuchengeta mupfungwa yako webhusaiti. Semuyenzaniso, mapeji madiki akawandisa anogona kudzikamisa indexing yezvinyorwa, saka zvakakosha kuti udzivise izvi.

URLs chimwe chinhu chakakosha cheOnpage-Optimierung. MaURL ako anofanirwa kuvandudzwa kuti akwidze kumhanya uye kuve nyore kuverenga. MaURL akareba anogona kuturikirwa sespam kana kusapindurwa nemushandisi. Sezvineiwo, kune dzimwe nzira dzekuti dziite pfupi uye dziverengeke sezvinobvira.

Kushandisa mazwi akakosha mumifananidzo uye zvinyorwa kwakakosha kune SEO. Zvakanaka, mufananidzo wega wega kana zvinyorwa zvinofanirwa kuiswa nepakati keyword. Zvechinyorwa, keywords inopa chimiro uye kuratidza zvakakosha zvinhu. Saizvozvowo, keywords mune kosi tsananguro inopa masaini kune vashandisi. Sechikamu cheOnPage-Optimization, iwe unofanirwawo kuve nechokwadi kuti nguva yekupindura sevha yewebhusaiti yako inokurumidza sezvinobvira.

Chinangwa cheOnPage-Optimisation ndechekuvandudza webhusaiti. Izvi zvinotanga nemagadzirirwo ewebhu. URL ipfupi ine zvirinani kukambaira, uye ma URL mapfupi anowanzo kugovaniswa nekudzvanywa. Uyezve, maURL mapfupi aya zvakare nyore kurangarira. Semuyenzaniso, iwe unogona kuwedzera tsananguro yemeta kune yako webhusaiti.

Pane zvinhu zvakati wandei zvinopinda muOnpage-Optimization, uye munofanira kuchenjerera chimwe nechimwe chazvo. Semuyenzaniso, mafaira emifananidzo, text, uye infografia inofanirwa kuve yakagadziridzwa yeSEO. Kana zvinhu zvitatu izvi zvakagadziridzwa, saiti yako ichava nemhedzisiro irinani yekutsvaga injini. Zvisinei, zvirimo nemifananidzo zvinofanirwa kuve zvinoenderana.

Chimwe chinhu chakakosha cheonpage optimization muSEO ndeye URL kurongeka. Iyi nzira inoita shuwa kuti webhusaiti yako inowanikwa uye inoshandiswa kune vateereri vako.

Kuisa Zvinhu

Chinzvimbo-Faktoren zvinhu zviri muGoogle's algorithm izvo zvinogona kukanganisa kuoneka kwewebhusaiti yako. Iko kusanganisa kwakakodzera kwezvinhu izvi kunogona kubatsira webhusaiti yako kukwirira pamusoro peinjini dzekutsvaga. Zvisinei, mamiriro ezvinhu anosiyana kune akasiyana mawebhusaiti. Semuyenzaniso, ungasada kuisa mazwi akawandisa muzvinyorwa zvako, nekuti iyi inogona kunge isiri iyo inonyanya kushanda zano kune yako webhusaiti.

Google inokoshesa zvemukati kana ichitarisa masaiti ewebhusaiti. Chinangwa chayo ndechekuronga ruzivo rwepasirese nenzira inobatsira kune vashandisi. Izvo zvakanyanya kukosha zvemukati mako, iyo yakakwirira webhusaiti yako ichave yakarongeka. Zvakare, kana iwe uine social media kuvapo, zvichawedzera mikana yako yekukwirisa paGoogle.

Google's algorithm inogara ichichinja uye zvakakosha kuti unzwisise shanduko idzi. Kushandisa yazvino vhezheni yeGoogle's algorithm inogona kubatsira webhusaiti yako kuwana yakakwira masanji. Pane zvinhu zvitatu zvakakosha zvinokanganisa chimiro chewebhusaiti yako: kunaka kwezviri mukati, nhamba ye backlinks kune webhusaiti yako, uye huwandu hwenguva inoshandiswa nemushandisi pawebhusaiti yako.

A high quality backlink profile ndechimwe chezvinhu zvakakura zvekuisa, uye zvidzidzo zvakaratidza kuti hutano hwe backlinks hunoitawo basa. Iwo mawebhusaiti akanakisa ane nhamba yepamusoro yehutano backlinks uye yakasikwa link profile. Nemamwe mashoko, aya mawebhusaiti ane yepamusoro peji renzvimbo nekuti ane yakanaka SEO kuoneka uye yakakwirira mhando backlinks.

Google's algorithm inoongorora zvinopfuura mazana maviri zvinhu zvakasiyana, uye inoshandisa iwo gumi epamusoro akakodzera uye anobatika kuti akupe iwe wepamusoro chinzvimbo. Izvi zvinhu zvinoenderana nemafungiro evashandi veGoogle uye zvavakambosangana nazvo mukutsvaga injini yekugadzirisa. Kukwirisa paGoogle, webhusaiti yako inofanirwa kunge iine traffic yakawanda kubva kune yakakodzera masosi.

Mitengo yeSEO optimization

Mitengo yeSEO optimization masevhisi inosiyana zvichienderana nerudzi rwebhizinesi rako. Mamwe maindasitiri ane makwikwi uye anozoda mitengo yakakwira kupfuura mamwe. Semuyenzaniso, magweta, mahofisi ezvokurapa, uye makambani ezvemari anoita kunge ari pakati peanonyanya kukwikwidza. Zvisinei, mabhizinesi ekuvandudza imba uye mamwe mabhizinesi e niche anowanzo kuve nemakwikwi akaderera uye mutengo wakaderera weCPC.

Kunyangwe paine zvakawanda zvinhu zvinotarisa mitengo yeSEO masevhisi, nzira yakajairika ndeyekutarisa chiyero cheprojekiti. Semuyenzaniso, SEO masevhisi anongoda akakosha keyword uye meta-strategy basa rinogona kudhura muripo weprojekiti imwe chete, nepo mamwe masevhisi epamberi angangoda vanoramba vachichengeta pamwedzi. Kuve nechokwadi chekuti mutengo weSEO masevhisi anofanana nebhajeti rako, zvakakosha kuita tsvakurudzo yemusika uye kuongorora mukana. Aya zviyero zvinokubatsira iwe kuverenga yako inotarisirwa mari uye traffic inowedzera. Iwe unogona zvakare kushandisa iyi data kuenzanisa mitengo yeakasiyana SEO masevhisi.