Chii chinonzi Google Search Engine Optimization?

Google suchmaschinen optimization inzira inosanganisira kukwenenzvera mapeji eizwi rakakosha. Inosanganisirawo kugadzirisa zvinyorwa, zvinoreva kuve nechokwadi chekuti zvirimo zvewebhusaiti zvakagadziridzwa zvekutsvaga injini. Zvirinani zvinyorwa zvewebhusaiti zvinokwezva vashanyi vakawanda uye kuwedzera saiti yeGoogle chinzvimbo. Heino nhanho-ne-nhanho gwara rekuwana mibairo mikuru neGoogle's algorithm. Maitiro acho anotanga nekuona iwo akakosha mazwi ewebhusaiti yako.

Iyo chaiyo maitiro ekutsvaga injini optimization yeGoogle zvinoenderana nemamiriro enzvimbo

Iwo chaiwo maitiro eiyo maschinenoptimation yeGoogle anosiyana zvichienderana nerudzi rwebhizinesi rako. Mazhinji eaya masnahmen ane matanho akawanda anoda kuitwa kuti awane mhedzisiro yaunoda. Iyo nzira inogona kureba uye inosanganisira nyanzvi dzakawanda. Mitengo yemasevhisi akadai inosiyana zvichienderana nerudzi rwekubatana kwaunoita neSEO kambani.

SEO ine akawanda akasiyana maitiro uye inovavarira kuwana yepamusoro peji chinzvimbo muGoogle. Chekutanga, zvinosanganisira kukwenenzvera zviri mukati mewebhusaiti yako kuti uwedzere traffic pane yako webhusaiti. Chepiri, zvinosanganisira kushandisa maitiro akanaka ekutsvaga injini yekugadzirisa. Google inoshandisa iyo Rankbrain algorithm kuona kwekuisa webhusaiti. Iyi algorithm inoongorora zvirimo mumapeji ewebhu, zvichienderana nezviri mukati uye maitiro evashandisi.

Kambani yakanaka yeSEO inotarisa pane indasitiri yauri mairi uye ine mareferensi anogona kupa yakakosha mhinduro. Uyezve, unogona kukumbira nyaya dzezvidzidzo. Mareferensi akadaro achakubatsira iwe kuongorora huwandu hwekambani yehunyanzvi. Iyo kambani inofanirwawo kukwanisa kukupa iwe chirongwa chekuchengetedza mutengi. Izvi zvinokutadzisa kutarisana nemakwikwi kubva kune vamwe vatungamiriri vemusika.

Kunyange zvazvo zvakajairika kutarisa paGoogle paunenge uchiita SEO, zvakakosha kuziva kuti kune dzimwe injini dzekutsvaga zvakare. Aya mamwe mainjini ekutsvaga anogona kunge asina mukurumbira seGoogle, asi kushandiswa kwavo munyika yeInternet kuchiri kuita SEO yakakosha pakubudirira kwebhizinesi. Izvo zvakakoshawo kusiyanisa zano rako kuti bhizinesi rako risanyanya kutsamira paMountain View.

Iyo chaiyo maitiro ekutsvaga injini optimization yeGoogle zvinoenderana nezvinangwa uye bhajeti

Injini yekutsvaga optimization strategy inosanganisira kuvandudzwa kwezvinhu zvakakodzera, mazita uye meta-tsananguro yemapeji ewebhu. Pamusoro pe, kutsvaga injini optimization inogona kusanganisira pa-peji maitiro akadai sekubatanidza kuvaka, kuwanikwa kwemukati uye kuvandudzwa kwemaitiro evashandisi. Chinangwa chekutsvaga injini yekugadzirisa ndechekusangana nezvinodiwa nevashandisi uye kuzvichengeta pawebhusaiti yako kwenguva yakareba.

Iko kuyerera chaiko kweinjini yekutsvaga optimization yeGoogle inosiyana zvichienderana nebhajeti rako uye zvinangwa. Unogona kunanga vashandisi nekutarisa shambadzo uye kushandisa dzimwe nzira dzakabhadharwa dzekushambadzira. Kubhadhara kushambadzira ndiyo imwe nzira inoshanda yekutsvaga injini yekugadzirisa. Zvisinei, mari yemaitiro akadaro inogona kudarika bhajeti yako. Naizvozvo, iwe unofanirwa kuve wakajeka nezve bhizinesi rako zvinangwa uye bhajeti usati wahaya nyanzvi.

Iyo chaiyo maitiro ekutsvaga injini optimization yeGoogle zvinoenderana nezvinangwa zvako uye bhajeti yako. Kunze kwekugadzirisa webhusaiti yako iripo, zano rakadaro rinosanganisirawo zvitsva zvemukati uye yakakura keyword kushandiswa. Iwo chaiwo maitiro eSearch Engine Optimization yeGoogle anotanga nekukwenenzvera yako iripo webhusaiti.

Iwo chaiwo maitiro eSearch Engine Optimization yeGoogle zvinoenderana nezviri pawebhusaiti yako, speed, uye mushandisi-ushamwari. Zvemukati zvewebhusaiti yako zvinoona kuti zvakakwirira sei zvemukati zvichamira mumibairo yekutsvaga. Kana webhusaiti yako iri nyore kufamba uye ine mazwi akakosha, ichapihwa chinzvimbo chepamusoro mumibairo yekutsvaga. Zvisinei, zvinotora mwedzi isati yako SEO mushandirapamwe watanga kuunza purofiti yakakosha.

Iwo chaiwo maitiro eSearch Engine Optimization yeGoogle anosiyana zvichienderana nerudzi rwebhizinesi. Chekutanga, iwe unofanirwa kuongorora zvinzvimbo zvekutarisa mazwi ako makuru. Semuyenzaniso, iwe unogona kutarisa pamazwi akakosha ane chinzvimbo chepamusoro 20, kana kunyange pamusoro 50 paGoogle. Kubva ipapo, unogona kushandisa zvawanikwa kuti uvandudze masanjiro ako aya mazwi akakosha. Izvi zvinotungamira kune yakakwirira yekutsvaga injini chinzvimbo uye bhizinesi rinobhadhara.

Injini yekutsvaga mari inodhura

Vamwe vanamuzvinabhizinesi vanowana mitengo yekutsvaga injini yekugadzirisa isingagadzike. Asi zvakakosha kuyeuka kuti hakuna chinhu chakadai seimwe-nguva-mhinduro. Injini yekutsvaga optimization inzira inoenderera inofanirwa kugara ichivandudzwa. Sezvo Google inogara ichishanda kuderedza zviratidzo zvisina kunaka, zvakakosha kuti urambe uri mberi kwevakwikwidzi vako. Yakanaka yekutsvaga injini optimization ichabatsira bhizinesi rako munzira dzakawanda kupfuura imwe. Ichi ndicho chikonzero iwe uchifanira kuvimba nesangano rinogona kuunza mhedzisiro yakanaka nguva nenguva.

Mari yehunyanzvi yekutsvaga injini yekugadzirisa inogona kuve yakaoma kufungidzira. Izvi ndezvechokwadi kunyanya kana webhusaiti yako ine subpages. Nokuda kwaizvozvi, iwe unofanirwa kuona kuti mangani mapeji mawebhusaiti yako ane. Izvi zvichakubatsira iwe kuverenga mitengo yehunyanzvi yekutsvaga injini yekugadzirisa. Mari iyi inofanira kuva inonzwisisika, asi iwe unofanirwa kuziva kuti mamwe makambani anobhadhara pamutengo we-per-click base, iyo inogona kuva chiratidzo chezvishoma-kupfuura-zviri pamutemo search engine optimization sevhisi.

Mutengo weSEO-Massnahmen unowanzo kukwirira kupfuura mutengo wemapurojekiti madiki einternet. Izvi zvinonyanya kutsanangurwa neyakabvumiranwa yemitengo modhi. Vazhinji vewebhusaiti vanoodzwa mwoyo nemhedzisiro yemapurojekiti aya, sezvavanotadza kuona kutengesa kwavo uye chiyero chinodonha mumwedzi yemwedzi. Uyezve, SEO-Massnahmen inogona kutora mavhiki, kunyange mwedzi, kushanda. Saka, zvakakosha kuita sarudzo ine ruzivo usati wahaya kambani.

Kuisa mari muKutsvaga Engine Optimization izano rakasimba rinogona kutungamira mukuwedzera kutengesa. Kunyange zvazvo zvichikurudzirwa kuhaya nyanzvi yebasa racho, zvakakoshawo kuziva bhajeti rako uye rudzi rwepurojekiti yaungade kuita. Kana iwe usina chokwadi nebhajeti yako, edza yemahara SEO kubvunza. Iwe unogona kunyange kubvunza webmaster mazano pamusoro pemakambani anogona kupa basa guru nemutengo wakaderera.

OffPage Optimization vs OffPage Optimization

SEO (kutsvaga injini optimization) inzira ine chinangwa chekupa webhusaiti yako iyo yepamusoro inogoneka chinzvimbo pane yekutsvaga injini. Kugutsikana kwakanaka kwakakosha, sezvo injini dzekutsvaga seGoogle dzinovimba nedzimwe nzvimbo kuti dzikurudzire mawebhusaiti kune vashandisi vadzo. Chimwe chinhu chinokanganisa chinzvimbo chako imhando yebacklinks yako. Izvi zvinongedzo zvinogona kuwanikwa kuburikidza nelinkbuilding, inoshanda Offpage-SEO zano.

In linkbuilding, zviri nani kushandisa nzira dzechisikigo dzekubatanidza, izvo zvinosanganisira kusikwa kwe backlinks kubva kwakasiyana siyana. Panofanira kuva nemusanganiswa wakanaka pakati pekunyora kwechinyorwa, social media, uye zvinyorwa zveblog. Kana zvichibvira, edza kushandisa mapikicha nezvimwe zvinhu mumalinks ako, sezvo izvi zvichawedzera kusiyana. Zvakare, rangarira kuisa zvinongedzo kubva kune mamwe mapeji. Izvi zvinonyanya kukosha kune mabhizimisi emunharaunda.

OffPage-Optimierung ndiyo inopesana ne-peji optimization. Off-peji optimization inosanganisira zvisiri-zvakananga zviito kuti uwedzere masaiti ewebhusaiti pane yekutsvaga injini. Inowanzonzi “kure-saiti SEO.”

OffPage Optimization vs OnPage Optimization

Kuti uwane yakanakisa yekutsvaga injini masanji, webhusaiti yako inofanirwa kuvandudzwa pane ese ari-peji uye asiri-peji mazinga. Off-Peji optimization inonyanya kukosha pane-peji optimization. Off-peji optimization inotarisana nekugadzira zvinongedzo kune yako webhusaiti kubva kune mamwe mawebhusaiti. Yepamusoro-mhando zvinongedzo kubva kune mamwe mawebhusaiti zvichabatsira yako saiti kuwedzera chinzvimbo mumajini ekutsvaga.

Nzira yakanakisa yekuwedzera chiremera chewebhu webhusaiti yako ndeyekuvaka zvinongedzo kwairi kubva kune mamwe mawebhusaiti ane chiremera. Aya mawebhusaiti anogona kukubatsira kuwana chiremera chepamusoro kubva kuGoogle. Zvisinei, linkbuilding inofanira kuitwa nemazvo. Kunyange zviri nyore kuunza mawebhusaiti ane chiremera kubatanidza kune ako, iwe unofanirwa kuve nechokwadi kuti unokwanisa kuzviita nenzira kwayo. Google ine proprietary metric inonzi Authority Score inoyera kuti mangani backlinks webhusaiti yako ine.

Misiyano pakati peOnPage Optimization uye OffPage Optimization muGoogle yekutsvaga injini yekugadzirisa kwakakosha. Izvo zvakakosha kuti unzwisise kuti ndeapi matekiniki akanakira saiti yako. Semuyenzaniso, OnPage-Optimization inosanganisira kuvandudza webhusaiti yako zvirimo pane peji pachayo. OffPage-Optimization inosanganisirawo kugadzira mhando backlinks kune yako saiti kubva kune mamwe mawebhusaiti. Izvi zvinoratidzira injini dzekutsvaga kuti saiti yako inovimbika.

OffPage-Optimierung inosanganisira zvisiri-zvakananga zviito zvinovandudza saiti yako webhusaiti. OffPage-Optimization chikamu chakakosha cheSearch Engine Optimization (SEO). Icho chinhu chakakosha chekushambadzira kwepamhepo uye inotakura zvakanyanya kukonzeresa mukutsvaga injini rankings. Semuyenzaniso, apo webhusaiti inogamuchira vashanyi vakawanda vakakodzera kubva kune mamwe mawebhusaiti, ichasimuka mumitsva yekutsvaga.