Chii chiri nani: SEO kana Google AdWords?
kambani, Zvitoro zvecorporate neretail/holesale, vane webhusaiti yakakodzera kuratidza zvigadzirwa zvavo nemasevhisi, ndingazvifarira zvechokwadi, kana vazhinji vangangove vatengi vaitsvaga. Zvisinei, unofanira kutsvaka nzira, kuitira kuti webhusaiti yavo iite, chengetedza chinzvimbo pamusoro pezvawanikwa. Kana vateereri vako vachiwana zvigadzirwa/masevhisi ako paGoogle, iyo webhusaiti icharatidzwa mumibairo yekutsvaga kana mune yakabhadharwa ads yeGoogle zvinoenderana nenzira yekushambadzira yawakasarudza. Zvisinei, unofanira kuziva izvi, ndeupi wevaviri anogona kupa mhedzisiro iri nani.
Yekutsvagisa injini (SEO)
Iyo organic yekutsvaga mhinduro ine nzvimbo yavo yakananga pazasi peyakabhadharwa ads. Kana mabhizinesi epamhepo achida kuve pamusoro pepeji yekutsvaga mhinduro, iwe unofanirwa kugadzirisa webhusaiti yako kutanga. Chinangwa chikuru cheGoogle ndechekuti, vashandisi vayo inonyanya kukosha uye yemhando yepamusoro zvemukati zvine chekuita nazvo, zvavari kutsvaga, kupa.
advantage
Die Yekutsvagisa injini inovimbisa, kuti webhusaiti ine organic maitiro inoonekwa mune yekutsvaga mhinduro. Kuedza kwakaitwa mumunda weSEO kunobatsira pane izvi, kuwana zvibereko, izvo zvinotsungirira kwenguva refu.
Kukanganisa
SEO inotora nguva yakawanda, chiitiko chinoenderera, uye rangarira, kuti makwikwi ari kushandawo nesimba. Zvinogona kutora nguva, kusvikira zvabuda zvaratidzwa. Uye zvakare, ivo vanofanirwa kukwirisa webhusaiti nguva nenguva, kuchengetedza kana kuvandudza nzvimbo yekutsvaga injini. Iwe unofanirwa kugovera bhajeti yekuhaya nyanzvi SEO agency.
Yakabhadharwa Google Ads - Google AdWords
Pay-per-Click (PPC) kana Google ads imhando yekushambadzira inobhadharwa paGoogle, avo pakutanga 3 zvinzvimbo, kuoneka kurudyi uye dzimwe nguva kuzasi kwepeji. Google AdWords izano rakakosha, kutsigira mabhizinesi nekugadzira online advertising campaign.
advantage
Kushambadza kunobhadharwa kunowana mhinduro nekukurumidza. Ads kune vangangove vatengi inoratidzwa nekukasira. Neiyi fomu yekushambadzira, makambani anongofanira kubhadhara kune vatengi, pavanodzvanya pane ads, uye kwete nokuda kwayo, kuti vawane maonero. Nekushambadza kweGoogle, makambani ari kuedza, kusvika kune vanoona, vari kutsvaga zvigadzirwa/masevhisi avanopa.
Kukanganisa
Kana iwe ukagonesa ads kune general keywords, bhajeti rePPC rinogona kuparara. Naizvozvo, unofanira optimize zvakanaka, ndosaka ichiwanzokurudzirwa, hiya mumiriri weAdWords pamushandirapamwe.
Nzira yakanakisisa yekushanda
Zvinogara zvakanaka, Kushambadzira- uye kubatanidza nzira dzekushambadzira. Iwe unogona kukwirisa webhusaiti yako nemazvo kubva pakutanga uye kuisanganisa nemhando yemukati. Kukwezva vashanyi vakawanda kana vangangove vatengi kune webhusaiti, unogona kuzvisarudzira, a Google AdWords agency uye a SEO Mumiriri kutumwa, iyo inovimbisa zvibereko zvakanaka.
