Zvishandiso zvinobatsira zveSEO Optimization
Injini yekutsvaga optimization (SEO) inosanganisira kushandiswa kwemazwi akakosha kukwevera kutarisa kune yako saiti. Iyo inonyanya kukosha iwo mazwi makuru, iyo yakakwira saiti yako ichaiswa pane yekutsvaga injini peji peji. Injini yekutsvaga optimization inosanganisira ese ari-peji uye asiri-peji optimization. Zvose zviri zviviri zvakakosha pakubudirira kwewebsite yako. Pazasi pane zvimwe zvinobatsira zveSEO optimization. Verenga kuti udzidze zvakawanda. (Updated August, 2017:
Off-peji SEO chikamu chekutsvaga injini optimization
Offpeji SEO inosanganisira kushandisa matekiniki kunze kwewebhusaiti kuwedzera chinzvimbo chayo. Izvi zvinosanganisira backlink-kuvaka, social media marketing, muenzi Blogging, nezvimwe. Usati watanga offpeji SEO kuedza, ita shuwa kuti une yakasimba yemukati yekubatanidza zano panzvimbo. Izvi zvinogadzira funnel effect, kutungamira vashanyi kune akasiyana mapeji mukati mewebhusaiti yako. Chimwe chikamu cheiyo offpeji SEO chinosanganisira kubvisa zvisina kunaka zvinongedzo kune yako webhusaiti. Zvakaipa zvinongedzo zvinogona kukuvadza masaiti ako nekuti Google inoafunga kana ichifunga kuti saiti inomira sei.
Imwe yedzakanakisa nzira dzekuwedzera yako off-peji SEO kuedza kusvika kune vanhu vane simba muindasitiri yako. Mafurira ane makuru ekutevera pasocial network uye mablogiki uye anogona kukubatsira kuvandudza yako domain domain. Kana vanhu ava vachitaura nezve brand yako, kutsvaga injini dzichacherechedza. Vanongodaro, iwe unogona ipapo kubata navo zvakananga. Nenzira iyi, iwe unogona kuvaka yako brand uye kugadzira yakawedzera traffic kune yako webhusaiti.
Offpage SEO inosanganisirawo yekubatanidza kuvaka, kugadzira zvemukati, uye link exchanges. Iwo mawebhusaiti akabatana newe anotariswa “vouching” nzvimbo dzesaiti yako, saka ivo vanozonyanya kukwirisa saiti yako kumusoro. Asi kune zvakare nzira dzekusimudzira saiti yako neyevaenzi zvinyorwa uye zvimwe zvisiri-peji zviitiko. Kushandisa mameseji evaenzi uye mamwe mafomu ekusimudzira saiti anogona kuwedzera yako off-peji SEO kuedza zvakanyanya.
Syndicated content ndiyo imwe nzira yakakurumbira yekuwedzera kuonekwa. Zvemukati zvinogovaniswa zvakanyanya, uye iwe unogona kugovera izvi kune mamwe mawebhusaiti kana mapuratifomu. Nepo iwe usingazonyatso kuona zvemukati pane iwo masaiti, iwe unogona kuwana kutariswa kwakawanda kuburikidza nekushandisa iyo noindex meta tag. Iyi nzira inogonawo kubatsira saiti yako kuwedzera chinzvimbo painjini dzekutsvaga. Asi chenjera paunenge uchiita zvemukati syndication. Mamwe mawebhusaiti haaratidze zvirimo, saka zvakanakisa kunamatira kune yekutanga URL.
Onpage SEO chikamu chekutsvaga injini optimization
OnPage SEO, neimwe nzira inozivikanwa sepa-saiti optimization, chikamu chakakosha chekutsvaga injini yekugadzirisa. Zvisinei, zvakakosha kuyeuka kuti pa-peji SEO haingori nezve optimization yekutsvaga injini. Icho chinotarisa pano chiri pane vashandisi uye masaini emagariro. Saka, zvakakosha kuve nechokwadi chekuti zvese zviri pasaiti yako zviri nyore kuwana uye zviri nyore kuverenga. Akanyorwa pazasi ndemamwe eakanyanya kukosha mapoinzi ekuchengeta mupfungwa kana optimize yekutsvaga injini.
Chekutanga, iwe unofanirwa kuve nechokwadi kuti nguva yekurodha yewebhu peji yako yakaderera. Munyika yanhasi yeinternet, vashandisi vanotarisira kukurumidza kurodha peji nguva. Saka, havangamiri kwenguva refu, sezvo izvi zvichawedzera bounce rates. Uyezve, Google inoona sekumhanya kana uchiverenga chinzvimbo chako. Kuti zvibudirire izvi, ita shuwa kuti nguva yesaiti yako iri pasi 2 seconds. Pakupedzisira, onpage SEO chikamu chakakosha chekutsvaga injini yekugadzirisa.
Chechipiri, onpage SEO yakakosha kune vashandisi venhare. Google yakazviita chinhanho chenzvimbo kune nharembozha. Naizvozvo, zvemukati uye dhizaini yako inofanirwa kunge iri-inoshamwaridzana. Chetatu, mawebhusaiti ane hushamwari anozowana mamwe mabhatani, izvo zvinoshandura kune imwe mari yakawanda. Naizvozvo, nzira yakanakisa yekushandisa Onpage SEO kuita yako webhusaiti nhare-hushamwari. Iyo yakawanda-inoshamwaridzana webhusaiti yako, iyo yakakwira mikana yekuti webhusaiti yako iite mune zvekutsvaga mhinduro.
Onpage optimization zvakare inotarisa kune zvakapetwa zvemukati. Kana webhusaiti yako yakakura kwazvo, izvo zviri pamaURL akasiyana zvinogona kunge zvine zvirimo zvakafanana. Uyezve, Duplicate zvemukati zvakaipa kwazvo padanho rako, saka iwe unofanirwa kuve nechokwadi chekuti webhusaiti yako yakasarudzika. Iwe unofanirwa kudzivirira kukopa zvemukati kubva kune mamwe mawebhusaiti – zvimwe, Google inozviona seyakadhindwa zvemukati uye inoranga saiti yako. Iwe unogona zvakare kukwidziridza muviri uye zvinyorwa zvewebhusaiti yako.
Keyword research chishandiso chekunze-peji SEO
Nzira yakanaka yekukwirisa webhusaiti yako ndeyekutsvagisa mazwi makuru. Keywords ndiwo mazwi anoshandiswa nevanhu kutsvaga ruzivo rwavari kutsvaga, uye ndidzo hwaro hwepa-peji SEO. Iwe unogona kunyange kukwirisa webhusaiti yako yemhando keywords, ayo ane mukurumbira mazwi ekutsvaga emhando inozivikanwa. Nekutsvagisa mazwi akakosha, uchaziva zviri kutsvagwa neveruzhinji, uye zvavanoda kubhadhara.
Mushure mekunge wasarudza pane mazwi makuru ekunongedza, unofanira kushandisa mazwi aya mune zvauri. Shandisa zvishandiso seGoogle Search Console, Ahrefs, Sistrix, uye Ubersuggest kuti uwane mazwi akakosha ane mukurumbira uye akakodzera kune yako webhusaiti. Uyezve, shandisa keyword zvishandiso kugadzira mamwe mazwi makuru musanganiswa. Zvishandiso izvi zvinokubatsira kuti uone kana izwi rakakosha rine makwikwi epamusoro uye rakanakira webhusaiti yako.
Kutsvaga mazwi akakosha kunonyanya kubatsira kana paine kukwikwidza kwakawanda kune chaiyo kiyi kiyi. Mazwi akakosha ane yakaderera vhoriyamu yekutsvaga anogona kuve zano rakanaka kana makwikwi ari pasi. Mazwi akakosha akadaro anogona kuve nyore kuisa chinzvimbo nekuedza kwakati. Uye kana wavawana, unogona kukwenenzvera mapeji ako nawo. Iwe unozopedzisira uine webhusaiti inobatsira! Iwe uchawana chinzvimbo chirinani kana iwe uchinongedza iwo akakosha mazwi.
Izwi rakakosha rinogona kunge riine zvinopfuura chimwe chinangwa chekutsvaga, saka nyatsoiongorora. Edza kuona kana mushandisi ari kutsvaga ruzivo kana kutengeserana. Google's autocomplete ficha ichakubatsirawo kuwana mazano emazwi akakosha. Iwe unogona zvakare kuwana keyword masanganiswa anonanga kune imwechete chinangwa. Kana iwe uri kunanga kune-inoenderana nekutenga-keyword, iwe ungada kushandisa Amazon semuenzaniso.
Content optimization inobatsira kunzwisisa, zviri pamapeji ako
Pane nzira dzinoverengeka dzekuwedzera traffic yewebhusaiti yako. Imwe yeanonyanya kushanda ndeye kuburikidza nemukati. Iwe unogona kugadzira raibhurari yezvinyorwa kana machena mapepa anotaura nezvezvisingaperi misoro. Zvemukati zvinogona zvakare kuve zvemhando dzakasiyana. Chinangwa chikuru ndechekuratidza chiremera, saka ita chokwadi chekunyora zvirimo zvizere nehunyanzvi hwehunyanzvi. Heano mamwe matipi ekuti utange. Pazasi pane dzimwe nzira dzekuwedzera traffic yesaiti yako.
Shandisa Entity-Salience kuti uone kuti ndeapi mavara anonyanya kukosha kune yako saiti. Google uye co. vari kugara vachivandudza maalgorithms avo kuti vanzwisise zviri nani izvo vanhu vari kutsvaga paInternet. Kana zvemukati zvakanyanyisa generic kana kufinha kune vashanyi vako, havazoshanyi saiti yako. Apa ndipo paunogona kushandisa zvishandiso zve Content-Optimization kune yako mukana. Nekugadzira zvinyorwa zvinodzidzisa izvo zvizere kukosha kune vashandisi vako, unogona kugadzira webhusaiti inonakidza.
Keyword-Stuffing ndiyo imwe nzira yekuita kuti zvemukati zvishande. Keyword-stuffing inoitika kana SEO-texter inoisa nemaune mazwi akakosha sezvinobvira. Imwe mhosho yakajairika ndeyekunyora zvinyorwa zvine mazwi akakosha pasina kushandisa masinonimisheni awo. Keyword-stuffing inogona kutungamirira kune zvirango. Keyword-dichteprufers anogona kukubatsira kuona mazwi akanyanyoshandiswa nemitsara.
Hurefu hwakakodzera hwechinyorwa chako maminetsi manomwe. Avhareji yekukurumidza kuverenga kwevanhu yakatenderedza 200 mazwi paminiti. Asi iyo yakareba, zviri nani iyo inomira pane yekutsvaga injini. Uye, mamwe mashoko aunowedzera, zviri nani saiti yako ichamira. Ita kuti inakidze vaverengi vako nekuwedzera mifananidzo kana midhiya. Shandisa keyword-suggest tool, iyo inogona kutumira template.
Black hat maitiro akave aripo kwegore 2019 chipo che SEO optimizers
Munyika yeSEO, Black-hat maitiro akasvika kure kure mumakore achangopfuura. Izwi rekuti Black Hat rinobva munharaunda yehacker, kupi “Black Hats” edza kushandura data uchishandisa nzira dzakaderera. Rudzi urwu rweSEO imhando yecybercrime, inozivikanwawo sehutsotsi hwemakombuta yepamusoro-soro. Kunyangwe SEO matekiniki anoshandisa dema-hat matekiniki anogona kuve nemhedzisiro pamawebhusaiti, zvakakosha kuti usavimba zvakanyanya nenzira idzi.
Mazhinji emaitiro aya haana kunaka, kusanganisira link tauch. Iyi tekinoroji ndeyekuita kwakawanda kwekubatanidza kune akawanda mapeji ane imwechete keyword. Google inobata iyi pateni zviri nyore uye inoronga masaiti anoshandisa yakananga linktauch. Semagumo, unogona kuzviwana wava mumvura inopisa. Chero zvazvingava, Black-hat maitiro haisi mhinduro yeSEO kubudirira.
Rimwe basa munharaunda yeruzhinji rinosanganisira digitalization. A Supply Chain Director anogona kuvandudza digitalization yeruzhinji chikamu. Nepo basa iri risingaite zvakanangana neSEO, isarudzo yakanakisa kune avo vanobatanidzwa mukutengesa cheni manejimendi uye Logistics. Kunyange zvazvo basa iri rinowanzofuratirwa, inopa zvikomborero zvakawanda. Pakati pazvo ndezvokuti munhu wacho ane kunzwisisa kuri nani kwemashandiro anoita masangano ehurumende.
Iyo Black-hat-Techniken ine kukanganisa kwakashata pamitsva yekutsvaga. Vanovhiringidza mibairo yekutsvaga uye vanonyengedza vatengi. Nokunyengetedza vatengi, vanogonawo kuita kuti injini dzekutsvaga dziwedzere kupeneswa uye kuderera kwepamusoro. Zvisinei, Black-hat-Techniques handizvo chete zvakaipa muSEO. Kune avo vari kutsvaga nzira yekuvandudza nzvimbo yavo yekutsvaga injini, Black-hat maitiro anofanira kudziviswa.
