Iyo Nexus Pakati peOnpage Optimization uye Onsite Optimization

Pane hukama pakati peOnpage Optimization uye On-Site Optimization, uye nzira mbiri dzinofanirwa kubatanidzwa kune yakanyanya SEO kubatsirwa. Google ine hungwaru kwazvo, uye anoziva kana chinyorwa chisingaenderane neshoko rayo guru. Zvakakosha kushandisa mamwe mazwi mazhinji pamwe chete nemazwi akakosha aunosarudza kuwedzera kuoneka kwesaiti yako.. Heano matatu akanyanya kukosha zvikamu zve yakanaka yekutsvaga injini optimization.

Onpage Optimization

Onpage Optimierung chikamu chakakosha cheSearch Engine Optimization (SEO). OnPage optimization seti yehunyanzvi, in-content, uye zvigadziriso zvewebhusaiti zvinobatsira kuvandudza kuoneka kwayo mumibairo yekutsvaga. Muchidimbu, Onpage optimization inobatsira kugadzira iri nani mushandisi ruzivo uye kuwedzera kutsvaga injini masanji. Ichi chinyorwa chichadzokorora muchidimbu zvinhu zvakakosha zvemuitiro uyu.

Kukosha kwemazwi akakosha mukurumbira muSEO hakugone kusimbiswa zvakanyanya. Iyo inonyanya kukoshesa izwi guru mune zviri mukati, huremu huchawedzera. Zvakanaka, misoro inofanira kuparadzirwa pamapeji akawanda, imwe neimwe yakanangana nemusoro mumwe chete wekutanga. Nenzira iyi, injini dzekutsvaga dzinogona kuratidza peji rega rega uye kuona kana inoenderana neiyo musoro. Nepo onpage optimization ndiyo inonyanya kukosha chikamu cheSEO, haisiriyo chete chikamu.

Maitiro epapeji optimization haisi nyore. Iko hakuna kufambiswa kwepasirese kwekugadzirisa mawebhusaiti, asi kuongorora kwakakodzera uye kuronga kunodiwa kuti uwane mhedzisiro yepamusoro. Injini dzekutsvaga dzinotarisawo nguva dzekuremerwa kwewebhusaiti paunenge uchiisa mawebhusaiti. Saizvozvo, zvakakosha kuvandudza nguva dzekupindura seva. Kuti ikurumidze kuita webhusaiti, onpage optimization chikamu chakakosha chekushambadzira kwedhijitari. Iwe unogona kudzidza zvakawanda nezve onpage optimization nekuverenga zvinotevera 6 mazano.

Paunenge uchigadzirisa webhusaiti, ita shuwa kuti zita rako rezita rinoenderana nezviri papeji. Izvi zvakakosha nekuti injini dzekutsvaga dzinofunga nezvezita rewebhusaiti yako paunenge uchiongorora mapeji. Sarudza zita rezita rinoratidza zita rekambani yako. Izvi zvichakubatsira iwe kuwana yepamusoro peji masanji uye traffic. Kana zita rako rezita risingaenderane nezvako, haizoonekwi nemajini ekutsvaga, zvinoreva kuti ucharasikirwa nekushambadzira kwemahara.

Pamusoro pemeta mazita uye meta tsananguro, yako URL chimiro chinofanira kuvandudzwa. Uyezve, ma URL akareba anogona kuvandudza nzvimbo dzekutsvaga injini. Iwe unofanirwawo kusanganisira marobhoti metatag “noindex” kudzivirira mapeji asina zvirimo kuti asabude mumibairo yekutsvaga. Uyezve, usability chinhu chakakosha mukugadzirwa kwewebhu nhasi. Shandisa magiraidhi akareruka pane yakaoma JavaScript application. Izvi zvinovandudza kushanda kwepeji rako.

Mukuwedzera kune zvinyorwa, injini dzakawanda dzekutsvaga dzinongodudzira magirafu sechinyorwa, zvisingaverengeki kwavari. Iwe unogona kushandisa mamwe mavara nekuwedzera zita rakakodzera reiyo graphic uye akakodzera mazwi ekutsvaga. Zvakare, ita shuwa kuti iwe unoshandisa masinonimi emazwi akakosha paunenge uchishandisa zvemukati webhusaiti yako. Ita shuwa kushandisa mazita akakodzera uye zvinyorwa zvidiki. Nenzira iyi, injini dzekutsvaga dzinogona kuona zvirimo uye kukuisa iwe kumusoro.

On-Peji Optimization

Yekutsvagisa injini (SEO) itsika yekuvandudza kuoneka kwemawebhusaiti mumapeji emhedzisiro yekutsvaga injini, nekusimbisa pane organic listings. Nheyo dzayo uye maitiro anoshanda kune ese marudzi ekutsvaga – kubva pakutsvaga nhau kusvika kumifananidzo nemavhidhiyo. Chinangwa cheSEO ndechekuita kuti saiti yako ioneke sepedyo nepamusoro peSERPs sezvinobvira pasina kubhadhara kushambadzira.. Yakanyorwa pazasi ndezvishoma zvezvakakosha zvinhu zvekuchengeta mupfungwa paunenge uchishandisa SEO chirongwa.

On-peji optimization inosanganisira yemukati yekubatanidza chimiro, content optimization, peji kumhanya, nezvimwe zvinhu. Zvinofanira kuitwa pamberi pe-peji optimization. Pamusoro pe, Google inokurudzira kuti iwe uwedzere webhusaiti yako yevaverengi vevanhu, uyewo kutsvaga injini. Pa-peji optimization inofanirwa kuitwa nekunzwisisa kwezvinodiwa nemushandisi wemunhu uye zvaanoda. Pazasi pane mamwe matipi uye mazano ekubatsira webhusaiti yako kuti ioneke yakakwira pamapeji ekutsvaga injini.

Linkbuilding chinhu chakakosha cheSEO, uye kazhinji ndicho chikamu chisingatarisirwi. Nepo off-peji optimization inosanganisira kumisikidza Verweise kubva kune mamwe mawebhusaiti kune yako, pa-peji optimization chikamu chakakosha chekutsvaga injini yekugadzirisa. Linkbuilding inzira inoenderera mberi yekumisikidza zvinongedzo uye kuwana akakosha emhando yepamusoro backlinks. Yekutanga algorithm yeGoogle yaive yakavakirwa pakuenderana, asi zvino inoshandisa 200 ranking zvinhu, izvo zvinogara zvichivandudzwa.

Basa rakawanda rinopinda muSEO, uye dzimwe nzira dzingasatenderwa neinjini dzekutsvaga uye dzinogona kutungamirira kukusabatanidzwa kwenguva pfupi. Asi, kana zvikaitwa nemazvo, pa-peji optimization inovandudza webhusaiti yako kukosha uye traffic. Yakanyorwa zvakanaka, yakakodzera webhusaiti inozopedzisira yawana yakanaka rondedzero mumajini ekutsvaga. Kugadzira zvemhando yepamusoro ndiyo nhanho yekutanga kune yakawedzera backlinks. Off-peji optimization inosanganisira kuvaka zvinongedzo nemamwe mawebhusaiti, semamwe mawebhusaiti ane dingindira rakafanana. Shandisa Link Tsvagiridzo Zvishandiso kuona akanakisa subdomain ekuwana emhando yepamusoro.

On-saiti optimization

Kutsvaga Engine Optimization ndiyo maitiro ekuvandudza kuoneka kwewebhusaiti mumainjini ekutsvaga. Inovavarira kusimudza chinzvimbo chayo pamainjini ekutsvaga nekuwedzera kushanda kwayo mukunangana nekutsvaga kwakakodzera. Google's algorithm inogara ichichinja uye SEO femu inofanirwa kugara ichienderana neazvino shanduko. Izvi zvinotevera zvimwe zvakakosha zvekuchengeta mupfungwa kana uchihaya SEO agency. Heano maitiro ekuwana zvakanyanya kubva pane ako SEO kuedza:

Keyword-Recherche inozivisa anouya ekutsvaga mazwi uye ndiyo musana wekubudirira optimization. Keyword-Ongorora ndeye kunyatsoongorora kweiyo webhusaiti indexierability uye kukambaira. URL-Management zvakare chinhu chakakosha muSEO. Kunyange zvazvo nzira iyi inotyisa, zvakakosha pakubudirira kwebhizinesi rako repamhepo. Nekuita a keyword analysis, iwe unogona kukwirisa saiti yako kune chero akakosha mazwi anotyaira traffic kune yako webhusaiti.

Zvichienderana nehukuru hwewebhusaiti yako, mushandirapamwe weSEO unogona kutora mwedzi mina kusvika kumitanhatu kuti utange kuratidza mhedzisiro. Zvisinei, unogona kutanga diki uye kuyedza ekutanga SEO mazano pane diki webhusaiti. Zvinotora nguva uye kuedza uye kukanganisa kuti udzidze maitiro anonyanya kushanda. Zvisinei, nguva yakashandiswa ichabhadhara kana mibairo yaidiwa ichitanga kuoneka. Iyi mhando yemushandirapamwe inotora mwedzi mina kusvika mitanhatu kuona kuwedzera kwakakosha mumigwagwa.

Mibairo yekutsvaga haigone kutengwa. Kana iwe uchida kuwedzera traffic, iwe unofanirwa kuvandudza mazinga ako. Kuiswa kwakanaka mumitsva yekutsvaga mhinduro inofanirwa. Ne SEO nyanzvi, webhusaiti yako ichamira nekukurumidza uye kune mamwe mazwi akakosha. Kuedza kwekutanga kwakabatanidzwa mukutsvaga kwemazwi makuru, kugadzirwa kwemukati, uye chivakwa chekubatanidza chakakodzera mari. Iwe unozopedzisira waona kuwedzera kwetraffic uye bhizinesi. Saka, unotanga sei?

Nhanho yekutanga muSEO ndeyekunzwisisa zvinotarisirwa nemutengi wako. Iwe unogona kuziva nezve izvi zvinodikanwa uye zvinodiwa nekusangana nevakakosha vanoita sarudzo uye vanobatana. Chechipiri, unogona kuongorora webhusaiti yako. Tsanangura zvinangwa zvako uye maitiro. Iwe unofanirwa kuziva chinangwa chako chaicho, nzira dzekushandura, uye kutendeuka funnels. Paunenge wava nenzvimbo idzi, unogona kutanga kuita yako SEO zano. Inoshanda zvakanyanya kana yasanganiswa nekushambadzira kwesocial media uye yakabhadharwa kushambadzira.

Iyo SEO agency inokuchengetedza iwe uchigadziridzwa mwedzi wega wega nezve mashandiro ewebhusaiti yako uye keyword masanjiro. Ivo vanofanirwa kupa mishumo yemwedzi nemwedzi ine yakadzama keyword rankings. Iwe unogona zvakare kukumbira mushumo kana vasvika pane yaunoda chinzvimbo. Kana webhusaiti yako isiri kuvandudza nekukurumidza sezvaungada, vanofanira kukuzivisai kuti mugogona kugadziridza sezvakafanira. Kuwana kambani yeSEO inotevera nhungamiro yeGoogle uye inokuchengetedza uchiziva kwakakosha pakubudirira kwako.