Zvinhu zveGoogle SEO

SEO inomirira kutsvaga injini optimization. Chinangwa chayo ndechekuvandudza traffic kune yako webhusaiti kuburikidza nekutsvaga injini, zvose zvisina kubhadharwa uye zvakabhadharwa. Kutsvaga injini optimization inotarisa kune matatu akasiyana traffic masosi: zvakananga, kubhadhara uye kusabhadharwa. Kana zvaitwa nemazvo, SEO inogona kukubatsira kuwedzera webhu traffic yako neanopfuura zana muzana. Ichi chinyorwa chichakurukura maitiro, maturusi uye metrics iwe aunogona kushandisa kukwidziridza webhusaiti yako organic masosi. Heano zvinhu zvakakosha zveSEO:

Injini yekutsvaga optimization

Kukwirisa injini yekutsvaga yeGoogle kune zvemukati. Izvi zvinogona kunge zviri muchimiro chechinyorwa, mavhidhiyo, mifananidzo, kana kunyange musanganiswa weizvi. Kunyange zvakakosha kuisa mazwi ako akakosha mumuviri wezvako, nzira yaunodziratidza nayo yakakosha zvakaenzana. Ramba uchifunga kuti injini dzekutsvaga dzinotsvaga chiremera, kuvimbika, uye kuverenga. Zvadaro, tarisa pakuisa iwo mazwi makuru mumisoro yakakodzera uye misoro miduku.

SEO inovandudza kuoneka kwewebhusaiti yako mumajini ekutsvaga. Iyo yepamusoro saiti yako inomira mumajini ekutsvaga, zvakanyanya mikana yako vatengi vachakuwana iwe. More traffic zvinoreva kutengesa kwakawanda uye vatengi vangangove vatengi. Kana iwe uchida kuti webhusaiti yako ionekwe nevanhu vazhinji, unofanira kuisa mari mukutsvaga injini optimization. Asi unozviita sei? Verenga kuti uone kuti ungawedzera sei kuoneka kwako online. Kana zvasvika kune webhusaiti SEO, kubudirira kwako kunoenderana nekuti unoronga sei kugadzirisa yako saiti.

Techniques

Kunyange paine akawanda mazano ekuwana mazinga epamusoro muGoogle, pane maitiro mashoma aungashandisa kuwedzera kuratidzwa kwesaiti yako kune injini yekutsvaga. Injini dzekutsvaga dzinoshanduka, uye saka ita mazwi ako akakosha, saka kugadzirisa zvirimo zvako kazhinji kwakakosha kune zvakanakisa SEO mhedzisiro. MuUS, pakanga paine mazana emafemu eSEO pakupera kwe 2006; Kugova kwemusika kweGoogle kwaive kuda 85-90% mugore iroro. MuUK, Chikamu chemusika cheGoogle chaive pedyo 90% munaJune 2008.

Pa-peji optimization ndeimwe yeakanyanya kufuratirwa, asi inobatsira zvikuru, maitiro eGoogle SEO. Iyi mhando ye optimization iri mumaoko e webmaster, asi inogona kuunza zvikomborero zvakakura. Mamwe maitiro akajairika anosanganisira optimize yako URL yemazwi akakosha, kushandura tegi yemusoro kuti ubatanidze mazwi ekutsvaga akakodzera, uye kushandisa alt hunhu kutsanangura mifananidzo. Meta tags haina hukama zvakananga nekutsvaga masanji, asi ivo vanogona kuwedzera yako saiti yekudzvanya-kuburikidza mwero kubva kuSERPs.

Zvishandiso

Kana iwe uri serious nezve SEO, iwe unozofanirwa kuziva kuti ndeapi maturusi anoshanda mukusimudzira mazinga ako. Unogona kushandisa Google Analytics, iyo inonyanya kufarirwa pawebhu analytics chishandiso, kuti uwane pfungwa ye traffic yaunogamuchira kuburikidza ne organic nzira. Zvishandiso izvi zvinogona kushandiswa kutevedzera mashandiro ewebhusaiti yako nekufamba kwenguva. Google's PageSpeed ​​​​Insights chishandiso chimwe chishandiso chikuru chekuongorora kumhanya kwewebhusaiti yako. Inoongorora maURL ako uye inoita kurudziro yekuagadzira nekukurumidza. Inogona kubatanidzwa muGoogle Analytics, pamwe chete neGoogle Search Console.

Serpstat chimwe chishandiso cheGoogle SEO. Iyi yekukura yekubira chikuva inopa yakazara sutu yedata-inotyairwa yekuongorora maturusi, kusanganisira SEO yekuongorora chishandiso, competitor tracking, uye backlink checker. Serpstat yakarongeka nenzira yakatarisana neprojekiti, saka vashandisi vanogona kubata mawebhusaiti avo mumapurojekiti kana mapoka. Vanogonawo kuwana zvakaputsika zvinongedzo uye kunonoka kurodha peji nguva. Ichi chishandiso chinoshanda zvakanyanya mukukubatsira kuongorora mashandiro ewebhusaiti yako.

Siteliner chimwe chishandiso chekuongorora chimiro chewebhusaiti yako. Kuishandisa, unogona kuona duplicate content, izvo Google ichakuranga nazvo. Pamusoro pe, maturusi aya achaongorora saiti yako yeakaputsika ma link, saizi yepeji uye nekukurumidza, uye nhamba yezvisungo zvemukati peji. Iwe unogona zvakare kushandisa aya maturusi kutumira ako emukati mazano kune vakasununguka vanyori uye tsvaga SEO misoro yesaiti yako nyowani. Zvisinei, ungangoda kuisa mari mukunyoreswa kwakabhadharwa kuti ushandise chishandiso ichi.

Chimwe chishandiso chakanakira SEO kuongororwa ndiAhrefs, chechipiri-chikuru chinokambaira. Ahrefs’ Saiti Audit chimiro chinokutendera iwe kuti uone zviri kuitwa nevakwikwidzi kuti vawedzere mazinga avo. Kunze kwekukupa iwe neshumo yevakwikwidzi vako’ backlinks, Ahrefs inopa yepamusoro-peji chimiro. Yayo saiti yekuongorora saiti inoita kuti iwe uone zviri kuitwa nevakwikwidzi vako zvakasiyana newe, uye inogona kukupa iwe ruzivo rwaunoda kuti uwedzere webhusaiti yako.

Metrics

Kune akasiyana Metrics eGoogle SEO yekufunga nezve webhusaiti yako. Kazhinji, unoda mamwe mapeji ane indexed. Izvi zvinoreva traffic yakawanda uye mamwe mashanduko. Huwandu hwemapeji ane indexed hunofanira kukwira nekufamba kwenguva sezvaunowedzera zvitsva. Kudonha kamwe kamwe kwenhamba iyi kunogona kuve chiratidzo chehunyanzvi SEO dambudziko. Kukanganisa kuvharika kweindekisi kunodzivirira peji kubva pakurongwa, kunyanya kune mawebhusaiti makuru. Zvimwe zvinokonzeresa zvinosanganisira noindex marobhoti meta tag.

Metrics eSEO chikamu chakakosha chechero chemukati kushambadzira kana SEO zano. Ivo vanopa-yekutarisa-kutarisa kwemhedzisiro yako uye vanogona kukuratidza kana kuedza kwako kuri kubhadhara. Zvisinei, havakwanise kupa mufananidzo wose kamwechete. Kana iwe uchida kuita zvakanyanya pane yako SEO kuedza, iwe unofanirwa kunyatso tevera ma metrics aya kuyera maitiro awo. Aya metrics ari nyore kunzwisisa uye kutarisa pane kongiri zviratidzo zvebudiriro.

Imwe yakakosha Metric yeGoogle SEO iPageSpeed ​​​​Insights. Ichi chishandiso chinokupa pfungwa yekuti mapeji ako anotakura zvakadii. Nekutarisa nguva inotora mapeji ako kurodha, unogona kunzwisisa kana saiti yako iri kugadzira vashandisi’ ruzivo rwakakosha. Iwe unogona kugadzirisa matambudziko asati akanganisa zvigumisiro zvako. Uye usakanganwe kutarisa kumhanya kwewebhusaiti yako uchishandisa Google PageSpeed ​​​​Insights chishandiso.

Clickthrough rate (CTR) chinhu chakakosha metric. Inokuudza kuti vangani vashanyi vakadzvanya pawebhusaiti yako mushure mekuona rondedzero yako muGoogle. Google ingangoshandisa CTR sechikamu chealgorithm yayo. CTR yepamusoro yakaenzana nekudzvanya kwakawanda. Kubva 90% yetsvakiridzo neGoogle inobuda papeji yekutanga, iyo yepamusoro nzvimbo yako, zviri nani CTR yako. Iwo matatu epamusoro zvinzvimbo ndiko uko vanhu vazhinji vanoshanyira yako saiti.

Results

Ndeapi mhedzisiro yeSEO? Injini yekutsvagisa inzira yekukwevera saiti yako kuti ionekere kumusoro pane peji reGoogle yekutsvaga mhinduro. Mhedzisiro yekutanga papeji yezviwanikwa inoonekwa seyakakodzera, chiremera, uye mashoko. Yechinyakare SEO inosanganisira kushandura peji rako ruzivo kuti zvienderane neinjini dzekutsvaga’ maitiro, asi Google SEO inobata kune yayo chaiyo zvinodiwa. Munyika umo vatengi vazhinji vanovimba neGoogle, chinzvimbo chepamusoro pane peji reGoogle yekutsvaga mhinduro kwakakosha kubhizinesi rako’ kubudirira.

Zvichienderana nerudzi rwemubvunzo waunonyora, mhinduro dzaunoona paGoogle dzinogona kusiyana nedzeinjini yekutsvaga. Paunenge uchitsvaga 'planet Neptune,’ semuyenzaniso, uchaona mhinduro yechitoro. Izvi zvichava nemubhadharo-per-click (PPC) ad pamusoro. Mhinduro yechipiri, zvisinei, zvichava organic results. Chero bedzi iwe usingabhadhari mhedzisiro yekutanga, webhusaiti yako ichave yakanyorwa yakakwira mune organic yekutsvaga mhinduro.