Iyo Basics yeSEO Optimization

Iyo Basics yeSEO Optimization

SEO optimization chikamu chakakosha chekushambadzira online. Izvo zvekutanga zveSEO ndizvo: keyword-tsvakurudzo, peji kumhanya, uye zvakasiyana zvemukati. Munyaya ino, iwe unozodzidza maitiro ekushandisa aya misimboti kune yako webhusaiti. Kune zvakare mamwe matipi eiyo onsite SEO aunogona kuita wega. Kana iwe uine webhusaiti, SEO yakakosha pakubudirira kwako. Zvisinei, kana usingazivi pokutangira, ngatitarisei zvimwe zvekutanga zveSEO.

Pamusoro peSEO

Onsite SEO optimization chikamu chakakosha chekushambadzira webhusaiti webhusaiti. Mazwi makuru anotyaira maitiro ese, kubva pakugadzira zvirimo zvinofadza vaverengi kugadzira mazita uye meta tags. Izvo zvakakosha kuti ubatanidze mazwi akakosha mukati mewebhusaiti yako, asi chenjera kuti urege kunyanyisa. Aya mazwi akakosha anofanirwa kuiswa zvine hungwaru mukati mewebhusaiti yako kuti iwedzere kuoneka kwayo pane yekutsvaga injini. Shure kwezvose, ndizvo zviri kutsvagwa nevanhu. Shure kwezvose, vanhu vakawanda vanoona webhusaiti yako, zviri nani zvinozomira kune iwo keywords.

Imwe yedzakareruka nzira dzekuvandudza yako onsite SEO ndeyekusanganisira iyo huru kiyi mune webhusaiti zita uye tsananguro yewebhusaiti.. Eheka, unofanirwa kuita tsvakiridzo yemazwi akakosha kuti uve nechokwadi chekuti uri kushandisa mazwi akakosha – semuyenzaniso, mugadziri wekhabhineti anogona kushandisa “makabati” sezita rake rewebhusaiti, asi kana saiti yake yakanyorwa “tsika yekicheni makabati,” mushandisi angangomuwana nekumutsvaga “tsika yekicheni makabati.” Nekubatanidza mutsara wezwi guru, nzvimbo yako ichasimuka muSERPs uye inokubatsira kuwana vatengi vanokosha.

Onsite SEO inosanganisira kuvandudza zvemukati zvewebhusaiti uye chimiro, kusanganisira kodhi yayo, keywords, uye mobile-ushamwari. Iyo yakanaka SEO zano ichawedzera traffic uye inovandudza masosi. Yakanaka saiti chimiro chakakosha pakutsvaga injini optimization, saka ita shuwa kuti zviri nyore kufamba, ine quality content, uye ine nharembozha. Pamusoro pekushandisa pane-saiti SEO, iwe unofanirwawo kukwidziridza zvirimo kuti uite zvakanakisa. Izvi zvinhu zvichabatsira webhusaiti yako kuoneka yakakwirira pane yekutsvaga injini uye inosimudzira yako SEO masosi.

Kuwedzera kune zvirimo uye kodhi pane yako saiti, unofanirawo kutarisa kumhanya kwezvinhu zvayo. Semuyenzaniso, zvirimo zvako zvinofanirwa kurodha nekukurumidza panharembozha sezvazvinoita pamakomputa edesktop. Zvisinei, haufanirwe kupedza nguva yakawandisa pakugadzirisa saiti yako. Saizvozvo, unogona kutarisa chete 20% yezvinhu zvesaiti yako uye ona kuvandudzwa mune yako masaiti. The 80/20 kutonga inzira ine simba kwazvo kana ichishandiswa mukuita.

Keyword-Research

Hwaro hwechero yakabudirira yekutsvaga injini yekusimudzira mushandirapamwe yakanaka keyword research. Iyi inzira inobatsira kuona mazwi ekutsvaga akakodzera uye mitsara, wobva wazvibatanidza zvichienderana nemhando yezvinyorwa zviri kutsvagwa nemushandisi. Chikamu chakakosha chekutsvaga kwemazwi akakosha ndeye Keyword Analyze, iyo inounganidza mhedzisiro nemaitiro uye inobatsira kuronga zvirimo zvewebhusaiti yako. Keyword research inogona kuve yakakosha chishandiso kune vese webmasters uye vatengesi.

Nepo mazwi akakosha akakosha kune SEO, zvirimo zvichiri kuvanetsa. Izwi rakakosha rinofanira kunge riripo mune zvinyorwa, asi kwete kusvika pakurikurira. Saizvozvo, kushandisa high keyword density inogona kudzima vaverengi vako. Besides, haudi kutsausa vaverengi vako. Haisi nutzer-hushamwari, uye kurasikirwa nevaverengi handizvo zvauri kutsvaga. Kuita izvi, shandisa SEMrush, chishandiso chine simba chekutengesa online. The keyword magic tool inokubvumira kudzikamisa mazwi ako nekushandisa akangwara mafirita.

Imwe kiyi ye SEO inoshanda ndeye kushandiswa kwealt-tag. Izvi hazvionekwe kune vashanyi vewebhusaiti asi zvinobatsira Google index mapeji anoshandisa iro kiyi izwi. Izvi zvakakosha, kunyanya kana ukashandisa mifananidzo isina kurodha zvakare nguva zhinji. Kana Google yawana alt-tag, inonyoresa, kubvumira vanotsvaga kutsvaga mazwi makuru avanoda. Nenzira iyi, webhusaiti yako ichaiswa indexed paGoogle, uye iwe uchawana zvirinani kutsvaga injini masanji.

Kushandisa kiyi yekutsvagisa chishandiso kufumura chaiyo kiyi chinhu chinhu chakakosha chechero SEO zano. Keyword research inokubatsira kuona kuti ndeapi mazwi uye mitsara inonyanya kukosha kune yako chinangwa chevateereri. Mazwi akakosha anokubatsira kuvandudza chinzvimbo chako nekuvandudza zvirimo zvinotaura mutauro wavo. Nekuita tsvakiridzo yemazwi akakosha, iwe unozogona kukwezva traffic inoshandura kuva vatengi. Iwe zvakare unozogona kuona akakosha mazwi ekushandisa mune zvemukati uye zvemukati zvinongedzo.

Page Speed

Pane nzira dzakawanda dzekuvandudza peji rako kumhanya, uye imwe yeakanakisa kushandisa Google's PageSpeed ​​​​Insights. Kuisa URL kunokupa kukurumidza kuongororwa kwekumhanya kwewebhu peji rako. Ichi chishandiso chinotarisa kuCore Web Vitals, pamwe nehukuru uye nhamba yemifananidzo uye zviziviso zviri papeji yako. Mhedzisiro yebvunzo idzi ichakubatsira kuona kuti ungaita sei kuti peji rako rikurumidze uye nekudaro chinzvimbo chiri nani.

Iyo peji rekutakura nguva inokanganisa zvakananga mushandisi ruzivo uye chiyero chekushandura. Uyezve, kana peji ikatora anopfuura masekonzi matatu kurodha, vashandisi vachaisiya. Izvo zvakakosha kuve nekukurumidza peji rekutakura nguva, sezvo nguva refu yekurodha haizongoore mwoyo vashanyi chete, asi anogona kuvadzivisa kutenga chero chinhu. Semagumo, PejiSpeed ​​​​chinhu chakakosha chekushambadzira online. Nokuda kwechikonzero ichi, iwe unofanirwa kuvandudza yako peji kumhanya nhasi.

Google inoshandisa kumhanya kwepeji sechinhu chepamutemo chinzvimbo. PejiSpeed ​​inonziwo Ladetime, uye chikamu cheGoogle's Page Experience Update. Asi kumhanya kwepeji hakusi kutsva, uye Google yanga ichiyera maitiro ayo pazviyero kubvira 2009.

Iyo yaJune yekuvandudza neGoogle yakanganisa kukurumidza kwepeji, uye kukanganisa kwezvigadziriso izvi hazvisi kungoonekwa kune yako saiti traffic, asiwo nzvimbo dzako muGoogle. Kana iwe uine webhusaiti inononoka kurodha, zvingangoita kuti iwe uchawira kumashure mukutsvaga injini rankings. Google yanga ichishanda kuvandudza ruzivo rwevashandisi pawebhusaiti yayo, uye peji rekukurumidza kurodha richafarirwa neinjini yekutsvaga.

Unique Content

Kana iwe uchida kuwedzera webhusaiti yako yekutsvaga injini rankings, iwe unofanirwa kugadzira zano reSEO optimization. Iri zano richasanganisira chiono chakajeka chechimiro chako chazvino uye zvinogoneka kuvandudzwa. SEO zvinyorwa zvinonyorwa zvakananga kune injini dzekutsvaga, uye inofanira kuva yakakosha kune zvinodiwa nevashandisi vako. Inofanirawo kuve yakakosha kuhuwandu hwekushandura kwewebsite yako. Verenga kuti udzidze nezve akanakisa maitiro eSEO zvemukati. Pazasi pane nzira shoma dzaungashandisa SEO zvemukati kuti uwedzere yako yekutsvaga injini masosi.

Shandisa zvakasarudzika zvemukati zvemhando yepamusoro uye zvakagadziridzwa kumainjini ekutsvaga. Kuhaya SEO-nyanzvi inzira yakangwara yekuwedzera kunaka kwezvinhu zvako. Kwete chete ivo vanozogonesa zvemukati zvemainjini ekutsvaga, vachachengetawo kunaka kwayo, kusanganisira girama, zviperengo, style, uye kutaura. Pamusoro pekutarisa pane SEO, mameseji ako anozoverengerwa nevashandisi uye akaiswa indexed neinjini dzekutsvaga. Izvi zvinoreva kuwanda kwetraffic kune webhusaiti yako.

Kana zvasvika pakugutsikana, kusasiyana kunokosha zvakanyanya. Google haifarire zvakapetwa, izvo zvinoguma mune yakaderera yekutsvaga injini chinzvimbo. Pamusoro pe, zvakasiyana-siyana zvinofanirwa kusanganisira URL yakasarudzika, iyo inogona kuvandudza yako yekutsvaga injini mazinga. Musoro wega wega unofanira kuva neURL yakasiyana. Nekuita kuti rimwe nerimwe subpage rive rakasiyana, hausi kungoita kuti zvirimo zvinyanye kukwezva vashanyi asi zvakare kubatsira injini dzekutsvaga kuisa webhusaiti yako.

Gadzirisa webhusaiti yako yekutsvaga injini uchishandisa alt-tags, tsananguro yemavara peji muURL. Izvi zvinogona kunge zvipfupi semitsara miviri, zvichienderana nehurefu. Kana iwe usina alt-tag, Google inogona kuratidza chikamu chezita seyakagadzirwa otomatiki. Sitemaps chimwe chinhu chakakosha SEO. Pasina mepu, crawlers haigone index mapeji ako. Havagoni kunyora chero peji pasina imwe.

Kuvaka

Linkbuilding ndechimwe chezvinhu zvakakosha zveSEO optimization. Inosanganisira kugadzira zvinongedzo pakati pewebhusaiti yako nemamwe mawebhusaiti, izvo zvinozoita kuti iwe uwedzere kuoneka kune vashandisi. Linkbuilding inozivikanwawo seyo offpage SEO. Kugadzira uye kusimudzira zvinongedzo pane mamwe mawebhusaiti chikamu chakakosha cheOffpage SEO. Linkbuilding chinhu chakakosha cheKushambadzira musanganiswa uye inofanira kushandiswa pamwe chete neiyo onpage SEO.

Iyi nzira inoda kuti iwe uzive maitiro ekuvaka backlinks. Backlinks dzakakosha kune SEO nekuti Google inovashandisa kuwedzera chinzvimbo chako. Peji Rank yakagadzirwa mukati 1998 uye zvinhu muhutano hwezvibatanidza. Kune akati wandei maturusi anoongorora kunaka kwe backlinks, kusanganisira Ahrefs uye SEMrush. Unogona kushandisa maturusi aya kuona kana chinongedzo chakapihwa chiri dofollow kana nofollow. Kana iyo backlink iri nofollow link, zviri nani kusarudza webhusaiti isina maratidziro ekutevera.