Kugadziridza kweSEO – Iwo Matanho Ekutanga Ekubudirira SEO Optimization
Kugadziridza kweSEO – Iwo Matanho Ekutanga Ekubudirira SEO Optimization
Matanho ekutanga ekubudirira SEO optimization anosanganisira kuziva izvo zvakakosha izvo zvinotyaira traffic kune yako webhusaiti. Izvi zvinonzi Core Web Vitals. Heino kupatsanurwa kwezvinhu zvakakosha. Verenga kuti uone kuti ungaita sei kuti webhusaiti yako inakidze sezvinobvira kune vateereri vako. Mushure mekunge madzidza aya matanho ekutanga, iwe unozogona kuwedzera bhizinesi rako repamhepo’ zvinogona. Heano mamwe SEO optimization matipi aunogona kushandisa kuti utange:
Keyword-Research
Kutsvaga injini optimization inogoneka chete nekiyi yekutsvagisa. Iwe unofanirwa kusarudza mazwi akakosha ane chinangwa chekutsvaga. Maturusi akati wandei emahara keyword anowanikwa, asi zvinoda ruzivo rwakawanda nehunyanzvi. Kana iwe usina chokwadi kuti ungazviita sei nemazvo, funga kuhaya agency. Nyanzvi idzi dzine makore eruzivo uye dzinogona kukubatsira neiyi nhanho yakakosha yeSEO maitiro. Ngatitarisei kuti keyword research inoshanda sei.
Iwe unogona kuwana pfungwa yakanaka yenhamba yekutsvaga iyo mazwi ako makuru ari kugamuchira. Unogona kushandisa Google-Keyword-Planner kuona makwikwi. Kana iwe uine bhajeti rakakwana uye ziva musika wako waunoda, iwe unogona kuwana nzvimbo dzakakwirira pane anokwikwidza keywords. Kana iwe usina mari, unogona kuenda kune refu-muswe keywords. Asi ita shuwa kuti haubatirwe nemakwikwi – pane nguva dzose Google, rudyi?
Pamusoro pekutarisa pane chako chinangwa chevateereri, iwe unogona zvakare kutarisa kuti ndeapi mazwi avanoshandisa pakutsvaga online. Iwe unogona zvakare kuona kuti ndeapi misoro uye mazwi avanoshandisa muhurukuro dzisina Indaneti. Ipapo iwe unogona kushandisa mazwi aya seSEO-Makiyi ewebhusaiti yako. Imwe nzira yekuita shuwa kuti mazwi ako akakosha ndeyekutarisa Google Search Console. Ichi chishandiso chinokuudza izvo mazwi ekutsvaga anoshandiswa nevashandisi kuwana yako saiti. Kushandisa maturusi aya kwakakosha kune yako SEO zano.
Besides keywords, iwe unogona zvakare kuterera kune iyo Meta zita uye iyo meta tsananguro. Meta mazita uye tsananguro dzinobatsira saiti yako kumira kunze kwemakwikwi. Ivo vanopesvedzera traffic uye kudzvanya mitengo. Head-Keywords uye Long-Tail-Keywords ese ari maviri akanaka sarudzo dzekutsvaga mazwi. Ingoita chokwadi chekushandisa izvo zvakakodzera kune yako webhusaiti. Kana ukasarudza mazwi asina kunaka, webhusaiti yako icharegererwa nevateereri vako.
Pamusoro pekushandisa SEO-Mashoko ekuvandudza webhusaiti yako chinzvimbo, keyword research inogona zvakare kukubatsira iwe kuti unzwisise izvo zvaunoda vateereri vari kutsvaga. Kushandisa SEO-Makiyi achakubatsira iwe kunyora zviri nani zviri mukati uye kunzwisisa yako chinangwa chevateereri. Nekushandisa SEO-Mashoko, iwe unogona kugadzira zvimwe zvakakosha zvemukati uye kuwedzera mikana yako yekuwana vatengi vakawanda. Kana waita izvozvo, iwe unenge uri munzira yekukwezva vashanyi vakawanda uye nekuita zvimwe zvekutengesa.
Pakusarudza mazwi makuru, unogona kushandisa mapoka akasiyana evateereri vako vavanovavarira. Mazwi akasarudzika ane makwikwi mashoma uye nhamba diki yemapeji ane hukama. Ivo vakanyatsokodzera kune chaiyo yekushambadzira mushandirapamwe. Mhedzisiro yekutsvaga ichakubatsira iwe kuwana iwo akakosha mazwi ewebhusaiti yako. Saka ndeapi marudzi akasiyana emazwi akakosha? Akanyorwa pazasi mashoma emapoka emazwi akakosha anobatsira SEO. Ita shuwa yekutarisa mazwi akakosha uye kuona mashandisiro awo.
Keyword research yakakosha kune yako SEO mushandirapamwe. Ichakupa nzwisiso mumhando yevateereri iyo musika waunotarisisa uri kutsvaga. Iyo yepamusoro-yemhando yekiyi yekutsvagisa chirongwa inosanganisira akakosha mazwi pamwe chete nemasinonimi uye mazwi anotenderedza kuumbwa.. Nekutsvagisa mazwi akakosha, iwe unogona kugadzira chirongwa chemukati chinoenderana nemhedzisiro yeSEO-tsvakurudzo yako. Kana usina chokwadi chekutangira, unogona kudhawunirodha yemahara yemukati chirongwa template.
Imwe nzvimbo yakakosha yekuisa pfungwa pairi ndeye International keywords. Kushandisa mitauro yakawanda SEO kambani kunogona kukubatsira kuona anonyanya kukosha mazwi emisika yako yaunotarisisa. Chikwata chenyika dzese SEO chichaita tsvakiridzo yemazwi akakosha kutsanangura mazwi akakosha kune imwe neimwe nyika. Izvi zvichabatsira vangangove vatengi kuwana webhusaiti yako. Nekushandisa webhusaiti master, iwe unogona kuvaka yepasi rese SEO zano pane iyo modhi. Iyo yepasirose master keyword set ichaongororwa uye kugadziridzwa kune chaiyo inodiwa yemusika.
Nhanho inotevera mune yako SEO optimization zano ndeye kushandisa yakabhadharwa kushambadzira. Kubhadhara kushambadzira kunoratidzwa paSERPs kana mushandisi achinyora mune chaiyo kiyi kiyi. Aya ads achaonekwa pamwe chete nematemu ekutsvaga anoenderana. Kana mushandisi anodzvanya pane ad, inobhadhara mushambadzi. Uye kana webhusaiti yako yakaverengerwa kune yakapihwa kiyi kiyi, peji rako rinogona kuonekwa nevanhu vakawanda.
Offpage Optimization vs Onpage Optimization
Onpage optimization uye SEO optimization zvinhu zviviri zvekutsvaga injini optimization. Nepo pa-peji optimization inoshanda kuita kuti webhusaiti yako iwedzere kukwezva vashanyi, off-peji-optimization inosanganisira kuvaka-mhando yepamusoro-soro kune webhusaiti yako. Marudzi ese ari maviri ezvekubatanidza anovandudza yako webhusaiti chinzvimbo mumajini ekutsvaga. Pazasi pane zvimwe zvakakosha zvakasiyana pakati pezviviri izvi. Verenga kuti udzidze zvakawanda nezvechimwe nechimwe chikamu.
Onpage-Optimierung chikamu cheSEO uye chinotarisa mukuwedzera kushanda kwewebhu peji nekuvandudza zviri mukati pejiji.. Onpage-Optimization inonyanya kubatsira mukusimudzira kuoneka kwepeji rewebhu mukati mezviwanikwa zvekutsvaga. Inobatsira kuve nechokwadi chekuti injini dzekutsvaga dzinogona kukambaira webhusaiti yako uye nekuwedzera nzvimbo yayo yekutsvaga injini. Nokuda kwechikonzero ichi, zvakakosha kuziva mutsauko pakati pemhando mbiri idzi dzekugadzirisa.
Onsite-Optimisation inosanganisira tekinoroji zvinhu zvewebhusaiti. Izvi zvinosanganisira kugadzira nharembozha yewebhusaiti, kuve nechokwadi chekuti saiti inosangana nezviyero zvemafoni uye desktop zvishandiso. Onpage-Optimization inosanganisirawo shanduko yezvimiro kune peji rewebhu pacharo. Inofanirawo kufunga nezvekushandisa uye kuwanikwa kweseva. Izvo zvakakosha kuyeuka kuti zvese zviri zviviri Onpage-Optimization uye SEO-Optimierung zvinogona kukanganisa kuita kwesaiti yako..
On-saiti-Optimierung imwe nzira yakakosha yekuvandudza webhusaiti yekutsvaga injini kuoneka. Pa-peji optimization inovandudza kuwanikwa kwewebhusaiti uye kukosha kwayo. Inobatsira injini dzekutsvaga kuona saiti yacho seyakakodzera kumubvunzo wemushandisi uye kuifananidza nezvakakodzera zvemukati. Uyezve, zvakare inovandudza backlinks. Iyo inonyanya kukosha webhusaiti ndeyekutsvaga injini, zvakanyanya mukana wekuonekwa paSERP.
Pa-peji-Optimierung inosanganisira kutarisa kuvapo kwemazwi makuru muh1 uye h2., pamwe nemitemo yekugadzira zvinyorwa. Zvemukati zvinogona kunge zviri muchimiro chemavara, mifananidzo, mavhidhiyo, uye kunyange interactive media. Izvi zvakakosha sezvo injini dzekutsvaga dzisingakwanisi kuverenga mafaira ega uye haikwanise kududzira zvinoreva pasina mazwi. Saka, unofanira kushandisa keywords zvishoma uye kushandisa anotsanangura zvinyorwa.
Ma URL anogonawo kuvandudzwa. Ita shuwa kushandisa statische URLs. Ramba uchifunga kuti Google inofarira ma URL mapfupi ane mazwi akakosha padhuze nezita rezita. Yemukati yekubatanidza ndiyo imwe nzira yekuvandudza iyo yekubatanidza muto. Backlinks yakakosha nekuti inounza yakawanda traffic kune yako webhusaiti. Pamusoro pekubatanidza mukati, iwe unofanirwawo kushandisa zvekunze zvinongedzo kune mamwe mawebhusaiti. Kushandisa nzira idzi kunovandudza hukuru hwesaiti yako.
Onpage optimization inoda kuvandudzwa kwezvinhu. Pamusoro pekunyora zvinyorwa zvinoenderana nezvinodiwa nevateereri vako, iwe unofanirwawo kusanganisira mifananidzo nemavhidhiyo. Zvinyorwa zvemashoko zvinofanira kuva zvinodzidzisa uye zvinogutsa. Zvisinei, iwe unofanirwa kudzivirira keyword-haufen, uye iva nechokwadi chekuti chinyorwa chakanyorwa nemazvo. H1-Uberschriften yakakosha kune SEO optimization. Vanowedzerawo kuverenga peji, inova imwe kiyi yekuisa pane yekutsvaga injini.
Nzira mbiri dzekugadzirisa dzinofanira kunge dzakazara, zvakakodzera uye tarisa pane chaiwo mazwi makuru. Keyword-stuffing inogona kukanganisa injini yekutsvaga yeGoogle. Pane kudaro, tarisa mazwi akakosha anofanirwa kuoneka munzvimbo dzine musoro. Iwe unofanirwawo kuve nechokwadi chekuti zvirimo zviri nyore kufamba. Izvi zvinoreva kuti iwe unofanirwa kudzivirira keyword-stuffing uye kushandisa anoshanda mafomu emutauro mukati mepeji rako rese. Muchidimbu, nzira mbiri dzekugadzirisa dzichawedzera nzvimbo dzewebsite yako.
OnPage-SEO yakakosha kune tekinoroji uye zvemukati zvewebhusaiti yako. Urefu hweURL chinhu chakakosha muOnPage-Optimization. Iwe unofanirwa kudzivirira kushandisa ma URL ane akawanda kupfuura 10 mashoko, sezvo dzisinganzwisisiki kuvaoni vevanhu. Iwe unogona zvakare kugadzira maURL ekutaura anopa pachena zviratidzo kune webcrawlers. Musiyano uripo pakati peOnPage optimization uye SEO optimization wakakosha.
Sitemaps chimwe chinhu chakakosha cheSEO-Optimierung. Sitemaps anobatsira pakunongedza mapeji ewebhusaiti yako mumainjini ekutsvaga. Sitemaps ine runyorwa rwema URL. Aya masaitimepu anoendeswa kune injini dzekutsvaga kuitira kuti dzikwanise kukurumidza kuratidza pasi pesaiti yako. Aya maXML-Sitemaps anozivisawo injini dzekutsvaga kuchinja. Chimiro chewebhusaiti chinofanira kunge chiri nyore kufamba uye chine mazwi akakosha.
Meta tsananguro: Ichi chinhu chine ruzivo nezve zviri papeji rako rewebhu uye chinogona kuwedzera kudzvanya-kuburikidza-chiyero uye traffic. Kana mushandisi achitsvaga, Tsanangudzo yeMeta icharatidzwa neGoogle. Inopawo vashanyi fungidziro yekutanga yewebhusaiti yako uye yakakosha kune yekutsvaga injini masanji. Kana iyo teki yemusoro isingazive, vachasiya peji. Tsananguro tag inofanira kuva pedyo nezviri papeji uye inofanira kuva inotsanangura sezvinobvira. Kunyangwe isiri chinzvimbo chepamusoro, inogona kuvandudza CTR (huwandu hwevashanyi webhusaiti hunowana).
