Offpage Optimierung uye Keyword Analysis yeGoogle Search Engine Optimization

Kana iwe uchida kuita kuti saiti yako ive paGoogle, iwe unofanirwa kuziva izvo zvekutanga zveSEO – Tsvaga Injini Kugonesa. Ichi chinyorwa chinokuzivisa iwe ku offpage Optimierung, keyword analysis, uye zvimwe zvakakosha zveSEO. Verenga kuti uwane izvo zvakanyanya kukosha zvewebhusaiti yako. Zvadaro, unogona kutanga uri wega. Kana uine chivimbo chehunyanzvi hwako, unogona kuedza kuzviita iwe pachako, asi ramba uchifunga kuti zvinoda imwe nhanho yeruzivo uye kugara uchitarisisa shanduko kuti ive nechokwadi chepamusoro chinogoneka chinzvimbo. Nokuda kwechikonzero ichocho, ungangoda kuhaya yekunze SEO optimiser.

SEO

Kana uri kumhanya diki, pakati, kana bhizimisi guru, kutsvaga injini optimization yakakosha pakubudirira kwako. Zvisinei, haisi yega webhusaiti inoda massaging akafanana, saka zvakakosha kuti unzwisise kugona kwevakwikwidzi vako nemasaiti avo usati watanga. Sezvineiwo, pane zvinhu zvishoma zvakakosha izvo bhizinesi rega rega rinofanira kufunga. Verenga pamusoro pezvishoma zvezvikamu izvi. Uye usakanganwa kuyera kufambira mberi kwako!

Nhanho yekutanga ndeyekuona kuti ndeapi mazwi akakosha anonyanya kukosha kune zvemukati webhusaiti yako. Focus keywords ndiwo aunosarudza kushandisa mukati memukati mako. Keyword density yaishandiswa kuve chinhu mune webhusaiti chinzvimbo, asi Google yakatsiva zvakanyanya izvi nezvirimo nezvimwe zvinhu. Iwe unoda kuti webhusaiti yako iwanikwe kune akakosha mazwi, saka sarudza yako yekutarisisa mazwi akakosha. Zvadaro, gadzira uye gadzirisa zvirimo zvichibva pamazwi akakosha anonyanya kukosha kubhizinesi rako.

SEO – Tsvaga Injini Kugonesa

SEO, kana kutsvaga injini optimization, ndiyo maitiro ekugadzirira webhusaiti yako kuti ioneke mune organic yekutsvaga mhinduro. Zvinosanganisira kugadzira zvakakosha zvemukati izvo injini dzekutsvaga nevashanyi zvakafanana vachawana zvinobatsira. Nekuvandudza kunaka kwemukati pane yako saiti, unogona kutarisira kugamuchira traffic yemahara kwemwedzi iri kuuya. Asi chii chaizvo chinonzi SEO? Ngatizvitsemure muzvikamu zvayo zvakakosha. Ichi chinyorwa chinokupa mhedziso yeSEO. Verenga kuti udzidze kushandisa SEO kuwedzera kuoneka kwewebhusaiti yako.

Organic yekutsvaga traffic ndeyemahara uye inogona kubatsira bhizinesi rako kuburitsa yakanaka ROI, asi haina kuvimbiswa. Injini dzekutsvaga dzinoshandura maalgorithms avo nguva nenguva. Mukuru weGoogle Eric Schmidt akafungidzira kuti mu 2010 vakachinja algorithm yavo neavhareji ye 1.5 nguva pazuva. Mukupesana ne, masangano ane mukurumbira anoshandisa tekinoroji SEO maturusi uye anotsanangura kuti nei mamwe maturusi achinyanya kushanda kupfuura mamwe. Asi kune avhareji muridzi webhizinesi, zviri nani kusiya keyword research kune nyanzvi.

Off-peji optimization

Offpage optimization inoreva zviito zvakasiyana-siyana zvinotorwa kunze kwewebhusaiti kuti ivandudze injini yayo yekutsvaga. Offpage SEO inosanganisira mazano uye mazano ekuwana zvinongedzo kubva kune mamwe mawebhusaiti. Iyo yakawanda backlinks webhusaiti yako inogamuchira, simba rakawanda resaiti yako richava neGoogle. Uyezve, backlinks inoyera simba repeji, uye saka Google inovafunga kana ichitarisa nzvimbo yewebhusaiti.

Keyword Analysis

Nhanho yekutanga muKeyword Analysis yeGoogle Search Engine Optimization ndeye kuwana kunzwisisa kwakajeka kwemakwikwi emazwi akakosha aunoda kunanga.. Nepo mamwe mazwi akakosha angave ari nyore kuisa chinzvimbo uye aine yakaderera vhoriyamu yekutsvaga, zvimwe zvingava zvakaoma kunanga, zvinoda zvimwe zvekushandisa, uye zvinoda chirongwa chenguva refu. Kuti uwane akanakisa mazwi makuru, shandisa Google Keyword Planner kutarisa keyword data. Ronga data mumakoramu A uye B, uye tarisa kune yekutanga “Keyword Analysis” tab kudzivirira kudzokorora.

Paunenge uchiita Keyword Analysis, iwe unofanirwa kuenzanisa mhedzisiro yevakwikwidzi vako kune yako. Kuongorora kwemazwi akakosha kunoburitsa kana vakwikwidzi vako vakamira kune rimwe kiyi mutsara, kana kana vakamira kune keyword mutsara inoenderana niche yako kana indasitiri. Ruzivo urwu ruchabatsira mukuvandudza webhusaiti yako yekutsvaga injini yekuedza kuedza. Kana kukwikwidza kwako kwatove kurongeka zvakanaka kune chaiyo keyword mutsara, unofanira kuedza kunanga iwe pachako.

Scheme ye offpage optimization

Off-peji optimization (SEO) chinhu chakakosha mukusimudzira kuoneka kwewebhusaiti. Izvi zvinosanganisira kuwana zvinongedzo uye masaini emagariro anoudza Google kuti zvirimo zvinovimbika. Svitsa nhaurirano dziripo uye gadzira itsva kubatsira Google kunzwisisa zvirimo. Offpage Optimierung inofanirwa kuve yakakosha chikamu chechero webhusaiti SEO zano.

Kuwedzera kune off-peji optimization, zvakakoshawo kuti ubatanidze akapfuma snippets mune zvemukati mako. Zvidimbu izvi zvichaonekwa zvakanyanya mumibairo yeinjini yekutsvaga. Chimwe chinhu chakakosha kushandiswa kwemazwi makuru mumatagi emusoro. Aya mazwi akakosha anofanirwa kuoneka kumberi kwemamwe mavara mune iyo teki yemusoro. Unogona kushandisa maturusi emahara kuona duplicate title tag. Kana iwe ukaona duplicate title tags, saka iwe unofanirwa kuve nechokwadi chekuti zvirimo zvewebhusaiti yako zvinoenderana nevakwikwidzi vako '.

Iyo JSON-LD chimiro inobvumira injini dzekutsvaga kuverenga data rakarongeka mune iri nyore kuverenga fomati. Inogona kushandiswa nenzira imwechete seHTML, asi haifanire kuverengerwa zvakananga mune kodhi kodhi. Icho chimiro chakareruka chinogona kushandiswa pane chero peji rewebhu. Inoshandiswa zvakanyanya kuita schema pamawebhusaiti. Webhusaiti inogona zvakare kuita JSON-LD kuburikidza neGoogle Tag Maneja.

Nzira dzekuvandudza offpage optimization

Pane nzira dzinoverengeka dzekuvandudza yako Offpage-Suchmaschinenoptimierung, asi linkbuilding ndiyo nzira yakajairika. Kunyangwe zvinongedzo zvinogona kutengwa, dzakaomawo kushandisa. Linkbuilding isiri yemhando inogona kuita kuti iwe urangwe neGoogle-Algorithmus. Kuti udzidze nezve maitiro ekugadzirisa offpage zvinhu zvewebhusaiti yako, verenga gwara rinotevera.

Imwe yedzakanakisa nzira dzekuwedzera yako masosi ndeyekuwana yakawanda echte social shares. Huwandu hwehuwandu hwehuwandu hwemagariro huchawedzera mazinga ako, uye mamwe mashoko anoreva mamwe maonero evashandisi. Izvo zvakakoshawo kugadzira zvinongedzo uye zvemukati zvinoenderana ne zielgruppen yako. Maitiro ese ari maviri achapesvedzera chinzvimbo chako, asi Offpage-SEO inowanzo kuoma. Pane zvimwe zvinhu zvinopinda pakusarudza chinzvimbo chako, akadai sekubatanidza kuvaka uye mamwe echinyakare ekushambadzira massnahmen.

link zvinyorwa – Aya mazwi kana zvinyorwa zvakadhindwa nekubatanidza. Linktexte kazhinji mitsara mipfupi inotsanangura zviri kune rimwe divi rekubatanidza. Dzivisa hard match ankertexte sezvo aya anowanzo wedzera-optimization. Google inokoshesa kubatanidza profiles izvo zvakangoitika sezvinobvira. Kana uri kushandisa hard match ankertexte, iwe unofanirwa kutarisa iyo link texte yesaiti yako neGoogle Data Studio.

Mutengo weOff Page Optimization

Mutengo weOffpage Google Suchmaschinenoptimation unoenderana nerudzi rwebacklinks yaunongedza kune yako webhusaiti.. Semuyenzaniso, high-quality backlinks ichadhura kupfuura yakaderera-mhando. Pane rimwe divi, kushambadzira kunobhadharwa kunodhura kupfuura zvemahara, sezvo Google ichada kukubhadhara iwe pakushambadzira kwavo. Mutengo wacho unozoenderanawo nekwaunoisa zvigadzirwa zvako uye huwandu hwekudzvanya kwaunowana.

Offsite Optimization

Offsite SEO chikamu chakakosha chezano resaiti yako. Izvo zvinongedzo zvakawanda zvaunazvo zvinonongedza kune yako saiti, zviri nani. Zvisinei, iwe unofanirwa kugara uchikwenenzvera aya malink kuti agare ari matsva sezvinobvira. Kunyange kana vasisashande, ivo vanogona kuwedzera mukurumbira wewebhusaiti yako. Chinonyanya kutariswa che offpage optimization ndechekuvaka emhando yepamusoro zvinongedzo. Kuti zvibudirire izvi, iwe unofanirwa kusiyanisa yako link profile.

Imwe yedzakanakisa nzira dzekuita izvi ndeyekudyara mune yepamusoro-mhando yemukati zano. Besides, social media profiles ane zvimwe zvisungo kune OffSite-Optimierung. Somuenzaniso, Google Quality Evaluator Guidelines inotsanangura kuti mukurumbira une basa rakakosha mumibairo yekutsvaga. Aya nhungamiro anoshandiswa nevashandi veGoogle kuona kuti ndezvipi zvinhu zvinoshanda zvakanyanya uye nzira yekuzvivandudza. Saka, kushandisa yemhando yepamusoro social media profile inzira inoshanda yekusimudzira kuoneka kwako online.