Natsiridza Yako Google SEO Neaya Off-Peji SEO Techniques

Pane akati wandei akasiyana maficha eGoogle SEO. Iyo Hummingbird update mumwe muenzaniso. Inoedza kuzvidavirira pamutauro wechisikigo uye kutsvaga kwezwi, uye inoongorora hukama pakati pemazwi nemitsara. Zvakabatsira mabhizinesi kuti akwire. Imwe update, Pigeon, kunatsurudza kune zvawanikwa munharaunda uye inovandudza dhigirii yekutariswa kwenzvimbo mumibvunzo yekutsvaga. Mabhizinesi anovimba netraffic yekutsvaga yemuno anogona kubatsirikana kubva pane iyi update. Pamusoro pe, Kuitwa kweHTTPS/SSL kwave kuita chinzvimbo. Semagumo, mabhizinesi mazhinji akapokana kuti HTTPS iitwe.

Kunze-peji SEO

Imwe yeanonyanya kufarirwa off-peji SEO matekiniki ari link kuvaka. Kana mamwe mawebhusaiti akabatana kumashure kune yako webhusaiti, uri kuratidza simba rako nehunyanzvi. Sezvo Google's algorithm inotsvaga kuisa masaiti nekuvimbika kwakanyanya, iwe unofanirwa kuve nezvinongedzo zvinonongedza kune webhusaiti yako kubva kune mamwe mawebhusaiti ane hukama nebhizinesi rako. Saizvozvowo, chinongedzo kubva kune inoremekedzwa webhusaiti ichakubatsira iwe kukwirisa kupfuura vakwikwidzi vako.

Off-peji SEO inoshanda pane akati wandei mazinga. Chinzvimbo chepamusoro muSERPs chakakosha nekuti chinotungamira kuratidzwa kwakawanda, zvimwe kudzvanya uye kushanya, uye nhamba yepamusoro yesocial media inotaura. Nepo kubatanidza kuvaka kuchiri chinhu chakakosha mukutsvaga injini optimization, iwe unogona zvakare kuvandudza saiti yako pejirank nekuita muchena-hat link chivakwa. Zvakakosha kunzwisisa mutsauko pakati pekuvaka kwekubatanidza uye syndication, uye kuti zvinotapurana sei.

Brand inotaura, semaforamu uye zvinyorwa, zviratidzo zvakakosha zveGoogle. Kutaurwa kweBrand hakuwanzo kubatanidzwa kune webhusaiti yako, asi vanokambaira veGoogle vanogona kutora pavari uye kugadzira mufananidzo uzere wekuti vanhu vanoona sei brand yako. Kuwedzera mazita emhando, tsvaga kutaurwa kwakanaka kwewebhusaiti yako uye pindura kune zvisina kunaka mhinduro. Pamusoro pe, zvakakosha kuchengetedza zvinyorwa zvitsva uye zvakakodzera. Mukuwedzera kune zvinyorwa zvitsva, zvakakoshawo kutaura zita rako rechiratidzo pamaforamu uye mamwe masocial media masaiti.

Imwe yeanonyanya kukosha off-peji SEO matekiniki ekushambadzira emunharaunda ndeye wongororo. Nepo ongororo zhinji dzichange dziine nofollow tag, vanogona kuramba vachikanganisa zvimiro zvemuno zvakanaka. Google inovimba nemawebhusaiti ane wongororo dzakasimbiswa, saka ongororo kubva kune yakavimbika webhusaiti inogona kuve nemhedzisiro yakanaka pane yako chinzvimbo. Nzira yakanaka yekuwana ongororo iyi ndeyekuda bhizinesi profile pane makuru ekuongorora mawebhusaiti uye kubvunza vatengi vanogutsikana kuti vanyore wongororo yezvigadzirwa nemasevhisi ako.. Izvi zvichawedzera kuratidzwa kwako pamainjini ekutsvaga uye kukubatsira iwe kuvaka kuvimba nevashandisi.

Chivakwa chekubatanidza chikamu chakakosha cheiyo off-peji SEO yeGoogle SEO. Asi inofanirwa kuve yakarongedzwa kune yako chaiyo bhizinesi modhi. The #1 chinangwa chekubatanidza kuvaka chinofanira kunge chiri chekuwana hukama hwemhando kubva kumawebhusaiti ane chiremera. Tarisa pahutano pamusoro pehuwandu. Iwe unofanirwawo kutarisa kumisikidza webhusaiti yako semvumo uye inovimbika sosi. Iyi ndiyo inonyanya kushanda off-peji SEO maitiro. Iwe haugone kufuratira! Asi iva nechokwadi chekuti wazviita nemazvo.

Off-peji SEO yakakosha kuGoogle SEO nekuti inopa injini dzekutsvaga pfungwa yakanaka yezviri kutaurwa nemamwe mawebhusaiti nezve webhusaiti yako.. Mawebhusaiti emhando yepamusoro anogona kunge aine backlinks kubva kune mamwe mawebhusaiti, taura nezve brand pasocial media, uye tora mabhukimaki uye ugovane pakati penharaunda dzevashandisi vane pfungwa dzakafanana. Izvi, mukudzosa, ichawedzera mazinga ako, uye chinzvimbo chako chichakwira. Nechinzvimbo chirinani, iwe uchava netraffic yakawanda.

Technical SEO

Kushandisa matekiniki uye nzira dzinosanganisira kutsvaga injini optimization mukugadzirwa kwewebhusaiti yako kunogona kuvandudza chinzvimbo chayo uye kukwezva vashanyi vazhinji.. Nekuvandudza tekinoroji maitiro ewebhusaiti yako, unogona kuita kuti zvive nyore kuti injini dzekutsvaga kukambaira nekunzwisisa zvirimo. Kubudirira tekinoroji SEO nzvimbo dzinopa yakanaka mushandisi ruzivo, kukurumidza kurodha nguva, uye akavimbika links, kukurudzira kushamwaridzana kwenguva refu nemapeji. Paunokwenenzvera tekinoroji zvesaiti yako, iwe unowedzera mikana yekunakidza kutsvaga injini bots uye kuunza zvinokatyamadza ratings.

Kana yako saiti ine akati wandei 404 mapeji, unogona kuzvigadzirisa nekudzidzima. 404 mapeji achiri malink anozotungamira mushandisi kupeji yapfuura, saka iwe unofanirwa kuedza kuvabvisa kubva pawebhusaiti yako. Chinonyanya kukonzeresa chekutyoka zvinongedzo ndeye shanduko yeURL kana kubviswa kwepeji. Kuita a 301 redirect inobvumira vashandisi kuenda kune iyo nyowani peji. Nokubvisa izvi 404 mapeji kubva panzvimbo yako, iwe unogona kuvandudza yako tekinoroji SEO.

Amazon SEO

Amazon SEO inzira inoshanda yekutyaira inokwanisa traffic kune chako chigadzirwa zvinyorwa. Maitiro acho anosanganisira kukwiridzira mazwi akakosha uye kuongorora vhoriyamu yekutsvaga kuti uone akanyanya kukodzera kushandisa kune yako chigadzirwa chinyorwa.. Keyword research yakakosha pakubudirira kweAmazon SEO yako mushandirapamwe, uye zvakakosha kushandisa zvishandiso zvakakodzera. Munyaya ino, iwe unozodzidza maitiro ekukwirisa zvinyorwa zvako uye kuwedzera masanji ako paAmazon. Neyakakodzera keyword strategy, unogona kubatana nevatengi vako uye kuzadzisa zvavanoda.

Semutengesi, iwe unogona kuwedzera yako Amazon SEO nekutengesa zvimwe zvigadzirwa. Zvigadzirwa zvinotengesa zvakanaka paAmazon zvinowanzokwira kumusoro. Saka, kuwedzera kutengesa ndiyo imwe yedzakanakisa nzira dzekuwedzera kutengesa kwako uye kuwana yepamusoro peji renji. Kana iwe uchida kuona kuwedzera kwakakosha mukutengesa, iwe unogona zvakare kumhanya Amazon PPC mishandirapamwe. Iyo inokunda-kukunda mamiriro kune ese ari maviri. Chero bedzi iwe uchidzivirira kukonzeresa chero yakaipa mhedzisiro pachiyero chako chekushandura, yako Amazon SEO ichave chishandiso chinoshanda chekusimudzira yako yekutsvaga masanji.

Kugadzirisa zvigadzirwa zvinotsigirwa uye PPC mishandirapamwe chikamu chakakosha cheAmazon SEO. Zano rakanaka rinoita kuti chigadzirwa chako chinyorwe paPeji Yekutanga yezvigadzirwa zvinotsigirwa. Zvikamu zvechigadzirwa, mutengesi ratings, uye mhando ndeimwe yezvinhu zvakawanda zvinotarisa kuti chigadzirwa chinowanikwa papi pamitsva yekutsvaga. Izvo zvakakosha kuti uyeuke kuti maalgorithms paAmazon akangwara zvinoshamisa uye anosefa kunze zvigadzirwa zvisingaenderane nemaitiro.. Zvisinei, izvi hazvifaniri kuva chipingamupinyi kubudirira.

Chimwe chinhu chakakosha cheAmazon SEO is keyword optimization. Chinyorwa chako chinofanira kunge chine mazwi akakosha mumusoro, bullet points, uye tsananguro. Ita shuwa kuti unoshandisa mazwi akakosha munzvimbo idzi kudzvanya uye shanduko. Amazon's algorithm ichapa huremu hwakawanda kune zvigadzirwa zvine mazwi akakosha mumazita avo kana achienderana nerondedzero yavo uye mazita.. Iwe unogona kuwedzera yako Amazon SEO neakakodzera keyword optimization maitiro. Paunenge uchinge waona iwo akakosha mazwi, mazita ako achanyanya kukosha kune vangangove vatengi, uye iwe uchabatsirwa nekuwedzera kwekutengesa.

Zita rako remutengesi richava chimwe chezvakakosha chinzvimbo zvinhu paAmazon. Iwe unofanirwa kushandisa mazwi akakosha muzita remutengesi wako kuti uwedzere kuoneka, asi chenjera kuti usaite keyword zvinhu. Keyword stuffing inodzikisa yako masosi paAmazon, ita kuti zita rako riite se spammy, uye kuderedza chiyero chako chekudzvanya. Kunzvenga izvi, shandisa musanganiswa wemazwi akakosha uye ita shuwa kuti ari mugwara chairo. Amazon's algorithm ichafungawo mamwe maperetera.

A9 ndeye proprietary algorithm yakagadzirwa neAmazon uye inoshandiswa kuona marongero emhedzisiro. Inoisa zvigadzirwa maererano nekukosha kwavo uye mukana wekutengwa. Amazon inoshandisa zvakasiyana-siyana zvekuisa zvikwangwani, kusanganisira keyword relevance, tsvaga vhoriyamu, uye zita rechigadzirwa. Ita shuwa kuti zita racho rine mazwi akakosha anoenderana nechigadzirwa. Kana iwe usingakwanise kukwiridzira algorithm yeAmazon, zvichida hazvina kukodzera kuedza. Asi kana ukaita basa rako rechikoro, iwe unogonazve kuwedzera kutengesa kwako paAmazon.