Maitiro Ekugadzirisa Webhusaiti Yako Yekutsvaga Injini
Injini yekutsvaga haina kuoma sezvazvinonzwika. Kune akati wandei akasiyana maturusi anogona kukubatsira neizvi. Izvi zvinosanganisira Keyword-Recherche, Anchor text, XPath-Syntax, uye site speed. Zvishandiso izvi zvinoshandiswa kukwirisa webhusaiti yako kune injini dzekutsvaga. Heino mienzaniso mishomanana. Kana iwe uchiri usina chokwadi, tarisa zvimwe zvenyaya yacho. Tinovimba, zvichakubatsira kunzwisisa zvimwe zvezvakakosha.
Keyword-Research
Pane nzira dzisingaverengeke dzekukwirisa webhusaiti yako kune injini dzekutsvaga. Keyword research chikamu chakakosha cheSEO. Inobatsira iwe kuwana izvo vatengi vako vari kutsvaga uye inokupa iwe hwaro hwekuvaka zvemukati mako zvinoenderana. Kune zvakare akasiyana maturusi aripo online anozokubatsira mukuita. Keyword research tools inosiyana mukushanda, indasitiri nenyika, uye vanogonawo kunge vaine mabhesi akasiyana e data kana keyword database. Iwe unofanirwa kusarudza chishandiso chinoenderana nezvinodiwa zvepurojekiti yako.
Paunenge uine rondedzero yeakakosha mazwi, danho rinotevera nderekuishandisa kuronga zvemukati webhusaiti yako. Iyi nzira inonzi Keyword-Strategy uye inosanganisira kuenzanisa mazwi akakosha nechimiro chewebhusaiti yako. Imwe nzira inonzi Keyword-Mapping. Maitiro acho anosanganisira kufunga mapeji eprojekiti aripo uye kuronga mapeji matsva ekumhara. Mazwi akakosha anopihwa kumasumbu zvichienderana neanoenderana mazwi ekutsvaga. Chinangwa ndechekukwirisa webhusaiti yako kutenderedza mashanu kusvika manomwe makiyi mazwi, asi avo chete vane hukuru hwepamusoro.
Kuti uwedzere webhusaiti yako kune injini dzekutsvaga, zvakakosha kuti uzive kuti vakwikwidzi vako vanomira papi. Izvi zvinogona kuwanikwa kuburikidza nekutsvaga keyword kutsvaga paGoogle. Ingorangarira: mhedzisiro yekutsvaga paGoogle inosiyana zvichienderana nenzvimbo. Kana Munchner achinyora mune kiyi izwi, anogashira mhedzisiro yakasiyana neyeBerlin-based searcher. Kuita maitiro aya nguva dzose kunokubatsira iwe kuwana yakakwirira yekutsvaga injini masanji uye kugadzirisa traffic yewebhusaiti yako.
Mukuwedzera kune keyword research, keyword strategy inoda kuongorora yega yega nguva yekutsvaga uye kukosha kwayo kuprojekiti yako. Mushure mekuongorora keyword mavhoriyamu, iwe unenge uine runyoro rwakakwana rwemashoko akakodzera aunogona kushandisa mune zvemukati mako. Isa pamberi mazwi akakosha zvichienderana nemakwikwi avo uye chiyero chekushandura. Mushure mekuongorora aya metrics, iwe unozogona kugadzira yakakodzera keyword zano. Iwe unogona zvakare kunatsa yako keyword zano nekushandisa rondedzero yeakakosha mazwi.
Anchor text
Chii chinonzi SEO optimization kuburikidza neAnkertext? Iyo yepasi tekinoroji yeinjini yekutsvaga inoshandisa zvinyorwa zvinobatana newebhusaiti. The hyperlink zvinyorwa, inozivikanwa se Ankertext, inodzvanya uye kazhinji ishoma pane 60 mavara akareba. Chinangwa chayo ndechekupesvedzera chinzvimbo chepeji nekuzivikanwa neinjini dzekutsvaga nevaverengi. Mamwe mabhurawuza anotoratidza matipi ekushandisa, izvo zvinogona kukanganisa chinzvimbo chako. Pazasi, Ini ndichatsanangura kuti Ankertext chii uye kuti ingavandudza sei saiti yako yekutsvaga injini kuoneka.
Kuti zvive zvinobudirira, ankertext inofanirwa kupa kukosha chaiko kune vashandisi vayo. Rugwaro runofanira kupa vashanyi pfungwa yezvavachawana, uku uchinzvenga mazwi akajairika. Uyezve, inofanira kupa ruzivo rwakakodzera kune injini dzekutsvaga. Ankertext inobudirira haizovewo nezvaisina basa. Nekuda kweizvi, a keyword-rich ankertext inofanira kushandiswa. Zvisinei, izvi zvinofanirwa kungogumira kune rimwe peji, kwete pawebhusaiti yese.
Kushandisa mazwi akakosha nemitsara nenzira kwayo kwakakosha kune SEO. SEO nyanzvi dzinofanirwa kudzivirira kushandisa izwi rimwechete kana mutsara mune yavo zvirimo semukwikwidzi. Kushandisa mazwi akakosha nenzira isiri yechisikigo inzira yechokwadi yekurangwa neGoogle. Saizvozvowo, link text inofanira kunge inoenderana nepeji, kuitira kuti ive nyore kunyoreswa neinjini dzekutsvaga. Ichi ndicho chikonzero Schlussworter yakakosha. Asi, chenjererai keyword-rich anker: Google icharanga saiti yako kana mavara ako aine mazwi akawandisa.
Ankertext chikamu chemukati nekunze zvinongedzo uye inogona kubatsira kutsvaga injini kuwana zvirimo. Aya malink musanganiswa wekufamba uye textkorper uye anoshanda zvinangwa zviviri. Ivo vanoshanda sekurudziro uye vanosimbisa peji. Zviri mukati meizvi zvinongedzo zvakakosha pakuongororwa kwewebhusaiti yako, asi iwe unofanirwa kungwarira ne overoptimization. Overoptimized yemukati zvinongedzo zvinogona kutotungamira mukuvharirwa neinjini dzekutsvaga.
XPath-Syntax
Kana zvasvika pakugadzirisa webhusaiti yako yekutsvaga injini, XPath-Synthesis chishandiso chinobatsira. Mutauro wemubvunzo uyu unokutendera kuti utore data inowanikwa neveruzhinji. Sezvo inongonzwisisa HTML uye XML, zviri nyore kwazvo kudzidza. Pamusoro pe, haufanirwe kuve nyanzvi yekuronga kushandisa iyi syntax. Ichi chishandiso chinogona kutoshandiswa nevanokambaira pawebhu seScreamingFrog.
XPath-Synthesis ine akati wandei mashandisiro uye inoita kuti zvive nyore kugadzirisa yako webhusaiti. Semuyenzaniso, unogona kuishandisa kusarudza chimwe chinhu muHTML nekunyora zvirevo zvayo. Muenzaniso wakanaka ndewekubvisa YouTube links kubva kune div. SEOs kazhinji inoda kugadzirisa aya malink pawebhusaiti yavo. Dzimwe nguva, vanofanirwa kuita ongororo kuti vaone kana mavhidhiyo aya achiri kushanda.
Kumwe kushandiswa kwakajairika kweXPath-Synthesis ndeyekuongorora zvirimo. Kukwenenzvera zvemukati zvekutsvaga injini, unogona kushandisa sefa kupatsanura mazwi nemitsara. Iwe unogona zvakare kuishandisa kuongorora HTML. XPath-Syntax inoshandiswa muwebhu analytics software. Kana usina kujairana nazvo, edza kudhawunirodha yemahara yekuwedzera kubva kuchrome webhu chitoro uye kuiyedza.
XPath-Syntheses haisi kutsiva HTML. Kana ukaishandisa nemazvo, iwe unogona kukwenenzvera nyore webhusaiti yako yekutsvaga injini. Iwe unozoona kuti zvemukati zvesaiti yako zvakanyanya kushanda. Iyo yakanyatsoitwa SEO optimization ichakubatsira iwe kuwedzera traffic uye mari. Asi iwe unofanirwa kuita zvinopfuura kungonyora zvemukati zvekutsvaga injini. Kune dzimwe nzira dzakawanda dzekusimudzira SEO yesaiti yako.
site speed
Google yakapa mapeji epamusoro pekutanga uye akaiita chimwe chezvimiro zvayo. Kumhanya kwepeji inguva inotora kuti peji rewebhu ritakure nezvose zvirimo. Kana yanonoka kutunda, mushanyi anganzwa kuvhiringidzika uye osarudza kusiya nzvimbo yacho. Nokuda kwechikonzero ichi, pejipeed chinhu chakakosha cheSEO. Kukwenenzvera mapeji, tevera matanho aya:
Kumhanyisa peji chinhu chakakosha chekutsvaga injini optimization (SEO). Google inotora kumhanya kwepeji rewebhu mu account kana ichitarisa mamiriro ayo. Webhusaiti inononoka inodzinga vangangove vatengi. Webhusaiti inokurumidza inochengetedza vashanyi uye inovandudza mitengo yekushandura. Kana iwe uine webhusaiti inotakura zvishoma nezvishoma, ita shuwa kuti yakachengeteka uye ine peji yepamusoro yekumhanya. Nekuita kuti saiti yako ikurumidze sezvinobvira, unenge uchiwana mukana wemakwikwi.
Kukosha kwekumhanya kwepeji hakugone kusimbiswa zvakanyanya. Google inoda kuti iwe upe ruzivo rwakanyanya kune vashandisi vako, uye kunonoka-kurodha mapeji ewebhu haazokubatsiri. Kumhanya kwemapeji kwakakoshawo pamitengo yekutendeuka uye injini yekutsvaga. Nekuwedzera kukurumidza kwepeji, unogona kuvandudza ruzivo rwemushandisi uye kuwedzera kutsvaga injini masanji. Asi yeuka: kumhanya kwepeji hazvireve kuti zvinotungamira kune mazinga. Besides, kunonoka-kurodha mapeji kukuvadza kutendeuka mitengo uye ruzivo rwemushandisi. Iwe unofanirwa kuwana chiyero chakakodzera pakati pekumhanya kwewebhusaiti uye ruzivo rwemushandisi.
Chikamu chechipiri chekumhanya kwewebhusaiti inguva yekupindura server. Webhusaiti kumhanya haitsamiri chete pane server nguva yekupindura, asiwo pakuita kwewebhusaiti. Vashandisi vanofanira kukwanisa kupindirana neyekutanga bhuroka rekuona pasina kumirira kuti peji rese ritakure. Apa ndipo panopinda maLCP. Iwo maLCP anoona kuti webhusaiti inokurumidza sei kudzosera zvirimo. Nguva yekupindura sevha inotsamira pane zvakati wandei zvinhu, kusanganisira nhamba yevashandisi uye saizi yeseva.
Injini yekutsvaga optimization itsika yekugonesa webhusaiti yeGoogle. Inotarisa pane zvinyorwa, meta data, uye keywords, uye inobva pakuita kwakanyatsorongwa kwevazhinji. Iyo yakazara-sevhisi mumiriri ichakubatsira iwe kuita maalgorithms eGoogle. Zvishandiso zvinogona kukubatsira kuona mamwe mabasa, asi ivo havagadziri kana kushandisa SEO mazano. Iwe unofanirwa kuve nehunyanzvi pakushandisa SEO maturusi kuwedzera webhusaiti yako chinzvimbo.
Zvichienderana nehuwandu hwewebsite yako, age, uye makwikwi, nzira yacho ichasiyana. Mumaindasitiri anokwikwidza zvikuru, semuyenzaniso, iyo nzira ichave yakasiyana neyeiyo isiri-yemakwikwi domain. Iyo tempo ye optimization process inozotemwa nezvinangwa zvaunoda kuzadzisa. Izvo zvibodzwa zvinosarudza kuti nekukurumidza kwaunoda kuti saiti yako itakure. Pakupedzisira, chinangwa chako ndechekuwana webhusaiti yako pane imwe yetsvakiridzo dzeGoogle.
Munharaunda yeD-A-CH, SEO nyanzvi dzinotarisa pamashoko akadai se “website” mumibairo yekutsvaga. Snippets zvinongedzo kune yako webhusaiti inoratidza meta-beschreibung, mazita, uye extensions. Izvi zvese zvinotsanangurwa ne schema tsananguro uye markup. Zviri mumapeji aya zvakakosha. Pamusoro pe, varidzi vewebhusaiti vanofanirwa kushandisa zvirimo zvinoenderana nevateereri vavo. Pamusoro pekushandisa mazwi makuru, SEO nyanzvi dzinoongorora mafaira ezvinyorwa zve spam, uye vanofanira kudzivisa kutenga zvokunze zvinongedzo.
Google yakagadziridza Algorithmus yavo nguva dzose uye iri kushandisa kinesthetic intelligence kuita sarudzo dzakanyanya. Pamusoro pekubatanidza kinesthetic intelligence, Google iri kuita zvigadziriso zvisina kuziviswa. Nekuti iyo Algorithmus yakagadzirirwa kune wega vashandisi, generalized ranking factors hazvichakanganisa marongerwo 100%. Mivhunzo yakasiyana yekutsvaga ine zvinhu zvakasiyana siyana, uye kazhinji vanodyidzana. Izvi zvakakosha kune yako SEO. Iwe unofanirwa kukwanisa kugadzirisa saiti yako zvinoenderana.
