Maitiro ekuwedzera Sitemap yeGoogle SEO

Maitiro ekuwedzera Sitemap yeGoogle SEO

Nzira yakanakisa yekuwedzera kuoneka kwewebhusaiti yako muGoogle ndeyekugonesa zvemukati zvevaverengi vevanhu. Munyaya ino, Ini ndichavhara akati wandei akakosha eSEO: Link kuvaka, On-peji optimization, Sitemap, uye Keywords. Kana iwe uchida kuverenga zvakawanda pamusoro peumwe neumwe, ndapota inzwa wakasununguka kutarisa zvimwe zvikamu zvechinyorwa ichi. Zvisinei, kune vachangotanga, Ndinokurudzira kuti uverenge zvimwe zvinyorwa zvangu zveSEO, kusanganisira dzakanyanya kukosha.

Link kuvaka

Chinangwa cheGoogle SEO chinongedzo chivakwa ndechekuvandudza huwandu uye hunhu hwemainbound link kune webhusaiti. Iyo yakawanda yemhando yepamusoro inbound link ine webhusaiti, iyo yakakwirira yayo yekutsvaga injini rankings ichava. Zvisinei, haasi ese ekubatanidza ekuvaka ekubatanidza anoshanda zvakaenzana. Kubudirira, unofanira kunyatsosarudza zvinongedzo zvako. Verenga kuti uwane rumwe ruzivo. Pazasi pane mamwe matipi ekuvaka link. Usakanganwa kutaura kwakabva ma link ako muchinyorwa!

Chimwe chezvakakosha chikamu chekuvaka chinongedzo ndechekugadzira yakasarudzika zvemukati kune vateereri vako. Yeuka kugara uchifunga nezvevateereri vako paunenge uchigadzira zvemukati. Iva nechokwadi chekufunga nezvevateereri vako uye ita kuti zvive zvakakosha kwavari. Zvakare, ramba uchifunga kuti iwe uchawana yakakosha kukwikwidza mukana kana uine edhita-yakaiswa link. Iwe uchafara kuti wakapinda 2020. Kana iwe uchida kuonekwa zvakanyanya paGoogle, iwe unogona kuhaya yepamusoro-notch SEO dijitari yekushambadzira agency kuti ikuitire chinongedzo chivakwa chako.

Pamusoro pekukosha kwekuve nemhando yepamusoro, webhusaiti yako inofanirawo kunge iri muchimiro chakanaka. Yakaputsika yekubatanidza kuvaka inoda kuti iwe uwane mataurirwo asina kubatanidzwa uye yekubatanidzazve inokubatsira kuti utorezve akarasika ma link. Social engineering yekubatanidza kuvaka inosanganisira kukakavara, ego bait, uye tsvakurudzo shoma. Pakupedzisira, data-driven link building ndiyo inonyanya kupedza nguva nzira yekubatanidza kuvaka, asi ndiyo imwe yenzira dzinoshanda dzekusvitsa webhusaiti yako kune yekutanga peji reGoogle.

On-peji optimization

Sezvo injini dzekutsvaga dzichiramba dzichivandudza kugona kwavo kunzwisisa chinangwa chevashandisi, pa-peji SEO inonyanya kukosha kupfuura kare. Nekushandisa masaini akasiyana-siyana anoratidza kukosha kwepeji rewebhu kumubvunzo wemushandisi, unogona kuvandudza masaisai ako. Zvisinei, nzira yacho inotora nguva, uye zvakakosha kuti uteedzere maitiro akanakisa epa-peji optimization kugadzira webhusaiti inozomira shanduko yealgorithm uye irambe yakakosha..

Pa-peji SEO chikamu chakakosha chekusimudzira webhusaiti. Nekushandisa mazano ari muchinyorwa chino, iwe uchawedzera kukosha kwewebhusaiti yako mumigumo yekutsvaga. Google inonzwisisa zviri pawebhusaiti yako uye kuziva kana zvine chekuita nemubvunzo wemushandisi. Izvi zvichakubatsira iwe kugadzira traffic yakawanda uye kuwedzera webhusaiti yako chinzvimbo. Inobatsirawo kutsvaga injini kuona chiremera uye kuvimbika kwewebsite yako. Kuti uwane rumwe ruzivo nezve pane-peji SEO, tarisa zvinotevera:

Zvemukati ndizvo zvakanyanya kukosha zvepa-peji SEO. Zvakanaka peji zvemukati zvinotaurirana kukosha kune vashanyi vesaiti uye kuGoogle. Mazita emapeji, meta-tags, uye zvinongedzo mienzaniso yezvinhu zveHTML. Musoro wepeji inzvimbo yakanaka yekuisa mazwi akakosha uye rumwe ruzivo rwakakodzera kune zviri mukati pejiji. Nekubatanidza zvese zvezvinhu izvi mune zvemukati peji, unozogona kuwana zvakanakisa mhedzisiro inobvira mukutsvaga.

Sitemap

Kana saiti yako isiri kuwana chero traffic, unogona kunge uchinetseka kuti wowedzera sei Sitemap yeGoogle SEO. Kutanga kwazvose, yako saitimepu inofanirwa kuvandudzwa nguva nenguva. Kana iwe ukaita shanduko huru kune yako webhusaiti, unozofanirwa kuendesa yakagadziridzwa sitemapu kuGoogle. Iwe unofanirwa zvakare kuendesa iyo saitimepu kana iwe uchiita tekinoroji SEO kuongororwa kuti utarise zvimwe zvinhu zvingangove zvichikanganisa masanji ako.. Iwe unofanirwa kuve nechokwadi chekuti mepu yako yesaiti ndeyechokwadi uye ichiri-kusvika-zuva, zvikasadaro hazvizonyorerwe.

Iyo saitimepu inofanirwa kunge iine chitambi chenguva, sezvo injini dzekutsvaga dzakawanda dzisingatarise iyo lastmod tag. Izvo zvakakoshawo kutsanangura nguva yekupedzisira positi yega yega yakabudiswa. Google inoshandisa ruzivo urwu kuona kana zvirimo zvachinja. Inoteererawo kune zvekunze uye zvemukati zvinongedzo pane yako peji. Kuwedzera zuva kune yako saitimepu kuchaibatsira kukoshesa maURL. Pakupedzisira, zvichabatsira saiti yako kukambaira uye kunyoreswa nekukurumidza.

Paunenge uchigadzira saitimepu, iwe unofanirwa kusanganisira iyo “www” subdomain uye protocol. Zvakare, ma URL anofanirwa kuenderana nemapeji ako chaiwo. A sitemap inogona kuva yakawanda se 50,000 URLs, asi haifanirwe kunge yakakura kupfuura 50MB isina kudzvanywa. Kana uine akawanda sitemaps, ita shuwa kuti imwe neimwe yakavharwa nemazvo uye haina redirection. Iyo URL inofanirwawo kuve UTF-8 encoded uye nemazvo kutiza chero mavara.

Mazwi akakosha

Kuita kuti webhusaiti yako ive paGoogle, unofanira kutanga wagona hunyanzvi hwekushandisa mazwi akakosha nemitsara yakakosha. Aya ndiwo chinongedzo pakati pematemu ekutsvaga uye zvirimo. Organic traffic ndicho chinangwa, uye mazwi akakosha uye mitsara yakakosha inosarudza chimiro chetraffic iyi. Saka unoita sei shuwa kuti iwe unowana yakanyanya traffic inogoneka? Heano mamwe mazano. Heano maitiro ekusarudza Google SEO keywords:

Shandisa mifananidzo: Mifananidzo inokwevera kutarisisa kwevaverengi uye injini dzekutsvaga zvakafanana. Paunenge uchishandisa mifananidzo muwebhusaiti yako, nguva dzose shandisa mazwi makuru mumazita emafaira uye sanganisira imwe nzira (ALT) chimiro chekuudza injini dzekutsvaga kuti mufananidzo unoenderana nechinyorwa. Shandisa anchor text paunenge uchibatanidza nemamwe mapeji. Zvinoita kuti zvive nyore kuGoogle crawler kuwana mapeji ako ewebhu. Usashandise izwi rimwechete rakakosha kakawanda. Pane kudaro, shandisa mazwi akakosha uye keyword modifiers ane hukama neshoko rekutanga.

Ita keyword research ive yenguva dzose chikamu chako chekushambadzira zano. Mazwi akakosha anogara achichinja uye anogona kusashanda mumwedzi mishoma. Sezvineiwo, keyword research icharamba ichikubatsira iwe kuwana mazwi matsva anosimudzira mhedzisiro uye kukwezva chaivo vashanyi. Ramba uchiita tsvakurudzo kuitira kuti urambe uri mberi kwemutambo! Aya ndiwo mamwe matipi ekutanga ekukubatsira kuti utange nekiyi yekutsvaga mazwi. Kana iwe usina chokwadi kuti unotanga sei, tarisa WordStream's SEO Basics gwara uye Keyword Tsvagiridzo Tool kuti ikubatsire kukwirisa webhusaiti yako.

PageRank

PageRank ndiyo masisitimu echinzvimbo anoshandiswa neGoogle pamapeji ewebhu. Iyo formula inoshandisa Markov theory kuverenga kuti kangani munhu anodzvanya chinongedzo munguva yakapihwa. Formula inoshandisa mukana wekusvika pane peji mushure mekudzvanya kwakawanda kwakapetwa ne “damping factor” (kazhinji 0.85). Ichi chinhu chinofarira mapeji ane zvimwe zvinongedzo zvichienzaniswa neachangobva kugadzirwa. Peji nyowani haizove neakawanda malink kunze kwekunge iri chikamu cheyaimbovapo webhusaiti.

Imwe yeanonyanya kupesvedzera zvinhu zvePageRank nhamba ye inbound link. Izvi zvinodaro nekuti hazvisi zvese zvinongedzo zvinopfuura PageRank zvakaenzana. Pane zvakati wandei zvinokanganisa chinzvimbo ichi, uye zvakakosha kuti uzvinzwisise kuitira kuti uvandudze SEO yako mukati 2021. Semuyenzaniso, iwe unofanirwa kushandisa anchor text paunenge uchivaka mukati ma link. Anchor mameseji yaive imwe yeakanyanya kukosha mamiriro ezvinhu mumazuva ekutanga eGoogle. Kana iwe ukashandisa iwo anchor mameseji pamapeji ese ewebhusaiti yako, zvingangoita kuti ichapfuura PageRank.

Chimwe chinhu chikuru chinokanganisa mhinduro dzeinjini yekutsvaga isimba rekubatanidza. In 2009, Matt Cutts weGoogle akazivisa kuti kugoverwa kwePageRank kwanga kusisiri chakavanzika. Kubva ipapo, MaSEO akabatikana nePageRank. Yakave yakakosha kupfuura chero imwe nzira yeSEO uye yakatoitwa pachena. In 2016, aimbove mushandi weGoogle Andrey Lipattsev akataura kuti chiremera chekubatanidza ndicho chimwe chezvinhu zvakakosha. Akataura kuti zvinongedzo zvinonongedza kune yako saiti zvakabatsira kusimudzira PageRank.

Alexa chinzvimbo

Kana iwe uchitsvaga zvimwe zvemahara, isiri-proprietary data yeGoogle SEO, ungangoda kuedza Alexa. Alexa chishandiso chekuongorora chinoisa mawebhusaiti zvichienderana nezvinhu zviviri zvakakosha: mapeji ekuona uye vashanyi vakasiyana. Kunyange zvazvo zvose zviri zvinhu zvinokosha, Alexa haina kuomesesa seGoogle analytics, izvo zvaunofanira kushandisa pachinzvimbo. Ichi chinyorwa chinotsanangura kuti nei Alexa inokodzera kuyedza kune yako Google SEO. Kana iwe uchida kuziva kuti Alexa inoisa sei mawebhusaiti uye kuti akaverengerwa sei, ramba uchiverenga.

Alexa chinzvimbo chinoenderana nekuti yakakurumbira sei webhusaiti inofananidzwa nevamwe. Nzvimbo yega yega saiti inoverengerwa uchishandisa geometric zvinoreva yekuona peji uye kusvika mumwedzi mitatu yapfuura. Izvi zvinoreva kuti webhusaiti imwe inogona kuve neAlexa chinzvimbo chechuru, nepo mumwe angava nemirioni vashanyi. Iyo Alexa ranking system hainzwisisike uye ine ngano dzakawanda, asi inzvimbo yakanaka yekutanga.

Imwe nzira yakakurumbira yekuwedzera Alexa ndeyekushandisa webhusaiti yako URL. Maererano neSearch Engine Journal, unogona kugadzira JavaScript basa rinovhura rondedzero yemakero ewebhusaiti. Chinangwa ndechekuvhura imwe neimwe yemakero aya muhwindo rakasiyana, kuitira kuti vanhu vakawanda vakwanise kuona URL yega yega. Asi iyi zano irombo UX yesaiti yako, saka zviri nani kuomerera pakunyora zvakakura zvemukati.